了解常用术语以便更好的利用Matomo数据分析。
访客使用站内搜索功能检索此关键词后即离开网站的百分比。
exit_rate (API)
The number of times your visitors amended this field in total. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_amendments (API)
The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_completion_rate (API)
The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)
The average amount of time it took a visitor to start playing the media since the page was loaded.
avg_time_to_play (API)
The average field size of this text field. Also includes text sizes of visitors that did not submit the form. Blank text fields (size 0) are ignored in the average calculation.
avg_field_size (API)
The average field size of this text field when a visitor entered some text, submitted the form afterwards, and converted it.
avg_field_size_converted (API)
The average field size of this text field when a visitor entered some text and submitted the form afterwards.
avg_field_size_submitted (API)
The average field size of this text field when a visitor entered some text but did not submit the form afterwards.
avg_field_size_unsubmitted (API)
The average amount of time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
avg_field_hesitation_time (API)
Average position of your website in the search engine results list (for this keyword).
position (API)
The average amount of time a visitor spent watching or listening to a media.
avg_time_watched (API)
The average amount of time spent on this field when a visitor interacted with it. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
avg_field_time_spent (API)
Clickthrough rate: A ratio showing how often people who see a search engine results page with a link to your website, end up clicking it.
ctr (API)
The number of times a visitor has changed this field. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_changes (API)
A click is counted each time someone clicks on a link pointing to your website on a search engine results page.
nb_clicks (API)
The number of times cursor keys was used on this field after a user interacted with it. This metric is only available for text fields.
field_cursor_rate (API)
The number of times your visitors have used any of the cursor keys on this field. This metric is only available for text fields.
nb_field_cursor (API)
The number of times your visitors have used the backspace or delete key on this field. This metric is only available for text fields.
nb_field_deletes (API)
The percentage of times either a backspace or delete key was used when a field was changed. This metric is only available for text fields.
field_delete_rate (API)
The number of times a visitor interacted with this field last when they did not submit the form.
nb_field_dropoff (API)
The number of times a visitor has interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_entries (API)
The sum of event values
sum_event_value (API)
Number of events where an Event value was set
nb_events_with_value (API)
The number of times the field was shown when a form was converted. It does not mean a visitor actually interacted with this field.
nb_field_views_converted (API)
The number of times this field was shown when the form was submitted. It does not mean a visitor has actually interacted with this field.
nb_field_views_submitted (API)
The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
finish_rate (API)
The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_finishes (API)
The number of times this field was amended after changing it initially. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
field_amendments_rate (API)
The average time a visitor hesitated to start interacting with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
avg_form_time_hesitation (API)
The average time a visitor spent on a form. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
avg_form_time_spent (API)
The average time it took a visitor to convert a form. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
avg_form_time_to_conversion (API)
The average time it took a visitor to submit this form for the first time. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
avg_form_time_to_first_submission (API)
The number of times a form starter has converted the form.
form_conversion_rate (API)
The number of times this form was completed successfully.
nb_form_conversions (API)
The percentage of submitters that have submitted this form at least a second time. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
form_resubmitters_rate (API)
The number of form viewers that have re-submitted a form at least once. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
nb_form_resubmitters (API)
The number of form viewers that have started interacting with a form at least once. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starters (API)
The percentage of times a visitor has viewed a page where this form was included and then started interacting with it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
form_starters_rate (API)
The number of times a visitor has started interacting with a form after viewing it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starts (API)
The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
nb_form_submissions (API)
The number of times a form starter has submitted the form.
form_submitter_rate (API)
The number of form viewers that have submitted a form at least once.
nb_form_submitters (API)
The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
nb_form_viewers (API)
The number of times your visitors have viewed a page where this form was included.
nb_form_views (API)
The percentage of visitors that opened a video in fullscreen.
fullscreen_rate (API)
The percentage of visits that have entered the funnel but did not complete it. It is the number of funnel exits divided by the number of funnel entries.
funnel_abandoned_rate (API)
The percentage of visits that have completed the funnel after entering it. It is the number of funnel conversions divided by the sum of all funnel entries.
funnel_conversion_rate (API)
The number of visits that have completed the funnel.
funnel_nb_conversions (API)
The sum of all visits that have entered the funnel.
funnel_sum_entries (API)
The sum of all visits that have left the funnel before converting the funnel.
funnel_sum_exits (API)
The time a visitor waited before starting to interact with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
nb_form_time_hesitation (API)
The time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
nb_field_hesitation_time (API)
An impression is counted each time your website is displayed in a search engine results page.
nb_impressions (API)
The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_unique_visitors_impressions (API)
The number of times your form viewers have interacted with this field in total. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions (API)
The number of times a form viewer has interacted with this field and then submitted the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_submitted (API)
The number of times a form viewer has interacted with this field and then did not submit the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_unsubmitted (API)
The total number of times this field was left empty when the form was submitted and converted.
nb_field_leftblank_converted (API)
The total number of times this field was left empty when the form was submitted.
nb_field_leftblank_submitted (API)
The maximum value for this event
max_event_value (API)
The minimum value for this event
min_event_value (API)
The number of times a visitor has viewed a page where this audio was included.
sum_total_audio_impressions (API)
The number of times a visitor has listened to an audio.
sum_total_audio_plays (API)
The number of times a visitor has viewed a page where this video was included.
sum_total_video_impressions (API)
The number of times a visitor has watched a video.
sum_total_video_plays (API)
The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
play_rate (API)
The number of times a visitor watched or listened to a media
nb_plays (API)
The number of unique visitors that have watched or listened to a media. Every visitor is only counted once, even if the visitor watches or listens to the media resource multiple times a day.
nb_unique_visitors_plays (API)
The number of visits that proceeded to the next interaction and did not exit your website or app.
nb_proceeded (API)
The percentage of visits that performed another interaction after performing an interaction.
proceeded_rate (API)
The number of times this field was left empty when the form was submitted and converted.
avg_field_leftblank_converted (API)
The number of times this field was left empty when the form was submitted.
avg_field_leftblank_submitted (API)
The number of times this field was refocused after interacting with it initially. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
field_refocus_rate (API)
The total number of times a visitor has refocused this field before they submitted a form or left it. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_refocuses (API)
The number of visits that have entered the funnel at this step.
step_nb_entries (API)
The number of visits that have left the funnel at this step.
step_nb_exits (API)
The number of visits that have proceeded from this step to the next step in the funnel.
step_nb_proceeded (API)
The number of visits that have entered this step of the funnel.
step_nb_visits (API)
The average of all values for this event
avg_event_value (API)
The total time spent on this form field in seconds. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
nb_field_time_spent (API)
The total time all visitors spent on a form in total. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
nb_form_time_spent (API)
The total time that was spent watching or listening to the media.
sum_total_time_watched (API)
The time it took the visitor to submit a form. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
nb_form_time_to_first_submission (API)
The time it took the visitor to complete a form successfully. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
nb_form_time_to_conversion (API)
The number of form viewers that have amended this field at least once. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_uniq_amendments (API)
The number of form viewers that have changed this field at least once. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_uniq_changes (API)
The number of form viewers that have used any of the cursor keys on this field at least once. This metric is only available for text fields.
nb_field_uniq_cursor (API)
The number of form viewers that have used the backspace or delete key on this field at least once. This metric is only available for text fields.
nb_field_uniq_deletes (API)
The number of form viewers that interacted with this field last, when they did not submit the form.
nb_field_uniq_dropoff (API)
The number of form viewers that have interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_uniq_entries (API)
The number of form viewers that have interacted with this field at least once. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_uniq_interactions (API)
The number of form viewers that have refocused this field at least once. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_uniq_refocuses (API)
The percentage of visitors that have visited a page where this media was included out of all of your unique visitors.
impression_rate (API)
链接被点击的次数
nb_downloads (API)
访客点击此链接的次数。如果链接在同一次访问期间被点击多次，只算作一次。
nb_uniq_downloads (API)
访客点击此链接的次数。如果链接在同一次访问期间被点击多次，只算作一次。
nb_visits (API)
访客点击此链接的次数。如果链接在同一次访问期间被点击多次，只算作一次。
nb_visits (API)
访客点击此链接的次数。如果链接在同一次访问期间被点击多次，只算作一次。
nb_uniq_outlinks (API)
Total number of events
nb_events (API)
内容展示和互动的比率。
interaction_rate (API)
内容区块的互动次数（例如点击横幅或广告）
nb_interactions (API)
浏览了该页面的访问次数。如果一次访问中多次浏览同一页面，只统计一次。
nb_uniq_pageviews (API)
浏览了该页面的访问次数。如果一次访问中多次浏览同一页面，只统计一次。
nb_visits (API)
访客在这个页面上的平均停留时间，不是整个网站)。
avg_time_on_page (API)
平均停留时间。
avg_time_on_site (API)
访问期间的平均活动次数 (包括查看页面、站内搜索、下载或离站链接)。
nb_actions_per_visit (API)
生成页面的平均时间。这个指标显示服务器生成页面，加上访客接收服务器响应的时间。'平均生成时间'越低，访客访问速度越快!
avg_time_generation (API)
使用站内搜索功能检索此关键词的次数。
nb_searches (API)
使用站内搜索功能检索此关键词的次数。
nb_visits (API)
访客会在您的网站上搜索，有时会点击“下一页”来查看更多结果。这是此关键词搜索结果页面被访问的平均页数。
nb_pages_per_search (API)
The revenue for this channel when the attribution model "First Interaction" is applied.
nb_attribution_revenue_firstInteraction (API)
The revenue for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_revenue_lastInteraction (API)
The revenue for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_revenue_lastNonDirect (API)
The revenue for this channel when the attribution model "Linear" is applied.
nb_attribution_revenue_linear (API)
The revenue for this channel when the attribution model "Position Based" is applied.
nb_attribution_revenue_positionBased (API)
The revenue for this channel when the attribution model "Time Decay" is applied.
nb_attribution_revenue_timeDecay (API)
访客执行的活动次数。活动包括查看页面、站内搜索、下载或者离站链接。
nb_actions (API)
页面被查看的次数。
nb_pageviews (API)
页面被查看的次数。
nb_hits (API)
登录你的网站的用户数量。它是具有用户ID组唯一活跃用户的数量（通过追踪码函数'setUserId'）。
nb_users (API)
The number of conversions for this channel when the attribution model "First Interaction" is applied.
nb_attribution_conversions_firstInteraction (API)
The number of conversions for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_conversions_lastInteraction (API)
The number of conversions for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_conversions_lastNonDirect (API)
The number of conversions for this channel when the attribution model "Linear" is applied.
nb_attribution_conversions_linear (API)
The number of conversions for this channel when the attribution model "Position Based" is applied.
nb_attribution_conversions_positionBased (API)
The number of conversions for this channel when the attribution model "Time Decay" is applied.
nb_attribution_conversions_timeDecay (API)
链接被点击的次数
nb_outlinks (API)
访客在站内搜索后，在搜索结果中点击这个页面的次数。
nb_hits_following_search (API)
网站独立访客数量。即使一天之内多次访问网站也只会被统计一次
nb_uniq_visitors (API)
访客第一次访问你的网站或者距离上次访问时间超过30分钟，会被统计为新的访问。
nb_visits (API)
从这个页面开始并结束的访问次数。说明访客只查看该页面后就离开网站。
entry_bounce_count (API)
只查看单个页面的百分比，即访客直接从入口页面离开网站。
bounce_rate (API)
以该页为起始页后马上离开的百分比。
bounce_rate (API)
触发目标转化的百分比。
conversion_rate (API)
从这个页面开始的访问次数。
entry_nb_visits (API)
The percentage of visits that have left your website or app after this interaction.
exit_rate (API)
查看该页面后离开网站的百分比。
exit_rate (API)
从这个页面退出的访问次数。
exit_nb_visits (API)
The number of visits that did not leave after this interaction.
nb_exits (API)
本报表集中显示所有访问来源，列出了访客用于查找您的网站而用到的所有的网站、搜索关键词和广告。
This report shows a hierarchical list of the resource URLs of audio that your visitors listened to. To see further details for a specific audio resource URL, click the plus icon when you hover a row.
This report shows information about the grouped resource URLs of audio that your visitors listened to. It is similar to "Audio Resource URL" but it groups together audio resources that have the same file name but a different file extension. To see further details for a specific audio resource, click the plus icon when you hover a row.
This report shows information about the audio titles that your visitors have listened to. To see further details for a specific audio title, click the plus icon when you hover a row. When a title for an audio file cannot be detected, it will be grouped under "Unknown".
This report shows at which hours of the day visitors have watched your audios. The hours are shown in the timezone of the website.
This table contains information about the distribution of the channel types.
直接链接: 访客在浏览器输入网址然后开始访问你的网站——这样子被认为他们直接进入网站
搜索引擎: 访客来自搜索引擎。
查看 "搜索引擎和关键词" 报表了解详情。
网站: 访客在另外一个网站上点击链接来到您的网站。
查看 "网站" 报表了解详情。
广告活动: 广告活动带来的访客。
查看 "广告活动" 报表了解详情。
Report combining all keywords detected by Matomo and imported from search engines. This report only includes the visit metric. You can switch to one of the related report to get detailed metrics.
The Crawling errors for desktop on Google report allows you to see crawling errors report from GoogleBot for desktop devices.
The Crawling errors for smartphone on Google report allows you to see crawling errors report from GoogleBot for mobile devices.
The Crawling errors on Google report allows you to see crawling errors report from GoogleBot.
The report show crawling errors recently reported by GoogleBot. It does not provide any historical data. Last updated 从不
This report gives you an overview of how your forms are doing by giving you insights into the number of form views, form staters, form submissions, form conversions, and more.
This report gives you an overview of how your forms are currently doing within the last X minutes or hours.
本报表显示访客搜索哪些关键字后来到了您的网站。
点击表中的一行，可查看用于搜索该关键字的搜索引擎列表。
Note: This report lists most keywords as not defined, because most search engines do not send the exact keyword used on the search engine.
This report contains information about the media players that were used by your visitors to play the media on your website.
This is an overview of your visitor's media consumption. It is broken down into various reports, which are displayed in sparklines at the bottom of the page. You can enlarge the graphs by clicking on the report you'd like to see.
This report shows your most popular forms within the last X minutes or hours.
This report shows the resolution (width and height) at which your videos were watched. For example if a visitor watches the video fullscreen, the video resolution equals the visitor's screen resolution.
This report shows a hierarchical list of the resource URLs of videos that your visitors watched. To see further details for a specific video resource URL, click the plus icon when you hover a row.
This report shows information about the grouped resource URLs of videos that your visitors watched. It is similar to "Video Resource URL" but it groups together videos that have the same file name but a different file extension. To see further details for a specific video resource, click the plus icon when you hover a row.
This report shows information about the video titles that your visitors have watched. To see further details for a specific video title, click the plus icon when you hover a row. When a title for a video cannot be detected, it will be grouped under "Unknown".
This report shows at which hours of the day visitors have listened to your videos. The hours are shown in the timezone of the website.
在这份报表中，您可以看到用户下载了那些文件。
Matomo 计算的是下载链接的点击数量，至于文件是否下载完成 Matomo 无法知道。
当访客在您的网站上搜索时，他们是在寻找特定的页面、内容、产品或者服务。此报表显示站内搜索后点击最多的页面。也就是说，是一个在您的网站上最常被访客搜索并前往的页面列表。
点击左边的 + 、 - 图标可展开/合并分类。
当访客在您的网站上搜索时，他们是在寻找特定的页面、内容、产品或者服务。此报表显示站内搜索后点击最多的页面。也就是说，是一个在您的网站上最常被访客搜索并前往的页面列表。
点击左边的 + 、 - 图标可展开/合并分类。
本报表显示根据 服务器的时区 的时间的统计。
本图形显示一周内网站每天的访问次数。
本报表显示访客所在的国家。
本报表显示访客所在的地区。
要看到本报表的数据，您需要在管理页面的地理位置菜单下设置 GeoIP. 商业版 Maxmind GeoIP 数据库比免费的更精确。要查看详细内容，请点这里.
本报表显示访客所在的城市。
要看到本报表的数据，您需要在管理页面的地理位置菜单下设置 GeoIP. 商业版 Maxmind GeoIP 数据库比免费的更精确。要查看详细内容，请点这里.
本报表显示第N次访问的访客量。
请注意：您可以通过报表下方的控制按钮，用不同于标签云的其它格式显示报表。
本报表显示距离上次访问特定天数的访客量。
本报表显示访客所在的洲。
本报表显示您的访客最常用的系统配置。系统配置是操作系统、浏览器类型及显示器分辨率的组合。
此报表显示访客使用站内搜索时选择的分类。
例如，电子商务网站通常有“分类”选项，以便访客可以限制在某个分类中搜索产品。
本报表显示哪些搜索引擎给您带来了访客。
点击表中的一行，可查看访客使用该搜索引擎搜索的内容。
本报表显示根据 访客所在时区 的时间的统计。
追踪访客在您网站上的搜索，是一个了解用户在寻找什么的有效方法。它有助于发现潜在用户可能在搜寻的新内容、新商品的点子，并从整体上改进访客在您网站的体验。
此报表列出没有任何搜索结果的关键词：或许搜索算法需要改进，或是访客要找的内容在您的网站上还没有?
本报表显示查看了某个数量的页面的访客数。报表默认以标签云形式显示，常见的页面数量用较大的字体显示。
请注意：您可以通过报表下方的控制按钮，用不同于标签云的其它格式显示报表。
此报表包含访客所用的浏览器信息，每个浏览器版本单独列出。
此报表展示访客使用的浏览器核心。
对网站开发者来说最重要的就是访客使用何种渲染引擎。标签包括引擎名称以及在括号中标注的此引擎最常见浏览器。
此报表显示访客浏览器已启用的插件。这些信息可能对选择发布您内容的合适方式至关重要。
本报表显示哪些网站给您带来了访客，
点击表中的一行，可查看来源链接的网址。
此报表以分级列表方式显示访客点击的离站链接网址。 离站链接指将访客从您的网站带出到其他域名的链接。
点击左边的 + 、 - 图标可展开/合并分类。
此报表显示访客使用站内搜索时用到的搜索关键词。
追踪访客在您网站上的搜索，是一个了解用户在寻找什么的有效方法。它有助于发现潜在用户可能在搜寻的新内容、新商品的点子，并从整体上改进访客在您网站的体验。
了解更多关于追踪访客如何使用您的搜索引擎的信息。
本报表显示哪些网站给您带来了访客，
点击表中的一行，可查看来源链接的网址。
本报表显示访客的网络服务商。点击服务商名字查看详细资料。
如果 Matomo 无法判断访客的网络服务商，就列出IP地址。
此报表显示被访问的网页地址信息。
表格以分级显示，网址以目录结构显示。
点击左边的 + 、 - 图标可展开/合并分类。
本报表包含您的自定义变量的资料，点击变量名查看数据。
关于自定义变量的详情，请阅读 matomo.org 上的自定义变量文档
本报表显示某停留时间段的访客量。报表默认以标签云形式显示，常见的停留时间段用较大的字体显示。
请注意：您可以通过报表下方的控制按钮，用不同于标签云的其它格式显示报表。
此报表包含在指定时间段内的进入页面的相关信息。进入页面是指用户进入网站时访问的第一个页面。
进入页面的网址以文件夹结构展示。
点击左边的 + 、 - 图标可展开/合并分类。
此报表包含指定时间段内的进入页面的标题信息。 点击左边的 + 、 - 图标可展开/合并分类。
此报表包含指定时间段内的退出页面的信息。退出页面是指用户离开网站前访问的最后一个页面。
退出页面的网址以文件夹结构展示。
点击左边的 + 、 - 图标可展开/合并分类。
此报表包含指定时间段内的退出页面的标题信息。 点击左边的 + 、 - 图标可展开/合并分类。
此报表包含被访问页面的标题信息。
网页标题是 HTML 标签 <title> 中的内容，在大部分浏览器上都会显示为窗口的标题。
Triggered when a link is clicked which links to a downloadable file.
Triggered when any element is clicked.
Triggered when a link is clicked.
Gets the preferred language of the user which is usually the language of the browser UI. For example "en" or "en-US".
{{BrowserLanguage}}
Returns the canonical URL if any is set.
{{SeoCanonicalUrl}}
The value of all CSS class names of an element when a click trigger was triggered.
{{ClickClasses}}
The value of the link URL (href) of an element when a click trigger was triggered.
{{ClickDestinationUrl}}
The value of the ID attribute of an element when a click trigger was triggered.
{{ClickId}}
The name of an element when a click trigger was triggered. For example "P" or "DIV"
{{ClickNodeName}}
The value of the text content of an element when a click trigger was triggered.
{{ClickText}}
The variable is set to a fixed value.
Returns the ID of this container, for example "ab2Dk432".
{{ContainerId}}
Returns the revision of this container, for example "5".
{{ContainerRevision}}
Returns the version of this container.
{{ContainerVersion}}
Triggered when a custom event is pushed to the Data-Layer.
Allows you to embed any custom HTML, for example JavaScript or CSS Styles.
Allows you to embed any image, for example a tracking pixel.
Executes a custom JavaScript function to retrieve the value.
The time it took to look up the DNS in milliseconds.
{{DnsLookupTime}}
Gets the value from a DOM element.
Triggered as soon as all the HTML has been received and parsed.
Reads a custom value from the Data-Layer.
Triggered when a specific element becomes visible.
Returns the current environment.
{{Environment}}
Returns the line of an error, when an error was triggered previously.
{{ErrorLine}}
Returns the message of an error, when an error was triggered previously.
{{ErrorMessage}}
Returns the url of an error, when an error was triggered previously.
{{ErrorUrl}}
The Facebook Pixel is a web analytics and advertising service offered by Facebook.
Returns the first directory of the current page URL.
{{FirstDirectory}}
Reads a value from a cookie
The value of all CSS class names of a submitted form.
{{FormClasses}}
The value of the form action URL of a submitted form.
{{FormDestionation}}
The value of the ID attribute of a submitted form.
{{FormId}}
The value of the name attribute of a submitted form.
{{FormName}}
Triggered when any form is submitted.
Triggered when the window goes into or leaves full screen.
Google Analytics is a web analytics service offered by Google.
Triggered when the window location changes.
For example "popstate", "historychange", "pushState", or "replaceState"
{{HistorySource}}
The current date and time in ISO format, for example "2018-03-19T14:00:00.587Z".
{{IsoDate}}
Triggered when a JavaScript error happens.
Reads the value of a global JavaScript variable.
Adds the LinkedIn Insight Tag so you can apply conversion tracking to your LinkedIn ad campaigns.
The current user's local date, for example "Mon Mar 19 2018".
{{LocalDate}}
The current hour of the local time, for example "8" or "11".
{{LocalHour}}
The current user's local time, for example "14:00:00 GMT+1300 (NZDT)".
{{LocalTime}}
Matomo, formerly known as Piwk, is the leading open source analytics platform.
Defines a configuration for Matomo Analytics.
The number of H1 elements that are present on the current page. Useful for example for SEO Monitoring.
{{SeoNumH1}}
The number of H2 elements that are present on the current page. Useful for example for SEO Monitoring.
{{SeoNumH2}}
Returns the hash part of the current URL without the leading hash.
{{PageHash}}
Returns the hostname of the current URL.
{{PageHostname}}
The total amount of time it took to load the page.
{{PageLoadTimeTotal}}
Reads a value from a "meta" HTML element.
Returns a domain of the current URL with protocol.
{{PageOrigin}}
Returns the path of the current page URL
{{PagePath}}
The time it took to render the page in the browser in milliseconds.
{{PageRenderTime}}
Triggered as soon as the Tag Manager is executed within the page.
Pingdom Real User Monitoring (RUM) lets you collect performance data from actual visitors to your site.
Returns either "1" or "0" depending on whether the preview mode is currently enabled.
{{PreviewMode}}
Returns a random number each time the value of the variable is retrieved.
{{RandomNumber}}
The screen height that is available within the browser window (viewport).
{{ScreenHeightAvailable}}
The full screen height of the current device.
{{ScreenHeight}}
The screen width that is available within the browser window (viewport).
{{ScreenWidthAvailable}}
The full screen width of the current device.
{{ScreenWidth}}
How far the user has currently scrolled horizontally, for example "75.59" for "75.59%".
{{ScrollHorizontalPercentage}}
How far the user has currently scrolled horizontally in pixels, for example "592".
{{ScrollLeftPixel}}
Triggered as soon as the user scrolls to a certain position.
Whether the scroll position was originated from a user scroll or a browser resize. Value is either "scroll" or "resize".
{{ScrollSource}}
How far the user has currently scrolled vertically in pixels, for example "592".
{{ScrollTopPixel}}
How far the user has currently scrolled vertically, for example "75.59" for "75.59%".
{{ScrollVerticalPercentage}}
Sentry.io is an Open-Source error tracking tool that allows you to detect errors that happen on your website.
Tawk.to lets you monitor and chat with visitors on your website.
Calculates the time that has passed since the page was loaded.
Triggered in a specific interval, for example every 3 seconds.
Gets the value of a specific URL parameter.
Gets the value of the current page URL.
The current data in UTC, for example "Mon, 19 Mar 2018 14:00:00 GMT".
{{UtcDate}}
Gets the value of the user agent which includes the operating system and browser information about the current visitors' device.
{{UserAgent}}
The value of all CSS class names of an element that was matched when the visible element trigger was triggered.
{{VisibleElementClasses}}
The value of the link URL (href) of an element that was matched when the visible element trigger was triggered.
{{VisibleElementUrl}}
The value of the ID attribute of an element that was matched when the visible element trigger was triggered.
{{VisibleElementId}}
The value of element name that was matched when the visible element trigger was triggered. For example "P" or "DIV".
{{VisibleElementNodeName}}
The value of the text content of an element that was matched when the visible element trigger was triggered.
{{VisibleElementText}}
Returns the local day of the week eg monday, tuesday, wednesday, ...
{{Weekday}}
Triggered when the user is about to leave the current page by moving the mouse outside the window.
Triggered when the page is fully loaded including all images etc.
Triggered just before the browser window is closed or when the user navigates to a different page.
Reach your customers, instantly via web, mobile, and messaging.
Gets the value of the Referrer URL.
Returns the full URL of the referrer.
{{Referrer}}
Returns the title of the current page.
{{PageTitle}}
Returns the full URL of a page
{{PageUrl}}
指标
The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_media_completion (API)
指标
The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)
指标
The average amount of time a visitor spent watching or listening to a media.
avg_spent_time (API)
Dimension
Dimension
Dimension
指标
Number of events where an Event value was set
events_with_event_value (API)
指标
The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
media_finish_rate (API)
指标
The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_media_finishes (API)
指标
The average time a visitor hesitated to start interacting with a form.
avg_form_time_hesitation (API)
指标
The average time a visitor spent on a form.
avg_form_time_spent (API)
指标
The average time it took a visitor to submit this form for the first time.
avg_form_time_to_first_submission (API)
指标
The number of times a form starter has converted the form.
form_conversion_rate (API)
Dimension
指标
The number of times this form was completed successfully.
nb_form_conversions (API)
指标
The number of form viewers that have re-submitted a form at least once.
form_resubmitters_rate (API)
指标
The number of form viewers that have re-submitted a form at least once.
nb_form_resubmitters (API)
指标
The number of form viewers that have started interacting with a form at least once.
nb_form_starters (API)
指标
The percentage of times a visitor has viewed a page where this form was included and then started interacting with it.
form_starters_rate (API)
指标
The number of times a visitor has started interacting with a form after viewing it.
nb_form_starts (API)
Dimension
指标
The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
nb_form_submissions (API)
Dimension
指标
The number of form viewers that have submitted a form at least once.
nb_form_submitters (API)
指标
The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
nb_form_viewers (API)
指标
The number of times your visitors have viewed a page where this form was included.
nb_form_views (API)
Dimension
Dimension
指标
The time a visitor waited before starting to interact with a form.
nb_form_time_hesitation (API)
Dimension
Dimension
指标
The number of times a visitor viewed a page where this media was included.
nb_media_impressions (API)
Dimension
指标
The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_media_uniq_impressions (API)
Dimension
Dimension
Dimension
Dimension
Dimension
Dimension
Dimension
Dimension
指标
The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
media_play_rate (API)
Dimension
指标
The number of times a visitor watched or listened to a media
nb_media_plays (API)
Dimension
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Dimension
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指标
The total time all visitors spent on a form in total.
nb_form_time_spent (API)
Dimension
Dimension
Dimension
指标
The time it took the visitor to submit a form.
nb_form_time_to_first_submission (API)
Dimension
Dimension
Dimension
Dimension
Dimension
Dimension
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指标
每个Events with a valueEvent value的平均值
avg_event_value (API)
指标
每个页面浏览数（带生成时间）页面生产时间的平均值
avg_page_generation_time (API)
指标
Event value的总和
sum_events_eventvalue (API)
指标
sum_media_length (API)
指标
Number of Items in Cart的总和
sum_ecommerce_items (API)
指标
Order value的总和
sum_ecommerce_revenue (API)
指标
Overall revenue的总和
sum_goals_revenue (API)
指标
Product Price的总和
sum_ecommerce_productprice (API)
指标
Product Quantity的总和
sum_ecommerce_productquantity (API)
指标
Time spent playing media (in seconds)的总和
sum_mediaanalytics_spenttime (API)
指标
Time to initial media play (in seconds)的总和
sum_mediaanalytics_timetoplay (API)
指标
事件的总和
sum_events_totalevents (API)
指标
互动位置的总和
sum_actions_interactionposition (API)
指标
交互次数的总和
sum_actions_visittotalinteractions (API)
指标
从最后一个订单开始的天数的总和
sum_corehome_visitordayssinceorder (API)
指标
停留时间 (秒)的总和
sum_corehome_visittotaltime (API)
指标
内部搜索次数的总和
sum_actions_visittotalsearches (API)
指标
基于距离上次访问天数的统计的总和
sum_visitorinterest_visitsbydayssincelastvisit (API)
指标
小计的总和
sum_ecommerce_revenuesubtotal (API)
指标
带宽的总和
sum_bandwidth_bandwidth (API)
指标
折扣的总和
sum_ecommerce_revenuediscount (API)
指标
税收的总和
sum_ecommerce_revenuetax (API)
指标
第一次访问至今的天数的总和
sum_corehome_visitordayssincefirst (API)
指标
访问的活动次数的总和
sum_actions (API)
指标
运费的总和
sum_ecommerce_revenueshipping (API)
指标
页面生产时间的总和
sum_actions_pagegenerationtime (API)
Dimension
Dimension
指标
The maximum value for this event
max_events_eventvalue (API)
指标
Form views的最大值
max_form_views (API)
指标
Hesitation time的最大值
max_form_time_hesitation (API)
指标
max_media_length (API)
指标
Number of Items in Cart的最大值
max_ecommerce_items (API)
指标
Order value的最大值
max_ecommerce_revenue (API)
指标
Overall revenue的最大值
max_goals_revenue (API)
指标
Product Price的最大值
max_ecommerce_productprice (API)
指标
Product Quantity的最大值
max_ecommerce_productquantity (API)
指标
Time spent的最大值
max_form_time_spent (API)
指标
Time spent playing media (in seconds)的最大值
max_mediaanalytics_spenttime (API)
指标
Time to first submit的最大值
max_form_time_to_first_submission (API)
指标
Time to initial media play (in seconds)的最大值
max_mediaanalytics_timetoplay (API)
指标
事件的最大值
max_events_totalevents (API)
指标
互动位置的最大值
max_actions_interactionposition (API)
指标
交互次数的最大值
max_actions_visittotalinteractions (API)
指标
从最后一个订单开始的天数的最大值
max_corehome_visitordayssinceorder (API)
指标
停留时间 (秒)的最大值
max_corehome_visittotaltime (API)
指标
内部搜索次数的最大值
max_actions_visittotalsearches (API)
指标
基于距离上次访问天数的统计的最大值
max_visitorinterest_visitsbydayssincelastvisit (API)
指标
小计的最大值
max_ecommerce_revenuesubtotal (API)
指标
带宽的最大值
max_bandwidth_bandwidth (API)
指标
折扣的最大值
max_ecommerce_revenuediscount (API)
指标
税收的最大值
max_ecommerce_revenuetax (API)
指标
第一次访问至今的天数的最大值
max_corehome_visitordayssincefirst (API)
指标
访问的活动次数的最大值
max_actions (API)
指标
运费的最大值
max_ecommerce_revenueshipping (API)
指标
页面生产时间的最大值
max_actions_pagegenerationtime (API)
指标
The minimum value for this event
min_events_eventvalue (API)
Dimension
Dimension
Dimension
指标
每个独立OrdersNumber of Items in Cart的平均值
avg_sum_ecommerce_items_per_uniq_orders (API)
指标
每个独立OrdersOrder value的平均值
avg_sum_ecommerce_revenue_per_uniq_orders (API)
指标
每个独立Orders小计的平均值
avg_sum_ecommerce_revenuesubtotal_per_uniq_orders (API)
指标
每个独立Orders折扣的平均值
avg_sum_ecommerce_revenuediscount_per_uniq_orders (API)
指标
每个独立Orders税收的平均值
avg_sum_ecommerce_revenuetax_per_uniq_orders (API)
指标
每个独立Orders运费的平均值
avg_sum_ecommerce_revenueshipping_per_uniq_orders (API)
指标
每个访问事件的平均值
avg_sum_events_totalevents_per_visits (API)
指标
每个访问交互次数的平均值
avg_sum_actions_visittotalinteractions_per_visits (API)
指标
每个访问从最后一个订单开始的天数的平均值
avg_sum_corehome_visitordayssinceorder_per_visits (API)
指标
每个访问停留时间 (秒)的平均值
avg_sum_corehome_visittotaltime_per_visits (API)
指标
每个访问内部搜索次数的平均值
avg_sum_actions_visittotalsearches_per_visits (API)
指标
每个访问基于距离上次访问天数的统计的平均值
avg_sum_visitorinterest_visitsbydayssincelastvisit_per_visits (API)
指标
每个访问第一次访问至今的天数的平均值
avg_sum_corehome_visitordayssincefirst_per_visits (API)
指标
每个访问访问的活动次数的平均值
avg_sum_actions_per_visits (API)
Dimension
Dimension
Dimension
Dimension
指标
页面被查看的次数。
pageviews (API)
指标
页面分析的唯一值
hits (API)
Dimension
指标
Channel Types的唯一值
nb_uniq_referrers_referrertype (API)
指标
Event Actions的唯一值
nb_uniq_events_eventaction (API)
指标
Event Categories的唯一值
nb_uniq_events_eventcategory (API)
指标
Event URLs的唯一值
nb_uniq_events_eventurl (API)
指标
Grouped Resources的唯一值
nb_uniq_mediaanalytics_groupedresource (API)
指标
Media Titles的唯一值
nb_uniq_mediaanalytics_mediatitle (API)
指标
Orders的唯一值
nb_uniq_orders (API)
指标
Player Names的唯一值
nb_uniq_mediaanalytics_playername (API)
指标
Product Names的唯一值
nb_uniq_ecommerce_productname (API)
指标
Product SKUs的唯一值
nb_uniq_ecommerce_productsku (API)
指标
Referrer Names的唯一值
nb_uniq_referrers_referrername (API)
指标
Referrer URLs的唯一值
nb_uniq_referrers_referrerurl (API)
指标
Resources的唯一值
nb_uniq_mediaanalytics_mediaresource (API)
指标
Video Resolutions的唯一值
nb_uniq_mediaanalytics_resolution (API)
指标
下载的网址总数的唯一值
nb_uniq_actions_downloadurl (API)
指标
中间的唯一值
nb_uniq_marketingcampaignsreporting_campaignmedium (API)
指标
事件名称的唯一值
nb_uniq_events_eventname (API)
指标
入口页面网址的唯一值
nb_uniq_actions_entrypageurl (API)
指标
关键词的唯一值
nb_uniq_marketingcampaignsreporting_campaignkeyword (API)
指标
关键词的唯一值
nb_uniq_referrers_keyword (API)
指标
关键词（站内搜索）的唯一值
nb_uniq_actions_searchkeyword (API)
指标
内容的唯一值
nb_uniq_marketingcampaignsreporting_campaigncontent (API)
指标
内容互动的唯一值
nb_uniq_contents_contentinteraction (API)
指标
内容名称的唯一值
nb_uniq_contents_contentname (API)
指标
内容片段的唯一值
nb_uniq_contents_contentpiece (API)
指标
内容目标的唯一值
nb_uniq_contents_contenttarget (API)
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出口页面网址的唯一值
nb_uniq_actions_exitpageurl (API)
指标
分辨率的唯一值
nb_uniq_resolution_resolution (API)
指标
名称的唯一值
nb_uniq_marketingcampaignsreporting_campaignname (API)
指标
国家的唯一值
nb_uniq_usercountry_country (API)
指标
地区的唯一值
nb_uniq_usercountry_region (API)
指标
城市的唯一值
nb_uniq_usercountry_city (API)
指标
大洲的唯一值
nb_uniq_usercountry_continent (API)
指标
操作系统的唯一值
nb_uniq_devicesdetection_os (API)
指标
操作系统版本的唯一值
nb_uniq_devicesdetection_osversion (API)
指标
来源的唯一值
nb_uniq_marketingcampaignsreporting_campaignsource (API)
指标
活动ID的唯一值
nb_uniq_marketingcampaignsreporting_campaignid (API)
指标
浏览器的唯一值
nb_uniq_devicesdetection_browsername (API)
指标
浏览器引擎的唯一值
nb_uniq_devicesdetection_browserengine (API)
指标
浏览器版本的唯一值
nb_uniq_devicesdetection_browserversion (API)
指标
点击的网址总数的唯一值
nb_uniq_actions_clickedurl (API)
指标
用户ID的唯一值
nb_uniq_corehome_userid (API)
指标
纬度的唯一值
nb_uniq_usercountry_latitude (API)
指标
经度的唯一值
nb_uniq_usercountry_longitude (API)
指标
网络服务商的唯一值
nb_uniq_provider_provider (API)
指标
网页网址的唯一值
nb_uniq_actions_pageurl (API)
指标
自定义变量值 1 (scope conversion)的唯一值
nb_uniq_customvariables_customvariableconversion1 (API)
指标
自定义变量值 1 (访问范围)的唯一值
nb_uniq_customvariables_customvariablevisit1 (API)
指标
自定义变量值 1 (页面范围)的唯一值
nb_uniq_customvariables_customvariablepage1 (API)
指标
自定义变量值 2 (scope conversion)的唯一值
nb_uniq_customvariables_customvariableconversion2 (API)
指标
自定义变量值 2 (访问范围)的唯一值
nb_uniq_customvariables_customvariablevisit2 (API)
指标
自定义变量值 2 (页面范围)的唯一值
nb_uniq_customvariables_customvariablepage2 (API)
指标
自定义变量值 3 (scope conversion)的唯一值
nb_uniq_customvariables_customvariableconversion3 (API)
指标
自定义变量值 3 (访问范围)的唯一值
nb_uniq_customvariables_customvariablevisit3 (API)
指标
自定义变量值 3 (页面范围)的唯一值
nb_uniq_customvariables_customvariablepage3 (API)
指标
自定义变量值 4 (scope conversion)的唯一值
nb_uniq_customvariables_customvariableconversion4 (API)
指标
自定义变量值 4 (访问范围)的唯一值
nb_uniq_customvariables_customvariablevisit4 (API)
指标
自定义变量值 4 (页面范围)的唯一值
nb_uniq_customvariables_customvariablepage4 (API)
指标
自定义变量值 5 (scope conversion)的唯一值
nb_uniq_customvariables_customvariableconversion5 (API)
指标
自定义变量值 5 (访问范围)的唯一值
nb_uniq_customvariables_customvariablevisit5 (API)
指标
自定义变量值 5 (页面范围)的唯一值
nb_uniq_customvariables_customvariablepage5 (API)
指标
衡量标准的唯一值
nb_uniq_corehome_idsite (API)
指标
设备品牌的唯一值
nb_uniq_devicesdetection_devicebrand (API)
指标
设备型号的唯一值
nb_uniq_devicesdetection_devicemodel (API)
指标
设备类型的唯一值
nb_uniq_devicesdetection_devicetype (API)
指标
访客IP的唯一值
nb_uniq_corehome_visitip (API)
指标
访客类型的唯一值
nb_uniq_corehome_visitorreturning (API)
指标
访问结束时的电子商务状态的唯一值
nb_uniq_corehome_visitgoalbuyer (API)
指标
语言的唯一值
nb_uniq_userlanguage_language (API)
指标
进入页面标题的唯一值
nb_uniq_actions_entrypagetitle (API)
指标
退出页面标题的唯一值
nb_uniq_actions_exitpagetitle (API)
指标
页面标题的唯一值
nb_uniq_actions_pagetitle (API)
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指标
访客分析的唯一值
nb_uniq_visitors (API)
指标
访客第一次访问你的网站或者距离上次访问时间超过30分钟，会被统计为新的访问。
nb_visits (API)
Dimension
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指标
nb_visits_converted (API)
Dimension
指标
从这个页面开始并结束的访问次数。说明访客只查看该页面后就离开网站。
bounce_count (API)
指标
只查看单个页面的百分比，即访客直接从入口页面离开网站。
bounce_rate (API)
Dimension
指标
触发目标转化的百分比。
visits_conversion_rate (API)
Dimension
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指标
The number of entries that have a value set for 页面生产时间
pageviews_with_generation_time (API)
Dimension
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