Poznaj powszechnie używane terminy, aby w pełni wykorzystać możliwości analityki Matomo.
Procent odwiedzających którzy zostawili stronę dla danego słowa Kluczowego używając twojego systemu wyszukiwania.
exit_rate (API)
Liczba akcji wykonana przez Twoich odwiedzających. Akcją mogą być odsłony, pobrania plików lub kliknięcia w linki wychodzące.
nb_actions (API)
The number of times your visitors amended this field in total. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_amendments (API)
The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_completion_rate (API)
The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)
The average amount of time it took a visitor to start playing the media since the page was loaded.
avg_time_to_play (API)
The average field size of this text field. Also includes text sizes of visitors that did not submit the form. Blank text fields (size 0) are ignored in the average calculation.
avg_field_size (API)
The average field size of this text field when a visitor entered some text, submitted the form afterwards, and converted it.
avg_field_size_converted (API)
The average field size of this text field when a visitor entered some text and submitted the form afterwards.
avg_field_size_submitted (API)
The average field size of this text field when a visitor entered some text but did not submit the form afterwards.
avg_field_size_unsubmitted (API)
The average amount of time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
avg_field_hesitation_time (API)
The average amount of time spent on this field when a visitor interacted with it. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
avg_field_time_spent (API)
The average amount of time a visitor spent watching or listening to a media.
avg_time_watched (API)
Współczynnik kliknięć: współczynnik pokazujący jak często użytkownicy wyszukiwarki klikają link do Twojego serwisu wyświetlany na stronie wyników.
ctr (API)
The number of times a visitor has changed this field. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_changes (API)
The number of times cursor keys was used on this field after a user interacted with it. This metric is only available for text fields.
field_cursor_rate (API)
The number of times your visitors have used any of the cursor keys on this field. This metric is only available for text fields.
nb_field_cursor (API)
Stosunek wyświetleń treści do interakcji.
interaction_rate (API)
The number of times your visitors have used the backspace or delete key on this field. This metric is only available for text fields.
nb_field_deletes (API)
The percentage of times either a backspace or delete key was used when a field was changed. This metric is only available for text fields.
field_delete_rate (API)
Cumulative layout shift measures visual stability which means the movement of visible elements within the view port. Pages should have a CLS of less than 0.1. A lower value is better.
nb_cls_numericvalue_desktop (API)
First contentful paint measures the time until the browser can render the first piece of content after a user navigated to your page. Pages should have an FCP of less than 1s. A lower value is better.
nb_fcp_numericvalue_desktop (API)
INP (Interaction to Next Paint) assesses a page's overall responsiveness to clicks, taps and keyboard interactions. Values under 200ms are generally considered good, values over 500ms are generally considered poor.
nb_inp_numericvalue_desktop (API)
Additional information for this audit.
audit_display_value_desktop (API)
Largest contentful paint measures loading performance and marks the time at which the largest text or image is painted. The LCP should occur within 2.5 seconds. A lower value is better.
nb_lcp_numericvalue_desktop (API)
SEOWebVitals_MetricNumericScoreDescription
nb_audit_numeric_desktop (API)
The page speed score is calculated based on several audits, where a score between 90 and 100 is considered good and a score between 50 and 90 is average.
performance_score_desktop (API)
Score percentage where 100 is best.
nb_audit_score_desktop (API)
Dopasowanie zostanie zaliczone za każdym razem, gdy Twój serwis pojawi się na stronie wyników wyszukiwania wyszukiwarki.
nb_impressions (API)
The number of times a visitor viewed a page where this media was included.
nb_impressions (API)
The number of times a visitor interacted with this field last when they did not submit the form.
nb_field_dropoff (API)
The number of times a visitor has interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_entries (API)
The number of times the field was shown when a form was converted. It does not mean a visitor actually interacted with this field.
nb_field_views_converted (API)
The number of times this field was shown when the form was submitted. It does not mean a visitor has actually interacted with this field.
nb_field_views_submitted (API)
The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
finish_rate (API)
The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_finishes (API)
The number of times this field was amended after changing it initially. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
field_amendments_rate (API)
The average time a visitor hesitated to start interacting with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
avg_form_time_hesitation (API)
The average time a visitor spent on a form. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
avg_form_time_spent (API)
The average time it took a visitor to convert a form. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
avg_form_time_to_conversion (API)
The average time it took a visitor to submit this form for the first time. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
avg_form_time_to_first_submission (API)
The number of times a form starter has converted the form.
form_conversion_rate (API)
The number of times this form was completed successfully.
nb_form_conversions (API)
The percentage of submitters that have submitted this form at least a second time. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
form_resubmitters_rate (API)
The number of form viewers that have re-submitted a form at least once. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
nb_form_resubmitters (API)
The number of form viewers that have started interacting with a form at least once. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starters (API)
The percentage of times a visitor has viewed a page where this form was included and then started interacting with it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
form_starters_rate (API)
The number of times a visitor has started interacting with a form after viewing it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starts (API)
The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
nb_form_submissions (API)
The number of times a form starter has submitted the form.
form_submitter_rate (API)
The number of form viewers that have submitted a form at least once.
nb_form_submitters (API)
The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
nb_form_viewers (API)
The number of times your visitors have viewed a page where this form was included.
nb_form_views (API)
The percentage of visitors that opened a video in fullscreen.
fullscreen_rate (API)
The percentage of visits that have entered the funnel but did not complete it. It is the number of funnel exits divided by the number of funnel entries.
funnel_abandoned_rate (API)
The percentage of visits that have completed the funnel after entering it. It is the number of funnel conversions divided by the sum of all funnel entries.
funnel_conversion_rate (API)
The number of visits that have completed the funnel.
funnel_nb_conversions (API)
The sum of all visits that have entered the funnel.
funnel_sum_entries (API)
The sum of all visits that have left the funnel before converting the funnel.
funnel_sum_exits (API)
The time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
nb_field_hesitation_time (API)
The time a visitor waited before starting to interact with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
nb_form_time_hesitation (API)
Średnia liczba akcji (odsłon, pobrań plików lub kliknięć w linki wychodzące) na wizytę.
nb_actions_per_visit (API)
The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_unique_visitors_impressions (API)
The number of times a form viewer has interacted with this field and then submitted the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_submitted (API)
The number of times a form viewer has interacted with this field and then did not submit the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_unsubmitted (API)
Liczba interakcji wykonanych na zawartości (np. 'kliknięcie' w baner lub reklamę).
nb_interactions (API)
The number of times your form viewers have interacted with this field in total. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions (API)
The percentage of visitors that have visited a page where this media was included out of all of your unique visitors.
impression_rate (API)
Kliknięcie zaliczane jest za każdym razem, gdy odwiedzający kliknie w link prowadzący do Twojego serwisu ze strony wyników wyszukiwarki.
nb_clicks (API)
Liczba odwiedzających którzy kliknęli na ten link. Jeśli link był kliknięty wielokrotnie podczas wizyty, wtedy liczony jest tylko raz.
nb_visits (API)
Liczba odwiedzin tej Strony kiedy to odwiedzający skorzystał z wyszukiwarki w Twoim serwisie i kliknął link tej strony w wynikach wyszukiwania.
nb_hits_following_search (API)
Liczba konwersji dla tego kanału po zastosowaniu modelu przypisania "Liniowo".
nb_attribution_conversions_linear (API)
Liczba konwersji dla tego kanału po zastosowaniu modelu przypisania "Ostatni niebezpośredni".
nb_attribution_conversions_lastNonDirect (API)
Liczba konwersji dla tego kanału po zastosowaniu modelu przypisania "Ostatnia interakcja".
nb_attribution_conversions_lastInteraction (API)
Liczba konwersji dla tego kanału po zastosowaniu modelu przypisania "Pierwsza interakcja".
nb_attribution_conversions_firstInteraction (API)
Liczba konwersji dla tego kanału po zastosowaniu modelu przypisania "Rozkład czasu".
nb_attribution_conversions_timeDecay (API)
Liczba konwersji dla tego kanału po zastosowaniu modelu przypisania "Uwzględniając pozycję".
nb_attribution_conversions_positionBased (API)
The total number of times this field was left empty when the form was submitted and converted.
nb_field_leftblank_converted (API)
The total number of times this field was left empty when the form was submitted.
nb_field_leftblank_submitted (API)
Liczba unikalnych odwiedzających Twój serwis. Każdy użytkownik jest zliczany jednokrotnie, nawet jeśli w ciągu dnia wielokrotnie odwiedzi serwis.
nb_uniq_visitors (API)
Ile razy tę stronę odwiedziło.
nb_hits (API)
Ile razy tę stronę odwiedziło.
nb_pageviews (API)
Ilość kliknięć na ten link.
nb_outlinks (API)
Maksymalna wartość dla tego zdarzenia
max_event_value (API)
Minimalna wartość tego wydarzenia
min_event_value (API)
Cumulative layout shift measures visual stability which means the movement of visible elements within the view port. Pages should have a CLS of less than 0.1. A lower value is better.
nb_cls_numericvalue_mobile (API)
First contentful paint measures the time until the browser can render the first piece of content after a user navigated to your page. Pages should have an FCP of less than 1s. A lower value is better.
nb_fcp_numericvalue_mobile (API)
INP (Interaction to Next Paint) assesses a page's overall responsiveness to clicks, taps and keyboard interactions. Values under 200ms are generally considered good, values over 500ms are generally considered poor.
nb_inp_numericvalue_mobile (API)
Additional information for this audit.
audit_display_value_mobile (API)
Largest contentful paint measures loading performance and marks the time at which the largest text or image is painted. The LCP should occur within 2.5 seconds. A lower value is better.
nb_lcp_numericvalue_mobile (API)
SEOWebVitals_MetricNumericScoreDescription
nb_audit_numeric_mobile (API)
The page speed score is calculated based on several audits, where a score between 90 and 100 is considered good and a score between 50 and 90 is average.
performance_score_mobile (API)
Score percentage where 100 is best.
nb_audit_score_mobile (API)
The number of times a visitor has viewed a page where this audio was included.
sum_total_audio_impressions (API)
The number of times a visitor has listened to an audio.
sum_total_audio_plays (API)
The number of times a visitor has viewed a page where this video was included.
sum_total_video_impressions (API)
The number of times a visitor has watched a video.
sum_total_video_plays (API)
Odsetek odwiedzin, które po wejściu w interakcję przeszli do kolejnej interakcji.
proceeded_rate (API)
Jeśli użytkownik odwiedza Twoją stronę po raz pierwszy, lub powróci na stronę po ponad 30 minutach od ostatniego wejścia, zostanie to zaliczone jako nowa wizyta.
nb_visits (API)
The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
play_rate (API)
The number of times a visitor watched or listened to a media
nb_plays (API)
The number of unique visitors that have watched or listened to a media. Every visitor is only counted once, even if the visitor watches or listens to the media resource multiple times a day.
nb_unique_visitors_plays (API)
Ilość kliknięć na ten link.
nb_downloads (API)
Liczba odwiedzających którzy kliknęli na ten link. Jeśli link był kliknięty wielokrotnie podczas wizyty, wtedy liczony jest tylko raz.
nb_uniq_downloads (API)
Liczba odwiedzających którzy kliknęli na ten link. Jeśli link był kliknięty wielokrotnie podczas wizyty, wtedy liczony jest tylko raz.
nb_visits (API)
Liczba wizyt, które zaczęły się i skończyły na tej stronie. Oznacza to, że odwiedzający opuścił serwis oglądając tylko tą jedną podstronę.
entry_bounce_count (API)
Liczba odwiedzających, którzy przeszli do kolejnej interakcji nie opuszczając Twojego serwisu lub aplikacji.
nb_proceeded (API)
Przychód wygenerowany dla tego kanału po zastosowaniu modelu "Liniowo".
nb_attribution_revenue_linear (API)
Przychód wygenerowany dla tego kanału po zastosowaniu modelu "Ostatni niebezpośredni".
nb_attribution_revenue_lastNonDirect (API)
Przychód wygenerowany dla tego kanału po zastosowaniu modelu "Ostatnia interakcja".
nb_attribution_revenue_lastInteraction (API)
Przychód wygenerowany dla tego kanału po zastosowaniu modelu "Pierwsza interakcja".
nb_attribution_revenue_firstInteraction (API)
Przychód wygenerowany dla tego kanału po zastosowaniu modelu "Rozkład czasu".
nb_attribution_revenue_timeDecay (API)
Przychód wygenerowany dla tego kanału po zastosowaniu modelu "Uwzględniając pozycję".
nb_attribution_revenue_positionBased (API)
The number of times this field was left empty when the form was submitted and converted.
avg_field_leftblank_converted (API)
The number of times this field was left empty when the form was submitted.
avg_field_leftblank_submitted (API)
The number of times this field was refocused after interacting with it initially. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
field_refocus_rate (API)
The total number of times a visitor has refocused this field before they submitted a form or left it. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_refocuses (API)
The number of visits that directly entered the funnel at this step.
step_nb_entries (API)
The number of visits that exited the funnel from this step.
step_nb_exits (API)
Funnels_ColumnNbStepProceededDocumentation
step_nb_proceeded (API)
The number of visits that progressed from a previous step.
step_nb_progressions (API)
The number of visits that skipped an optional step in the funnel. Skipping a required step is counted as an exit.
step_nb_skipped (API)
All visits in a step. This includes visits from progressions and direct entries where all previous steps are optional.
step_nb_visits (API)
Odwiedzający będą wyszukiwali na twojej stronie i czasem klikną "dalej" aby zobaczyć więcej wpisów. To jest średnia liczba wyszukiwań widoczna dla tego słowa kluczowego.
nb_pages_per_search (API)
The total time spent on this form field in seconds. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
nb_field_time_spent (API)
The total time all visitors spent on a form in total. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
nb_form_time_spent (API)
The total time that was spent watching or listening to the media.
sum_total_time_watched (API)
The time it took the visitor to submit a form. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
nb_form_time_to_first_submission (API)
The time it took the visitor to complete a form successfully. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
nb_form_time_to_conversion (API)
The total count of all interactions recorded on your website, including page views, link clicks, downloads, and events.
hits (API)
Liczba odwiedzających którzy kliknęli na ten link. Jeśli link był kliknięty wielokrotnie podczas wizyty, wtedy liczony jest tylko raz.
nb_uniq_outlinks (API)
Liczba wizyt uwzględniających tą stronę. Jeżeli strona odwiedzana była kilka razy podczas jednej wizyty, zostanie policzona tylko raz.
nb_uniq_pageviews (API)
Liczba wizyt uwzględniających tą stronę. Jeżeli strona odwiedzana była kilka razy podczas jednej wizyty, zostanie policzona tylko raz.
nb_visits (API)
The number of form viewers that have amended this field at least once. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_uniq_amendments (API)
The number of form viewers that have changed this field at least once. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_uniq_changes (API)
The number of form viewers that have used any of the cursor keys on this field at least once. This metric is only available for text fields.
nb_field_uniq_cursor (API)
The number of form viewers that have used the backspace or delete key on this field at least once. This metric is only available for text fields.
nb_field_uniq_deletes (API)
The number of form viewers that interacted with this field last, when they did not submit the form.
nb_field_uniq_dropoff (API)
The number of form viewers that have interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_uniq_entries (API)
The number of form viewers that have interacted with this field at least once. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_uniq_interactions (API)
The number of form viewers that have refocused this field at least once. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_uniq_refocuses (API)
Liczba użytkowników zalogowanych na twojej stronie. Jest to liczba unikalnych, aktywnych użytkowników, którzy posiadają ustawiony User ID.
nb_users (API)
Suma wartości zdarzeń
sum_event_value (API)
Liczba wizyt, które rozpoczęły się na tej stronie.
entry_nb_visits (API)
Procent wizyt, które doprowadziły do konwersji.
conversion_rate (API)
Procent wizyt, które zakończyły się jedną odsłoną. Oznacza to, ze odwiedzający opuścił serwis po zobaczeniu tylko strony wejściowej.
bounce_rate (API)
Odsetek wizyt, które rozpoczęły się na tej stronie i natychmiast się na niej zakończyły.
bounce_rate (API)
Odsetek odwiedzin, które zakończyły się opuszczeniem serwisu lub aplikacji po tej interakcji.
exit_rate (API)
Wizyty, które zakończyły się po oglądnięciu tej podstrony.
exit_rate (API)
Liczba wizyt, które zakończyły się na tej stronie.
exit_nb_visits (API)
Liczba odwiedzających, którzy pozostali po wykonaniu tej interakcji.
nb_exits (API)
Liczba wizyt, która wyszukiwała tego słowa kluczowego w wyszukiwarce na Twojej stronie.
nb_searches (API)
Liczba wizyt, która wyszukiwała tego słowa kluczowego w wyszukiwarce na Twojej stronie.
nb_visits (API)
Łączna liczba zdarzeń
nb_events (API)
Liczba zdarzeń z ustaloną wartością zdarzenia
nb_events_with_value (API)
Średni czas (w sekundach), potrzebny przeglądarce na wykonanie kodu JavaScript nasłuchującego wydarzenia window.load. Wydarzenie to jest wyzwalane jedynie po zakończeniu renderowania DOM.
avg_time_on_load (API)
Średni czas (w sekundach) potrzebny przeglądarce do pobrania odpowiedzi serwera. To czas od otrzymania pierwszego bitu odpowiedzi do pobrania kompletnej informacji.
avg_time_transfer (API)
Średni czas (w sekundach), potrzebny przeglądarce na załadowanie strony po zakończeniu odbioru odpowiedzi serwera, zanim użytkownik będzie mógł rozpocząć interakcję.
avg_time_dom_processing (API)
Średni czas (w sekundach) potrzebny serwerowi na wygenerowanie strony. Jest to czas jaki upłynie od momentu otrzymania przez serwer zapytania o stronę, do rozpoczęcia wysyłki odpowiedzi.
avg_time_server (API)
Średni czas (w sekundach) potrzebny do połączenia z serwerem. Czas uwzględnia zapytanie DNS i zestawienie połączenia TCP. Wartość może wynieść 0 po pierwszym żądaniu domeny, gdyż przeglądarka może zapisać jej adres w pamięci podręcznej.
avg_time_network (API)
Średni czas (w sekundach), potrzebny przeglądarce do załadowania mediów i wykonania wszelkich kodów JavaScript nasłuchujących wydarzenia DOMContentLoaded po załadowaniu strony, co umożliwia użytkownikowi rozpoczęcie interakcji.
avg_time_dom_completion (API)
Średni czas (w sekundach) upływający od wysłania żądania do pełnego wygenerowania strony w przeglądarce
avg_page_load_time (API)
Średnia pozycja Twojego serwisu na liście wyników wyszukiwania (dla tego słowa kluczowego).
position (API)
Średni czas potrzebny do wygenerowania strony. Ta wielkość zawiera czas potrzebny serwerowi na wygenerowanie strony, plus czas, który potrzebny był przeglądarce odwiedzającego na jej pobranie. Niższy 'śr. czas generowania' oznacza dla odwiedzającego szybszą stronę!
avg_time_generation (API)
Średni czas jaki odwiedzający spędzają na tej stronie (tylko na tej stronie, nie na całym serwisie).
avg_time_on_page (API)
Średni czas trwania wizyty.
avg_time_on_site (API)
Średnia wszystkich wartości w tym przypadku
avg_event_value (API)
The Analytics glossary is available in 58 languages:
If you want to contribute a new term or improve one of the translations, click here.
We'd love to hear from you! Contact us by email or meet us in the forums.
This is the glossary for Matomo, the Free analytics platform that helps you keep full control of your data.
See also our Privacy Policy