Matomo 분석을 최대한 활용하기 위해 일반적으로 사용되는 용어에 대해 알아봅니다.
이 검색어로 당신의 사이트에서 검색시도 후 웹사이트를 떠난 방문의 비율입니다.
exit_rate (API)
The number of times your visitors amended this field in total. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_amendments (API)
The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_completion_rate (API)
Average time (in seconds) it takes for the browser to load media and execute any Javascript code listening for the DOMContentLoaded event after the webpage was loaded and the user can already interact with it.
avg_time_dom_completion (API)
Average time (in seconds) the browser spends loading the webpage after the response was fully received and before the user can start interacting with it.
avg_time_dom_processing (API)
The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)
The average amount of time it took a visitor to start playing the media since the page was loaded.
avg_time_to_play (API)
The average field size of this text field. Also includes text sizes of visitors that did not submit the form. Blank text fields (size 0) are ignored in the average calculation.
avg_field_size (API)
The average field size of this text field when a visitor entered some text, submitted the form afterwards, and converted it.
avg_field_size_converted (API)
The average field size of this text field when a visitor entered some text and submitted the form afterwards.
avg_field_size_submitted (API)
The average field size of this text field when a visitor entered some text but did not submit the form afterwards.
avg_field_size_unsubmitted (API)
The average amount of time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
avg_field_hesitation_time (API)
Average time (in seconds) it takes to connect to the server. This includes the time needed to lookup DNS and establish a TCP connection. This value might be 0 after the first request to a domain as the browser might cache the connection.
avg_time_network (API)
Average time (in seconds) it takes the browser to execute Javascript code waiting for the window.load event. This event is triggered once the DOM has completely rendered.
avg_time_on_load (API)
Average position of your website in the search engine results list (for this keyword).
position (API)
Average time (in seconds) it takes the server to generate the page. This is the time between the server receiving the request and starting to serve the response.
avg_time_server (API)
The average amount of time spent on this field when a visitor interacted with it. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
avg_field_time_spent (API)
The average amount of time a visitor spent watching or listening to a media.
avg_time_watched (API)
Average time (in seconds) it takes the browser to download the response from the server. This is the time from receiving the first byte till the response is complete.
avg_time_transfer (API)
Clickthrough rate: A ratio showing how often people who see a search engine results page with a link to your website, end up clicking it.
ctr (API)
The number of times a visitor has changed this field. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_changes (API)
A click is counted each time someone clicks on a link pointing to your website on a search engine results page.
nb_clicks (API)
The number of times cursor keys was used on this field after a user interacted with it. This metric is only available for text fields.
field_cursor_rate (API)
The number of times your visitors have used any of the cursor keys on this field. This metric is only available for text fields.
nb_field_cursor (API)
The number of times your visitors have used the backspace or delete key on this field. This metric is only available for text fields.
nb_field_deletes (API)
The percentage of times either a backspace or delete key was used when a field was changed. This metric is only available for text fields.
field_delete_rate (API)
Cumulative layout shift measures visual stability which means the movement of visible elements within the view port. Pages should have a CLS of less than 0.1. A lower value is better.
nb_cls_numericvalue_desktop (API)
First contentful paint measures the time until the browser can render the first piece of content after a user navigated to your page. Pages should have an FCP of less than 1s. A lower value is better.
nb_fcp_numericvalue_desktop (API)
INP (Interaction to Next Paint) assesses a page's overall responsiveness to clicks, taps and keyboard interactions. Values under 200ms are generally considered good, values over 500ms are generally considered poor.
nb_inp_numericvalue_desktop (API)
Additional information for this audit.
audit_display_value_desktop (API)
Largest contentful paint measures loading performance and marks the time at which the largest text or image is painted. The LCP should occur within 2.5 seconds. A lower value is better.
nb_lcp_numericvalue_desktop (API)
SEOWebVitals_MetricNumericScoreDescription
nb_audit_numeric_desktop (API)
The page speed score is calculated based on several audits, where a score between 90 and 100 is considered good and a score between 50 and 90 is average.
performance_score_desktop (API)
Score percentage where 100 is best.
nb_audit_score_desktop (API)
The number of times a visitor interacted with this field last when they did not submit the form.
nb_field_dropoff (API)
The number of times a visitor has interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_entries (API)
The sum of event values
sum_event_value (API)
Total number of events
nb_events (API)
Number of events where an Event value was set
nb_events_with_value (API)
The number of times the field was shown when a form was converted. It does not mean a visitor actually interacted with this field.
nb_field_views_converted (API)
The number of times this field was shown when the form was submitted. It does not mean a visitor has actually interacted with this field.
nb_field_views_submitted (API)
The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
finish_rate (API)
The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_finishes (API)
The number of times this field was amended after changing it initially. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
field_amendments_rate (API)
The average time a visitor hesitated to start interacting with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
avg_form_time_hesitation (API)
The average time a visitor spent on a form. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
avg_form_time_spent (API)
The average time it took a visitor to convert a form. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
avg_form_time_to_conversion (API)
The average time it took a visitor to submit this form for the first time. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
avg_form_time_to_first_submission (API)
The number of times a form starter has converted the form.
form_conversion_rate (API)
The number of times this form was completed successfully.
nb_form_conversions (API)
The percentage of submitters that have submitted this form at least a second time. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
form_resubmitters_rate (API)
The number of form viewers that have re-submitted a form at least once. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
nb_form_resubmitters (API)
The number of form viewers that have started interacting with a form at least once. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starters (API)
The percentage of times a visitor has viewed a page where this form was included and then started interacting with it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
form_starters_rate (API)
The number of times a visitor has started interacting with a form after viewing it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starts (API)
The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
nb_form_submissions (API)
The number of times a form starter has submitted the form.
form_submitter_rate (API)
The number of form viewers that have submitted a form at least once.
nb_form_submitters (API)
The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
nb_form_viewers (API)
The number of times your visitors have viewed a page where this form was included.
nb_form_views (API)
The percentage of visitors that opened a video in fullscreen.
fullscreen_rate (API)
The percentage of visits that have entered the funnel but did not complete it. It is the number of funnel exits divided by the number of funnel entries.
funnel_abandoned_rate (API)
The percentage of visits that have completed the funnel after entering it. It is the number of funnel conversions divided by the sum of all funnel entries.
funnel_conversion_rate (API)
The number of visits that have completed the funnel.
funnel_nb_conversions (API)
The sum of all visits that have entered the funnel.
funnel_sum_entries (API)
The sum of all visits that have left the funnel before converting the funnel.
funnel_sum_exits (API)
The time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
nb_field_hesitation_time (API)
The time a visitor waited before starting to interact with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
nb_form_time_hesitation (API)
An impression is counted each time your website is displayed in a search engine results page.
nb_impressions (API)
The number of times a visitor viewed a page where this media was included.
nb_impressions (API)
The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_unique_visitors_impressions (API)
The number of times your form viewers have interacted with this field in total. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions (API)
The number of times a form viewer has interacted with this field and then submitted the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_submitted (API)
The number of times a form viewer has interacted with this field and then did not submit the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_unsubmitted (API)
The percentage of visitors that have visited a page where this media was included out of all of your unique visitors.
impression_rate (API)
The total number of times this field was left empty when the form was submitted and converted.
nb_field_leftblank_converted (API)
The total number of times this field was left empty when the form was submitted.
nb_field_leftblank_submitted (API)
The maximum value for this event
max_event_value (API)
The minimum value for this event
min_event_value (API)
Cumulative layout shift measures visual stability which means the movement of visible elements within the view port. Pages should have a CLS of less than 0.1. A lower value is better.
nb_cls_numericvalue_mobile (API)
First contentful paint measures the time until the browser can render the first piece of content after a user navigated to your page. Pages should have an FCP of less than 1s. A lower value is better.
nb_fcp_numericvalue_mobile (API)
INP (Interaction to Next Paint) assesses a page's overall responsiveness to clicks, taps and keyboard interactions. Values under 200ms are generally considered good, values over 500ms are generally considered poor.
nb_inp_numericvalue_mobile (API)
Additional information for this audit.
audit_display_value_mobile (API)
Largest contentful paint measures loading performance and marks the time at which the largest text or image is painted. The LCP should occur within 2.5 seconds. A lower value is better.
nb_lcp_numericvalue_mobile (API)
SEOWebVitals_MetricNumericScoreDescription
nb_audit_numeric_mobile (API)
The page speed score is calculated based on several audits, where a score between 90 and 100 is considered good and a score between 50 and 90 is average.
performance_score_mobile (API)
Score percentage where 100 is best.
nb_audit_score_mobile (API)
The number of times a visitor has viewed a page where this audio was included.
sum_total_audio_impressions (API)
The number of times a visitor has listened to an audio.
sum_total_audio_plays (API)
The number of times a visitor has viewed a page where this video was included.
sum_total_video_impressions (API)
The number of times a visitor has watched a video.
sum_total_video_plays (API)
The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
play_rate (API)
The number of times a visitor watched or listened to a media
nb_plays (API)
The number of unique visitors that have watched or listened to a media. Every visitor is only counted once, even if the visitor watches or listens to the media resource multiple times a day.
nb_unique_visitors_plays (API)
The number of visits that proceeded to the next interaction and did not exit your website or app.
nb_proceeded (API)
The percentage of visits that performed another interaction after performing an interaction.
proceeded_rate (API)
The number of times this field was left empty when the form was submitted and converted.
avg_field_leftblank_converted (API)
The number of times this field was left empty when the form was submitted.
avg_field_leftblank_submitted (API)
The number of times this field was refocused after interacting with it initially. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
field_refocus_rate (API)
The total number of times a visitor has refocused this field before they submitted a form or left it. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_refocuses (API)
The number of visits that directly entered the funnel at this step.
step_nb_entries (API)
The number of visits that exited the funnel from this step.
step_nb_exits (API)
Funnels_ColumnNbStepProceededDocumentation
step_nb_proceeded (API)
The number of visits that progressed from a previous step.
step_nb_progressions (API)
The number of visits that skipped an optional step in the funnel. Skipping a required step is counted as an exit.
step_nb_skipped (API)
All visits in a step. This includes visits from progressions and direct entries where all previous steps are optional.
step_nb_visits (API)
The average of all values for this event
avg_event_value (API)
The total time spent on this form field in seconds. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
nb_field_time_spent (API)
The total time all visitors spent on a form in total. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
nb_form_time_spent (API)
The total time that was spent watching or listening to the media.
sum_total_time_watched (API)
The time it took the visitor to submit a form. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
nb_form_time_to_first_submission (API)
The time it took the visitor to complete a form successfully. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
nb_form_time_to_conversion (API)
The number of form viewers that have amended this field at least once. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_uniq_amendments (API)
The number of form viewers that have changed this field at least once. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_uniq_changes (API)
The number of form viewers that have used any of the cursor keys on this field at least once. This metric is only available for text fields.
nb_field_uniq_cursor (API)
The number of form viewers that have used the backspace or delete key on this field at least once. This metric is only available for text fields.
nb_field_uniq_deletes (API)
The number of form viewers that interacted with this field last, when they did not submit the form.
nb_field_uniq_dropoff (API)
The number of form viewers that have interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_uniq_entries (API)
The number of form viewers that have interacted with this field at least once. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_uniq_interactions (API)
The number of form viewers that have refocused this field at least once. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_uniq_refocuses (API)
웹사이트의 검색 엔진에서 검색어별 방문 횟수입니다.
nb_searches (API)
웹사이트의 검색 엔진에서 검색어별 방문 횟수입니다.
nb_visits (API)
방문객은 당신의 웹사이트에서 검색하고 때로는 더 많은 검색 결과를 보기위해 "다음"을 클릭합니다. 이 검색어로 인하여 발생한 페이지뷰 수의 평균입니다.
nb_pages_per_search (API)
이미 진입한 방문자가 웹사이트내에서 검색한 결과로부터 이 페이지를 클릭한 횟수입니다.
nb_hits_following_search (API)
이 링크를 클릭 한 방문자의 수입니다. 한번의 방문으로 여러 번 링크를 클릭해도 한 번으로 계산됩니다.
nb_uniq_downloads (API)
이 링크를 클릭 한 방문자의 수입니다. 한번의 방문으로 여러 번 링크를 클릭해도 한 번으로 계산됩니다.
nb_visits (API)
웹사이트를 방문하는 중복되지 않은 방문자의 수입니다. 모든 사용자는 하루에 여러 번 웹 사이트를 방문하더라도 한 번만 계산됩니다.
nb_uniq_visitors (API)
이 링크를 클릭 한 방문자의 수입니다. 한번의 방문으로 여러 번 링크를 클릭해도 한 번으로 계산됩니다.
nb_visits (API)
이 페이지를 포함한 방문 수입니다. 한번의 방문으로 여러 차례 보는 경우에는 한 번으로 계산합니다.
nb_uniq_pageviews (API)
이 페이지를 포함한 방문 수입니다. 한번의 방문으로 여러 차례 보는 경우에는 한 번으로 계산합니다.
nb_visits (API)
이 링크를 클릭 한 방문자의 수입니다. 한번의 방문으로 여러 번 링크를 클릭해도 한 번으로 계산됩니다.
nb_uniq_outlinks (API)
이 링크를 클릭 한 횟수입니다.
nb_downloads (API)
이 페이지에서 검색을 시작하고 종료한 방문수입니다. 이것은 방문자가 이 페이지만 보고 이탈한 것을 의미합니다.
entry_bounce_count (API)
한 페이지의 페이지 뷰 비율. 이것은 방문자가 첫 페이지에서 바로 이탈한 것을 의미합니다.
bounce_rate (API)
이 페이지에서 방문을 시작하고 떠난 웹사이트의 방문 비율입니다.
bounce_rate (API)
방문 중에 수행된 평균 작업 수(페이지 조회, 사이트 검색, 다운로드 또는 외부링크)입니다.
nb_actions_per_visit (API)
만약 방문자가 당신의 웹사이트에 처음 방문하였거나 마지막 방문 이후 30분이 지난 경우 새로운 방문으로 기록됩니다.
nb_visits (API)
평균 머문 시간입니다.
avg_time_on_site (API)
웹사이트에 로그인한 사용자 수입니다. 사용자 ID가 설정된 고유 활성 사용자의 수입니다(추적 코드 기능 'setUserId'를 통해).
nb_users (API)
상호작용으로 인해 보여진 페이지들의 비율
interaction_rate (API)
The revenue for this channel when the attribution model "First Interaction" is applied.
nb_attribution_revenue_firstInteraction (API)
The revenue for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_revenue_lastInteraction (API)
The revenue for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_revenue_lastNonDirect (API)
The revenue for this channel when the attribution model "Linear" is applied.
nb_attribution_revenue_linear (API)
The revenue for this channel when the attribution model "Position Based" is applied.
nb_attribution_revenue_positionBased (API)
The revenue for this channel when the attribution model "Time Decay" is applied.
nb_attribution_revenue_timeDecay (API)
이 링크를 클릭 한 횟수입니다.
nb_outlinks (API)
이 페이지에서 검색을 종료한 방문 수입니다.
exit_nb_visits (API)
The number of visits that did not leave after this interaction.
nb_exits (API)
The percentage of visits that have left your website or app after this interaction.
exit_rate (API)
이 페이지를 본 후 사이트에서 나간 방문 비율입니다.
exit_rate (API)
The number of conversions for this channel when the attribution model "First Interaction" is applied.
nb_attribution_conversions_firstInteraction (API)
The number of conversions for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_conversions_lastInteraction (API)
The number of conversions for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_conversions_lastNonDirect (API)
The number of conversions for this channel when the attribution model "Linear" is applied.
nb_attribution_conversions_linear (API)
The number of conversions for this channel when the attribution model "Position Based" is applied.
nb_attribution_conversions_positionBased (API)
The number of conversions for this channel when the attribution model "Time Decay" is applied.
nb_attribution_conversions_timeDecay (API)
목표를 달성한 방문 비율입니다.
conversion_rate (API)
The total count of all interactions recorded on your website, including page views, link clicks, downloads, and events.
hits (API)
이 페이지에서 검색을 시작한 방문 수입니다.
entry_nb_visits (API)
(배너나 광고의 '클릭')과 상호작용한 콘텐츠 블록의 횟수입니다.
nb_interactions (API)
이 페이지를 방문한 횟수입니다.
nb_hits (API)
이 페이지를 방문한 횟수입니다.
nb_pageviews (API)
이 페이지를 방문한 방문자의 머문 시간의 평균 (페이지만 해당, 전체 웹사이트 아님).
avg_time_on_page (API)
Average time (in seconds) it takes from requesting a page until the page is fully rendered within the browser
avg_page_load_time (API)
페이지를 생성하는 데 걸린 평균 시간입니다. 이 메트릭에는 서버가 웹 페이지를 생성하는 데 걸린 시간과 방문자가 서버에서 응답을 다운로드하는 데 걸린 시간이 포함됩니다. '평균 생성 시간'이 낮다는 것은 방문객들을 위한 더 빠른 웹사이트를 의미합니다!
avg_time_generation (API)
사용자가 수행 한 작업의 수입니다. 페이지 뷰, 다운로드, 또는 외부 링크 액션을 포함합니다.
nb_actions (API)
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