Obteniu informació sobre els termes que s'utilitzen habitualment per treure el màxim profit de Matomo analytics.
El percentatge de visites que marxen del vostre lloc web desprès de cercar aquesta paraula al cercador del vostre lloc web.
exit_rate (API)
El recompte total de totes les interaccions enregistrades al vostre lloc web, incloses les pàgines vistes, els clics als enllaços, les baixades i els esdeveniments.
hits (API)
El nombre d'accions que han fet els vostres visitants. Les accions poden ser pàgines vistes, descàrregues o enllaços externs.
nb_actions (API)
El nombre mitjà d'accions (pàgines vistes, descarregues o enllaços de sortida) que s'han fet durant les visites.
nb_actions_per_visit (API)
The number of times your visitors amended this field in total. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_amendments (API)
The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_completion_rate (API)
The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)
The average amount of time it took a visitor to start playing the media since the page was loaded.
avg_time_to_play (API)
The average field size of this text field. Also includes text sizes of visitors that did not submit the form. Blank text fields (size 0) are ignored in the average calculation.
avg_field_size (API)
The average field size of this text field when a visitor entered some text, submitted the form afterwards, and converted it.
avg_field_size_converted (API)
The average field size of this text field when a visitor entered some text and submitted the form afterwards.
avg_field_size_submitted (API)
The average field size of this text field when a visitor entered some text but did not submit the form afterwards.
avg_field_size_unsubmitted (API)
The average amount of time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
avg_field_hesitation_time (API)
Average position of your website in the search engine results list (for this keyword).
position (API)
The average amount of time spent on this field when a visitor interacted with it. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
avg_field_time_spent (API)
The average amount of time a visitor spent watching or listening to a media.
avg_time_watched (API)
Clickthrough rate: A ratio showing how often people who see a search engine results page with a link to your website, end up clicking it.
ctr (API)
Nombre de visitants que han cercat aquesta paraula clau al cercador de la vostra pàgina web.
nb_searches (API)
Nombre de visitants que han cercat aquesta paraula clau al cercador de la vostra pàgina web.
nb_visits (API)
The number of times a visitor has changed this field. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_changes (API)
El nombre de vegades que aquesta pàgina s'ha visitat després que el visitant hagi fet una cerca al vostre lloc web i hagi clicat en aquesta pàgina als resultats.
nb_hits_following_search (API)
A click is counted each time someone clicks on a link pointing to your website on a search engine results page.
nb_clicks (API)
El nombre de visites que han fet clic en aquest enllaç. Si s'ha fet clic en un enllaç diverses vegades durant una visita, només es compta una vegada.
nb_visits (API)
The number of conversions for this channel when the attribution model "First Interaction" is applied.
nb_attribution_conversions_firstInteraction (API)
The number of conversions for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_conversions_lastInteraction (API)
The number of conversions for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_conversions_lastNonDirect (API)
The number of conversions for this channel when the attribution model "Linear" is applied.
nb_attribution_conversions_linear (API)
The number of conversions for this channel when the attribution model "Position Based" is applied.
nb_attribution_conversions_positionBased (API)
The number of conversions for this channel when the attribution model "Time Decay" is applied.
nb_attribution_conversions_timeDecay (API)
The number of times cursor keys was used on this field after a user interacted with it. This metric is only available for text fields.
field_cursor_rate (API)
The number of times your visitors have used any of the cursor keys on this field. This metric is only available for text fields.
nb_field_cursor (API)
The number of times your visitors have used the backspace or delete key on this field. This metric is only available for text fields.
nb_field_deletes (API)
The percentage of times either a backspace or delete key was used when a field was changed. This metric is only available for text fields.
field_delete_rate (API)
Nombre de vegades que s'ha fet clic en aquest enllaç.
nb_downloads (API)
El nombre de visites que han fet clic en aquest enllaç. Si s'ha fet clic en un enllaç diverses vegades durant una visita, només es compta una vegada.
nb_uniq_downloads (API)
El nombre de visites que han fet clic en aquest enllaç. Si s'ha fet clic en un enllaç diverses vegades durant una visita, només es compta una vegada.
nb_visits (API)
Cumulative layout shift measures visual stability which means the movement of visible elements within the view port. Pages should have a CLS of less than 0.1. A lower value is better.
nb_cls_numericvalue_desktop (API)
First contentful paint measures the time until the browser can render the first piece of content after a user navigated to your page. Pages should have an FCP of less than 1s. A lower value is better.
nb_fcp_numericvalue_desktop (API)
INP (Interaction to Next Paint) assesses a page's overall responsiveness to clicks, taps and keyboard interactions. Values under 200ms are generally considered good, values over 500ms are generally considered poor.
nb_inp_numericvalue_desktop (API)
Additional information for this audit.
audit_display_value_desktop (API)
Largest contentful paint measures loading performance and marks the time at which the largest text or image is painted. The LCP should occur within 2.5 seconds. A lower value is better.
nb_lcp_numericvalue_desktop (API)
SEOWebVitals_MetricNumericScoreDescription
nb_audit_numeric_desktop (API)
The page speed score is calculated based on several audits, where a score between 90 and 100 is considered good and a score between 50 and 90 is average.
performance_score_desktop (API)
Score percentage where 100 is best.
nb_audit_score_desktop (API)
The number of times a visitor interacted with this field last when they did not submit the form.
nb_field_dropoff (API)
El nombre de visites que han fet clic en aquest enllaç. Si s'ha fet clic en un enllaç diverses vegades durant una visita, només es compta una vegada.
nb_uniq_outlinks (API)
Nombre de vegades que s'ha fet clic en aquest enllaç.
nb_outlinks (API)
Nombre de visites que han començat en aquesta pàgina.
entry_nb_visits (API)
The number of times a visitor has interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_entries (API)
Nombre total d'esdeveniments
nb_events (API)
Nombre d'esdeveniments que tenen un valor definit
nb_events_with_value (API)
The number of times the field was shown when a form was converted. It does not mean a visitor actually interacted with this field.
nb_field_views_converted (API)
The number of times this field was shown when the form was submitted. It does not mean a visitor has actually interacted with this field.
nb_field_views_submitted (API)
The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
finish_rate (API)
The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_finishes (API)
The number of times this field was amended after changing it initially. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
field_amendments_rate (API)
The average time a visitor hesitated to start interacting with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
avg_form_time_hesitation (API)
The average time a visitor spent on a form. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
avg_form_time_spent (API)
The average time it took a visitor to convert a form. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
avg_form_time_to_conversion (API)
The average time it took a visitor to submit this form for the first time. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
avg_form_time_to_first_submission (API)
The number of times a form starter has converted the form.
form_conversion_rate (API)
The number of times this form was completed successfully.
nb_form_conversions (API)
The percentage of submitters that have submitted this form at least a second time. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
form_resubmitters_rate (API)
The number of form viewers that have re-submitted a form at least once. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
nb_form_resubmitters (API)
The number of form viewers that have started interacting with a form at least once. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starters (API)
The percentage of times a visitor has viewed a page where this form was included and then started interacting with it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
form_starters_rate (API)
The number of times a visitor has started interacting with a form after viewing it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starts (API)
The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
nb_form_submissions (API)
The number of times a form starter has submitted the form.
form_submitter_rate (API)
The number of form viewers that have submitted a form at least once.
nb_form_submitters (API)
The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
nb_form_viewers (API)
The number of times your visitors have viewed a page where this form was included.
nb_form_views (API)
The percentage of visitors that opened a video in fullscreen.
fullscreen_rate (API)
The percentage of visits that have entered the funnel but did not complete it. It is the number of funnel exits divided by the number of funnel entries.
funnel_abandoned_rate (API)
The percentage of visits that have completed the funnel after entering it. It is the number of funnel conversions divided by the sum of all funnel entries.
funnel_conversion_rate (API)
The number of visits that have completed the funnel.
funnel_nb_conversions (API)
The sum of all visits that have entered the funnel.
funnel_sum_entries (API)
The sum of all visits that have left the funnel before converting the funnel.
funnel_sum_exits (API)
The time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
nb_field_hesitation_time (API)
The time a visitor waited before starting to interact with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
nb_form_time_hesitation (API)
An impression is counted each time your website is displayed in a search engine results page.
nb_impressions (API)
The number of times a visitor viewed a page where this media was included.
nb_impressions (API)
The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_unique_visitors_impressions (API)
The revenue for this channel when the attribution model "First Interaction" is applied.
nb_attribution_revenue_firstInteraction (API)
The revenue for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_revenue_lastInteraction (API)
The revenue for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_revenue_lastNonDirect (API)
The revenue for this channel when the attribution model "Linear" is applied.
nb_attribution_revenue_linear (API)
The revenue for this channel when the attribution model "Position Based" is applied.
nb_attribution_revenue_positionBased (API)
The revenue for this channel when the attribution model "Time Decay" is applied.
nb_attribution_revenue_timeDecay (API)
El nombre de vegades que s'ha interactuat amb un bloc de contingut (p. ex., un "clic" en un bàner o anunci).
nb_interactions (API)
The number of times your form viewers have interacted with this field in total. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions (API)
The number of times a form viewer has interacted with this field and then submitted the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_submitted (API)
The number of times a form viewer has interacted with this field and then did not submit the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_unsubmitted (API)
The percentage of visitors that have visited a page where this media was included out of all of your unique visitors.
impression_rate (API)
La mitjana de tots els valors d'aquest esdeveniment
avg_event_value (API)
The total number of times this field was left empty when the form was submitted and converted.
nb_field_leftblank_converted (API)
The total number of times this field was left empty when the form was submitted.
nb_field_leftblank_submitted (API)
Cumulative layout shift measures visual stability which means the movement of visible elements within the view port. Pages should have a CLS of less than 0.1. A lower value is better.
nb_cls_numericvalue_mobile (API)
First contentful paint measures the time until the browser can render the first piece of content after a user navigated to your page. Pages should have an FCP of less than 1s. A lower value is better.
nb_fcp_numericvalue_mobile (API)
INP (Interaction to Next Paint) assesses a page's overall responsiveness to clicks, taps and keyboard interactions. Values under 200ms are generally considered good, values over 500ms are generally considered poor.
nb_inp_numericvalue_mobile (API)
Additional information for this audit.
audit_display_value_mobile (API)
Largest contentful paint measures loading performance and marks the time at which the largest text or image is painted. The LCP should occur within 2.5 seconds. A lower value is better.
nb_lcp_numericvalue_mobile (API)
SEOWebVitals_MetricNumericScoreDescription
nb_audit_numeric_mobile (API)
The page speed score is calculated based on several audits, where a score between 90 and 100 is considered good and a score between 50 and 90 is average.
performance_score_mobile (API)
Score percentage where 100 is best.
nb_audit_score_mobile (API)
The number of times a visitor has viewed a page where this audio was included.
sum_total_audio_impressions (API)
The number of times a visitor has listened to an audio.
sum_total_audio_plays (API)
The number of times a visitor has viewed a page where this video was included.
sum_total_video_impressions (API)
The number of times a visitor has watched a video.
sum_total_video_plays (API)
The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
play_rate (API)
The number of times a visitor watched or listened to a media
nb_plays (API)
The number of unique visitors that have watched or listened to a media. Every visitor is only counted once, even if the visitor watches or listens to the media resource multiple times a day.
nb_unique_visitors_plays (API)
The number of visits that proceeded to the next interaction and did not exit your website or app.
nb_proceeded (API)
The percentage of visits that performed another interaction after performing an interaction.
proceeded_rate (API)
Els visitants cerquen al vostre lloc web i, de vegades, fan clic a "següent" per veure més resultats. Aquest és el nombre mitjà de pàgines de resultats de cerca vistes per a aquesta paraula clau.
nb_pages_per_search (API)
The number of times this field was left empty when the form was submitted and converted.
avg_field_leftblank_converted (API)
The number of times this field was left empty when the form was submitted.
avg_field_leftblank_submitted (API)
El nombre de visites que han començat i acabat en aquesta pàgina. Això significa que la visita ha deixat el lloc web després de veure només aquesta pàgina.
entry_bounce_count (API)
The number of times this field was refocused after interacting with it initially. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
field_refocus_rate (API)
The total number of times a visitor has refocused this field before they submitted a form or left it. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_refocuses (API)
El percentatge de visites que només han vist una pàgina. Això significa, que el visitant ha marxat del lloc web directament per la pàgina d'entrada.
bounce_rate (API)
El percentatge de visites que han començat en aquesta pàgina i han deixat el lloc web directament.
bounce_rate (API)
Nombre de visites que acaben en aquesta pàgina.
exit_nb_visits (API)
The number of visits that did not leave after this interaction.
nb_exits (API)
The number of visits that directly entered the funnel at this step.
step_nb_entries (API)
The number of visits that exited the funnel from this step.
step_nb_exits (API)
Funnels_ColumnNbStepProceededDocumentation
step_nb_proceeded (API)
The number of visits that progressed from a previous step.
step_nb_progressions (API)
The number of visits that skipped an optional step in the funnel. Skipping a required step is counted as an exit.
step_nb_skipped (API)
All visits in a step. This includes visits from progressions and direct entries where all previous steps are optional.
step_nb_visits (API)
El percentatge de visites que han disparat una conversió d'objectiu.
conversion_rate (API)
La proporció entre impressions de contingut i interaccions.
interaction_rate (API)
The percentage of visits that have left your website or app after this interaction.
exit_rate (API)
El percentatge de visites que han deixat el lloc web després de veure aquesta pàgina.
exit_rate (API)
La durada mitjana d'una visita.
avg_time_on_site (API)
La mitjana de temps que els visitants s'han passat en aquesta pàgina (només la pàgina no el lloc enter).
avg_time_on_page (API)
Temps mitjà (en segons) que triga el navegador a executar el codi Javascript esperant l'esdeveniment window.load. Aquest esdeveniment s'activa un cop el DOM s'ha renderitzat completament.
avg_time_on_load (API)
Temps mitjà (en segons) que es triga des que es sol·licita una pàgina fins que la pàgina es representa completament al navegador
avg_page_load_time (API)
Temps mitjà (en segons) que triga el navegador a carregar mitjans i executar qualsevol codi Javascript que escolti l'esdeveniment DOMContentLoaded després de carregar la pàgina web i que l'usuari ja pugui interactuar amb ella.
avg_time_dom_completion (API)
El temps mitjà per generar la pàgina. Aquesta mètrica inclou el temps que triga el servidor a generar la pàgina web, a més del temps que triga el visitant a descarregar la resposta del servidor. Un 'Temps mitjà de generació' més baix vol dir un lloc web més ràpid per als vostres visitants!
avg_time_generation (API)
Temps mitjà (en segons) que el navegador dedica a carregar la pàgina web després de rebre la resposta completament i abans que l'usuari pugui començar a interactuar amb ella.
avg_time_dom_processing (API)
Temps mitjà (en segons) que triga el navegador a descarregar la resposta del servidor. Aquest és el temps des que es rep el primer byte fins que s'ha completat la resposta.
avg_time_transfer (API)
Temps mitjà (en segons) que es triga a connectar-se al servidor. Això inclou el temps necessari per la cerca DNS i establir una connexió TCP. Aquest valor pot ser 0 després de la primera sol·licitud a un domini, ja que el navegador podria emmagatzemar la connexió a la memòria cau.
avg_time_network (API)
Temps mitjà (en segons) que triga el servidor a generar la pàgina. Aquest és el temps entre que el servidor rep la sol·licitud i que comença a servir la resposta.
avg_time_server (API)
The total time spent on this form field in seconds. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
nb_field_time_spent (API)
The total time all visitors spent on a form in total. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
nb_form_time_spent (API)
The total time that was spent watching or listening to the media.
sum_total_time_watched (API)
The time it took the visitor to submit a form. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
nb_form_time_to_first_submission (API)
The time it took the visitor to complete a form successfully. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
nb_form_time_to_conversion (API)
The number of form viewers that have amended this field at least once. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_uniq_amendments (API)
The number of form viewers that have changed this field at least once. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_uniq_changes (API)
The number of form viewers that have used any of the cursor keys on this field at least once. This metric is only available for text fields.
nb_field_uniq_cursor (API)
The number of form viewers that have used the backspace or delete key on this field at least once. This metric is only available for text fields.
nb_field_uniq_deletes (API)
The number of form viewers that interacted with this field last, when they did not submit the form.
nb_field_uniq_dropoff (API)
The number of form viewers that have interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_uniq_entries (API)
The number of form viewers that have interacted with this field at least once. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_uniq_interactions (API)
The number of form viewers that have refocused this field at least once. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_uniq_refocuses (API)
El nombre d'usuaris connectats al vostre lloc web. És el nombre d'usuaris actius únics que tenen definit un Identificador d'Usuari (mitjançant la funció de codi de seguiment "Setuserid").
nb_users (API)
La suma dels valors de l'esdeveniment
sum_event_value (API)
El valor màxim per aquest esdeveniment
max_event_value (API)
El valor mínim per aquest esdeveniment
min_event_value (API)
El nombre de visitants no duplicats que arriben al vostre lloc web. Cada usuari només es compta una vegada, fins i tot si visiten el lloc web diverses vegades al dia.
nb_uniq_visitors (API)
Si un visitant arriba al vostre lloc web per primera vegada o si visita una pàgina més de 30 minuts després de la darrera visualització de la pàgina, es registrarà com a nova visita.
nb_visits (API)
El nombre de vegades que s'ha visitat aquesta pàgina.
nb_hits (API)
El nombre de vegades que s'ha visitat aquesta pàgina.
nb_pageviews (API)
El nombre de visites que incloïen aquesta pàgina. Si una pàgina s'ha vist múltiples vegades durant una visita, només es compta un cop.
nb_uniq_pageviews (API)
El nombre de visites que incloïen aquesta pàgina. Si una pàgina s'ha vist múltiples vegades durant una visita, només es compta un cop.
nb_visits (API)
The Analytics glossary is available in 58 languages:
If you want to contribute a new term or improve one of the translations, click here.
We'd love to hear from you! Contact us by email or meet us in the forums.
This is the glossary for Matomo, the Free analytics platform that helps you keep full control of your data.
See also our Privacy Policy