Glossary - Matomo

Glossary

Learn about the commonly used terms to make the most of Matomo Analytics.

Metrics

% Search Exits (ርምጃዎች)

The percentage of visits that left the website after searching for this Keyword on your Site Search engine.
exit_rate (API)

Amendments

The number of times your visitors amended this field in total. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_amendments (API)

Avg. Completion

The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_completion_rate (API)

Avg. Media Length

The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)

Avg. Time To Play

The average amount of time it took a visitor to start playing the media since the page was loaded.
avg_time_to_play (API)

Avg. Visit Duration (in seconds)

The average duration of a visit.
avg_time_on_site (API)

Avg. field size

The average field size of this text field. Also includes text sizes of visitors that did not submit the form. Blank text fields (size 0) are ignored in the average calculation.
avg_field_size (API)

Avg. field size on conversion

The average field size of this text field when a visitor entered some text, submitted the form afterwards, and converted it.
avg_field_size_converted (API)

Avg. field size on submit

The average field size of this text field when a visitor entered some text and submitted the form afterwards.
avg_field_size_submitted (API)

Avg. field size when unsubmitted

The average field size of this text field when a visitor entered some text but did not submit the form afterwards.
avg_field_size_unsubmitted (API)

Avg. generation time

The average time it took to generate the page. This metric includes the time it took the server to generate the web page, plus the time it took for the visitor to download the response from the server. A lower 'Avg. generation time' means a faster website for your visitors!
avg_time_generation (API)

Avg. hesitation time

The average amount of time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
avg_field_hesitation_time (API)

Avg. position

Average position of your website in the search engine results list (for this keyword).
position (API)

Avg. time on page

The average amount of time visitors spent on this page (only the page, not the entire website).
avg_time_on_page (API)

Avg. time spent

The average amount of time a visitor spent watching or listening to a media.
avg_time_watched (API)

Avg. time spent

The average amount of time spent on this field when a visitor interacted with it. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
avg_field_time_spent (API)

Bounces

Number of visits that started and ended on this page. This means that the visitor left the website after viewing only this page.
entry_bounce_count (API)

CTR

Clickthrough rate: A ratio showing how often people who see a search engine results page with a link to your website, end up clicking it.
ctr (API)

Changes

The number of times a visitor has changed this field. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_changes (API)

Clicked in search results

The number of times this Page was visited after a visitor did a search on your website, and clicked on this page in the search results.
nb_hits_following_search (API)

Clicks

A click is counted each time someone clicks on a link pointing to your website on a search engine results page.
nb_clicks (API)

Content Interactions

The number of times a content block was interacted with (eg, a 'click' on a banner or ad).
nb_interactions (API)

Conversion Rate

The percentage of visits that triggered a goal conversion.
conversion_rate (API)

Cursor rate

The number of times cursor keys was used on this field after a user interacted with it. This metric is only available for text fields.
field_cursor_rate (API)

Cursors

The number of times your visitors have used any of the cursor keys on this field. This metric is only available for text fields.
nb_field_cursor (API)

Deletes

The number of times your visitors have used the backspace or delete key on this field. This metric is only available for text fields.
nb_field_deletes (API)

Deletion rate

The percentage of times either a backspace or delete key was used when a field was changed. This metric is only available for text fields.
field_delete_rate (API)

Drop offs

The number of times a visitor interacted with this field last when they did not submit the form.
nb_field_dropoff (API)

Entrances

Number of visits that started on this page.
entry_nb_visits (API)

Entries

The number of times a visitor has interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_entries (API)

Event value

The sum of event values
sum_event_value (API)

Events

Total number of events
nb_events (API)

Events with a value

Number of events where an Event value was set
nb_events_with_value (API)

Exit rate

The percentage of visits that have left your website or app after this interaction.
exit_rate (API)

Exit rate (ርምጃዎች)

The percentage of visits that left the website after viewing this page.
exit_rate (API)

Exits

The number of visits that did not leave after this interaction.
nb_exits (API)

Exits

Number of visits that ended on this page.
exit_nb_visits (API)

Field conversions

The number of times the field was shown when a form was converted. It does not mean a visitor actually interacted with this field.
nb_field_views_converted (API)

Field submissions

The number of times this field was shown when the form was submitted. It does not mean a visitor has actually interacted with this field.
nb_field_views_submitted (API)

Finish rate

The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
finish_rate (API)

Finishes

The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_finishes (API)

Form amendment rate

The number of times this field was amended after changing it initially. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
field_amendments_rate (API)

Form avg. hesitation time

The average time a visitor hesitated to start interacting with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
avg_form_time_hesitation (API)

Form avg. time spent

The average time a visitor spent on a form. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
avg_form_time_spent (API)

Form avg. time to conversion

The average time it took a visitor to convert a form. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
avg_form_time_to_conversion (API)

Form avg. time to first submit

The average time it took a visitor to submit this form for the first time. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
avg_form_time_to_first_submission (API)

Form conversion rate

The number of times a form starter has converted the form.
form_conversion_rate (API)

Form conversions

The number of times this form was completed successfully.
nb_form_conversions (API)

Form re-submitter rate

The percentage of submitters that have submitted this form at least a second time. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
form_resubmitters_rate (API)

Form re-submitters

The number of form viewers that have re-submitted a form at least once. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
nb_form_resubmitters (API)

Form starters

The number of form viewers that have started interacting with a form at least once. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starters (API)

Form starters rate

The percentage of times a visitor has viewed a page where this form was included and then started interacting with it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
form_starters_rate (API)

Form starts

The number of times a visitor has started interacting with a form after viewing it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starts (API)

Form submissions

The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
nb_form_submissions (API)

Form submitter rate

The number of times a form starter has submitted the form.
form_submitter_rate (API)

Form submitters

The number of form viewers that have submitted a form at least once.
nb_form_submitters (API)

Form viewers

The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
nb_form_viewers (API)

Form views

The number of times your visitors have viewed a page where this form was included.
nb_form_views (API)

Fullscreen rate

The percentage of visitors that opened a video in fullscreen.
fullscreen_rate (API)

Funnel abandoned rate

The percentage of visits that have entered the funnel but did not complete it. It is the number of funnel exits divided by the number of funnel entries.
funnel_abandoned_rate (API)

Funnel conversion rate

The percentage of visits that have completed the funnel after entering it. It is the number of funnel conversions divided by the sum of all funnel entries.
funnel_conversion_rate (API)

Funnel conversions

The number of visits that have completed the funnel.
funnel_nb_conversions (API)

Funnel entries

The sum of all visits that have entered the funnel.
funnel_sum_entries (API)

Funnel exits

The sum of all visits that have left the funnel before converting the funnel.
funnel_sum_exits (API)

Hesitation time

The time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
nb_field_hesitation_time (API)

Hesitation time

The time a visitor waited before starting to interact with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
nb_form_time_hesitation (API)

Impressions

An impression is counted each time your website is displayed in a search engine results page.
nb_impressions (API)

Impressions by unique visitors

The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_unique_visitors_impressions (API)

Interaction Rate

The ratio of content impressions to interactions.
interaction_rate (API)

Interactions

The number of times your form viewers have interacted with this field in total. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions (API)

Interactions on submit

The number of times a form viewer has interacted with this field and then submitted the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_submitted (API)

Interactions when unsubmitted

The number of times a form viewer has interacted with this field and then did not submit the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_unsubmitted (API)

Left blank on conversion

The total number of times this field was left empty when the form was submitted and converted.
nb_field_leftblank_converted (API)

Left blank on submit

The total number of times this field was left empty when the form was submitted.
nb_field_leftblank_submitted (API)

Maximum Event value

The maximum value for this event
max_event_value (API)

Minimum Event value

The minimum value for this event
min_event_value (API)

Number of audio impressions

The number of times a visitor has viewed a page where this audio was included.
sum_total_audio_impressions (API)

Number of audio plays

The number of times a visitor has listened to an audio.
sum_total_audio_plays (API)

Number of video impressions

The number of times a visitor has viewed a page where this video was included.
sum_total_video_impressions (API)

Number of video plays

The number of times a visitor has watched a video.
sum_total_video_plays (API)

Play rate

The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
play_rate (API)

Plays

The number of times a visitor watched or listened to a media
nb_plays (API)

Plays by unique visitors

The number of unique visitors that have watched or listened to a media. Every visitor is only counted once, even if the visitor watches or listens to the media resource multiple times a day.
nb_unique_visitors_plays (API)

Proceeded

The number of visits that proceeded to the next interaction and did not exit your website or app.
nb_proceeded (API)

Proceeded Rate

The percentage of visits that performed another interaction after performing an interaction.
proceeded_rate (API)

Rate left blank on conversion

The number of times this field was left empty when the form was submitted and converted.
avg_field_leftblank_converted (API)

Rate left blank on submit

The number of times this field was left empty when the form was submitted.
avg_field_leftblank_submitted (API)

Refocus rate

The number of times this field was refocused after interacting with it initially. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
field_refocus_rate (API)

Refocuses

The total number of times a visitor has refocused this field before they submitted a form or left it. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_refocuses (API)

Search Results pages

Visitors will search on your website, and sometimes click "next" to view more results. This is the average number of search results pages viewed for this keyword.
nb_pages_per_search (API)

Searches

The number of visits that searched for this keyword on your website's search engine.
nb_searches (API)

Searches (ርምጃዎች)

The number of visits that searched for this keyword on your website's search engine.
nb_visits (API)

Step entries

The number of visits that have entered the funnel at this step.
step_nb_entries (API)

Step exits

The number of visits that have left the funnel at this step.
step_nb_exits (API)

Step proceeded

The number of visits that have proceeded from this step to the next step in the funnel.
step_nb_proceeded (API)

Step visits

The number of visits that have entered this step of the funnel.
step_nb_visits (API)

The average of all values for this event

The average of all values for this event
avg_event_value (API)

Time spent

The total time spent on this form field in seconds. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
nb_field_time_spent (API)

Time spent

The total time all visitors spent on a form in total. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
nb_form_time_spent (API)

Time spent on media

The total time that was spent watching or listening to the media.
sum_total_time_watched (API)

Time to first submit

The time it took the visitor to submit a form. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
nb_form_time_to_first_submission (API)

Time to form conversion

The time it took the visitor to complete a form successfully. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
nb_form_time_to_conversion (API)

Unique Outlinks

The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_uniq_outlinks (API)

Unique amendments

The number of form viewers that have amended this field at least once. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_uniq_amendments (API)

Unique changes

The number of form viewers that have changed this field at least once. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_uniq_changes (API)

Unique cursors

The number of form viewers that have used any of the cursor keys on this field at least once. This metric is only available for text fields.
nb_field_uniq_cursor (API)

Unique deletes

The number of form viewers that have used the backspace or delete key on this field at least once. This metric is only available for text fields.
nb_field_uniq_deletes (API)

Unique drop offs

The number of form viewers that interacted with this field last, when they did not submit the form.
nb_field_uniq_dropoff (API)

Unique entries

The number of form viewers that have interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_uniq_entries (API)

Unique interactions

The number of form viewers that have interacted with this field at least once. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_uniq_interactions (API)

Unique refocuses

The number of form viewers that have refocused this field at least once. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_uniq_refocuses (API)

impression_rate

The percentage of visitors that have visited a page where this media was included out of all of your unique visitors.
impression_rate (API)

ልወጣዎች First Interaction

The number of conversions for this channel when the attribution model "First Interaction" is applied.
nb_attribution_conversions_firstInteraction (API)

ልወጣዎች Last Interaction

The number of conversions for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_conversions_lastInteraction (API)

ልወጣዎች Last Non-Direct

The number of conversions for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_conversions_lastNonDirect (API)

ልወጣዎች Linear

The number of conversions for this channel when the attribution model "Linear" is applied.
nb_attribution_conversions_linear (API)

ልወጣዎች Position Based

The number of conversions for this channel when the attribution model "Position Based" is applied.
nb_attribution_conversions_positionBased (API)

ልወጣዎች Time Decay

The number of conversions for this channel when the attribution model "Time Decay" is applied.
nb_attribution_conversions_timeDecay (API)

ርምጃ ከጉብኝት

The average number of actions (page views, site searches, downloads or outlinks) that were performed during the visits.
nb_actions_per_visit (API)

ርምጃዎች

The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks.
nb_actions (API)

ብቸኛ የወረዱ

The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_uniq_downloads (API)

ብቸኛ የወረዱ (ርምጃዎች)

The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_visits (API)

ብቸኛ ገፅ ትይታዎች

The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once.
nb_uniq_pageviews (API)

ብቸኛ ገፅ ትይታዎች (ርምጃዎች)

The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once.
nb_visits (API)

ብቸኛ ጎብኚዎች

The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day.
nb_uniq_visitors (API)

ብቸኛ ጠቅአድርጎች (ርምጃዎች)

The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_visits (API)

ተመላሽ

The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page.
bounce_rate (API)

ተመላሽ (ርምጃዎች)

The percentage of visits that started on this page and left the website straight away.
bounce_rate (API)

ተጠቃሚዎች

The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function 'setUserId').
nb_users (API)

ወጪአገናኞች

The number of times this link was clicked.
nb_outlinks (API)

የወረዱ

The number of times this link was clicked.
nb_downloads (API)

ገቢ First Interaction

The revenue for this channel when the attribution model "First Interaction" is applied.
nb_attribution_revenue_firstInteraction (API)

ገቢ Last Interaction

The revenue for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_revenue_lastInteraction (API)

ገቢ Last Non-Direct

The revenue for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_revenue_lastNonDirect (API)

ገቢ Linear

The revenue for this channel when the attribution model "Linear" is applied.
nb_attribution_revenue_linear (API)

ገቢ Position Based

The revenue for this channel when the attribution model "Position Based" is applied.
nb_attribution_revenue_positionBased (API)

ገቢ Time Decay

The revenue for this channel when the attribution model "Time Decay" is applied.
nb_attribution_revenue_timeDecay (API)

ገፅ ትይታዎች

The number of times this page was visited.
nb_pageviews (API)

ገፅ ትይታዎች

The number of times this page was visited.
nb_hits (API)

ጉብኝቶች

If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.
nb_visits (API)

Reports

All Referrers (አመላካቾች)

This report shows all your Referrers in one unified report, listing all Websites, Search keywords and Campaigns used by your visitors to find your website.

Audio Resource URLs (Media)

This report shows a hierarchical list of the resource URLs of audio that your visitors listened to. To see further details for a specific audio resource URL, click the plus icon when you hover a row.

Audio Resources URLs Grouped (Media)

This report shows information about the grouped resource URLs of audio that your visitors listened to. It is similar to "Audio Resource URL" but it groups together audio resources that have the same file name but a different file extension. To see further details for a specific audio resource, click the plus icon when you hover a row.

Audio Titles (Media)

This report shows information about the audio titles that your visitors have listened to. To see further details for a specific audio title, click the plus icon when you hover a row. When a title for an audio file cannot be detected, it will be grouped under "Unknown".

Audio per hour in website's timezone (Media)

This report shows at which hours of the day visitors have watched your audios. The hours are shown in the timezone of the website.

Browser engines (ጎብኝዎች)

This report shows your visitors' browsers broken down into browser engines.
The most important information for web developers is what kind of rendering engine their visitors are using. The labels contain the names of the engines followed by the most common browser using that engine in brackets.

City (ጎብኝዎች)

This report shows the cities your visitors were in when they accessed your website.
In order to see data for this report, you must setup GeoIP in the Geolocation admin tab. The commercial Maxmind GeoIP databases are more accurate than the free ones. To see how accurate they are, click here.

Custom Variables (ጎብኝዎች)

This report contains information about your Custom Variables. Click on a variable name to see the distribution of the values.
For more information about Custom Variables in general, read the Custom Variables documentation on piwik.org

Entry page titles (ርምጃዎች)

This report contains information about the titles of entry pages that were used during the specified period. Use the plus and minus icons on the left to navigate.

Entry pages (ርምጃዎች)

This report contains information about the entry pages that were used during the specified period. An entry page is the first page that a user views during their visit.
The entry URLs are displayed as a folder structure.
Use the plus and minus icons on the left to navigate.

Exit page titles (ርምጃዎች)

This report contains information about the titles of exit pages that occurred during the specified period. Use the plus and minus icons on the left to navigate.

Exit pages (ርምጃዎች)

This report contains information about the exit pages that occurred during the specified period. An exit page is the last page that a user views during their visit.
The exit URLs are displayed as a folder structure.
Use the plus and minus icons on the left to navigate.

Forms Overview (Forms)

This report gives you an overview of how your forms are doing by giving you insights into the number of form views, form staters, form submissions, form conversions, and more.

Forms overview last 30 minutes (Forms)

This report gives you an overview of how your forms are currently doing within the last X minutes or hours.

Media Players (Media)

This report contains information about the media players that were used by your visitors to play the media on your website.

Media Summary (Media)

This is an overview of your visitor's media consumption. It is broken down into various reports, which are displayed in sparklines at the bottom of the page. You can enlarge the graphs by clicking on the report you'd like to see.

Most popular forms last 30 minutes (Forms)

This report shows your most popular forms within the last X minutes or hours.

Page Titles Following a Site Search (ርምጃዎች)

When visitors search on your website, they are looking for a particular page, content, product, or service. This report lists the pages that were clicked the most after an internal search. In other words, the list of pages the most searched for by visitors already on your website.
Use the plus and minus icons on the left to navigate.

Page URLs (ርምጃዎች)

This report contains information about the page URLs that have been visited.
The table is organized hierarchically, the URLs are displayed as a folder structure.
Use the plus and minus icons on the left to navigate.

Page titles (ርምጃዎች)

This report contains information about the titles of the pages that have been visited.
The page title is the HTML <title> Tag that most browsers show in their window title.

Pages Following a Site Search (ርምጃዎች)

When visitors search on your website, they are looking for a particular page, content, product, or service. This report lists the pages that were clicked the most after an internal search. In other words, the list of pages the most searched for by visitors already on your website.
Use the plus and minus icons on the left to navigate.

Region (ጎብኝዎች)

This report shows which region your visitors were in when they accessed your website.
In order to see data for this report, you must setup GeoIP in the Geolocation admin tab. The commercial Maxmind GeoIP databases are more accurate than the free ones. To see how accurate they are, click here.

Search Categories (ርምጃዎች)

This report lists the Categories that visitors selected when they made a Search on your website.
For example, Ecommerce websites typically have a "Category" selector so that visitors can restrict their searches to all products in a specific Category.

Search Keywords with No Results (ርምጃዎች)

Tracking searches that visitors make on your website is a very effective way to learn more about what your audience is looking for, it can help find ideas for new content, new Ecommerce products that potential customers might be searching for, and generally improve the visitors' experience on your website.

This report lists the Search Keywords that did not return any Search result: maybe the search engine algorithm can be improved, or maybe your visitors are looking for content that is not (yet) on your website?

Site Search Keywords (ርምጃዎች)

This report lists the Search Keywords that visitors searched for on your internal Search Engine.

Tracking searches that visitors make on your website is a very effective way to learn more about what your audience is looking for, it can help find ideas for new content, new Ecommerce products that potential customers might be searching for, and generally improve the visitors' experience on your website.

Learn more about Tracking how your visitors use your Search engine.

Social Networks (አመላካቾች)

In this table, you can see which websites referred visitors to your site.
By clicking on a row in the table, you can see which URLs the links to your website were on.

Video Resolutions (Media)

This report shows the resolution (width and height) at which your videos were watched. For example if a visitor watches the video fullscreen, the video resolution equals the visitor's screen resolution.

Video Resource URLs (Media)

This report shows a hierarchical list of the resource URLs of videos that your visitors watched. To see further details for a specific video resource URL, click the plus icon when you hover a row.

Video Resource URLs Grouped (Media)

This report shows information about the grouped resource URLs of videos that your visitors watched. It is similar to "Video Resource URL" but it groups together videos that have the same file name but a different file extension. To see further details for a specific video resource, click the plus icon when you hover a row.

Video Titles (Media)

This report shows information about the video titles that your visitors have watched. To see further details for a specific video title, click the plus icon when you hover a row. When a title for a video cannot be detected, it will be grouped under "Unknown".

Videos per hour in website's timezone (Media)

This report shows at which hours of the day visitors have listened to your videos. The hours are shown in the timezone of the website.

Visits by Day of Week (ጎብኝዎች)

This graph shows the number of visits your website received on each day of the week.

Visits by Visit Number (ጎብኝዎች)

In this report, you can see the number of visits who were the Nth visit, ie. visitors who visited your website at least N times.
Please note, that you can view the report in other ways than as a tag cloud. Use the controls at the bottom of the report to do so.

Visits by days since last visit (ጎብኝዎች)

In this report, you can see how many visits were from visitors whose last visit was a certain number of days ago.

ሀገር (ጎብኝዎች)

This report shows which country your visitors were in when they accessed your website.

ማሰሻዎች (ጎብኝዎች)

This report contains information about what kind of browser your visitors were using. Each browser version is listed separately.

ቁልፍ ቃላት (አመላካቾች)

This report shows which keywords users were searching for before they were referred to your website.

By clicking on a row in the table, you can see the distribution of search engines that were queried for the keyword.

Note: This report lists most keywords as not defined, because most search engines do not send the exact keyword used on the search engine.

አህጉር (ጎብኝዎች)

This report shows which continent your visitors were in when they accessed your website.

አቅራቢ (ጎብኝዎች)

This report shows which Internet Service Providers your visitors used to access the website. You can click on a provider name for more details.
If Matomo can't determine a visitor's provider, it is listed as IP.

ወጪአገናኞች (ርምጃዎች)

This report shows a hierarchical list of outlink URLs that were clicked by your visitors. An outlink is a link that leads the visitor away from your website (to another domain).
Use the plus and minus icons on the left to navigate.

ውቅረቶች (ጎብኝዎች)

This report shows the most common overall configurations that your visitors had. A configuration is the combination of an operating system, a browser type and a screen resolution.

የመፈለጊያ ሞተሮች (አመላካቾች)

This report shows which search engines referred users to your website.
By clicking on a row in the table, you can see what users were searching for using a specific search engine.

የምልከታ ዓይነት (አመላካቾች)

This table contains information about the distribution of the referrer types.
ቀጥተኛ ምዝግብ: A visitor has entered the URL in their browser and started browsing on your website - they entered the website directly.
የመፈለጊያ ሞተሮች: A visitor was referred to your website by a search engine.
See the "የመፈለጊያ ሞተሮች እና ቁልፍ ቃላት" report for more details.
ድር ጣቢያዎች: The visitor followed a link on another website that led to your site.
See the "ድር ጣቢያዎች" report for more details.
Campaigns: Visitors that came to your website as the result of a campaign.
See the "Campaigns" report for more details.

የተሰኪዎች ዝርዝር (ጎብኝዎች)

This report shows which browser plugins your visitors had enabled. This information might be important for choosing the right way to deliver your content.

የወረዱ (ርምጃዎች)

In this report, you can see which files your visitors have downloaded.
What Matomo counts as a download is the click on a download link. Whether the download was completed or not isn't known to Matomo.

የጉብኝት ርዝመት (ጎብኝዎች)

In this report, you can see how many visits had a certain total duration. Initially, the report is shown as a tag cloud, more common durations are displayed in a larger font.
Please note, that you can view the report in other ways than as a tag cloud. Use the controls at the bottom of the report to do so.

ድር ጣቢያዎች (አመላካቾች)

In this table, you can see which websites referred visitors to your site.
By clicking on a row in the table, you can see which URLs the links to your website were on.

ጉብኝት ከገፆች ጋር (ጎብኝዎች)

In this report, you can see how many visits involved a certain number of pageviews. Initially, the report is shown as a tag cloud, more common numbers of pages are displayed in a larger font.
Please note, that you can view the report in other ways than as a tag cloud. Use the controls at the bottom of the report to do so.

ጉብኝቶች ከአካባቢያዊ ሰዓት (ጎብኝዎች)

This graph shows what time it was in the visitors' time zones during their visits.

ጉብኝቶች ከአገልጋይ ሰዓት (ጎብኝዎች)

This graph shows what time it was in the server's time zone during the visits.

Tag Manager

All Downloads Click Trigger

Triggered when a link is clicked which links to a downloadable file.

All Elements Click Trigger

Triggered when any element is clicked.

All Links Click Trigger

Triggered when a link is clicked.

Browser Language Variable

Gets the preferred language of the user which is usually the language of the browser UI. For example "en" or "en-US".
{⁣{BrowserLanguage}}

Canonical URL Variable

Returns the canonical URL if any is set.
{⁣{SeoCanonicalUrl}}

Click Classes Variable

The value of all CSS class names of an element when a click trigger was triggered.
{⁣{ClickClasses}}

Click Destination URL Variable

The value of the link URL (href) of an element when a click trigger was triggered.
{⁣{ClickDestinationUrl}}

Click ID Variable

The value of the ID attribute of an element when a click trigger was triggered.
{⁣{ClickId}}

Click Node Name Variable

The name of an element when a click trigger was triggered. For example "P" or "DIV"
{⁣{ClickNodeName}}

Click Text Variable

The value of the text content of an element when a click trigger was triggered.
{⁣{ClickText}}

Constant Variable

The variable is set to a fixed value.

Container ID Variable

Returns the ID of this container, for example "ab2Dk432".
{⁣{ContainerId}}

Container Revision Variable

Returns the revision of this container, for example "5".
{⁣{ContainerRevision}}

Container Version Name Variable

Returns the version of this container.
{⁣{ContainerVersion}}

Custom Event Trigger

Triggered when a custom event is pushed to the Data-Layer.

Custom HTML Tag

Allows you to embed any custom HTML, for example JavaScript or CSS Styles.

Custom Image Tag

Allows you to embed any image, for example a tracking pixel.

Custom JavaScript Variable

Executes a custom JavaScript function to retrieve the value.

DNS Lookup Time Variable

The time it took to look up the DNS in milliseconds.
{⁣{DnsLookupTime}}

DOM Element Variable

Gets the value from a DOM element.

DOM Ready Trigger

Triggered as soon as all the HTML has been received and parsed.

Data-Layer Variable

Reads a custom value from the Data-Layer.

Element Visibility Trigger

Triggered when a specific element becomes visible.

Environment Name Variable

Returns the current environment.
{⁣{Environment}}

Error Line Variable

Returns the line of an error, when an error was triggered previously.
{⁣{ErrorLine}}

Error Message Variable

Returns the message of an error, when an error was triggered previously.
{⁣{ErrorMessage}}

Error Url Variable

Returns the url of an error, when an error was triggered previously.
{⁣{ErrorUrl}}

First URL Directory Variable

Returns the first directory of the current page URL.
{⁣{FirstDirectory}}

First-Party Cookie Variable

Reads a value from a cookie

Form Classes Variable

The value of all CSS class names of a submitted form.
{⁣{FormClasses}}

Form Destination URL Variable

The value of the form action URL of a submitted form.
{⁣{FormDestionation}}

Form ID Variable

The value of the ID attribute of a submitted form.
{⁣{FormId}}

Form Name Variable

The value of the name attribute of a submitted form.
{⁣{FormName}}

Form Submit Trigger

Triggered when any form is submitted.

Full screen Trigger

Triggered when the window goes into or leaves full screen.

Google Analytics (Universal) Tag

Google Analytics is a web analytics service offered by Google.

History Change Trigger

Triggered when the window location changes.

History Source Variable

For example "popstate", "historychange", "pushState", or "replaceState"
{⁣{HistorySource}}

ISO Date Variable

The current date and time in ISO format, for example "2018-03-19T14:00:00.587Z".
{⁣{IsoDate}}

JavaScript Error Trigger

Triggered when a JavaScript error happens.

JavaScript Variable Variable

Reads the value of a global JavaScript variable.

Local Date Variable

The current user's local date, for example "Mon Mar 19 2018".
{⁣{LocalDate}}

Local Hour Variable

The current hour of the local time, for example "8" or "11".
{⁣{LocalHour}}

Local Time Variable

The current user's local time, for example "14:00:00 GMT+1300 (NZDT)".
{⁣{LocalTime}}

Matomo Analytics Tag

Matomo, formerly known as Piwk, is the leading open source analytics platform.

Matomo Configuration Variable

Defines a configuration for Matomo Analytics.

Number of H1 Elements Variable

The number of H1 elements that are present on the current page. Useful for example for SEO Monitoring.
{⁣{SeoNumH1}}

Number of H2 Elements Variable

The number of H2 elements that are present on the current page. Useful for example for SEO Monitoring.
{⁣{SeoNumH2}}

Page Hash Variable

Returns the hash part of the current URL without the leading hash.
{⁣{PageHash}}

Page Hostname Variable

Returns the hostname of the current URL.
{⁣{PageHostname}}

Page Load Time Total Variable

The total amount of time it took to load the page.
{⁣{PageLoadTimeTotal}}

Page Meta Content Variable

Ready a value from a "meta" HTML element.

Page Origin Variable

Returns a domain of the current URL with protocol.
{⁣{PageOrigin}}

Page Path Variable

Returns the path of the current page URL
{⁣{PagePath}}

Page Render Time Variable

The time it took to render the page in the browser in milliseconds.
{⁣{PageRenderTime}}

Page Title Variable

Returns the title of the current page.
{⁣{PageTitle}}

Page URL Variable

Returns the full URL of a page
{⁣{PageUrl}}

Pageview Trigger

Triggered as soon as the Tag Manager is executed within the page.

Preview Mode Variable

Returns either "1" or "0" depending on whether the preview mode is currently enabled.
{⁣{PreviewMode}}

Random Number Variable

Returns a random number each time the value of the variable is retrieved.
{⁣{RandomNumber}}

Referrer URL Variable

Returns the full URL of the referrer.
{⁣{Referrer}}

Referrer URL Variable

Gets the value of the Referrer URL.

Screen Height Available Variable

The screen height that is available within the browser window (viewport).
{⁣{ScreenHeightAvailable}}

Screen Height Variable

The full screen height of the current device.
{⁣{ScreenHeight}}

Screen Width Available Variable

The screen width that is available within the browser window (viewport).
{⁣{ScreenWidthAvailable}}

Screen Width Variable

The full screen width of the current device.
{⁣{ScreenWidth}}

Scroll Horizontal Percentage Variable

How far the user has currently scrolled horizontally, for example "75.59" for "75.59%".
{⁣{ScrollHorizontalPercentage}}

Scroll Left Pixel Variable

How far the user has currently scrolled horizontally in pixels, for example "592".
{⁣{ScrollLeftPixel}}

Scroll Reach Trigger

Triggered as soon as the user scrolls to a certain position.

Scroll Source Variable

Whether the scroll position was originated from a user scroll or a browser resize. Value is either "scroll" or "resize".
{⁣{ScrollSource}}

Scroll Top Pixel Variable

How far the user has currently scrolled vertically in pixels, for example "592".
{⁣{ScrollTopPixel}}

Scroll Vertical Percentage Variable

How far the user has currently scrolled vertically, for example "75.59" for "75.59%".
{⁣{ScrollVerticalPercentage}}

Time since page load Variable

Calculates the time that has passed since the page was loaded.

Timer Trigger

Triggered in a specific interval, for example every 3 seconds.

URL Parameter Variable

Get the value of a specific URL parameter.

URL Variable Variable

Get the value of the current page URL.

UTC Date Variable

The current data in UTC, for example "Mon, 19 Mar 2018 14:00:00 GMT".
{⁣{UtcDate}}

User Agent Variable

Gets the value of the user agent which includes the operating system and browser information about the current visitors' device.
{⁣{UserAgent}}

Visible Element Classes Variable

The value of all CSS class names of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementClasses}}

Visible Element Destination URL Variable

The value of the link URL (href) of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementUrl}}

Visible Element ID Variable

The value of the ID attribute of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementId}}

Visible Element Node Name Variable

The value of element name that was matched when the visible element trigger was triggered. For example "P" or "DIV".
{⁣{VisibleElementNodeName}}

Visible Element Text Variable

The value of the text content of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementText}}

Weekday Variable

Returns the local day of the week eg monday, tuesday, wednesday, ...
{⁣{Weekday}}

Window Leave Trigger

Triggered when the user is about to leave the current page by moving the mouse outside the window.

Window Loaded Trigger

Triggered when the page is fully loaded including all images etc.

Window Unload Trigger

Triggered just before the browser window is closed or when the user navigates to a different page.

Available shortcuts

 

Glossary in other languages

The Analytics glossary is available in 54 languages:

አማርኛ, العربية, Беларуская, Български, বাংলা, Bosanski, Català, Čeština, Cymraeg, Dansk, Deutsch, Ελληνικά, English, Español, Eesti, Euskara, فارسی, Suomi, Français, Galego, עברית, हिन्दी, Hrvatski, Magyar, Indonesia, Íslenska, Italiano, 日本語, ქართული, 한국어, Lietuvių, Latviešu, Norsk bokmål, Nederlands, Nynorsk, Polski, Português (Brasil), Português, Română, Русский, Slovenčina, Slovenščina, Shqip, Српски, Svenska, தமிழ், తెలుగు, ไทย, Tagalog, Türkçe, Українська, Tiếng Việt, 简体中文, 繁體中文

If you want to contribute a new term or improve one of the translations, click here.

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This is the glossary for Matomo, the Free analytics platform that helps you keep full control of your data.

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