词汇表

This is the glossary for Matomo, the Free analytics platform that helps you keep full control of your data. About.

了解Matomo Analytics常用的术语：指标 and 报表。

%搜索退出数 (页面分析)	访客使用站内搜索功能检索此关键词后即离开网站的百分比。 exit_rate (API)
Amendments	The number of times your visitors amended this field in total. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error. nb_field_amendments (API)
Avg. Completion	The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop. avg_completion_rate (API)
Avg. Media Length	The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time. avg_media_length (API)
Avg. Time To Play	The average amount of time it took a visitor to start playing the media since the page was loaded. avg_time_to_play (API)
Avg. field size	The average field size of this text field. Also includes text sizes of visitors that did not submit the form. Blank text fields (size 0) are ignored in the average calculation. avg_field_size (API)
Avg. field size on conversion	The average field size of this text field when a visitor entered some text, submitted the form afterwards, and converted it. avg_field_size_converted (API)
Avg. field size on submit	The average field size of this text field when a visitor entered some text and submitted the form afterwards. avg_field_size_submitted (API)
Avg. field size when unsubmitted	The average field size of this text field when a visitor entered some text but did not submit the form afterwards. avg_field_size_unsubmitted (API)
Avg. hesitation time	The average amount of time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change. avg_field_hesitation_time (API)
Avg. position	Average position of your website in the search engine results list (for this keyword). position (API)
Avg. time spent	The average amount of time spent on this field when a visitor interacted with it. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time. avg_field_time_spent (API)
Avg. time spent	The average amount of time a visitor spent watching or listening to a media. avg_time_watched (API)
CTR	Clickthrough rate: A ratio showing how often people who see a search engine results page with a link to your website, end up clicking it. ctr (API)
Changes	The number of times a visitor has changed this field. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again. nb_field_changes (API)
Clicks	A click is counted each time someone clicks on a link pointing to your website on a search engine results page. nb_clicks (API)
Cursor rate	The number of times cursor keys was used on this field after a user interacted with it. This metric is only available for text fields. field_cursor_rate (API)
Cursors	The number of times your visitors have used any of the cursor keys on this field. This metric is only available for text fields. nb_field_cursor (API)
Deletes	The number of times your visitors have used the backspace or delete key on this field. This metric is only available for text fields. nb_field_deletes (API)
Deletion rate	The percentage of times either a backspace or delete key was used when a field was changed. This metric is only available for text fields. field_delete_rate (API)
Drop offs	The number of times a visitor interacted with this field last when they did not submit the form. nb_field_dropoff (API)
Entries	The number of times a visitor has interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change. nb_field_entries (API)
Event value	The sum of event values sum_event_value (API)
Events with a value	Number of events where an Event value was set nb_events_with_value (API)
Field conversions	The number of times the field was shown when a form was converted. It does not mean a visitor actually interacted with this field. nb_field_views_converted (API)
Field submissions	The number of times this field was shown when the form was submitted. It does not mean a visitor has actually interacted with this field. nb_field_views_submitted (API)
Finish rate	The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media). finish_rate (API)
Finishes	The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media. nb_finishes (API)
Form amendment rate	The number of times this field was amended after changing it initially. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error. field_amendments_rate (API)
Form avg. hesitation time	The average time a visitor hesitated to start interacting with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active. avg_form_time_hesitation (API)
Form avg. time spent	The average time a visitor spent on a form. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form. avg_form_time_spent (API)
Form avg. time to conversion	The average time it took a visitor to convert a form. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total. avg_form_time_to_conversion (API)
Form avg. time to first submit	The average time it took a visitor to submit this form for the first time. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form. avg_form_time_to_first_submission (API)
Form conversion rate	The number of times a form starter has converted the form. form_conversion_rate (API)
Form conversions	The number of times this form was completed successfully. nb_form_conversions (API)
Form re-submitter rate	The percentage of submitters that have submitted this form at least a second time. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms. form_resubmitters_rate (API)
Form re-submitters	The number of form viewers that have re-submitted a form at least once. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms. nb_form_resubmitters (API)
Form starters	The number of form viewers that have started interacting with a form at least once. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start. nb_form_starters (API)
Form starters rate	The percentage of times a visitor has viewed a page where this form was included and then started interacting with it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start. form_starters_rate (API)
Form starts	The number of times a visitor has started interacting with a form after viewing it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start. nb_form_starts (API)
Form submissions	The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions. nb_form_submissions (API)
Form submitter rate	The number of times a form starter has submitted the form. form_submitter_rate (API)
Form submitters	The number of form viewers that have submitted a form at least once. nb_form_submitters (API)
Form viewers	The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer. nb_form_viewers (API)
Form views	The number of times your visitors have viewed a page where this form was included. nb_form_views (API)
Fullscreen rate	The percentage of visitors that opened a video in fullscreen. fullscreen_rate (API)
Funnel abandoned rate	The percentage of visits that have entered the funnel but did not complete it. It is the number of funnel exits divided by the number of funnel entries. funnel_abandoned_rate (API)
Funnel conversion rate	The percentage of visits that have completed the funnel after entering it. It is the number of funnel conversions divided by the sum of all funnel entries. funnel_conversion_rate (API)
Funnel conversions	The number of visits that have completed the funnel. funnel_nb_conversions (API)
Funnel entries	The sum of all visits that have entered the funnel. funnel_sum_entries (API)
Funnel exits	The sum of all visits that have left the funnel before converting the funnel. funnel_sum_exits (API)
Hesitation time	The time a visitor waited before starting to interact with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active. nb_form_time_hesitation (API)
Hesitation time	The time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change. nb_field_hesitation_time (API)
Impressions	An impression is counted each time your website is displayed in a search engine results page. nb_impressions (API)
Impressions by unique visitors	The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day. nb_unique_visitors_impressions (API)
Interactions	The number of times your form viewers have interacted with this field in total. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction. nb_field_interactions (API)
Interactions on submit	The number of times a form viewer has interacted with this field and then submitted the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction. nb_field_interactions_submitted (API)
Interactions when unsubmitted	The number of times a form viewer has interacted with this field and then did not submit the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction. nb_field_interactions_unsubmitted (API)
Left blank on conversion	The total number of times this field was left empty when the form was submitted and converted. nb_field_leftblank_converted (API)
Left blank on submit	The total number of times this field was left empty when the form was submitted. nb_field_leftblank_submitted (API)
Maximum Event value	The maximum value for this event max_event_value (API)
Minimum Event value	The minimum value for this event min_event_value (API)
Number of audio impressions	The number of times a visitor has viewed a page where this audio was included. sum_total_audio_impressions (API)
Number of audio plays	The number of times a visitor has listened to an audio. sum_total_audio_plays (API)
Number of video impressions	The number of times a visitor has viewed a page where this video was included. sum_total_video_impressions (API)
Number of video plays	The number of times a visitor has watched a video. sum_total_video_plays (API)
Play rate	The percentage of visitors that watched or listened to a media after they have visited a page where this media was included. play_rate (API)
Plays	The number of times a visitor watched or listened to a media nb_plays (API)
Plays by unique visitors	The number of unique visitors that have watched or listened to a media. Every visitor is only counted once, even if the visitor watches or listens to the media resource multiple times a day. nb_unique_visitors_plays (API)
Proceeded	The number of visits that proceeded to the next interaction and did not exit your website or app. nb_proceeded (API)
Proceeded Rate	The percentage of visits that performed another interaction after performing an interaction. proceeded_rate (API)
Rate left blank on conversion	The number of times this field was left empty when the form was submitted and converted. avg_field_leftblank_converted (API)
Rate left blank on submit	The number of times this field was left empty when the form was submitted. avg_field_leftblank_submitted (API)
Refocus rate	The number of times this field was refocused after interacting with it initially. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again. field_refocus_rate (API)
Refocuses	The total number of times a visitor has refocused this field before they submitted a form or left it. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again. nb_field_refocuses (API)
Step entries	The number of visits that have entered the funnel at this step. step_nb_entries (API)
Step exits	The number of visits that have left the funnel at this step. step_nb_exits (API)
Step proceeded	The number of visits that have proceeded from this step to the next step in the funnel. step_nb_proceeded (API)
Step visits	The number of visits that have entered this step of the funnel. step_nb_visits (API)
The average of all values for this event	The average of all values for this event avg_event_value (API)
Time spent	The total time all visitors spent on a form in total. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form. nb_form_time_spent (API)
Time spent	The total time spent on this form field in seconds. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time. nb_field_time_spent (API)
Time spent on media	The total time that was spent watching or listening to the media. sum_total_time_watched (API)
Time to first submit	The time it took the visitor to submit a form. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form. nb_form_time_to_first_submission (API)
Time to form conversion	The time it took the visitor to complete a form successfully. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total. nb_form_time_to_conversion (API)
Unique amendments	The number of form viewers that have amended this field at least once. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error. nb_field_uniq_amendments (API)
Unique changes	The number of form viewers that have changed this field at least once. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again. nb_field_uniq_changes (API)
Unique cursors	The number of form viewers that have used any of the cursor keys on this field at least once. This metric is only available for text fields. nb_field_uniq_cursor (API)
Unique deletes	The number of form viewers that have used the backspace or delete key on this field at least once. This metric is only available for text fields. nb_field_uniq_deletes (API)
Unique drop offs	The number of form viewers that interacted with this field last, when they did not submit the form. nb_field_uniq_dropoff (API)
Unique entries	The number of form viewers that have interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change. nb_field_uniq_entries (API)
Unique interactions	The number of form viewers that have interacted with this field at least once. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction. nb_field_uniq_interactions (API)
Unique refocuses	The number of form viewers that have refocused this field at least once. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again. nb_field_uniq_refocuses (API)
impression_rate	The percentage of visitors that have visited a page where this media was included out of all of your unique visitors. impression_rate (API)
下载	链接被点击的次数 nb_downloads (API)
不重复下载次数	访客点击此链接的次数。如果链接在同一次访问期间被点击多次，只算作一次。 nb_uniq_downloads (API)
不重复下载次数 (页面分析)	访客点击此链接的次数。如果链接在同一次访问期间被点击多次，只算作一次。 nb_visits (API)
不重复点击数 (页面分析)	访客点击此链接的次数。如果链接在同一次访问期间被点击多次，只算作一次。 nb_visits (API)
不重复退出链接数	访客点击此链接的次数。如果链接在同一次访问期间被点击多次，只算作一次。 nb_uniq_outlinks (API)
事件	Total number of events nb_events (API)
互动率	内容展示和互动的比率。 interaction_rate (API)
内容互动	内容区块的互动次数（例如点击横幅或广告） nb_interactions (API)
唯一页面浏览量	浏览了该页面的访问次数。如果一次访问中多次浏览同一页面，只统计一次。 nb_uniq_pageviews (API)
唯一页面浏览量 (页面分析)	浏览了该页面的访问次数。如果一次访问中多次浏览同一页面，只统计一次。 nb_visits (API)
平均停留时间	访客在这个页面上的平均停留时间，不是整个网站)。 avg_time_on_page (API)
平均停留时间 (秒)	平均停留时间。 avg_time_on_site (API)
平均活动次数	访问期间的平均活动次数 (包括查看页面、站内搜索、下载或离站链接)。 nb_actions_per_visit (API)
平均生成时间	生成页面的平均时间。这个指标显示服务器生成页面，加上访客接收服务器响应的时间。'平均生成时间'越低，访客访问速度越快! avg_time_generation (API)
搜索	使用站内搜索功能检索此关键词的次数。 nb_searches (API)
搜索 (页面分析)	使用站内搜索功能检索此关键词的次数。 nb_visits (API)
搜索结果页	访客会在您的网站上搜索，有时会点击“下一页”来查看更多结果。这是此关键词搜索结果页面被访问的平均页数。 nb_pages_per_search (API)
收益 First Interaction	The revenue for this channel when the attribution model "First Interaction" is applied. nb_attribution_revenue_firstInteraction (API)
收益 Last Interaction	The revenue for this channel when the attribution model "Last Interaction" is applied. nb_attribution_revenue_lastInteraction (API)
收益 Last Non-Direct	The revenue for this channel when the attribution model "Last Non-Direct" is applied. nb_attribution_revenue_lastNonDirect (API)
收益 Linear	The revenue for this channel when the attribution model "Linear" is applied. nb_attribution_revenue_linear (API)
收益 Position Based	The revenue for this channel when the attribution model "Position Based" is applied. nb_attribution_revenue_positionBased (API)
收益 Time Decay	The revenue for this channel when the attribution model "Time Decay" is applied. nb_attribution_revenue_timeDecay (API)
活动	访客执行的活动次数。活动包括查看页面、站内搜索、下载或者离站链接。 nb_actions (API)
浏览次数	页面被查看的次数。 nb_pageviews (API)
浏览次数	页面被查看的次数。 nb_hits (API)
用户管理	登录你的网站的用户数量。它是具有用户ID组唯一活跃用户的数量（通过追踪码函数'setUserId'）。 nb_users (API)
目标转化 First Interaction	The number of conversions for this channel when the attribution model "First Interaction" is applied. nb_attribution_conversions_firstInteraction (API)
目标转化 Last Interaction	The number of conversions for this channel when the attribution model "Last Interaction" is applied. nb_attribution_conversions_lastInteraction (API)
目标转化 Last Non-Direct	The number of conversions for this channel when the attribution model "Last Non-Direct" is applied. nb_attribution_conversions_lastNonDirect (API)
目标转化 Linear	The number of conversions for this channel when the attribution model "Linear" is applied. nb_attribution_conversions_linear (API)
目标转化 Position Based	The number of conversions for this channel when the attribution model "Position Based" is applied. nb_attribution_conversions_positionBased (API)
目标转化 Time Decay	The number of conversions for this channel when the attribution model "Time Decay" is applied. nb_attribution_conversions_timeDecay (API)
离站链接数量	链接被点击的次数 nb_outlinks (API)
结果点击次数	访客在站内搜索后，在搜索结果中点击这个页面的次数。 nb_hits_following_search (API)
访客数	网站独立访客数量。即使一天之内多次访问网站也只会被统计一次 nb_uniq_visitors (API)
访问	访客第一次访问你的网站或者距离上次访问时间超过30分钟，会被统计为新的访问。 nb_visits (API)
跳出次数	从这个页面开始并结束的访问次数。说明访客只查看该页面后就离开网站。 entry_bounce_count (API)
跳出率	只查看单个页面的百分比，即访客直接从入口页面离开网站。 bounce_rate (API)
跳出率 (页面分析)	以该页为起始页后马上离开的百分比。 bounce_rate (API)
转化率	触发目标转化的百分比。 conversion_rate (API)
进入	从这个页面开始的访问次数。 entry_nb_visits (API)
退出率	The percentage of visits that have left your website or app after this interaction. exit_rate (API)
退出率 (页面分析)	查看该页面后离开网站的百分比。 exit_rate (API)
退出页	从这个页面退出的访问次数。 exit_nb_visits (API)
退出页	The number of visits that did not leave after this interaction. nb_exits (API)

Audio Resource URLs (Media)

This report shows a hierarchical list of the resource URLs of audio that your visitors listened to. To see further details for a specific audio resource URL, click the plus icon when you hover a row.

Audio Resources URLs Grouped (Media)

This report shows information about the grouped resource URLs of audio that your visitors listened to. It is similar to "Audio Resource URL" but it groups together audio resources that have the same file name but a different file extension. To see further details for a specific audio resource, click the plus icon when you hover a row.

Audio Titles (Media)

This report shows information about the audio titles that your visitors have listened to. To see further details for a specific audio title, click the plus icon when you hover a row. When a title for an audio file cannot be detected, it will be grouped under "Unknown".

Audio per hour in website's timezone (Media)

This report shows at which hours of the day visitors have watched your audios. The hours are shown in the timezone of the website.

Forms Overview (Forms)

This report gives you an overview of how your forms are doing by giving you insights into the number of form views, form staters, form submissions, form conversions, and more.

Forms overview last 30 minutes (Forms)

This report gives you an overview of how your forms are currently doing within the last X minutes or hours.

Media Players (Media)

This report contains information about the media players that were used by your visitors to play the media on your website.

Media Summary (Media)

This is an overview of your visitor's media consumption. It is broken down into various reports, which are displayed in sparklines at the bottom of the page. You can enlarge the graphs by clicking on the report you'd like to see.

Most popular forms last 30 minutes (Forms)

This report shows your most popular forms within the last X minutes or hours.

Video Resolutions (Media)

This report shows the resolution (width and height) at which your videos were watched. For example if a visitor watches the video fullscreen, the video resolution equals the visitor's screen resolution.

Video Resource URLs (Media)

This report shows a hierarchical list of the resource URLs of videos that your visitors watched. To see further details for a specific video resource URL, click the plus icon when you hover a row.

Video Resource URLs Grouped (Media)

This report shows information about the grouped resource URLs of videos that your visitors watched. It is similar to "Video Resource URL" but it groups together videos that have the same file name but a different file extension. To see further details for a specific video resource, click the plus icon when you hover a row.

Video Titles (Media)

This report shows information about the video titles that your visitors have watched. To see further details for a specific video title, click the plus icon when you hover a row. When a title for a video cannot be detected, it will be grouped under "Unknown".

Videos per hour in website's timezone (Media)

This report shows at which hours of the day visitors have listened to your videos. The hours are shown in the timezone of the website.

下载 (页面分析)

在这份报表中，您可以看到用户下载了那些文件。
Matomo 计算的是下载链接的点击数量，至于文件是否下载完成 Matomo 无法知道。

从站内搜索前往的页面 (页面分析)

当访客在您的网站上搜索时，他们是在寻找特定的页面、内容、产品或者服务。此报表显示站内搜索后点击最多的页面。也就是说，是一个在您的网站上最常被访客搜索并前往的页面列表。
点击左边的 + 、 - 图标可展开/合并分类。

从站内搜索前往的页面标题 (页面分析)

当访客在您的网站上搜索时，他们是在寻找特定的页面、内容、产品或者服务。此报表显示站内搜索后点击最多的页面。也就是说，是一个在您的网站上最常被访客搜索并前往的页面列表。
点击左边的 + 、 - 图标可展开/合并分类。

依服务器时间记录的访问 (访客分析)

本报表显示根据 服务器的时区 的时间的统计。

关键词 (来源分析)

本报表显示访客搜索哪些关键字后来到了您的网站。
点击表中的一行，可查看用于搜索该关键字的搜索引擎列表。

周报表 (访客分析)

本图形显示一周内网站每天的访问次数。

国家 (访客分析)

本报表显示访客所在的国家。

地区 (访客分析)

本报表显示访客所在的地区。
要看到本报表的数据，您需要在管理页面的地理位置菜单下设置 GeoIP. 商业版 Maxmind GeoIP 数据库比免费的更精确。要查看详细内容，请点这里.

城市 (访客分析)

本报表显示访客所在的城市。
要看到本报表的数据，您需要在管理页面的地理位置菜单下设置 GeoIP. 商业版 Maxmind GeoIP 数据库比免费的更精确。要查看详细内容，请点这里.

基于访问次数的统计 (访客分析)

本报表显示第N次访问的访客量。
请注意：您可以通过报表下方的控制按钮，用不同于标签云的其它格式显示报表。

基于距离上次访问天数的统计 (访客分析)

本报表显示距离上次访问特定天数的访客量。

大洲 (访客分析)

本报表显示访客所在的洲。

客户端配置 (访客分析)

本报表显示您的访客最常用的系统配置。系统配置是操作系统、浏览器类型及显示器分辨率的组合。

所有来源 (来源分析)

本报表集中显示所有访问来源，列出了访客用于查找您的网站而用到的所有的网站、搜索关键词和广告。

搜索分类 (页面分析)

此报表显示访客使用站内搜索时选择的分类。
例如，电子商务网站通常有“分类”选项，以便访客可以限制在某个分类中搜索产品。

搜索引擎 (来源分析)

本报表显示哪些搜索引擎给您带来了访客。
点击表中的一行，可查看访客使用该搜索引擎搜索的内容。

日报表 (访客分析)

本报表显示根据 访客所在时区 的时间的统计。

来源类型 (来源分析)

本表包含来源类型的资料。
直接链接: 访客在浏览器输入网址然后开始访问你的网站——这样子被认为他们直接进入网站
搜索引擎: 访客来自搜索引擎。
查看 "搜索引擎和关键词" 报表了解详情。
网站: 访客在另外一个网站上点击链接来到您的网站。
查看 "网站和社交" 报表了解详情。
广告活动: 广告活动带来的访客。
查看 "广告活动" 报表了解详情。

查无资料的关键词 (页面分析)

追踪访客在您网站上的搜索，是一个了解用户在寻找什么的有效方法。它有助于发现潜在用户可能在搜寻的新内容、新商品的点子，并从整体上改进访客在您网站的体验。

此报表列出没有任何搜索结果的关键词：或许搜索算法需要改进，或是访客要找的内容在您的网站上还没有?

每次访问查看的页面数 (访客分析)

本报表显示查看了某个数量的页面的访客数。报表默认以标签云形式显示，常见的页面数量用较大的字体显示。
请注意：您可以通过报表下方的控制按钮，用不同于标签云的其它格式显示报表。

浏览器 (访客分析)

此报表包含访客所用的浏览器信息，每个浏览器版本单独列出。

浏览器引擎 (访客分析)

此报表展示访客使用的浏览器核心。
对网站开发者来说最重要的就是访客使用何种渲染引擎。标签包括引擎名称以及在括号中标注的此引擎最常见浏览器。

浏览器插件 (访客分析)

此报表显示访客浏览器已启用的插件。这些信息可能对选择发布您内容的合适方式至关重要。

社交网络 (来源分析)

本报表显示哪些网站给您带来了访客，
点击表中的一行，可查看来源链接的网址。

离站链接数量 (页面分析)

此报表以分级列表方式显示访客点击的离站链接网址。 离站链接指将访客从您的网站带出到其他域名的链接。
点击左边的 + 、 - 图标可展开/合并分类。

站内搜索关键词 (页面分析)

此报表显示访客使用站内搜索时用到的搜索关键词。

追踪访客在您网站上的搜索，是一个了解用户在寻找什么的有效方法。它有助于发现潜在用户可能在搜寻的新内容、新商品的点子，并从整体上改进访客在您网站的体验。

了解更多关于追踪访客如何使用您的搜索引擎的信息。

网站 (来源分析)

本报表显示哪些网站给您带来了访客，
点击表中的一行，可查看来源链接的网址。

网络服务商 (访客分析)

本报表显示访客的网络服务商。点击服务商名字查看详细资料。
如果 Matomo 无法判断访客的网络服务商，就列出IP地址。

网页网址 (页面分析)

此报表显示被访问的网页地址信息。
表格以分级显示，网址以目录结构显示。
点击左边的 + 、 - 图标可展开/合并分类。

自定义变量 (访客分析)

本报表包含您的自定义变量的资料，点击变量名查看数据。
关于自定义变量的详情，请阅读 piwik.org 上的自定义变量文档

访问停留时间 (访客分析)

本报表显示某停留时间段的访客量。报表默认以标签云形式显示，常见的停留时间段用较大的字体显示。
请注意：您可以通过报表下方的控制按钮，用不同于标签云的其它格式显示报表。

进入页面 (页面分析)

此报表包含在指定时间段内的进入页面的相关信息。进入页面是指用户进入网站时访问的第一个页面。
进入页面的网址以文件夹结构展示。
点击左边的 + 、 - 图标可展开/合并分类。

进入页面标题 (页面分析)

此报表包含指定时间段内的进入页面的标题信息。 点击左边的 + 、 - 图标可展开/合并分类。

退出页面 (页面分析)

此报表包含指定时间段内的退出页面的信息。退出页面是指用户离开网站前访问的最后一个页面。
退出页面的网址以文件夹结构展示。
点击左边的 + 、 - 图标可展开/合并分类。

退出页面标题 (页面分析)

此报表包含指定时间段内的退出页面的标题信息。 点击左边的 + 、 - 图标可展开/合并分类。

页面标题 (页面分析)

此报表包含被访问页面的标题信息。
网页标题是 HTML 标签 <title> 中的内容，在大部分浏览器上都会显示为窗口的标题。

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