Glossary

Learn about the commonly used terms to make the most of Matomo Analytics.

Metrics

% Search Exits (Radnje)

Postotak posjetitelja koji su otišli sa vaše stranice nakon traženja ove ključne riječi korištenjem vaše tražilice.
exit_rate (API)

Amendments

The number of times your visitors amended this field in total. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_amendments (API)

Avg. Completion

The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_completion_rate (API)

Avg. Media Length

The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)

Avg. Time To Play

The average amount of time it took a visitor to start playing the media since the page was loaded.
avg_time_to_play (API)

Avg. field size

The average field size of this text field. Also includes text sizes of visitors that did not submit the form. Blank text fields (size 0) are ignored in the average calculation.
avg_field_size (API)

Avg. field size on conversion

The average field size of this text field when a visitor entered some text, submitted the form afterwards, and converted it.
avg_field_size_converted (API)

Avg. field size on submit

The average field size of this text field when a visitor entered some text and submitted the form afterwards.
avg_field_size_submitted (API)

Avg. field size when unsubmitted

The average field size of this text field when a visitor entered some text but did not submit the form afterwards.
avg_field_size_unsubmitted (API)

Avg. hesitation time

The average amount of time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
avg_field_hesitation_time (API)

Avg. position

Average position of your website in the search engine results list (for this keyword).
position (API)

Avg. time spent

The average amount of time spent on this field when a visitor interacted with it. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
avg_field_time_spent (API)

Avg. time spent

The average amount of time a visitor spent watching or listening to a media.
avg_time_watched (API)

CTR

Clickthrough rate: A ratio showing how often people who see a search engine results page with a link to your website, end up clicking it.
ctr (API)

Changes

The number of times a visitor has changed this field. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_changes (API)

Clicked in search results

The number of times this Page was visited after a visitor did a search on your website, and clicked on this page in the search results.
nb_hits_following_search (API)

Clicks

A click is counted each time someone clicks on a link pointing to your website on a search engine results page.
nb_clicks (API)

Content Interactions

The number of times a content block was interacted with (eg, a 'click' on a banner or ad).
nb_interactions (API)

Conversions First Interaction

The number of conversions for this channel when the attribution model "First Interaction" is applied.
nb_attribution_conversions_firstInteraction (API)

Conversions Last Interaction

The number of conversions for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_conversions_lastInteraction (API)

Conversions Last Non-Direct

The number of conversions for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_conversions_lastNonDirect (API)

Conversions Linear

The number of conversions for this channel when the attribution model "Linear" is applied.
nb_attribution_conversions_linear (API)

Conversions Position Based

The number of conversions for this channel when the attribution model "Position Based" is applied.
nb_attribution_conversions_positionBased (API)

Conversions Time Decay

The number of conversions for this channel when the attribution model "Time Decay" is applied.
nb_attribution_conversions_timeDecay (API)

Cursor rate

The number of times cursor keys was used on this field after a user interacted with it. This metric is only available for text fields.
field_cursor_rate (API)

Cursors

The number of times your visitors have used any of the cursor keys on this field. This metric is only available for text fields.
nb_field_cursor (API)

Deletes

The number of times your visitors have used the backspace or delete key on this field. This metric is only available for text fields.
nb_field_deletes (API)

Deletion rate

The percentage of times either a backspace or delete key was used when a field was changed. This metric is only available for text fields.
field_delete_rate (API)

Drop offs

The number of times a visitor interacted with this field last when they did not submit the form.
nb_field_dropoff (API)

Entries

The number of times a visitor has interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_entries (API)

Event value

The sum of event values
sum_event_value (API)

Events

Total number of events
nb_events (API)

Events with a value

Number of events where an Event value was set
nb_events_with_value (API)

Field conversions

The number of times the field was shown when a form was converted. It does not mean a visitor actually interacted with this field.
nb_field_views_converted (API)

Field submissions

The number of times this field was shown when the form was submitted. It does not mean a visitor has actually interacted with this field.
nb_field_views_submitted (API)

Finish rate

The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
finish_rate (API)

Finishes

The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_finishes (API)

Form amendment rate

The number of times this field was amended after changing it initially. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
field_amendments_rate (API)

Form avg. hesitation time

The average time a visitor hesitated to start interacting with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
avg_form_time_hesitation (API)

Form avg. time spent

The average time a visitor spent on a form. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
avg_form_time_spent (API)

Form avg. time to conversion

The average time it took a visitor to convert a form. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
avg_form_time_to_conversion (API)

Form avg. time to first submit

The average time it took a visitor to submit this form for the first time. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
avg_form_time_to_first_submission (API)

Form conversion rate

The number of times a form starter has converted the form.
form_conversion_rate (API)

Form conversions

The number of times this form was completed successfully.
nb_form_conversions (API)

Form re-submitter rate

The percentage of submitters that have submitted this form at least a second time. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
form_resubmitters_rate (API)

Form re-submitters

The number of form viewers that have re-submitted a form at least once. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
nb_form_resubmitters (API)

Form starters

The number of form viewers that have started interacting with a form at least once. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starters (API)

Form starters rate

The percentage of times a visitor has viewed a page where this form was included and then started interacting with it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
form_starters_rate (API)

Form starts

The number of times a visitor has started interacting with a form after viewing it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starts (API)

Form submissions

The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
nb_form_submissions (API)

Form submitter rate

The number of times a form starter has submitted the form.
form_submitter_rate (API)

Form submitters

The number of form viewers that have submitted a form at least once.
nb_form_submitters (API)

Form viewers

The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
nb_form_viewers (API)

Form views

The number of times your visitors have viewed a page where this form was included.
nb_form_views (API)

Fullscreen rate

The percentage of visitors that opened a video in fullscreen.
fullscreen_rate (API)

Funnel abandoned rate

The percentage of visits that have entered the funnel but did not complete it. It is the number of funnel exits divided by the number of funnel entries.
funnel_abandoned_rate (API)

Funnel conversion rate

The percentage of visits that have completed the funnel after entering it. It is the number of funnel conversions divided by the sum of all funnel entries.
funnel_conversion_rate (API)

Funnel conversions

The number of visits that have completed the funnel.
funnel_nb_conversions (API)

Funnel entries

The sum of all visits that have entered the funnel.
funnel_sum_entries (API)

Funnel exits

The sum of all visits that have left the funnel before converting the funnel.
funnel_sum_exits (API)

Hesitation time

The time a visitor waited before starting to interact with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
nb_form_time_hesitation (API)

Hesitation time

The time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
nb_field_hesitation_time (API)

Impressions

An impression is counted each time your website is displayed in a search engine results page.
nb_impressions (API)

Impressions by unique visitors

The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_unique_visitors_impressions (API)

Interaction Rate

The ratio of content impressions to interactions.
interaction_rate (API)

Interactions

The number of times your form viewers have interacted with this field in total. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions (API)

Interactions on submit

The number of times a form viewer has interacted with this field and then submitted the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_submitted (API)

Interactions when unsubmitted

The number of times a form viewer has interacted with this field and then did not submit the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_unsubmitted (API)

Izlaza

Broj posjetitelja koji su završili sa ovom stranicom
exit_nb_visits (API)

Izlaza

The number of visits that did not leave after this interaction.
nb_exits (API)

Jedinstvena preuzimanja

Broj posjeta koje su obuhvaćale klik na ovaj link. U slučaju da je link korišten više puta, brojan je samo jednom.
nb_uniq_downloads (API)

Jedinstvena preuzimanja (Radnje)

Broj posjeta koje su obuhvaćale klik na ovaj link. U slučaju da je link korišten više puta, brojan je samo jednom.
nb_visits (API)

Jedinstveni klikovi (Radnje)

Broj posjeta koje su obuhvaćale klik na ovaj link. U slučaju da je link korišten više puta, brojan je samo jednom.
nb_visits (API)

Jedinstveni posjetitelji

The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day.
nb_uniq_visitors (API)

Jedinstvenih otvaranja

Broj posjeta koji su bili i na ovoj stranici. U slučaju da je za vrijeme posjete stranica više puta otvorena, brojena će biti samo jednom.
nb_uniq_pageviews (API)

Jedinstvenih otvaranja (Radnje)

Broj posjeta koji su bili i na ovoj stranici. U slučaju da je za vrijeme posjete stranica više puta otvorena, brojena će biti samo jednom.
nb_visits (API)

Korisnici

The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function 'setUserId').
nb_users (API)

Left blank on conversion

The total number of times this field was left empty when the form was submitted and converted.
nb_field_leftblank_converted (API)

Left blank on submit

The total number of times this field was left empty when the form was submitted.
nb_field_leftblank_submitted (API)

Maximum Event value

The maximum value for this event
max_event_value (API)

Minimum Event value

The minimum value for this event
min_event_value (API)

Napuštanja

Broj posjeta koje su stigle i otišle sa ove stranice. Ovo znači da je posjetitelj otišao odmah nakon pregleda ove stranice.
entry_bounce_count (API)

Number of audio impressions

The number of times a visitor has viewed a page where this audio was included.
sum_total_audio_impressions (API)

Number of audio plays

The number of times a visitor has listened to an audio.
sum_total_audio_plays (API)

Number of video impressions

The number of times a visitor has viewed a page where this video was included.
sum_total_video_impressions (API)

Number of video plays

The number of times a visitor has watched a video.
sum_total_video_plays (API)

Odlazni linkovi

Broj koliko je puta link bio kliknut
nb_outlinks (API)

Otvaranja

Koliko je puta stranica posjećena
nb_pageviews (API)

Otvaranja

Koliko je puta stranica posjećena
nb_hits (API)

Play rate

The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
play_rate (API)

Plays

The number of times a visitor watched or listened to a media
nb_plays (API)

Plays by unique visitors

The number of unique visitors that have watched or listened to a media. Every visitor is only counted once, even if the visitor watches or listens to the media resource multiple times a day.
nb_unique_visitors_plays (API)

Posjeta

If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.
nb_visits (API)

Pretrage

Broj posjetitelja koji su tražili ovu ključnu riječ koristeći tražilicu na vašoj stranici.
nb_searches (API)

Pretrage (Radnje)

Broj posjetitelja koji su tražili ovu ključnu riječ koristeći tražilicu na vašoj stranici.
nb_visits (API)

Preuzimanja

Broj koliko je puta link bio kliknut
nb_downloads (API)

Prihod First Interaction

The revenue for this channel when the attribution model "First Interaction" is applied.
nb_attribution_revenue_firstInteraction (API)

Prihod Last Interaction

The revenue for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_revenue_lastInteraction (API)

Prihod Last Non-Direct

The revenue for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_revenue_lastNonDirect (API)

Prihod Linear

The revenue for this channel when the attribution model "Linear" is applied.
nb_attribution_revenue_linear (API)

Prihod Position Based

The revenue for this channel when the attribution model "Position Based" is applied.
nb_attribution_revenue_positionBased (API)

Prihod Time Decay

The revenue for this channel when the attribution model "Time Decay" is applied.
nb_attribution_revenue_timeDecay (API)

Proceeded

The number of visits that proceeded to the next interaction and did not exit your website or app.
nb_proceeded (API)

Proceeded Rate

The percentage of visits that performed another interaction after performing an interaction.
proceeded_rate (API)

Prosječno trajanje posjete (u sekundama)

Prosječno trajanje posjete.
avg_time_on_site (API)

Prosječno vrijeme kreiranja

The average time it took to generate the page. This metric includes the time it took the server to generate the web page, plus the time it took for the visitor to download the response from the server. A lower 'Avg. generation time' means a faster website for your visitors!
avg_time_generation (API)

Prosječno vrijeme na stranici

Prosječno vrijeme koje su posjetitelji proveli na ovoj stranici (samo na ovoj stranici, ne na svim stranicama)
avg_time_on_page (API)

Radnje

Broj radnji koje su izvršili vaši posjetitelji. Radnje mogu biti otvaranje stranica, skidanje datoteka ili klik na izlazni link.
nb_actions (API)

Radnji po posjeti

Prosječan broj radnji koje su odrađene za vrijeme posjete
nb_actions_per_visit (API)

Rate left blank on conversion

The number of times this field was left empty when the form was submitted and converted.
avg_field_leftblank_converted (API)

Rate left blank on submit

The number of times this field was left empty when the form was submitted.
avg_field_leftblank_submitted (API)

Refocus rate

The number of times this field was refocused after interacting with it initially. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
field_refocus_rate (API)

Refocuses

The total number of times a visitor has refocused this field before they submitted a form or left it. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_refocuses (API)

Step entries

The number of visits that have entered the funnel at this step.
step_nb_entries (API)

Step exits

The number of visits that have left the funnel at this step.
step_nb_exits (API)

Step proceeded

The number of visits that have proceeded from this step to the next step in the funnel.
step_nb_proceeded (API)

Step visits

The number of visits that have entered this step of the funnel.
step_nb_visits (API)

Stranice sa rezultatima pretrage

Posjetitelji će ponekad koristiti opciju "dalje" za prikaz dodatnih rezultata pretrage. Ovo je prosječan broj stranica sa rezultatima pretrage za ovu ključnu riječ.
nb_pages_per_search (API)

Stupanj konverzije

Postotak posjeta koje su ostvarile postavljene ciljeve
conversion_rate (API)

Stupanj napuštanja stranice

Postotak posjetitelja koji su otvorili samo jednu stranicu. Ovo predstavlja broj posjetitelja koji su otišli nakon otvaranja ulazne stranice.
bounce_rate (API)

Stupanj napuštanja stranice (Radnje)

Postotak posjetitelja koji su krenuli sa ovom stranicom i zatim otišli.
bounce_rate (API)

Stupanj odlaska

The percentage of visits that have left your website or app after this interaction.
exit_rate (API)

Stupanj odlaska (Radnje)

Postotak posjetitelja koji su napustili stranice nakon pregleda ove lokacije (jedinstven broj pregleda podijeljen za odlascima)
exit_rate (API)

The average of all values for this event

The average of all values for this event
avg_event_value (API)

Time spent

The total time all visitors spent on a form in total. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
nb_form_time_spent (API)

Time spent

The total time spent on this form field in seconds. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
nb_field_time_spent (API)

Time spent on media

The total time that was spent watching or listening to the media.
sum_total_time_watched (API)

Time to first submit

The time it took the visitor to submit a form. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
nb_form_time_to_first_submission (API)

Time to form conversion

The time it took the visitor to complete a form successfully. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
nb_form_time_to_conversion (API)

Ulaza

Broj posjetitelja koji su započeli sa ovom stranicom
entry_nb_visits (API)

Unikatni odlazni linkovi

Broj posjeta koje su obuhvaćale klik na ovaj link. U slučaju da je link korišten više puta, brojan je samo jednom.
nb_uniq_outlinks (API)

Unique amendments

The number of form viewers that have amended this field at least once. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_uniq_amendments (API)

Unique changes

The number of form viewers that have changed this field at least once. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_uniq_changes (API)

Unique cursors

The number of form viewers that have used any of the cursor keys on this field at least once. This metric is only available for text fields.
nb_field_uniq_cursor (API)

Unique deletes

The number of form viewers that have used the backspace or delete key on this field at least once. This metric is only available for text fields.
nb_field_uniq_deletes (API)

Unique drop offs

The number of form viewers that interacted with this field last, when they did not submit the form.
nb_field_uniq_dropoff (API)

Unique entries

The number of form viewers that have interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_uniq_entries (API)

Unique interactions

The number of form viewers that have interacted with this field at least once. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_uniq_interactions (API)

Unique refocuses

The number of form viewers that have refocused this field at least once. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_uniq_refocuses (API)

impression_rate

The percentage of visitors that have visited a page where this media was included out of all of your unique visitors.
impression_rate (API)

Izvještaji

All Channels (Referrers)

This report shows all your Referrers in one unified report, listing all Websites, Search keywords and Campaigns used by your visitors to find your website.

Audio Resource URLs (Media)

This report shows a hierarchical list of the resource URLs of audio that your visitors listened to. To see further details for a specific audio resource URL, click the plus icon when you hover a row.

Audio Resources URLs Grouped (Media)

This report shows information about the grouped resource URLs of audio that your visitors listened to. It is similar to "Audio Resource URL" but it groups together audio resources that have the same file name but a different file extension. To see further details for a specific audio resource, click the plus icon when you hover a row.

Audio Titles (Media)

This report shows information about the audio titles that your visitors have listened to. To see further details for a specific audio title, click the plus icon when you hover a row. When a title for an audio file cannot be detected, it will be grouped under "Unknown".

Audio per hour in website's timezone (Media)

This report shows at which hours of the day visitors have watched your audios. The hours are shown in the timezone of the website.

Browser Plugins (Posjetitelji)

This report shows which browser plugins your visitors had enabled. This information might be important for choosing the right way to deliver your content.

Browser engines (Posjetitelji)

This report shows your visitors' browsers broken down into browser engines.
The most important information for web developers is what kind of rendering engine their visitors are using. The labels contain the names of the engines followed by the most common browser using that engine in brackets.

Channel Type (Referrers)

This table contains information about the distribution of the channel types.
Direct Entry: A visitor has entered the URL in their browser and started browsing on your website - they entered the website directly.
Search Engines: A visitor was referred to your website by a search engine.
See the "Search Engines & Keywords" report for more details.
Websites: The visitor followed a link on another website that led to your site.
See the "Websites" report for more details.
Campaigns: Visitors that came to your website as the result of a campaign.
See the "Campaigns" report for more details.

Custom Variables (Posjetitelji)

This report contains information about your Custom Variables. Click on a variable name to see the distribution of the values.
For more information about Custom Variables in general, read the Custom Variables documentation on piwik.org

Država (Posjetitelji)

This report shows which country your visitors were in when they accessed your website.

Forms Overview (Forms)

This report gives you an overview of how your forms are doing by giving you insights into the number of form views, form staters, form submissions, form conversions, and more.

Forms overview last 30 minutes (Forms)

This report gives you an overview of how your forms are currently doing within the last X minutes or hours.

Grad (Posjetitelji)

This report shows the cities your visitors were in when they accessed your website.
In order to see data for this report, you must setup GeoIP in the Geolocation admin tab. The commercial Maxmind GeoIP databases are more accurate than the free ones. To see how accurate they are, click here.

Izlazne stranice (Radnje)

This report contains information about the exit pages that occurred during the specified period. An exit page is the last page that a user views during their visit.
The exit URLs are displayed as a folder structure.
Koristite znakove plus i minus sa lijeve strane za navigaciju.

Keywords (Referrers)

This report shows which keywords users were searching for before they were referred to your website.

By clicking on a row in the table, you can see the distribution of search engines that were queried for the keyword.

Note: This report lists most keywords as not defined, because most search engines do not send the exact keyword used on the search engine.

Keywords (including not defined) (Referrers)

This report shows which keywords users were searching for before they were referred to your website.

By clicking on a row in the table, you can see the distribution of search engines that were queried for the keyword.

Note: This report lists most keywords as not defined, because most search engines do not send the exact keyword used on the search engine.

Ključne riječi pretraživanja (Radnje)

This report lists the Search Keywords that visitors searched for on your internal Search Engine.

Tracking searches that visitors make on your website is a very effective way to learn more about what your audience is looking for, it can help find ideas for new content, new Ecommerce products that potential customers might be searching for, and generally improve the visitors' experience on your website.

Saznajte više o načinima praćenja načina na koji vaši posjetitelji koriste tražilicu na vašoj stranici.

Ključne riječi pretraživanja bez rezultata (Radnje)

Tracking searches that visitors make on your website is a very effective way to learn more about what your audience is looking for, it can help find ideas for new content, new Ecommerce products that potential customers might be searching for, and generally improve the visitors' experience on your website.

This report lists the Search Keywords that did not return any Search result: maybe the search engine algorithm can be improved, or maybe your visitors are looking for content that is not (yet) on your website?

Konfiguracije (Posjetitelji)

This report shows the most common overall configurations that your visitors had. A configuration is the combination of an operating system, a browser type and a screen resolution.

Kontinent (Posjetitelji)

This report shows which continent your visitors were in when they accessed your website.

Length of Visits (Radnje)

In this report, you can see how many visits had a certain total duration. Initially, the report is shown as a tag cloud, more common durations are displayed in a larger font.
Napominjemo da izvještaje možete vidjeti i na druge načine osim u obliku oblaka za oznakama. Za promjenu prikaza koristite kontrole na dnu izvještaja.

Media Players (Media)

This report contains information about the media players that were used by your visitors to play the media on your website.

Media Summary (Media)

This is an overview of your visitor's media consumption. It is broken down into various reports, which are displayed in sparklines at the bottom of the page. You can enlarge the graphs by clicking on the report you'd like to see.

Most popular forms last 30 minutes (Forms)

This report shows your most popular forms within the last X minutes or hours.

Naslovi dolazih stranica (Radnje)

Ovo izvješće sadrži informacije o naslovima korištenih dolaznih stranica unutar određenog razdoblja. Koristite znakove plus i minus sa lijeve strane za navigaciju.

Naslovi odlaznih stranica (Radnje)

Ovo izvješće sadrži podatke o naslovima odlaznih stranica koje su zabilježene u određenom razdoblju. Koristite znakove plus i minus sa lijeve strane za navigaciju.

Naslovi stranica (Radnje)

This report contains information about the titles of the pages that have been visited.
The page title is the HTML <title> Tag that most browsers show in their window title.

Naslovi stranica kod pretraživanja (Radnje)

When visitors search on your website, they are looking for a particular page, content, product, or service. This report lists the pages that were clicked the most after an internal search. In other words, the list of pages the most searched for by visitors already on your website.
Koristite znakove plus i minus sa lijeve strane za navigaciju.

Odlazni linkovi (Radnje)

Ovo izvješće prikazuje hijerarhijski popis odlaznih URL adresa na koje su kliknuli vaši posjetitelji. Odlazna poveznica je poveznica koja odvodi vašeg posjetitelja sa vaše stranice (na drugu domenu).
Koristite znakove plus i minus sa lijeve strane za navigaciju.

Pages per Visit (Radnje)

In this report, you can see how many visits involved a certain number of pageviews. Initially, the report is shown as a tag cloud, more common numbers of pages are displayed in a larger font.
Napominjemo da izvještaje možete vidjeti i na druge načine osim u obliku oblaka za oznakama. Za promjenu prikaza koristite kontrole na dnu izvještaja.

Posjete po lokalnom vremenu (Posjetitelji)

This graph shows what time it was in the visitors' time zones during their visits.

Pretraži kategoije (Radnje)

Ovo izvješće prikazuje kategorije koje su posjetitelji odabrali kod pretraživanja vaše web-stranice
Web-stranice kataloške prodaje najčešće imaju omogućen odabir "kategorija" kako bi posjetitelji pretraživali proizvode u željenoj kategoriji.

Pretraživači (Posjetitelji)

This report contains information about what kind of browser your visitors were using. Each browser version is listed separately.

Preuzimanja (Radnje)

U ovom izvješću možete vidjeti popis datoteka koje su vaši posjetitelji preuzeli.
Matomo kao download broji klik na poveznicu za download i ne može znati je li pri tom datoteka zaista u potpunosti preuzeta.

Provider (Posjetitelji)

This report shows which Internet Service Providers your visitors used to access the website. You can click on a provider name for more details.
If Matomo can't determine a visitor's provider, it is listed as IP.

Region (Posjetitelji)

This report shows which region your visitors were in when they accessed your website.
In order to see data for this report, you must setup GeoIP in the Geolocation admin tab. The commercial Maxmind GeoIP databases are more accurate than the free ones. To see how accurate they are, click here.

Search Engines (Referrers)

This report shows which search engines referred users to your website.
By clicking on a row in the table, you can see what users were searching for using a specific search engine.

Social Networks (Referrers)

In this table, you can see which websites referred visitors to your site.
By clicking on a row in the table, you can see which URLs the links to your website were on.

Stranice kod pretraživanja (Radnje)

When visitors search on your website, they are looking for a particular page, content, product, or service. This report lists the pages that were clicked the most after an internal search. In other words, the list of pages the most searched for by visitors already on your website.
Koristite znakove plus i minus sa lijeve strane za navigaciju.

URL stranica (Radnje)

Ovo izvješće sadrži informacije o linkovima stranica koje su posjećene.
Tablica je organizirana hijerarhijski, URL-ovi su prikazani kao struktura mapa.
Koristite znakove plus i minus sa lijeve strane za navigaciju.

Ulazne na stranice (Radnje)

This report contains information about the entry pages that were used during the specified period. An entry page is the first page that a user views during their visit.
The entry URLs are displayed as a folder structure.
Koristite znakove plus i minus sa lijeve strane za navigaciju.

Video Resolutions (Media)

This report shows the resolution (width and height) at which your videos were watched. For example if a visitor watches the video fullscreen, the video resolution equals the visitor's screen resolution.

Video Resource URLs (Media)

This report shows a hierarchical list of the resource URLs of videos that your visitors watched. To see further details for a specific video resource URL, click the plus icon when you hover a row.

Video Resource URLs Grouped (Media)

This report shows information about the grouped resource URLs of videos that your visitors watched. It is similar to "Video Resource URL" but it groups together videos that have the same file name but a different file extension. To see further details for a specific video resource, click the plus icon when you hover a row.

Video Titles (Media)

This report shows information about the video titles that your visitors have watched. To see further details for a specific video title, click the plus icon when you hover a row. When a title for a video cannot be detected, it will be grouped under "Unknown".

Videos per hour in website's timezone (Media)

This report shows at which hours of the day visitors have listened to your videos. The hours are shown in the timezone of the website.

Visits by Day of Week (Posjetitelji)

This graph shows the number of visits your website received on each day of the week.

Visits by Visit Number (Radnje)

In this report, you can see the number of visits who were the Nth visit, ie. visitors who visited your website at least N times.
Napominjemo da izvještaje možete vidjeti i na druge načine osim u obliku oblaka za oznakama. Za promjenu prikaza koristite kontrole na dnu izvještaja.

Visits by days since last visit (Radnje)

In this report, you can see how many visits were from visitors whose last visit was a certain number of days ago.

Visits per server time (Posjetitelji)

This graph shows what time it was in the server's time zone during the visits.

Websites (Referrers)

In this table, you can see which websites referred visitors to your site.
By clicking on a row in the table, you can see which URLs the links to your website were on.

Custom Reports

Actions In Visit

Dimension

Average Value

Metric

Average value of "Event value" per "Events with a value".
avg_event_value (API)

Avg. Actions In Visit Per Posjeta

Metric

Average value of "Actions In Visit" per "Posjeta".
avg_sum_actions_per_visits (API)

Avg. Completion

Metric

The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_media_completion (API)

Avg. Dana Od Posljednje Ecommerce Narudžbe Per Posjeta

Metric

Average value of "Dana od posljednje Ecommerce narudžbe" per "Posjeta".
avg_sum_corehome_visitordayssinceorder_per_visits (API)

Avg. Dana Od Prve Posjete Per Posjeta

Metric

Average value of "Dana od prve posjete" per "Posjeta".
avg_sum_corehome_visitordayssincefirst_per_visits (API)

Avg. Events Per Posjeta

Metric

Average value of "Events" per "Posjeta".
avg_sum_events_totalevents_per_visits (API)

Avg. Media Length

Metric

The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)

Avg. Međuzbroj Per Order

Metric

Average value of "Međuzbroj" per "Unique Orders".
avg_sum_ecommerce_revenuesubtotal_per_uniq_orders (API)

Avg. Number Of Interactions Per Posjeta

Metric

Average value of "Number of Interactions" per "Posjeta".
avg_sum_actions_visittotalinteractions_per_visits (API)

Avg. Number Of Internal Searches Per Posjeta

Metric

Average value of "Number of Internal Searches" per "Posjeta".
avg_sum_actions_visittotalsearches_per_visits (API)

Avg. Number Of Items In Cart Per Order

Metric

Average value of "Number of Items in Cart" per "Unique Orders".
avg_sum_ecommerce_items_per_uniq_orders (API)

Avg. Order Value Per Order

Metric

Average value of "Order value" per "Unique Orders".
avg_sum_ecommerce_revenue_per_uniq_orders (API)

Avg. Popust Per Order

Metric

Average value of "Popust" per "Unique Orders".
avg_sum_ecommerce_revenuediscount_per_uniq_orders (API)

Avg. Porez Per Order

Metric

Average value of "Porez" per "Unique Orders".
avg_sum_ecommerce_revenuetax_per_uniq_orders (API)

Avg. Poštarina Per Order

Metric

Average value of "Poštarina" per "Unique Orders".
avg_sum_ecommerce_revenueshipping_per_uniq_orders (API)

Avg. Time Spent

Metric

The average amount of time a visitor spent watching or listening to a media.
avg_spent_time (API)

Avg. Trajanje Posjete (u Sekundama) Per Posjeta

Metric

Average value of "Trajanje posjete (u sekundama)" per "Posjeta".
avg_sum_corehome_visittotaltime_per_visits (API)

Avg. Visits By Days Since Last Visit Per Posjeta

Metric

Average value of "Visits by days since last visit" per "Posjeta".
avg_sum_visitorinterest_visitsbydayssincelastvisit_per_visits (API)

Broj Posjeta

Dimension

Broj Posjeta Kojim Je Ostvaren Barem Jedan Od Ciljeva

Dimension

Broj Posjeta Kojim Je Ostvaren Određeni Cilj

Dimension

Browser

Dimension

Browser Engine

Dimension

Campaign Id

Dimension

Category (Site Search)

Dimension

Channel Type

Dimension

Content

Dimension

Content Interaction

Dimension

Content Name

Dimension

Content Piece

Dimension

Content Target

Dimension

Custom Variable Value 1 (scope Conversion)

Dimension

Custom Variable Value 1 (scope Page)

Dimension

Custom Variable Value 1 (scope Visit)

Dimension

Custom Variable Value 2 (scope Conversion)

Dimension

Custom Variable Value 2 (scope Page)

Dimension

Custom Variable Value 2 (scope Visit)

Dimension

Custom Variable Value 3 (scope Conversion)

Dimension

Custom Variable Value 3 (scope Page)

Dimension

Custom Variable Value 3 (scope Visit)

Dimension

Custom Variable Value 4 (scope Conversion)

Dimension

Custom Variable Value 4 (scope Page)

Dimension

Custom Variable Value 4 (scope Visit)

Dimension

Custom Variable Value 5 (scope Conversion)

Dimension

Custom Variable Value 5 (scope Page)

Dimension

Custom Variable Value 5 (scope Visit)

Dimension

Dana Od Posljednje Ecommerce Narudžbe

Dimension

Dana Od Prve Posjete

Dimension

Device Brand

Dimension

Device Model

Dimension

Device Type

Dimension

Država

Dimension

Event Action

Dimension

Event Category

Dimension

Event Name

Dimension

Event URL

Dimension

Event Value

Dimension

Events

Dimension

Events With A Value

Metric

Number of events where an Event value was set
events_with_event_value (API)

Finish Rate

Metric

The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
media_finish_rate (API)

Finishes

Metric

The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_media_finishes (API)

Form Avg. Hesitation Time

Metric

The average time a visitor hesitated to start interacting with a form.
avg_form_time_hesitation (API)

Form Avg. Time Spent

Metric

The average time a visitor spent on a form.
avg_form_time_spent (API)

Form Avg. Time To First Submit

Metric

The average time it took a visitor to submit this form for the first time.
avg_form_time_to_first_submission (API)

Form Conversion Rate

Metric

The number of times a form starter has converted the form.
form_conversion_rate (API)

Form Conversions

Dimension

Form Conversions

Metric

The number of times this form was completed successfully.
nb_form_conversions (API)

Form Re-submitter Rate

Metric

The number of form viewers that have re-submitted a form at least once.
form_resubmitters_rate (API)

Form Re-submitters

Metric

The number of form viewers that have re-submitted a form at least once.
nb_form_resubmitters (API)

Form Starters

Metric

The number of form viewers that have started interacting with a form at least once.
nb_form_starters (API)

Form Starters Rate

Metric

The percentage of times a visitor has viewed a page where this form was included and then started interacting with it.
form_starters_rate (API)

Form Starts

Metric

The number of times a visitor has started interacting with a form after viewing it.
nb_form_starts (API)

Form Starts

Dimension

Form Submissions

Metric

The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
nb_form_submissions (API)

Form Submissions

Dimension

Form Submitters

Metric

The number of form viewers that have submitted a form at least once.
nb_form_submitters (API)

Form Viewers

Metric

The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
nb_form_viewers (API)

Form Views

Dimension

Form Views

Metric

The number of times your visitors have viewed a page where this form was included.
nb_form_views (API)

Grad

Dimension

Grouped Resource

Dimension

Hesitation Time

Metric

The time a visitor waited before starting to interact with a form.
nb_form_time_hesitation (API)

Hesitation Time

Dimension

Hits

Metric

The unique number of Radnje
hits (API)

Hour

Dimension

Ime

Dimension

Impressions

Dimension

Impressions

Metric

The number of times a visitor viewed a page where this media was included.
nb_media_impressions (API)

Impressions By Unique Visitors

Metric

The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_media_uniq_impressions (API)

Interaction Position

Dimension

IP Adresa Posjetitelja

Dimension

Jedinstveni Posjetitelji

Metric

The unique number of Posjetitelji
nb_uniq_visitors (API)

Jezik

Dimension

Kliknuti URL

Dimension

Ključna Riječ

Dimension

Ključna Riječ

Dimension

Ključne Riječi

Dimension

Kontinent

Dimension

Local Time - Hour (Start Of Visit)

Dimension

Local Time - Minute (Start Of Visit)

Dimension

Max Actions In Visit

Metric

The maximum value for Actions In Visit
max_actions (API)

Max Dana Od Posljednje Ecommerce Narudžbe

Metric

The maximum value for Dana od posljednje Ecommerce narudžbe
max_corehome_visitordayssinceorder (API)

Max Dana Od Prve Posjete

Metric

The maximum value for Dana od prve posjete
max_corehome_visitordayssincefirst (API)

Max Event Value

Metric

The maximum value for this event
max_events_eventvalue (API)

Max Events

Metric

The maximum value for Events
max_events_totalevents (API)

Max Form Views

Metric

The maximum value for Form views
max_form_views (API)

Max Hesitation Time

Metric

The maximum value for Hesitation time
max_form_time_hesitation (API)

Max Interaction Position

Metric

The maximum value for Interaction Position
max_actions_interactionposition (API)

Max Media Length (in Seconds)

Metric


max_media_length (API)

Max Međuzbroj

Metric

The maximum value for Međuzbroj
max_ecommerce_revenuesubtotal (API)

Max Number Of Interactions

Metric

The maximum value for Number of Interactions
max_actions_visittotalinteractions (API)

Max Number Of Internal Searches

Metric

The maximum value for Number of Internal Searches
max_actions_visittotalsearches (API)

Max Number Of Items In Cart

Metric

The maximum value for Number of Items in Cart
max_ecommerce_items (API)

Max Order Value

Metric

The maximum value for Order value
max_ecommerce_revenue (API)

Max Overall Revenue

Metric

The maximum value for Overall revenue
max_goals_revenue (API)

Max Page Generation Time

Metric

The maximum value for Page Generation time
max_actions_pagegenerationtime (API)

Max Popust

Metric

The maximum value for Popust
max_ecommerce_revenuediscount (API)

Max Porez

Metric

The maximum value for Porez
max_ecommerce_revenuetax (API)

Max Poštarina

Metric

The maximum value for Poštarina
max_ecommerce_revenueshipping (API)

Max Product Price

Metric

The maximum value for Product Price
max_ecommerce_productprice (API)

Max Product Quantity

Metric

The maximum value for Product Quantity
max_ecommerce_productquantity (API)

Max Propusnost

Metric

The maximum value for Propusnost
max_bandwidth_bandwidth (API)

Max Time Spent

Metric

The maximum value for Time spent
max_form_time_spent (API)

Max Time Spent Playing Media (in Seconds)

Metric

The maximum value for Time spent playing media (in seconds)
max_mediaanalytics_spenttime (API)

Max Time To First Submit

Metric

The maximum value for Time to first submit
max_form_time_to_first_submission (API)

Max Time To Initial Media Play (in Seconds)

Metric

The maximum value for Time to initial media play (in seconds)
max_mediaanalytics_timetoplay (API)

Max Trajanje Posjete (u Sekundama)

Metric

The maximum value for Trajanje posjete (u sekundama)
max_corehome_visittotaltime (API)

Max Visits By Days Since Last Visit

Metric

The maximum value for Visits by days since last visit
max_visitorinterest_visitsbydayssincelastvisit (API)

Measurable

Dimension

Media Length (in Seconds)

Dimension

Media Progress

Dimension

Media Title

Dimension

Medium

Dimension

Međuzbroj

Dimension

Min Event Value

Metric

The minimum value for this event
min_events_eventvalue (API)

Napuštanja

Metric

Broj posjeta koje su stigle i otišle sa ove stranice. Ovo znači da je posjetitelj otišao odmah nakon pregleda ove stranice.
bounce_count (API)

Naslov Izlazne Stranice

Dimension

Naziv Ulazne Stranice

Dimension

Number Of Interactions

Dimension

Number Of Internal Searches

Dimension

Number Of Items In Cart

Dimension

Operating System Family

Dimension

Order Value

Dimension

Otvaranja

Metric

Koliko je puta stranica posjećena
pageviews (API)

Overall Revenue

Dimension

Page Generation Time

Dimension

Page Title

Dimension

Pageviews With Generation Time

Metric

The number of entries that have a value set for Page Generation time
pageviews_with_generation_time (API)

Play Rate

Metric

The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
media_play_rate (API)

Player Name

Dimension

Plays

Metric

The number of times a visitor watched or listened to a media
nb_media_plays (API)

Popust

Dimension

Porez

Dimension

Posjeta

Metric

If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.
nb_visits (API)

Posjete Sa Konverzijama

Metric


nb_visits_converted (API)

Poštarina

Dimension

Preuzeti URL

Dimension

Product Name

Dimension

Product Price

Dimension

Product Quantity

Dimension

Product SKU

Dimension

Propusnost

Dimension

Prosječno Vrijeme Kreiranja

Metric

Average value of "Page Generation time" per "Pageviews with generation time".
avg_page_generation_time (API)

Provider

Dimension

Provjeri Ecommerce Stanje Pri Završetku Posjete

Dimension

Referrer Name

Dimension

Referrer URL

Dimension

Resolution

Dimension

Resource

Dimension

Rezolucija

Dimension

Server Time - Date (End Of Visit)

Dimension

Server Time - Day Of Month (End Of Visit)

Dimension

Server Time - Day Of Week (End Of Visit)

Dimension

Server Time - Day Of Year (End Of Visit)

Dimension

Server Time - Hour

Dimension

Server Time - Hour (End Of Visit)

Dimension

Server Time - Hour (Start Of Visit)

Dimension

Server Time - Minute

Dimension

Server Time - Minute (End Of Visit)

Dimension

Server Time - Minute (Start Of Visit)

Dimension

Server Time - Month (End Of Visit)

Dimension

Server Time - Quarter (End Of Visit)

Dimension

Server Time - Second (End Of Visit)

Dimension

Server Time - Week Of Year (End Of Visit)

Dimension

Server Time - Year (End Of Visit)

Dimension

Source

Dimension

Stupanj Konverzije

Metric

Postotak posjeta koje su ostvarile postavljene ciljeve
visits_conversion_rate (API)

Stupanj Napuštanja Stranice

Metric

Postotak posjetitelja koji su otvorili samo jednu stranicu. Ovo predstavlja broj posjetitelja koji su otišli nakon otvaranja ulazne stranice.
bounce_rate (API)

Time Spent

Dimension

Time Spent

Metric

The total time all visitors spent on a form in total.
nb_form_time_spent (API)

Time Spent Playing Media (in Seconds)

Dimension

Time To First Submit

Metric

The time it took the visitor to submit a form.
nb_form_time_to_first_submission (API)

Time To First Submit

Dimension

Time To Initial Media Play (in Seconds)

Dimension

Total Actions In Visit

Metric

The total number (sum) of Actions In Visit
sum_actions (API)

Total Dana Od Posljednje Ecommerce Narudžbe

Metric

The total number (sum) of Dana od posljednje Ecommerce narudžbe
sum_corehome_visitordayssinceorder (API)

Total Dana Od Prve Posjete

Metric

The total number (sum) of Dana od prve posjete
sum_corehome_visitordayssincefirst (API)

Total Event Value

Metric

The total number (sum) of Event value
sum_events_eventvalue (API)

Total Events

Metric

The total number (sum) of Events
sum_events_totalevents (API)

Total Interaction Position

Metric

The total number (sum) of Interaction Position
sum_actions_interactionposition (API)

Total Media Length (in Seconds)

Metric


sum_media_length (API)

Total Međuzbroj

Metric

The total number (sum) of Međuzbroj
sum_ecommerce_revenuesubtotal (API)

Total Number Of Interactions

Metric

The total number (sum) of Number of Interactions
sum_actions_visittotalinteractions (API)

Total Number Of Internal Searches

Metric

The total number (sum) of Number of Internal Searches
sum_actions_visittotalsearches (API)

Total Number Of Items In Cart

Metric

The total number (sum) of Number of Items in Cart
sum_ecommerce_items (API)

Total Order Value

Metric

The total number (sum) of Order value
sum_ecommerce_revenue (API)

Total Overall Revenue

Metric

The total number (sum) of Overall revenue
sum_goals_revenue (API)

Total Page Generation Time

Metric

The total number (sum) of Page Generation time
sum_actions_pagegenerationtime (API)

Total Popust

Metric

The total number (sum) of Popust
sum_ecommerce_revenuediscount (API)

Total Porez

Metric

The total number (sum) of Porez
sum_ecommerce_revenuetax (API)

Total Poštarina

Metric

The total number (sum) of Poštarina
sum_ecommerce_revenueshipping (API)

Total Product Price

Metric

The total number (sum) of Product Price
sum_ecommerce_productprice (API)

Total Product Quantity

Metric

The total number (sum) of Product Quantity
sum_ecommerce_productquantity (API)

Total Propusnost

Metric

The total number (sum) of Propusnost
sum_bandwidth_bandwidth (API)

Total Time Spent Playing Media (in Seconds)

Metric

The total number (sum) of Time spent playing media (in seconds)
sum_mediaanalytics_spenttime (API)

Total Time To Initial Media Play (in Seconds)

Metric

The total number (sum) of Time to initial media play (in seconds)
sum_mediaanalytics_timetoplay (API)

Total Trajanje Posjete (u Sekundama)

Metric

The total number (sum) of Trajanje posjete (u sekundama)
sum_corehome_visittotaltime (API)

Total Visits By Days Since Last Visit

Metric

The total number (sum) of Visits by days since last visit
sum_visitorinterest_visitsbydayssincelastvisit (API)

Trajanje Posjete (u Sekundama)

Dimension

Unique Browser Engines

Metric

The unique number of Browser engines
nb_uniq_devicesdetection_browserengine (API)

Unique Browser Versions

Metric

The unique number of Browser versions
nb_uniq_devicesdetection_browserversion (API)

Unique Campaign Id

Metric

The unique number of Campaign Id
nb_uniq_marketingcampaignsreporting_campaignid (API)

Unique Channel Types

Metric

The unique number of Channel Types
nb_uniq_referrers_referrertype (API)

Unique Cities

Metric

The unique number of Cities
nb_uniq_usercountry_city (API)

Unique Clicked URLs

Metric

The unique number of Clicked URLs
nb_uniq_actions_clickedurl (API)

Unique Content

Metric

The unique number of Content
nb_uniq_marketingcampaignsreporting_campaigncontent (API)

Unique Content Interactions

Metric

The unique number of Content Interactions
nb_uniq_contents_contentinteraction (API)

Unique Content Names

Metric

The unique number of Content Names
nb_uniq_contents_contentname (API)

Unique Content Pieces

Metric

The unique number of Content Pieces
nb_uniq_contents_contentpiece (API)

Unique Content Targets

Metric

The unique number of Content Targets
nb_uniq_contents_contenttarget (API)

Unique Continents

Metric

The unique number of Continents
nb_uniq_usercountry_continent (API)

Unique Countries

Metric

The unique number of Countries
nb_uniq_usercountry_country (API)

Unique Custom Variable Value 1 (scope Conversion)

Metric

The unique number of Custom Variable value 1 (scope conversion)
nb_uniq_customvariables_customvariableconversion1 (API)

Unique Custom Variable Value 1 (scope Page)

Metric

The unique number of Custom Variable value 1 (scope page)
nb_uniq_customvariables_customvariablepage1 (API)

Unique Custom Variable Value 1 (scope Visit)

Metric

The unique number of Custom Variable value 1 (scope visit)
nb_uniq_customvariables_customvariablevisit1 (API)

Unique Custom Variable Value 2 (scope Conversion)

Metric

The unique number of Custom Variable value 2 (scope conversion)
nb_uniq_customvariables_customvariableconversion2 (API)

Unique Custom Variable Value 2 (scope Page)

Metric

The unique number of Custom Variable value 2 (scope page)
nb_uniq_customvariables_customvariablepage2 (API)

Unique Custom Variable Value 2 (scope Visit)

Metric

The unique number of Custom Variable value 2 (scope visit)
nb_uniq_customvariables_customvariablevisit2 (API)

Unique Custom Variable Value 3 (scope Conversion)

Metric

The unique number of Custom Variable value 3 (scope conversion)
nb_uniq_customvariables_customvariableconversion3 (API)

Unique Custom Variable Value 3 (scope Page)

Metric

The unique number of Custom Variable value 3 (scope page)
nb_uniq_customvariables_customvariablepage3 (API)

Unique Custom Variable Value 3 (scope Visit)

Metric

The unique number of Custom Variable value 3 (scope visit)
nb_uniq_customvariables_customvariablevisit3 (API)

Unique Custom Variable Value 4 (scope Conversion)

Metric

The unique number of Custom Variable value 4 (scope conversion)
nb_uniq_customvariables_customvariableconversion4 (API)

Unique Custom Variable Value 4 (scope Page)

Metric

The unique number of Custom Variable value 4 (scope page)
nb_uniq_customvariables_customvariablepage4 (API)

Unique Custom Variable Value 4 (scope Visit)

Metric

The unique number of Custom Variable value 4 (scope visit)
nb_uniq_customvariables_customvariablevisit4 (API)

Unique Custom Variable Value 5 (scope Conversion)

Metric

The unique number of Custom Variable value 5 (scope conversion)
nb_uniq_customvariables_customvariableconversion5 (API)

Unique Custom Variable Value 5 (scope Page)

Metric

The unique number of Custom Variable value 5 (scope page)
nb_uniq_customvariables_customvariablepage5 (API)

Unique Custom Variable Value 5 (scope Visit)

Metric

The unique number of Custom Variable value 5 (scope visit)
nb_uniq_customvariables_customvariablevisit5 (API)

Unique Device Brands

Metric

The unique number of Device brands
nb_uniq_devicesdetection_devicebrand (API)

Unique Device Models

Metric

The unique number of Device models
nb_uniq_devicesdetection_devicemodel (API)

Unique Device Types

Metric

The unique number of Device types
nb_uniq_devicesdetection_devicetype (API)

Unique Download URLs

Metric

The unique number of Download URLs
nb_uniq_actions_downloadurl (API)

Unique Entry Page URLs

Metric

The unique number of Entry Page URLs
nb_uniq_actions_entrypageurl (API)

Unique Event Actions

Metric

The unique number of Event Actions
nb_uniq_events_eventaction (API)

Unique Event Categories

Metric

The unique number of Event Categories
nb_uniq_events_eventcategory (API)

Unique Event Names

Metric

The unique number of Event Names
nb_uniq_events_eventname (API)

Unique Event URLs

Metric

The unique number of Event URLs
nb_uniq_events_eventurl (API)

Unique Exit Page URLs

Metric

The unique number of Exit Page URLs
nb_uniq_actions_exitpageurl (API)

Unique Grouped Resources

Metric

The unique number of Grouped Resources
nb_uniq_mediaanalytics_groupedresource (API)

Unique Ime

Metric

The unique number of Ime
nb_uniq_marketingcampaignsreporting_campaignname (API)

Unique Izlazni Naslovi Stranica

Metric

The unique number of Izlazni naslovi stranica
nb_uniq_actions_exitpagetitle (API)

Unique Keywords

Metric

The unique number of Keywords
nb_uniq_referrers_keyword (API)

Unique Keywords (Site Search)

Metric

The unique number of Keywords (Site Search)
nb_uniq_actions_searchkeyword (API)

Unique Ključna Riječ

Metric

The unique number of Ključna riječ
nb_uniq_marketingcampaignsreporting_campaignkeyword (API)

Unique Languages

Metric

The unique number of Languages
nb_uniq_userlanguage_language (API)

Unique Latitudes

Metric

The unique number of Latitudes
nb_uniq_usercountry_latitude (API)

Unique Longitudes

Metric

The unique number of Longitudes
nb_uniq_usercountry_longitude (API)

Unique Measurables

Metric

The unique number of Measurables
nb_uniq_corehome_idsite (API)

Unique Media Titles

Metric

The unique number of Media Titles
nb_uniq_mediaanalytics_mediatitle (API)

Unique Medium

Metric

The unique number of Medium
nb_uniq_marketingcampaignsreporting_campaignmedium (API)

Unique Naslovi Stranica

Metric

The unique number of Naslovi stranica
nb_uniq_actions_pagetitle (API)

Unique Naslovi Ulaznih Stranica

Metric

The unique number of Naslovi ulaznih stranica
nb_uniq_actions_entrypagetitle (API)

Unique Operating System Versions

Metric

The unique number of Operating System versions
nb_uniq_devicesdetection_osversion (API)

Unique Operating Systems

Metric

The unique number of Operating systems
nb_uniq_devicesdetection_os (API)

Unique Orders

Metric

The unique number of Orders
nb_uniq_orders (API)

Unique Player Names

Metric

The unique number of Player Names
nb_uniq_mediaanalytics_playername (API)

Unique Pretraživači

Metric

The unique number of Pretraživači
nb_uniq_devicesdetection_browsername (API)

Unique Product Names

Metric

The unique number of Product Names
nb_uniq_ecommerce_productname (API)

Unique Product SKUs

Metric

The unique number of Product SKUs
nb_uniq_ecommerce_productsku (API)

Unique Providers

Metric

The unique number of Providers
nb_uniq_provider_provider (API)

Unique Provjeri Ecommerce Stanje Pri Završetku Posjete

Metric

The unique number of Provjeri Ecommerce stanje pri završetku posjete
nb_uniq_corehome_visitgoalbuyer (API)

Unique Referrer Names

Metric

The unique number of Referrer Names
nb_uniq_referrers_referrername (API)

Unique Referrer URLs

Metric

The unique number of Referrer URLs
nb_uniq_referrers_referrerurl (API)

Unique Regions

Metric

The unique number of Regions
nb_uniq_usercountry_region (API)

Unique Resources

Metric

The unique number of Resources
nb_uniq_mediaanalytics_mediaresource (API)

Unique Rezolucije

Metric

The unique number of Rezolucije
nb_uniq_resolution_resolution (API)

Unique Source

Metric

The unique number of Source
nb_uniq_marketingcampaignsreporting_campaignsource (API)

Unique URL Stranica

Metric

The unique number of URL stranica
nb_uniq_actions_pageurl (API)

Unique User IDs

Metric

The unique number of User IDs
nb_uniq_corehome_userid (API)

Unique Video Resolutions

Metric

The unique number of Video Resolutions
nb_uniq_mediaanalytics_resolution (API)

Unique Visit Types

Metric

The unique number of Visit types
nb_uniq_corehome_visitorreturning (API)

Unique Visitor IPs

Metric

The unique number of Visitor IPs
nb_uniq_corehome_visitip (API)

URL Izlazne Stranice

Dimension

URL Stranice

Dimension

URL Ulazne Stranice

Dimension

User ID

Dimension

Verzija Pretraživača

Dimension

Visit Type

Dimension

Visits By Days Since Last Visit

Dimension

Tag Manager

All Downloads Click Trigger

Triggered when a link is clicked which links to a downloadable file.

All Elements Click Trigger

Triggered when any element is clicked.

All Links Click Trigger

Triggered when a link is clicked.

Browser Language Variable

Gets the preferred language of the user which is usually the language of the browser UI. For example "en" or "en-US".
{⁣{BrowserLanguage}}

Canonical URL Variable

Returns the canonical URL if any is set.
{⁣{SeoCanonicalUrl}}

Click Classes Variable

The value of all CSS class names of an element when a click trigger was triggered.
{⁣{ClickClasses}}

Click Destination URL Variable

The value of the link URL (href) of an element when a click trigger was triggered.
{⁣{ClickDestinationUrl}}

Click ID Variable

The value of the ID attribute of an element when a click trigger was triggered.
{⁣{ClickId}}

Click Node Name Variable

The name of an element when a click trigger was triggered. For example "P" or "DIV"
{⁣{ClickNodeName}}

Click Text Variable

The value of the text content of an element when a click trigger was triggered.
{⁣{ClickText}}

Constant Variable

The variable is set to a fixed value.

Container ID Variable

Returns the ID of this container, for example "ab2Dk432".
{⁣{ContainerId}}

Container Revision Variable

Returns the revision of this container, for example "5".
{⁣{ContainerRevision}}

Container Version Name Variable

Returns the version of this container.
{⁣{ContainerVersion}}

Custom Event Trigger

Triggered when a custom event is pushed to the Data-Layer.

Custom HTML Tag

Allows you to embed any custom HTML, for example JavaScript or CSS Styles.

Custom Image Tag

Allows you to embed any image, for example a tracking pixel.

Custom JavaScript Variable

Executes a custom JavaScript function to retrieve the value.

DNS Lookup Time Variable

The time it took to look up the DNS in milliseconds.
{⁣{DnsLookupTime}}

DOM Element Variable

Gets the value from a DOM element.

DOM Ready Trigger

Triggered as soon as all the HTML has been received and parsed.

Data-Layer Variable

Reads a custom value from the Data-Layer.

Element Visibility Trigger

Triggered when a specific element becomes visible.

Environment Name Variable

Returns the current environment.
{⁣{Environment}}

Error Line Variable

Returns the line of an error, when an error was triggered previously.
{⁣{ErrorLine}}

Error Message Variable

Returns the message of an error, when an error was triggered previously.
{⁣{ErrorMessage}}

Error Url Variable

Returns the url of an error, when an error was triggered previously.
{⁣{ErrorUrl}}

Facebook Pixel Tag

The Facebook Pixel is a web analytics and advertising service offered by Facebook.

First URL Directory Variable

Returns the first directory of the current page URL.
{⁣{FirstDirectory}}

First-Party Cookie Variable

Reads a value from a cookie

Form Classes Variable

The value of all CSS class names of a submitted form.
{⁣{FormClasses}}

Form Destination URL Variable

The value of the form action URL of a submitted form.
{⁣{FormDestionation}}

Form ID Variable

The value of the ID attribute of a submitted form.
{⁣{FormId}}

Form Name Variable

The value of the name attribute of a submitted form.
{⁣{FormName}}

Form Submit Trigger

Triggered when any form is submitted.

Full screen Trigger

Triggered when the window goes into or leaves full screen.

Google Analytics (Universal) Tag

Google Analytics is a web analytics service offered by Google.

History Change Trigger

Triggered when the window location changes.

History Source Variable

For example "popstate", "historychange", "pushState", or "replaceState"
{⁣{HistorySource}}

ISO Date Variable

The current date and time in ISO format, for example "2018-03-19T14:00:00.587Z".
{⁣{IsoDate}}

JavaScript Error Trigger

Triggered when a JavaScript error happens.

JavaScript Variable Variable

Reads the value of a global JavaScript variable.

LinkedIn Insight Tag Tag

Adds the LinkedIn Insight Tag so you can apply conversion tracking to your LinkedIn ad campaigns.

Local Date Variable

The current user's local date, for example "Mon Mar 19 2018".
{⁣{LocalDate}}

Local Hour Variable

The current hour of the local time, for example "8" or "11".
{⁣{LocalHour}}

Local Time Variable

The current user's local time, for example "14:00:00 GMT+1300 (NZDT)".
{⁣{LocalTime}}

Matomo Analytics Tag

Matomo, formerly known as Piwk, is the leading open source analytics platform.

Matomo Configuration Variable

Defines a configuration for Matomo Analytics.

Number of H1 Elements Variable

The number of H1 elements that are present on the current page. Useful for example for SEO Monitoring.
{⁣{SeoNumH1}}

Number of H2 Elements Variable

The number of H2 elements that are present on the current page. Useful for example for SEO Monitoring.
{⁣{SeoNumH2}}

Page Hash Variable

Returns the hash part of the current URL without the leading hash.
{⁣{PageHash}}

Page Hostname Variable

Returns the hostname of the current URL.
{⁣{PageHostname}}

Page Load Time Total Variable

The total amount of time it took to load the page.
{⁣{PageLoadTimeTotal}}

Page Meta Content Variable

Reads a value from a "meta" HTML element.

Page Origin Variable

Returns a domain of the current URL with protocol.
{⁣{PageOrigin}}

Page Path Variable

Returns the path of the current page URL
{⁣{PagePath}}

Page Render Time Variable

The time it took to render the page in the browser in milliseconds.
{⁣{PageRenderTime}}

Page Title Variable

Returns the title of the current page.
{⁣{PageTitle}}

Pageview Trigger

Triggered as soon as the Tag Manager is executed within the page.

Pingdom Real User Monitoring (RUM) Tag

Pingdom Real User Monitoring (RUM) lets you collect performance data from actual visitors to your site.

Preview Mode Variable

Returns either "1" or "0" depending on whether the preview mode is currently enabled.
{⁣{PreviewMode}}

Random Number Variable

Returns a random number each time the value of the variable is retrieved.
{⁣{RandomNumber}}

Referrer URL Variable

Gets the value of the Referrer URL.

Referrer URL Variable

Returns the full URL of the referrer.
{⁣{Referrer}}

Screen Height Available Variable

The screen height that is available within the browser window (viewport).
{⁣{ScreenHeightAvailable}}

Screen Height Variable

The full screen height of the current device.
{⁣{ScreenHeight}}

Screen Width Available Variable

The screen width that is available within the browser window (viewport).
{⁣{ScreenWidthAvailable}}

Screen Width Variable

The full screen width of the current device.
{⁣{ScreenWidth}}

Scroll Horizontal Percentage Variable

How far the user has currently scrolled horizontally, for example "75.59" for "75.59%".
{⁣{ScrollHorizontalPercentage}}

Scroll Left Pixel Variable

How far the user has currently scrolled horizontally in pixels, for example "592".
{⁣{ScrollLeftPixel}}

Scroll Reach Trigger

Triggered as soon as the user scrolls to a certain position.

Scroll Source Variable

Whether the scroll position was originated from a user scroll or a browser resize. Value is either "scroll" or "resize".
{⁣{ScrollSource}}

Scroll Top Pixel Variable

How far the user has currently scrolled vertically in pixels, for example "592".
{⁣{ScrollTopPixel}}

Scroll Vertical Percentage Variable

How far the user has currently scrolled vertically, for example "75.59" for "75.59%".
{⁣{ScrollVerticalPercentage}}

Sentry.io Raven.js Tag

Sentry.io is an Open-Source error tracking tool that allows you to detect errors that happen on your website.

Tawk.to Tag

Tawk.to lets you monitor and chat with visitors on your website.

Time since page load Variable

Calculates the time that has passed since the page was loaded.

Timer Trigger

Triggered in a specific interval, for example every 3 seconds.

URL Parameter Variable

Gets the value of a specific URL parameter.

URL Variable Variable

Gets the value of the current page URL.

URL stranice Variable

Returns the full URL of a page
{⁣{PageUrl}}

UTC Date Variable

The current data in UTC, for example "Mon, 19 Mar 2018 14:00:00 GMT".
{⁣{UtcDate}}

User Agent Variable

Gets the value of the user agent which includes the operating system and browser information about the current visitors' device.
{⁣{UserAgent}}

Visible Element Classes Variable

The value of all CSS class names of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementClasses}}

Visible Element Destination URL Variable

The value of the link URL (href) of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementUrl}}

Visible Element ID Variable

The value of the ID attribute of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementId}}

Visible Element Node Name Variable

The value of element name that was matched when the visible element trigger was triggered. For example "P" or "DIV".
{⁣{VisibleElementNodeName}}

Visible Element Text Variable

The value of the text content of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementText}}

Weekday Variable

Returns the local day of the week eg monday, tuesday, wednesday, ...
{⁣{Weekday}}

Window Leave Trigger

Triggered when the user is about to leave the current page by moving the mouse outside the window.

Window Loaded Trigger

Triggered when the page is fully loaded including all images etc.

Window Unload Trigger

Triggered just before the browser window is closed or when the user navigates to a different page.

Zendesk Chat (formerly Zopim) Tag

Reach your customers, instantly via web, mobile, and messaging.

Available shortcuts

 

Glossary in other languages

The Analytics glossary is available in 55 languages:

አማርኛ, العربية, Беларуская, Български, বাংলা, Bosanski, Català, Čeština, Cymraeg, Dansk, Deutsch, Ελληνικά, English, Español (Argentina), Español, Eesti, Euskara, فارسی, Suomi, Français, Galego, עברית, हिन्दी, Hrvatski, Magyar, Indonesia, Íslenska, Italiano, 日本語, ქართული, 한국어, Lietuvių, Latviešu, Norsk bokmål, Nederlands, Nynorsk, Polski, Português (Brasil), Português, Română, Русский, Slovenčina, Slovenščina, Shqip, Српски, Svenska, தமிழ், తెలుగు, ไทย, Tagalog, Türkçe, Українська, Tiếng Việt, 简体中文, 繁體中文

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