Learn about commonly used terms to make the most of Matomo analytics.
The percentage of visits that left the website after searching for this Keyword on your Site Search engine.
exit_rate (API)
Nifer o ymweliadau a ddechreuodd a ddaeth i ben ar y dudalen hon. Mae hyn yn golygu bod yr ymwelydd wedi gadael y wefan ar ôl edrych ar y dudalen hon yn unig.
entry_bounce_count (API)
Nifer o ymweliadau a ddaeth i ben ar y dudalen hon.
exit_nb_visits (API)
The number of visits that did not leave after this interaction.
nb_exits (API)
The number of times your visitors amended this field in total. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_amendments (API)
Y swm cyfartalog o'r amser a dreuliwyd gan ymwelwyr ar y dudalen hon (dim ond y dudalen, nid y wefan gyfan).
avg_time_on_page (API)
The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_completion_rate (API)
Average time (in seconds) it takes for the browser to load media and execute any Javascript code listening for the DOMContentLoaded event after the webpage was loaded and the user can already interact with it.
avg_time_dom_completion (API)
Average time (in seconds) the browser spends loading the webpage after the response was fully received and before the user can start interacting with it.
avg_time_dom_processing (API)
The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)
The average amount of time it took a visitor to start playing the media since the page was loaded.
avg_time_to_play (API)
The average field size of this text field. Also includes text sizes of visitors that did not submit the form. Blank text fields (size 0) are ignored in the average calculation.
avg_field_size (API)
The average field size of this text field when a visitor entered some text, submitted the form afterwards, and converted it.
avg_field_size_converted (API)
The average field size of this text field when a visitor entered some text and submitted the form afterwards.
avg_field_size_submitted (API)
The average field size of this text field when a visitor entered some text but did not submit the form afterwards.
avg_field_size_unsubmitted (API)
The average time it took to generate the page. This metric includes the time it took the server to generate the web page, plus the time it took for the visitor to download the response from the server. A lower 'Avg. generation time' means a faster website for your visitors!
avg_time_generation (API)
The average amount of time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
avg_field_hesitation_time (API)
Average time (in seconds) it takes to connect to the server. This includes the time needed to lookup DNS and establish a TCP connection. This value might be 0 after the first request to a domain as the browser might cache the connection.
avg_time_network (API)
Average time (in seconds) it takes the browser to execute Javascript code waiting for the window.load event. This event is triggered once the DOM has completely rendered.
avg_time_on_load (API)
Average time (in seconds) it takes from requesting a page until the page is fully rendered within the browser
avg_page_load_time (API)
Average position of your website in the search engine results list (for this keyword).
position (API)
Average time (in seconds) it takes the server to generate the page. This is the time between the server receiving the request and starting to serve the response.
avg_time_server (API)
The average amount of time spent on this field when a visitor interacted with it. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
avg_field_time_spent (API)
The average amount of time a visitor spent watching or listening to a media.
avg_time_watched (API)
Average time (in seconds) it takes the browser to download the response from the server. This is the time from receiving the first byte till the response is complete.
avg_time_transfer (API)
Clickthrough rate: A ratio showing how often people who see a search engine results page with a link to your website, end up clicking it.
ctr (API)
Nifer o gamau gweithredu a gyflawnir gan eich ymwelwyr. Gall eu bod yn olygfeydd tudalennau, lawrlwythiadau neu cysylltiadau allanol
nb_actions (API)
The number of times a visitor has changed this field. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_changes (API)
The number of times this Page was visited after a visitor did a search on your website, and clicked on this page in the search results.
nb_hits_following_search (API)
A click is counted each time someone clicks on a link pointing to your website on a search engine results page.
nb_clicks (API)
The number of times a content block was interacted with (eg, a 'click' on a banner or ad).
nb_interactions (API)
The number of conversions for this channel when the attribution model "First Interaction" is applied.
nb_attribution_conversions_firstInteraction (API)
The number of conversions for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_conversions_lastInteraction (API)
The number of conversions for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_conversions_lastNonDirect (API)
The number of conversions for this channel when the attribution model "Linear" is applied.
nb_attribution_conversions_linear (API)
The number of conversions for this channel when the attribution model "Position Based" is applied.
nb_attribution_conversions_positionBased (API)
The number of conversions for this channel when the attribution model "Time Decay" is applied.
nb_attribution_conversions_timeDecay (API)
The number of times cursor keys was used on this field after a user interacted with it. This metric is only available for text fields.
field_cursor_rate (API)
The number of times your visitors have used any of the cursor keys on this field. This metric is only available for text fields.
nb_field_cursor (API)
Canran o ymweliadau sydd ond wedi agor un dudalen. Mae hyn yn golygu, bod yr ymwelydd yn gadael y wefan yn uniongyrchol o'r dudalen fynedfa.
bounce_rate (API)
Canran yr ymweliadau a ddechreuodd ar y dudalen hon a gadawodd y wefan yn syth.
bounce_rate (API)
The percentage of visits that have left your website or app after this interaction.
exit_rate (API)
Canran yr ymweliadau sy'n gadael y wefan ar ôl edrych ar y dudalen hon (golygu tudalennau unigryw wedi'i rannu â allanfeydd)
exit_rate (API)
Canran yr ymweliadau sy'n sbarduno trosi gôl.
conversion_rate (API)
The number of times your visitors have used the backspace or delete key on this field. This metric is only available for text fields.
nb_field_deletes (API)
The percentage of times either a backspace or delete key was used when a field was changed. This metric is only available for text fields.
field_delete_rate (API)
Cumulative layout shift measures visual stability which means the movement of visible elements within the view port. Pages should have a CLS of less than 0.1. A lower value is better.
nb_cls_numericvalue_desktop (API)
First contentful paint measures the time until the browser can render the first piece of content after a user navigated to your page. Pages should have an FCP of less than 1s. A lower value is better.
nb_fcp_numericvalue_desktop (API)
INP (Interaction to Next Paint) assesses a page's overall responsiveness to clicks, taps and keyboard interactions. Values under 200ms are generally considered good, values over 500ms are generally considered poor.
nb_inp_numericvalue_desktop (API)
Additional information for this audit.
audit_display_value_desktop (API)
Largest contentful paint measures loading performance and marks the time at which the largest text or image is painted. The LCP should occur within 2.5 seconds. A lower value is better.
nb_lcp_numericvalue_desktop (API)
SEOWebVitals_MetricNumericScoreDescription
nb_audit_numeric_desktop (API)
The page speed score is calculated based on several audits, where a score between 90 and 100 is considered good and a score between 50 and 90 is average.
performance_score_desktop (API)
Score percentage where 100 is best.
nb_audit_score_desktop (API)
The number of times a visitor interacted with this field last when they did not submit the form.
nb_field_dropoff (API)
The number of times a visitor has interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_entries (API)
The sum of event values
sum_event_value (API)
Total number of events
nb_events (API)
Number of events where an Event value was set
nb_events_with_value (API)
The number of times the field was shown when a form was converted. It does not mean a visitor actually interacted with this field.
nb_field_views_converted (API)
The number of times this field was shown when the form was submitted. It does not mean a visitor has actually interacted with this field.
nb_field_views_submitted (API)
The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
finish_rate (API)
The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_finishes (API)
The number of times this field was amended after changing it initially. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
field_amendments_rate (API)
The average time a visitor hesitated to start interacting with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
avg_form_time_hesitation (API)
The average time a visitor spent on a form. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
avg_form_time_spent (API)
The average time it took a visitor to convert a form. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
avg_form_time_to_conversion (API)
The average time it took a visitor to submit this form for the first time. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
avg_form_time_to_first_submission (API)
The number of times a form starter has converted the form.
form_conversion_rate (API)
The number of times this form was completed successfully.
nb_form_conversions (API)
The percentage of submitters that have submitted this form at least a second time. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
form_resubmitters_rate (API)
The number of form viewers that have re-submitted a form at least once. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
nb_form_resubmitters (API)
The number of form viewers that have started interacting with a form at least once. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starters (API)
The percentage of times a visitor has viewed a page where this form was included and then started interacting with it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
form_starters_rate (API)
The number of times a visitor has started interacting with a form after viewing it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starts (API)
The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
nb_form_submissions (API)
The number of times a form starter has submitted the form.
form_submitter_rate (API)
The number of form viewers that have submitted a form at least once.
nb_form_submitters (API)
The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
nb_form_viewers (API)
The number of times your visitors have viewed a page where this form was included.
nb_form_views (API)
The percentage of visitors that opened a video in fullscreen.
fullscreen_rate (API)
The percentage of visits that have entered the funnel but did not complete it. It is the number of funnel exits divided by the number of funnel entries.
funnel_abandoned_rate (API)
The percentage of visits that have completed the funnel after entering it. It is the number of funnel conversions divided by the sum of all funnel entries.
funnel_conversion_rate (API)
The number of visits that have completed the funnel.
funnel_nb_conversions (API)
The sum of all visits that have entered the funnel.
funnel_sum_entries (API)
The sum of all visits that have left the funnel before converting the funnel.
funnel_sum_exits (API)
Nifer o weithiau mae'r dudalen hon wedi ymweld â hi.
nb_hits (API)
Nifer o weithiau mae'r dudalen hon wedi ymweld â hi.
nb_pageviews (API)
Nifer o ymweliadau a oedd yn cynnwys y dudalen hon. Os oedd y dudalen hon wedi ei gweld sawl gwaith yn ystod un ymweliad, mae'n cael ei chyfrif unwaith yn unig.
nb_uniq_pageviews (API)
Nifer o ymweliadau a oedd yn cynnwys y dudalen hon. Os oedd y dudalen hon wedi ei gweld sawl gwaith yn ystod un ymweliad, mae'n cael ei chyfrif unwaith yn unig.
nb_visits (API)
The time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
nb_field_hesitation_time (API)
The time a visitor waited before starting to interact with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
nb_form_time_hesitation (API)
The total count of all interactions recorded on your website, including page views, link clicks, downloads, and events.
hits (API)
Hyd Ymweliad (cyfartaledd)
avg_time_on_site (API)
An impression is counted each time your website is displayed in a search engine results page.
nb_impressions (API)
The number of times a visitor viewed a page where this media was included.
nb_impressions (API)
The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_unique_visitors_impressions (API)
The ratio of content impressions to interactions.
interaction_rate (API)
The number of times your form viewers have interacted with this field in total. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions (API)
The number of times a form viewer has interacted with this field and then submitted the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_submitted (API)
The number of times a form viewer has interacted with this field and then did not submit the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_unsubmitted (API)
The percentage of visitors that have visited a page where this media was included out of all of your unique visitors.
impression_rate (API)
The number of times this link was clicked.
nb_downloads (API)
The total number of times this field was left empty when the form was submitted and converted.
nb_field_leftblank_converted (API)
The total number of times this field was left empty when the form was submitted.
nb_field_leftblank_submitted (API)
The maximum value for this event
max_event_value (API)
The minimum value for this event
min_event_value (API)
Cumulative layout shift measures visual stability which means the movement of visible elements within the view port. Pages should have a CLS of less than 0.1. A lower value is better.
nb_cls_numericvalue_mobile (API)
First contentful paint measures the time until the browser can render the first piece of content after a user navigated to your page. Pages should have an FCP of less than 1s. A lower value is better.
nb_fcp_numericvalue_mobile (API)
INP (Interaction to Next Paint) assesses a page's overall responsiveness to clicks, taps and keyboard interactions. Values under 200ms are generally considered good, values over 500ms are generally considered poor.
nb_inp_numericvalue_mobile (API)
Additional information for this audit.
audit_display_value_mobile (API)
Largest contentful paint measures loading performance and marks the time at which the largest text or image is painted. The LCP should occur within 2.5 seconds. A lower value is better.
nb_lcp_numericvalue_mobile (API)
SEOWebVitals_MetricNumericScoreDescription
nb_audit_numeric_mobile (API)
The page speed score is calculated based on several audits, where a score between 90 and 100 is considered good and a score between 50 and 90 is average.
performance_score_mobile (API)
Score percentage where 100 is best.
nb_audit_score_mobile (API)
Nifer o ymweliadau a ddechreuodd ar y dudalen hon.
entry_nb_visits (API)
Nifer cyfartalog o gamau gweithredu (edrych ar dudalennau, lawrlwythiadau neu cysylltiadau allanol) a berfformiwyd yn ystod yr ymweliadau.
nb_actions_per_visit (API)
The number of times a visitor has viewed a page where this audio was included.
sum_total_audio_impressions (API)
The number of times a visitor has listened to an audio.
sum_total_audio_plays (API)
The number of times a visitor has viewed a page where this video was included.
sum_total_video_impressions (API)
The number of times a visitor has watched a video.
sum_total_video_plays (API)
The number of times this link was clicked.
nb_outlinks (API)
The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
play_rate (API)
The number of times a visitor watched or listened to a media
nb_plays (API)
The number of unique visitors that have watched or listened to a media. Every visitor is only counted once, even if the visitor watches or listens to the media resource multiple times a day.
nb_unique_visitors_plays (API)
The number of visits that proceeded to the next interaction and did not exit your website or app.
nb_proceeded (API)
The percentage of visits that performed another interaction after performing an interaction.
proceeded_rate (API)
The number of times this field was left empty when the form was submitted and converted.
avg_field_leftblank_converted (API)
The number of times this field was left empty when the form was submitted.
avg_field_leftblank_submitted (API)
The number of times this field was refocused after interacting with it initially. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
field_refocus_rate (API)
The total number of times a visitor has refocused this field before they submitted a form or left it. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_refocuses (API)
The revenue for this channel when the attribution model "First Interaction" is applied.
nb_attribution_revenue_firstInteraction (API)
The revenue for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_revenue_lastInteraction (API)
The revenue for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_revenue_lastNonDirect (API)
The revenue for this channel when the attribution model "Linear" is applied.
nb_attribution_revenue_linear (API)
The revenue for this channel when the attribution model "Position Based" is applied.
nb_attribution_revenue_positionBased (API)
The revenue for this channel when the attribution model "Time Decay" is applied.
nb_attribution_revenue_timeDecay (API)
Visitors will search on your website, and sometimes click "next" to view more results. This is the average number of search results pages viewed for this keyword.
nb_pages_per_search (API)
The number of visits that searched for this keyword on your website's search engine.
nb_searches (API)
The number of visits that searched for this keyword on your website's search engine.
nb_visits (API)
The number of visits that directly entered the funnel at this step.
step_nb_entries (API)
The number of visits that exited the funnel from this step.
step_nb_exits (API)
Funnels_ColumnNbStepProceededDocumentation
step_nb_proceeded (API)
The number of visits that progressed from a previous step.
step_nb_progressions (API)
The number of visits that skipped an optional step in the funnel. Skipping a required step is counted as an exit.
step_nb_skipped (API)
All visits in a step. This includes visits from progressions and direct entries where all previous steps are optional.
step_nb_visits (API)
The average of all values for this event
avg_event_value (API)
The total time spent on this form field in seconds. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
nb_field_time_spent (API)
The total time all visitors spent on a form in total. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
nb_form_time_spent (API)
The total time that was spent watching or listening to the media.
sum_total_time_watched (API)
The time it took the visitor to submit a form. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
nb_form_time_to_first_submission (API)
The time it took the visitor to complete a form successfully. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
nb_form_time_to_conversion (API)
The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_visits (API)
The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_uniq_downloads (API)
The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_visits (API)
The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_uniq_outlinks (API)
The number of form viewers that have amended this field at least once. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_uniq_amendments (API)
The number of form viewers that have changed this field at least once. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_uniq_changes (API)
The number of form viewers that have used any of the cursor keys on this field at least once. This metric is only available for text fields.
nb_field_uniq_cursor (API)
The number of form viewers that have used the backspace or delete key on this field at least once. This metric is only available for text fields.
nb_field_uniq_deletes (API)
The number of form viewers that interacted with this field last, when they did not submit the form.
nb_field_uniq_dropoff (API)
The number of form viewers that have interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_uniq_entries (API)
The number of form viewers that have interacted with this field at least once. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_uniq_interactions (API)
The number of form viewers that have refocused this field at least once. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_uniq_refocuses (API)
The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function 'setUserId').
nb_users (API)
If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.
nb_visits (API)
The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day.
nb_uniq_visitors (API)
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