Glossário - Matomo

Glossário

Saber mais sobre os termos mais utilizados para obter o máximo do Matomo Analytics.

Métricas

% saídas de pesquisa (Ações)

A percentagem de visitas que deixou o site depois de pesquisar por esta palavra-chave no motor de pesquisa do seu Site.
exit_rate (API)

A média de todos os valores para este evento

A média de todos os valores para este evento
avg_event_value (API)

Amendments

The number of times your visitors amended this field in total. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_amendments (API)

Avg. Completion

The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_completion_rate (API)

Avg. Media Length

The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)

Avg. Time To Play

The average amount of time it took a visitor to start playing the media since the page was loaded.
avg_time_to_play (API)

Avg. field size

The average field size of this text field. Also includes text sizes of visitors that did not submit the form. Blank text fields (size 0) are ignored in the average calculation.
avg_field_size (API)

Avg. field size on conversion

The average field size of this text field when a visitor entered some text, submitted the form afterwards, and converted it.
avg_field_size_converted (API)

Avg. field size on submit

The average field size of this text field when a visitor entered some text and submitted the form afterwards.
avg_field_size_submitted (API)

Avg. field size when unsubmitted

The average field size of this text field when a visitor entered some text but did not submit the form afterwards.
avg_field_size_unsubmitted (API)

Avg. hesitation time

The average amount of time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
avg_field_hesitation_time (API)

Avg. position

Average position of your website in the search engine results list (for this keyword).
position (API)

Avg. time spent

The average amount of time a visitor spent watching or listening to a media.
avg_time_watched (API)

Avg. time spent

The average amount of time spent on this field when a visitor interacted with it. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
avg_field_time_spent (API)

Ações

O número de ações realizadas pelos seus visitantes. As ações podem ser visualização de páginas, transferências ou ligações de saída.
nb_actions (API)

Ações por visita

O número médio de ações (visualização de páginas, transferências ou ligações de saída) que foram realizadas durante as visitas.
nb_actions_per_visit (API)

CTR

Clickthrough rate: A ratio showing how often people who see a search engine results page with a link to your website, end up clicking it.
ctr (API)

Changes

The number of times a visitor has changed this field. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_changes (API)

Clicado nos resultados da pesquisa

O número de vezes que esta Página foi visitada depois de um visitante fazer uma pesquisa no seu site e clicou nesta página nos resultados da pesquisa.
nb_hits_following_search (API)

Clicks

A click is counted each time someone clicks on a link pointing to your website on a search engine results page.
nb_clicks (API)

Cliques únicos (Ações)

O número de visitas que envolveu um clique nesta ligação. Se uma ligação foi clicada várias vezes durante uma visita, só é contabilizada uma vez.
nb_visits (API)

Conversões First Interaction

The number of conversions for this channel when the attribution model "First Interaction" is applied.
nb_attribution_conversions_firstInteraction (API)

Conversões Last Interaction

The number of conversions for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_conversions_lastInteraction (API)

Conversões Last Non-Direct

The number of conversions for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_conversions_lastNonDirect (API)

Conversões Linear

The number of conversions for this channel when the attribution model "Linear" is applied.
nb_attribution_conversions_linear (API)

Conversões Position Based

The number of conversions for this channel when the attribution model "Position Based" is applied.
nb_attribution_conversions_positionBased (API)

Conversões Time Decay

The number of conversions for this channel when the attribution model "Time Decay" is applied.
nb_attribution_conversions_timeDecay (API)

Cursor rate

The number of times cursor keys was used on this field after a user interacted with it. This metric is only available for text fields.
field_cursor_rate (API)

Cursors

The number of times your visitors have used any of the cursor keys on this field. This metric is only available for text fields.
nb_field_cursor (API)

Deletes

The number of times your visitors have used the backspace or delete key on this field. This metric is only available for text fields.
nb_field_deletes (API)

Deletion rate

The percentage of times either a backspace or delete key was used when a field was changed. This metric is only available for text fields.
field_delete_rate (API)

Drop offs

The number of times a visitor interacted with this field last when they did not submit the form.
nb_field_dropoff (API)

Duração média das visitas (em segundos)

A duração média de uma visita.
avg_time_on_site (API)

Entradas

Número de visitas que começaram nesta página.
entry_nb_visits (API)

Entries

The number of times a visitor has interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_entries (API)

Eventos

Número total de eventos
nb_events (API)

Eventos com um valor

Número de eventos onde um valor de Evento foi definido
nb_events_with_value (API)

Field conversions

The number of times the field was shown when a form was converted. It does not mean a visitor actually interacted with this field.
nb_field_views_converted (API)

Field submissions

The number of times this field was shown when the form was submitted. It does not mean a visitor has actually interacted with this field.
nb_field_views_submitted (API)

Finish rate

The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
finish_rate (API)

Finishes

The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_finishes (API)

Form amendment rate

The number of times this field was amended after changing it initially. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
field_amendments_rate (API)

Form avg. hesitation time

The average time a visitor hesitated to start interacting with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
avg_form_time_hesitation (API)

Form avg. time spent

The average time a visitor spent on a form. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
avg_form_time_spent (API)

Form avg. time to conversion

The average time it took a visitor to convert a form. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
avg_form_time_to_conversion (API)

Form avg. time to first submit

The average time it took a visitor to submit this form for the first time. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
avg_form_time_to_first_submission (API)

Form conversion rate

The number of times a form starter has converted the form.
form_conversion_rate (API)

Form conversions

The number of times this form was completed successfully.
nb_form_conversions (API)

Form re-submitter rate

The percentage of submitters that have submitted this form at least a second time. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
form_resubmitters_rate (API)

Form re-submitters

The number of form viewers that have re-submitted a form at least once. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
nb_form_resubmitters (API)

Form starters

The number of form viewers that have started interacting with a form at least once. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starters (API)

Form starters rate

The percentage of times a visitor has viewed a page where this form was included and then started interacting with it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
form_starters_rate (API)

Form starts

The number of times a visitor has started interacting with a form after viewing it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starts (API)

Form submissions

The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
nb_form_submissions (API)

Form submitter rate

The number of times a form starter has submitted the form.
form_submitter_rate (API)

Form submitters

The number of form viewers that have submitted a form at least once.
nb_form_submitters (API)

Form viewers

The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
nb_form_viewers (API)

Form views

The number of times your visitors have viewed a page where this form was included.
nb_form_views (API)

Fullscreen rate

The percentage of visitors that opened a video in fullscreen.
fullscreen_rate (API)

Funnel abandoned rate

The percentage of visits that have entered the funnel but did not complete it. It is the number of funnel exits divided by the number of funnel entries.
funnel_abandoned_rate (API)

Funnel conversion rate

The percentage of visits that have completed the funnel after entering it. It is the number of funnel conversions divided by the sum of all funnel entries.
funnel_conversion_rate (API)

Funnel conversions

The number of visits that have completed the funnel.
funnel_nb_conversions (API)

Funnel entries

The sum of all visits that have entered the funnel.
funnel_sum_entries (API)

Funnel exits

The sum of all visits that have left the funnel before converting the funnel.
funnel_sum_exits (API)

Hesitation time

The time a visitor waited before starting to interact with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
nb_form_time_hesitation (API)

Hesitation time

The time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
nb_field_hesitation_time (API)

Impressions

An impression is counted each time your website is displayed in a search engine results page.
nb_impressions (API)

Impressions by unique visitors

The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_unique_visitors_impressions (API)

Interactions

The number of times your form viewers have interacted with this field in total. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions (API)

Interactions on submit

The number of times a form viewer has interacted with this field and then submitted the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_submitted (API)

Interactions when unsubmitted

The number of times a form viewer has interacted with this field and then did not submit the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_unsubmitted (API)

Interações de conteúdo

O número de interações num bloco de conteúdo (por exemplo, um 'clique' num banner ou publicidade)
nb_interactions (API)

Left blank on conversion

The total number of times this field was left empty when the form was submitted and converted.
nb_field_leftblank_converted (API)

Left blank on submit

The total number of times this field was left empty when the form was submitted.
nb_field_leftblank_submitted (API)

Ligações de saída

O número de vezes que esta ligação foi clicada.
nb_outlinks (API)

Ligações de saída únicas

O número de visitas que envolveu um clique nesta ligação. Se uma ligação foi clicada várias vezes durante uma visita, só é contabilizada uma vez.
nb_uniq_outlinks (API)

Number of audio impressions

The number of times a visitor has viewed a page where this audio was included.
sum_total_audio_impressions (API)

Number of audio plays

The number of times a visitor has listened to an audio.
sum_total_audio_plays (API)

Number of video impressions

The number of times a visitor has viewed a page where this video was included.
sum_total_video_impressions (API)

Number of video plays

The number of times a visitor has watched a video.
sum_total_video_plays (API)

Pesquisas

O número de visitas que pesquisaram por esta palavra-chave no motor de pesquisa do seu site.
nb_searches (API)

Pesquisas (Ações)

O número de visitas que pesquisaram por esta palavra-chave no motor de pesquisa do seu site.
nb_visits (API)

Play rate

The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
play_rate (API)

Plays

The number of times a visitor watched or listened to a media
nb_plays (API)

Plays by unique visitors

The number of unique visitors that have watched or listened to a media. Every visitor is only counted once, even if the visitor watches or listens to the media resource multiple times a day.
nb_unique_visitors_plays (API)

Proceeded

The number of visits that proceeded to the next interaction and did not exit your website or app.
nb_proceeded (API)

Proceeded Rate

The percentage of visits that performed another interaction after performing an interaction.
proceeded_rate (API)

Páginas de resultados de pesquisa

Os visitantes irão pesquisar no seu site e, às vezes, clicar em "seguinte" para ver mais resultados. Este é o número médio de páginas de resultados de pesquisa vistas para esta palavra-chave.
nb_pages_per_search (API)

Rate left blank on conversion

The number of times this field was left empty when the form was submitted and converted.
avg_field_leftblank_converted (API)

Rate left blank on submit

The number of times this field was left empty when the form was submitted.
avg_field_leftblank_submitted (API)

Refocus rate

The number of times this field was refocused after interacting with it initially. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
field_refocus_rate (API)

Refocuses

The total number of times a visitor has refocused this field before they submitted a form or left it. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_refocuses (API)

Rendimento First Interaction

The revenue for this channel when the attribution model "First Interaction" is applied.
nb_attribution_revenue_firstInteraction (API)

Rendimento Last Interaction

The revenue for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_revenue_lastInteraction (API)

Rendimento Last Non-Direct

The revenue for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_revenue_lastNonDirect (API)

Rendimento Linear

The revenue for this channel when the attribution model "Linear" is applied.
nb_attribution_revenue_linear (API)

Rendimento Position Based

The revenue for this channel when the attribution model "Position Based" is applied.
nb_attribution_revenue_positionBased (API)

Rendimento Time Decay

The revenue for this channel when the attribution model "Time Decay" is applied.
nb_attribution_revenue_timeDecay (API)

Ressaltos

Número de visitas que iniciaram e terminaram nesta página. Isto significa que o visitante deixou o site após ver apenas esta página.
entry_bounce_count (API)

Saídas

Número de visitas que terminaram nesta página.
exit_nb_visits (API)

Saídas

The number of visits that did not leave after this interaction.
nb_exits (API)

Step entries

The number of visits that have entered the funnel at this step.
step_nb_entries (API)

Step exits

The number of visits that have left the funnel at this step.
step_nb_exits (API)

Step proceeded

The number of visits that have proceeded from this step to the next step in the funnel.
step_nb_proceeded (API)

Step visits

The number of visits that have entered this step of the funnel.
step_nb_visits (API)

Taxa de conversão

A percentagem de visitas que desencadeou uma conversão de objetivo.
conversion_rate (API)

Taxa de interação

O rácio de impressões a interações de conteúdo.
interaction_rate (API)

Taxa de ressalto

A percentagem de visitas que apenas fizeram uma única visualização de página. Isto quer dizer que o visitante deixou o site diretamente a partir na página de entrada.
bounce_rate (API)

Taxa de ressalto (Ações)

A percentagem de visitas que começaram nesta página e que saiu do site imediatamente a seguir.
bounce_rate (API)

Taxa de saída

The percentage of visits that have left your website or app after this interaction.
exit_rate (API)

Taxa de saída (Ações)

A percentagem de visitas que deixou o site depois de ver esta página.
exit_rate (API)

Tempo médio de renderização

O tempo médio que demorou a renderizar a página. Esta métrica inclui o tempo que o servidor demorou a gerar a página web e o tempo que demorou ao visitante transferir a resposta do servidor. Um tempo de renderização médio mais baixo significa um site mais rápido para os seus visitantes!
avg_time_generation (API)

Tempo médio na página

O tempo médio que um visitante esteve nesta página (apenas na página e não em todo o site).
avg_time_on_page (API)

Time spent

The total time all visitors spent on a form in total. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
nb_form_time_spent (API)

Time spent

The total time spent on this form field in seconds. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
nb_field_time_spent (API)

Time spent on media

The total time that was spent watching or listening to the media.
sum_total_time_watched (API)

Time to first submit

The time it took the visitor to submit a form. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
nb_form_time_to_first_submission (API)

Time to form conversion

The time it took the visitor to complete a form successfully. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
nb_form_time_to_conversion (API)

Transferências

O número de vezes que esta ligação foi clicada.
nb_downloads (API)

Transferências únicas

O número de visitas que envolveu um clique nesta ligação. Se uma ligação foi clicada várias vezes durante uma visita, só é contabilizada uma vez.
nb_uniq_downloads (API)

Transferências únicas (Ações)

O número de visitas que envolveu um clique nesta ligação. Se uma ligação foi clicada várias vezes durante uma visita, só é contabilizada uma vez.
nb_visits (API)

Unique amendments

The number of form viewers that have amended this field at least once. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_uniq_amendments (API)

Unique changes

The number of form viewers that have changed this field at least once. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_uniq_changes (API)

Unique cursors

The number of form viewers that have used any of the cursor keys on this field at least once. This metric is only available for text fields.
nb_field_uniq_cursor (API)

Unique deletes

The number of form viewers that have used the backspace or delete key on this field at least once. This metric is only available for text fields.
nb_field_uniq_deletes (API)

Unique drop offs

The number of form viewers that interacted with this field last, when they did not submit the form.
nb_field_uniq_dropoff (API)

Unique entries

The number of form viewers that have interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_uniq_entries (API)

Unique interactions

The number of form viewers that have interacted with this field at least once. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_uniq_interactions (API)

Unique refocuses

The number of form viewers that have refocused this field at least once. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_uniq_refocuses (API)

Utilizadores

O número de utilizadores autenticados no seu site. É o número de utilizadores únicos ativos que têm um ID de utilizador definido (através da função de código de acompanhamento 'setUserId').
nb_users (API)

Valor do evento

O somatório dos valores do evento
sum_event_value (API)

Valor máximo do evento

O valor máximo para este evento
max_event_value (API)

Valor mínimo do evento

O valor mínimo para este evento
min_event_value (API)

Visitantes únicos

O número de visitantes não duplicados que visita o seu site. Cada utilizador é contabilizado apenas uma vez, mesmo que visitem o site várias vezes ao longo do dia.
nb_uniq_visitors (API)

Visitas

Se um visitante aceder ao seu site pela primeira vez ou se visitar uma página mais de 30 minutos após a última visualização de página, isto será contabilizado como uma nova visita.
nb_visits (API)

Visualizações de páginas

O número de vezes que a página foi visitada.
nb_hits (API)

Visualizações de páginas

O número de vezes que a página foi visitada.
nb_pageviews (API)

Visualizações únicas de páginas

O número de visitas que incluíram esta página. Se a página foi visualizada múltiplas vezes durante uma visita, é apenas contabilizada uma vez.
nb_uniq_pageviews (API)

Visualizações únicas de páginas (Ações)

O número de visitas que incluíram esta página. Se a página foi visualizada múltiplas vezes durante uma visita, é apenas contabilizada uma vez.
nb_visits (API)

impression_rate

The percentage of visitors that have visited a page where this media was included out of all of your unique visitors.
impression_rate (API)

Relatórios

All Referrers (Referentes)

This report shows all your Referrers in one unified report, listing all Websites, Search keywords and Campaigns used by your visitors to find your website.

Audio Resource URLs (Media)

This report shows a hierarchical list of the resource URLs of audio that your visitors listened to. To see further details for a specific audio resource URL, click the plus icon when you hover a row.

Audio Resources URLs Grouped (Media)

This report shows information about the grouped resource URLs of audio that your visitors listened to. It is similar to "Audio Resource URL" but it groups together audio resources that have the same file name but a different file extension. To see further details for a specific audio resource, click the plus icon when you hover a row.

Audio Titles (Media)

This report shows information about the audio titles that your visitors have listened to. To see further details for a specific audio title, click the plus icon when you hover a row. When a title for an audio file cannot be detected, it will be grouped under "Unknown".

Audio per hour in website's timezone (Media)

This report shows at which hours of the day visitors have watched your audios. The hours are shown in the timezone of the website.

Categorias de pesquisa (Ações)

Este relatório lista as Categorias que os visitantes selecionaram quando realizaram uma Pesquisa no seu site.
Por exemplo, os sites de comércio eletrónico têm tipicamente um seletor de "Categoria" de modo a que os visitantes possam restringir as suas pesquisas a todos os produtos de uma categoria específica.

City (Visitantes)

This report shows the cities your visitors were in when they accessed your website.
In order to see data for this report, you must setup GeoIP in the Geolocation admin tab. The commercial Maxmind GeoIP databases are more accurate than the free ones. To see how accurate they are, click here.

Configurações (Visitantes)

Este relatório mostra as configurações gerais mais comuns que os visitantes tiveram. Uma configuração é a combinação de um sistema operativo, um tipo de navegador e uma resolução de visualização.

Continente (Visitantes)

This report shows which continent your visitors were in when they accessed your website.

Duração das Visitas (Visitantes)

Neste relatório, você pode ver quantas visitas tiveram uma certa duração total. Inicialmente, o relatório é mostrado como uma nuvem de tags, durações mais comuns são exibidos em uma fonte maior.
Por favor, note que pode visualizar o relatório de outras formas para além das nuvens de etiquetas. Utilize os menus no final do relatório para o efeito.

Endereços de páginas (Ações)

Este relatório contém informações sobre os endereços das páginas que foram visitadas.
A tabela está organizada hierarquicamente, os endereços são apresentados como uma estrutura de pastas.
Utilize os icons de mais(+) e menos(-) à esquerda para navegar

Forms Overview (Forms)

This report gives you an overview of how your forms are doing by giving you insights into the number of form views, form staters, form submissions, form conversions, and more.

Forms overview last 30 minutes (Forms)

This report gives you an overview of how your forms are currently doing within the last X minutes or hours.

Fornecedor (Visitantes)

Este relatório mostra quais os ISPs que os seus visitantes usaram para aceder ao website. Você pode clicar num nome do ISP para obter mais detalhes.
Se o Matomo não pode determinar o ISP do visitante, é listado como IP.

Ligações de saída (Ações)

Este relatório mostra uma lista hierárquica de ligações de saída que foram clicadas pelos seus visitantes. Uma ligação de saída é uma ligação que encaminha um visitante para fora do seu site (para outro domínio).
Utilize os icons de mais(+) e menos(-) à esquerda para navegar

Lista de plugins (Visitantes)

Este relatório mostra quais os plugins que os navegadores dos seus visitantes tinham ativados. Esta informação pode ser importante para a escolha do caminho certo para distribuir o seu conteúdo.

Media Players (Media)

This report contains information about the media players that were used by your visitors to play the media on your website.

Media Summary (Media)

This is an overview of your visitor's media consumption. It is broken down into various reports, which are displayed in sparklines at the bottom of the page. You can enlarge the graphs by clicking on the report you'd like to see.

Most popular forms last 30 minutes (Forms)

This report shows your most popular forms within the last X minutes or hours.

Motores de Busca (Referentes)

Este relatório mostra quais os motores de pesquisa que referenciaram utilizadores para o seu website.
Ao clicar numa linha da tabela pode ver o que os utilizadores pesquisaram num motor de pesquisa específico.

Motores de navegadores (Visitantes)

Este relatório mostra os navegadores dos seus visitantes divididos por famílias.
A informação mais importante para os programadores web é o tipo de motor de renderização que os seus visitantes estão a utilizar. As etiquetas contêm os nomes dos motores seguido pelo navegador mais comum que utiliza esse motor entre parênteses.

Navegadores (Visitantes)

Este relatório contém informações sobre o tipo de navegadores que os seus visitantes estavam a utilizar. Cada versão do navegador é listada separadamente.

Palavras Chave (Referentes)

Este relatório mostra quais as palavras-chave que o visitantes pesquisaram antes de ser referenciados para o seu website.

Ao clicar numa linha da tabela pode ver a distribuição de motores de pesquisa que foram utilizados na pesquisa pela palavra-chave.

Note: This report lists most keywords as not defined, because most search engines do not send the exact keyword used on the search engine.

Palavras-chave de pesquisa do site (Ações)

Este relatório lista as palavras-chave de pesquisa que os visitantes procuraram no seu motor de pesquisa interno.

O acompanhamento das pesquisas que os visitantes fazem no seu site é uma maneira muito eficaz de saber mais sobre o que o seu público está à procura, pode ajudar a encontrar ideias para novos conteúdos, novos produtos de comércio eletrónico que os potenciais clientes podem estar à procura e, em geral, melhorar a experiência do seu site para os visitantes.

Saber mais sobre o Acompanhamento de como os seus visitantes utilizam o seu motor de pesquisa.

Palavras-chave de pesquisa sem resultados (Ações)

O acompanhamento das pesquisas que os visitantes fazem no seu site é uma maneira muito eficaz de saber mais sobre o que o seu público está à procura, pode ajudar a encontrar ideias para novos conteúdos, novos produtos de comércio eletrónico que os potenciais clientes podem estar à procura e, em geral, melhorar a experiência do seu site para os visitantes.

Este relatório lista as palavras-chave de pesquisa que não devolveram qualquer resultado de pesquisa: talvez o algoritmo do motor de pesquisa possa ser melhorado ou, talvez, os seus visitantes estejam à procura de conteúdo que (ainda) não existe no seu site?

País (Visitantes)

This report shows which country your visitors were in when they accessed your website.

Páginas após uma pesquisa no site (Ações)

Quando os visitantes pesquisam no seu site, eles estão à procura de uma página, conteúdo, produto ou serviço em particular. Este relatório lista as páginas que foram mais clicadas depois de uma pesquisa interna. Noutras palavras, a lista de páginas mais pesquisadas pelos visitantes dentro do seu site.
Utilize os icons de mais(+) e menos(-) à esquerda para navegar

Páginas de entrada (Ações)

Este relatório contém informação sobre as páginas de entrada que foram utilizadas durante o período especificado, Uma página de entrada é a primeira página que um utilizador vê durante a sua visita.
Os endereços de entrada são apresentados numa estrutura de pastas.
Utilize os icons de mais(+) e menos(-) à esquerda para navegar

Páginas de saída (Ações)

Este relatório contém informação sobre as páginas de saída que foram utilizadas durante o período especificado, Uma página de saída é a última página que um utilizador vê durante a sua visita.
Os endereços de saída são apresentados numa estrutura de pastas.
Utilize os icons de mais(+) e menos(-) à esquerda para navegar

Páginas por visita (Visitantes)

Neste relatório, você pode ver quantas visitas envolveram um certo número de visualização de páginas. Inicialmente, o relatório é mostrado como uma nuvem de tags, os números mais comuns das páginas são exibidos em uma fonte maior.
Por favor, note que pode visualizar o relatório de outras formas para além das nuvens de etiquetas. Utilize os menus no final do relatório para o efeito.

Region (Visitantes)

This report shows which region your visitors were in when they accessed your website.
In order to see data for this report, you must setup GeoIP in the Geolocation admin tab. The commercial Maxmind GeoIP databases are more accurate than the free ones. To see how accurate they are, click here.

Sites (Referentes)

Nesta tabela, pode ver quais os website que levaram referentes para o seu site.
Ao clicar numa linha da tabela pode ver quais os URLs onde os links para o seu site estavam.

Social Networks (Referentes)

Nesta tabela, pode ver quais os website que levaram referentes para o seu site.
Ao clicar numa linha da tabela pode ver quais os URLs onde os links para o seu site estavam.

Tipo de Referente (Referentes)

Esta tabelas contem informação sobre a distribuição dos tipos de referentes.
Entrada Direta: A visitor has entered the URL in their browser and started browsing on your website - they entered the website directly.
Motores de Busca: O visitante foi referenciado para o seu website a partir de um motor de busca.
Veja o relatório "Motores de Buscas & Palvras Chaves" para mais detalhes.
Websites: O visitante seguiu um link noutro website que apontava para o seu.
Veja o relatório "Websites" para mais detalhes.
Campanhas: Visitantes que chegaram ao seu website como resultado de uma campanha.
Veja o relatório "Campanhas" para mais detalhes.

Transferências (Ações)

Neste relatório, pode ver quais os ficheiros que os visitantes transferiram.
O Matomo contabiliza como uma transferência cada clique numa ligação de transferência. Se transferência foi concluída ou não, não é conhecido pelo Matomo.

Títulos das páginas (Ações)

Este relatório contém informação sobre os títulos das páginas que foram visitadas.
O título de página é a tag HTML <title> que a maioria dos navegadores mostra como título respetiva janela.

Títulos das páginas de entrada (Ações)

Este relatório contém informações sobre os títulos das páginas de entrada que foram utilizados ​​durante o período especificado. Utilize os icons de mais(+) e menos(-) à esquerda para navegar

Títulos das páginas de saída (Ações)

Este relatório contém informações sobre os títulos de páginas de saída que ocorreram durante o período especificado. Utilize os icons de mais(+) e menos(-) à esquerda para navegar

Títulos de páginas após uma pesquisa no site (Ações)

Quando os visitantes pesquisam no seu site, eles estão à procura de uma página, conteúdo, produto ou serviço em particular. Este relatório lista as páginas que foram mais clicadas depois de uma pesquisa interna. Noutras palavras, a lista de páginas mais pesquisadas pelos visitantes dentro do seu site.
Utilize os icons de mais(+) e menos(-) à esquerda para navegar

Variáveis ​​personalizadas (Visitantes)

Este relatório contém informações sobre as variáveis ​​personalizadas. Clique no nome de uma variável para ver a distribuição dos valores.
Para mais informações sobre variáveis ​​personalizadas em geral, deve ler a documentação sobre Variáveis Personalizadas em piwik.org

Video Resolutions (Media)

This report shows the resolution (width and height) at which your videos were watched. For example if a visitor watches the video fullscreen, the video resolution equals the visitor's screen resolution.

Video Resource URLs (Media)

This report shows a hierarchical list of the resource URLs of videos that your visitors watched. To see further details for a specific video resource URL, click the plus icon when you hover a row.

Video Resource URLs Grouped (Media)

This report shows information about the grouped resource URLs of videos that your visitors watched. It is similar to "Video Resource URL" but it groups together videos that have the same file name but a different file extension. To see further details for a specific video resource, click the plus icon when you hover a row.

Video Titles (Media)

This report shows information about the video titles that your visitors have watched. To see further details for a specific video title, click the plus icon when you hover a row. When a title for a video cannot be detected, it will be grouped under "Unknown".

Videos per hour in website's timezone (Media)

This report shows at which hours of the day visitors have listened to your videos. The hours are shown in the timezone of the website.

Visitas por dia desde a última visita (Visitantes)

Neste relatório, você pode ver quantas visitas foram de visitantes cuja última visita foi à um certo número de dias atrás.

Visitas por hora local (Visitantes)

Este gráfico mostra que horas eram no fuso horário dos visitantes durante suas visitas.

Visitas por número de visitas (Visitantes)

Neste relatório, você pode ver o número de visitas que foram a N visita, ou seja. os visitantes que visitaram o seu site pelo menos N vezes.
Por favor, note que pode visualizar o relatório de outras formas para além das nuvens de etiquetas. Utilize os menus no final do relatório para o efeito.

Visits by Day of Week (Visitantes)

This graph shows the number of visits your website received on each day of the week.

Vistas por hora do servidor (Visitantes)

Este gráfico mostra que horas eram no fuso horário do servidor durante suas visitas.

Tag Manager

All Downloads Click Trigger

Triggered when a link is clicked which links to a downloadable file.

All Elements Click Trigger

Triggered when any element is clicked.

All Links Click Trigger

Triggered when a link is clicked.

Browser Language Variable

Gets the preferred language of the user which is usually the language of the browser UI. For example "en" or "en-US".
{⁣{BrowserLanguage}}

Canonical URL Variable

Returns the canonical URL if any is set.
{⁣{SeoCanonicalUrl}}

Click Classes Variable

The value of all CSS class names of an element when a click trigger was triggered.
{⁣{ClickClasses}}

Click Destination URL Variable

The value of the link URL (href) of an element when a click trigger was triggered.
{⁣{ClickDestinationUrl}}

Click ID Variable

The value of the ID attribute of an element when a click trigger was triggered.
{⁣{ClickId}}

Click Node Name Variable

The name of an element when a click trigger was triggered. For example "P" or "DIV"
{⁣{ClickNodeName}}

Click Text Variable

The value of the text content of an element when a click trigger was triggered.
{⁣{ClickText}}

Constant Variable

The variable is set to a fixed value.

Container ID Variable

Returns the ID of this container, for example "ab2Dk432".
{⁣{ContainerId}}

Container Revision Variable

Returns the revision of this container, for example "5".
{⁣{ContainerRevision}}

Container Version Name Variable

Returns the version of this container.
{⁣{ContainerVersion}}

Custom Event Trigger

Triggered when a custom event is pushed to the Data-Layer.

Custom HTML Tag

Allows you to embed any custom HTML, for example JavaScript or CSS Styles.

Custom Image Tag

Allows you to embed any image, for example a tracking pixel.

Custom JavaScript Variable

Executes a custom JavaScript function to retrieve the value.

DNS Lookup Time Variable

The time it took to look up the DNS in milliseconds.
{⁣{DnsLookupTime}}

DOM Element Variable

Gets the value from a DOM element.

DOM Ready Trigger

Triggered as soon as all the HTML has been received and parsed.

Data-Layer Variable

Reads a custom value from the Data-Layer.

Element Visibility Trigger

Triggered when a specific element becomes visible.

Environment Name Variable

Returns the current environment.
{⁣{Environment}}

Error Line Variable

Returns the line of an error, when an error was triggered previously.
{⁣{ErrorLine}}

Error Message Variable

Returns the message of an error, when an error was triggered previously.
{⁣{ErrorMessage}}

Error Url Variable

Returns the url of an error, when an error was triggered previously.
{⁣{ErrorUrl}}

First URL Directory Variable

Returns the first directory of the current page URL.
{⁣{FirstDirectory}}

First-Party Cookie Variable

Reads a value from a cookie

Form Classes Variable

The value of all CSS class names of a submitted form.
{⁣{FormClasses}}

Form Destination URL Variable

The value of the form action URL of a submitted form.
{⁣{FormDestionation}}

Form ID Variable

The value of the ID attribute of a submitted form.
{⁣{FormId}}

Form Name Variable

The value of the name attribute of a submitted form.
{⁣{FormName}}

Form Submit Trigger

Triggered when any form is submitted.

Full screen Trigger

Triggered when the window goes into or leaves full screen.

Google Analytics (Universal) Tag

Google Analytics is a web analytics service offered by Google.

History Change Trigger

Triggered when the window location changes.

History Source Variable

For example "popstate", "historychange", "pushState", or "replaceState"
{⁣{HistorySource}}

ISO Date Variable

The current date and time in ISO format, for example "2018-03-19T14:00:00.587Z".
{⁣{IsoDate}}

JavaScript Error Trigger

Triggered when a JavaScript error happens.

JavaScript Variable Variable

Reads the value of a global JavaScript variable.

Local Date Variable

The current user's local date, for example "Mon Mar 19 2018".
{⁣{LocalDate}}

Local Hour Variable

The current hour of the local time, for example "8" or "11".
{⁣{LocalHour}}

Local Time Variable

The current user's local time, for example "14:00:00 GMT+1300 (NZDT)".
{⁣{LocalTime}}

Matomo Analytics Tag

Matomo, formerly known as Piwk, is the leading open source analytics platform.

Matomo Configuration Variable

Defines a configuration for Matomo Analytics.

Number of H1 Elements Variable

The number of H1 elements that are present on the current page. Useful for example for SEO Monitoring.
{⁣{SeoNumH1}}

Number of H2 Elements Variable

The number of H2 elements that are present on the current page. Useful for example for SEO Monitoring.
{⁣{SeoNumH2}}

Page Hash Variable

Returns the hash part of the current URL without the leading hash.
{⁣{PageHash}}

Page Hostname Variable

Returns the hostname of the current URL.
{⁣{PageHostname}}

Page Load Time Total Variable

The total amount of time it took to load the page.
{⁣{PageLoadTimeTotal}}

Page Meta Content Variable

Ready a value from a "meta" HTML element.

Page Origin Variable

Returns a domain of the current URL with protocol.
{⁣{PageOrigin}}

Page Path Variable

Returns the path of the current page URL
{⁣{PagePath}}

Page Render Time Variable

The time it took to render the page in the browser in milliseconds.
{⁣{PageRenderTime}}

Page Title Variable

Returns the title of the current page.
{⁣{PageTitle}}

Page URL Variable

Returns the full URL of a page
{⁣{PageUrl}}

Pageview Trigger

Triggered as soon as the Tag Manager is executed within the page.

Preview Mode Variable

Returns either "1" or "0" depending on whether the preview mode is currently enabled.
{⁣{PreviewMode}}

Random Number Variable

Returns a random number each time the value of the variable is retrieved.
{⁣{RandomNumber}}

Referrer URL Variable

Returns the full URL of the referrer.
{⁣{Referrer}}

Referrer URL Variable

Gets the value of the Referrer URL.

Screen Height Available Variable

The screen height that is available within the browser window (viewport).
{⁣{ScreenHeightAvailable}}

Screen Height Variable

The full screen height of the current device.
{⁣{ScreenHeight}}

Screen Width Available Variable

The screen width that is available within the browser window (viewport).
{⁣{ScreenWidthAvailable}}

Screen Width Variable

The full screen width of the current device.
{⁣{ScreenWidth}}

Scroll Horizontal Percentage Variable

How far the user has currently scrolled horizontally, for example "75.59" for "75.59%".
{⁣{ScrollHorizontalPercentage}}

Scroll Left Pixel Variable

How far the user has currently scrolled horizontally in pixels, for example "592".
{⁣{ScrollLeftPixel}}

Scroll Reach Trigger

Triggered as soon as the user scrolls to a certain position.

Scroll Source Variable

Whether the scroll position was originated from a user scroll or a browser resize. Value is either "scroll" or "resize".
{⁣{ScrollSource}}

Scroll Top Pixel Variable

How far the user has currently scrolled vertically in pixels, for example "592".
{⁣{ScrollTopPixel}}

Scroll Vertical Percentage Variable

How far the user has currently scrolled vertically, for example "75.59" for "75.59%".
{⁣{ScrollVerticalPercentage}}

Time since page load Variable

Calculates the time that has passed since the page was loaded.

Timer Trigger

Triggered in a specific interval, for example every 3 seconds.

URL Parameter Variable

Get the value of a specific URL parameter.

URL Variable Variable

Get the value of the current page URL.

UTC Date Variable

The current data in UTC, for example "Mon, 19 Mar 2018 14:00:00 GMT".
{⁣{UtcDate}}

User Agent Variable

Gets the value of the user agent which includes the operating system and browser information about the current visitors' device.
{⁣{UserAgent}}

Visible Element Classes Variable

The value of all CSS class names of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementClasses}}

Visible Element Destination URL Variable

The value of the link URL (href) of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementUrl}}

Visible Element ID Variable

The value of the ID attribute of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementId}}

Visible Element Node Name Variable

The value of element name that was matched when the visible element trigger was triggered. For example "P" or "DIV".
{⁣{VisibleElementNodeName}}

Visible Element Text Variable

The value of the text content of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementText}}

Weekday Variable

Returns the local day of the week eg monday, tuesday, wednesday, ...
{⁣{Weekday}}

Window Leave Trigger

Triggered when the user is about to leave the current page by moving the mouse outside the window.

Window Loaded Trigger

Triggered when the page is fully loaded including all images etc.

Window Unload Trigger

Triggered just before the browser window is closed or when the user navigates to a different page.

Atalhos disponíveis

 

Glossary in other languages

The Analytics glossary is available in 54 languages:

አማርኛ, العربية, Беларуская, Български, বাংলা, Bosanski, Català, Čeština, Cymraeg, Dansk, Deutsch, Ελληνικά, English, Español, Eesti, Euskara, فارسی, Suomi, Français, Galego, עברית, हिन्दी, Hrvatski, Magyar, Indonesia, Íslenska, Italiano, 日本語, ქართული, 한국어, Lietuvių, Latviešu, Norsk bokmål, Nederlands, Nynorsk, Polski, Português (Brasil), Português, Română, Русский, Slovenčina, Slovenščina, Shqip, Српски, Svenska, தமிழ், తెలుగు, ไทย, Tagalog, Türkçe, Українська, Tiếng Việt, 简体中文, 繁體中文

If you want to contribute a new term or improve one of the translations, click here.

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