Learn about the commonly used terms to make the most of Matomo Analytics.
The percentage of visits that left the website after searching for this Keyword on your Site Search engine.
exit_rate (API)
The number of times your visitors amended this field in total. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_amendments (API)
The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_completion_rate (API)
The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)
The average amount of time it took a visitor to start playing the media since the page was loaded.
avg_time_to_play (API)
The average field size of this text field. Also includes text sizes of visitors that did not submit the form. Blank text fields (size 0) are ignored in the average calculation.
avg_field_size (API)
The average field size of this text field when a visitor entered some text, submitted the form afterwards, and converted it.
avg_field_size_converted (API)
The average field size of this text field when a visitor entered some text and submitted the form afterwards.
avg_field_size_submitted (API)
The average field size of this text field when a visitor entered some text but did not submit the form afterwards.
avg_field_size_unsubmitted (API)
The average time it took to generate the page. This metric includes the time it took the server to generate the web page, plus the time it took for the visitor to download the response from the server. A lower 'Avg. generation time' means a faster website for your visitors!
avg_time_generation (API)
The average amount of time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
avg_field_hesitation_time (API)
Average position of your website in the search engine results list (for this keyword).
position (API)
The average amount of time a visitor spent watching or listening to a media.
avg_time_watched (API)
The average amount of time spent on this field when a visitor interacted with it. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
avg_field_time_spent (API)
The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks.
nb_actions (API)
The average number of actions (page views, site searches, downloads or outlinks) that were performed during the visits.
nb_actions_per_visit (API)
Clickthrough rate: A ratio showing how often people who see a search engine results page with a link to your website, end up clicking it.
ctr (API)
The number of times a visitor has changed this field. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_changes (API)
The number of times this Page was visited after a visitor did a search on your website, and clicked on this page in the search results.
nb_hits_following_search (API)
A click is counted each time someone clicks on a link pointing to your website on a search engine results page.
nb_clicks (API)
The number of times a content block was interacted with (eg, a 'click' on a banner or ad).
nb_interactions (API)
The number of times cursor keys was used on this field after a user interacted with it. This metric is only available for text fields.
field_cursor_rate (API)
The number of times your visitors have used any of the cursor keys on this field. This metric is only available for text fields.
nb_field_cursor (API)
The number of times your visitors have used the backspace or delete key on this field. This metric is only available for text fields.
nb_field_deletes (API)
The percentage of times either a backspace or delete key was used when a field was changed. This metric is only available for text fields.
field_delete_rate (API)
The number of times a visitor interacted with this field last when they did not submit the form.
nb_field_dropoff (API)
The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once.
nb_uniq_pageviews (API)
The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once.
nb_visits (API)
The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day.
nb_uniq_visitors (API)
The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_visits (API)
The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_uniq_downloads (API)
The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_visits (API)
The number of times a visitor has interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_entries (API)
The sum of event values
sum_event_value (API)
Total number of events
nb_events (API)
Number of events where an Event value was set
nb_events_with_value (API)
The number of times the field was shown when a form was converted. It does not mean a visitor actually interacted with this field.
nb_field_views_converted (API)
The number of times this field was shown when the form was submitted. It does not mean a visitor has actually interacted with this field.
nb_field_views_submitted (API)
The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
finish_rate (API)
The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_finishes (API)
The number of times this field was amended after changing it initially. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
field_amendments_rate (API)
The average time a visitor hesitated to start interacting with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
avg_form_time_hesitation (API)
The average time a visitor spent on a form. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
avg_form_time_spent (API)
The average time it took a visitor to convert a form. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
avg_form_time_to_conversion (API)
The average time it took a visitor to submit this form for the first time. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
avg_form_time_to_first_submission (API)
The number of times a form starter has converted the form.
form_conversion_rate (API)
The number of times this form was completed successfully.
nb_form_conversions (API)
The percentage of submitters that have submitted this form at least a second time. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
form_resubmitters_rate (API)
The number of form viewers that have re-submitted a form at least once. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
nb_form_resubmitters (API)
The number of form viewers that have started interacting with a form at least once. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starters (API)
The percentage of times a visitor has viewed a page where this form was included and then started interacting with it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
form_starters_rate (API)
The number of times a visitor has started interacting with a form after viewing it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starts (API)
The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
nb_form_submissions (API)
The number of times a form starter has submitted the form.
form_submitter_rate (API)
The number of form viewers that have submitted a form at least once.
nb_form_submitters (API)
The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
nb_form_viewers (API)
The number of times your visitors have viewed a page where this form was included.
nb_form_views (API)
The percentage of visitors that opened a video in fullscreen.
fullscreen_rate (API)
The percentage of visits that have entered the funnel but did not complete it. It is the number of funnel exits divided by the number of funnel entries.
funnel_abandoned_rate (API)
The percentage of visits that have completed the funnel after entering it. It is the number of funnel conversions divided by the sum of all funnel entries.
funnel_conversion_rate (API)
The number of visits that have completed the funnel.
funnel_nb_conversions (API)
The sum of all visits that have entered the funnel.
funnel_sum_entries (API)
The sum of all visits that have left the funnel before converting the funnel.
funnel_sum_exits (API)
The revenue for this channel when the attribution model "First Interaction" is applied.
nb_attribution_revenue_firstInteraction (API)
The revenue for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_revenue_lastInteraction (API)
The revenue for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_revenue_lastNonDirect (API)
The revenue for this channel when the attribution model "Linear" is applied.
nb_attribution_revenue_linear (API)
The revenue for this channel when the attribution model "Position Based" is applied.
nb_attribution_revenue_positionBased (API)
The revenue for this channel when the attribution model "Time Decay" is applied.
nb_attribution_revenue_timeDecay (API)
If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.
nb_visits (API)
The time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
nb_field_hesitation_time (API)
The time a visitor waited before starting to interact with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
nb_form_time_hesitation (API)
The number of times this link was clicked.
nb_outlinks (API)
An impression is counted each time your website is displayed in a search engine results page.
nb_impressions (API)
The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_unique_visitors_impressions (API)
Number of visits that started on this page.
entry_nb_visits (API)
The ratio of content impressions to interactions.
interaction_rate (API)
The number of times your form viewers have interacted with this field in total. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions (API)
The number of times a form viewer has interacted with this field and then submitted the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_submitted (API)
The number of times a form viewer has interacted with this field and then did not submit the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_unsubmitted (API)
The total number of times this field was left empty when the form was submitted and converted.
nb_field_leftblank_converted (API)
The total number of times this field was left empty when the form was submitted.
nb_field_leftblank_submitted (API)
The maximum value for this event
max_event_value (API)
The average duration of a visit.
avg_time_on_site (API)
The average amount of time visitors spent on this page (only the page, not the entire website).
avg_time_on_page (API)
The minimum value for this event
min_event_value (API)
The number of times this link was clicked.
nb_downloads (API)
The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function 'setUserId').
nb_users (API)
The number of times a visitor has viewed a page where this audio was included.
sum_total_audio_impressions (API)
The number of times a visitor has listened to an audio.
sum_total_audio_plays (API)
The number of times a visitor has viewed a page where this video was included.
sum_total_video_impressions (API)
The number of times a visitor has watched a video.
sum_total_video_plays (API)
The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
play_rate (API)
The number of times a visitor watched or listened to a media
nb_plays (API)
The number of unique visitors that have watched or listened to a media. Every visitor is only counted once, even if the visitor watches or listens to the media resource multiple times a day.
nb_unique_visitors_plays (API)
The number of visits that proceeded to the next interaction and did not exit your website or app.
nb_proceeded (API)
The percentage of visits that performed another interaction after performing an interaction.
proceeded_rate (API)
The number of times this field was left empty when the form was submitted and converted.
avg_field_leftblank_converted (API)
The number of times this field was left empty when the form was submitted.
avg_field_leftblank_submitted (API)
The number of times this field was refocused after interacting with it initially. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
field_refocus_rate (API)
The total number of times a visitor has refocused this field before they submitted a form or left it. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_refocuses (API)
Visitors will search on your website, and sometimes click "next" to view more results. This is the average number of search results pages viewed for this keyword.
nb_pages_per_search (API)
The number of visits that searched for this keyword on your website's search engine.
nb_searches (API)
The number of visits that searched for this keyword on your website's search engine.
nb_visits (API)
Number of visits that started and ended on this page. This means that the visitor left the website after viewing only this page.
entry_bounce_count (API)
The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page.
bounce_rate (API)
The percentage of visits that started on this page and left the website straight away.
bounce_rate (API)
The number of visits that have entered the funnel at this step.
step_nb_entries (API)
The number of visits that have left the funnel at this step.
step_nb_exits (API)
The number of visits that have proceeded from this step to the next step in the funnel.
step_nb_proceeded (API)
The number of visits that have entered this step of the funnel.
step_nb_visits (API)
The number of times this page was visited.
nb_hits (API)
The number of times this page was visited.
nb_pageviews (API)
The average of all values for this event
avg_event_value (API)
The total time spent on this form field in seconds. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
nb_field_time_spent (API)
The total time all visitors spent on a form in total. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
nb_form_time_spent (API)
The total time that was spent watching or listening to the media.
sum_total_time_watched (API)
The time it took the visitor to submit a form. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
nb_form_time_to_first_submission (API)
The time it took the visitor to complete a form successfully. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
nb_form_time_to_conversion (API)
The number of conversions for this channel when the attribution model "First Interaction" is applied.
nb_attribution_conversions_firstInteraction (API)
The number of conversions for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_conversions_lastInteraction (API)
The number of conversions for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_conversions_lastNonDirect (API)
The number of conversions for this channel when the attribution model "Linear" is applied.
nb_attribution_conversions_linear (API)
The number of conversions for this channel when the attribution model "Position Based" is applied.
nb_attribution_conversions_positionBased (API)
The number of conversions for this channel when the attribution model "Time Decay" is applied.
nb_attribution_conversions_timeDecay (API)
The percentage of visits that triggered a goal conversion.
conversion_rate (API)
The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_uniq_outlinks (API)
The number of form viewers that have amended this field at least once. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_uniq_amendments (API)
The number of form viewers that have changed this field at least once. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_uniq_changes (API)
The number of form viewers that have used any of the cursor keys on this field at least once. This metric is only available for text fields.
nb_field_uniq_cursor (API)
The number of form viewers that have used the backspace or delete key on this field at least once. This metric is only available for text fields.
nb_field_uniq_deletes (API)
The number of form viewers that interacted with this field last, when they did not submit the form.
nb_field_uniq_dropoff (API)
The number of form viewers that have interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_uniq_entries (API)
The number of form viewers that have interacted with this field at least once. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_uniq_interactions (API)
The number of form viewers that have refocused this field at least once. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_uniq_refocuses (API)
The percentage of visitors that have visited a page where this media was included out of all of your unique visitors.
impression_rate (API)
The number of visits that did not leave after this interaction.
nb_exits (API)
Number of visits that ended on this page.
exit_nb_visits (API)
The percentage of visits that have left your website or app after this interaction.
exit_rate (API)
The percentage of visits that left the website after viewing this page.
exit_rate (API)
This report shows all your Referrers in one unified report, listing all Websites, Search keywords and Campaigns used by your visitors to find your website.
This report shows a hierarchical list of the resource URLs of audio that your visitors listened to. To see further details for a specific audio resource URL, click the plus icon when you hover a row.
This report shows information about the grouped resource URLs of audio that your visitors listened to. It is similar to "Audio Resource URL" but it groups together audio resources that have the same file name but a different file extension. To see further details for a specific audio resource, click the plus icon when you hover a row.
This report shows information about the audio titles that your visitors have listened to. To see further details for a specific audio title, click the plus icon when you hover a row. When a title for an audio file cannot be detected, it will be grouped under "Unknown".
This report shows at which hours of the day visitors have watched your audios. The hours are shown in the timezone of the website.
This report shows your visitors' browsers broken down into browser engines.
The most important information for web developers is what kind of rendering engine their visitors are using. The labels contain the names of the engines followed by the most common browser using that engine in brackets.
This report shows the cities your visitors were in when they accessed your website.
In order to see data for this report, you must setup GeoIP in the Geolocation admin tab. The commercial Maxmind GeoIP databases are more accurate than the free ones. To see how accurate they are, click here.
This report contains information about your Custom Variables. Click on a variable name to see the distribution of the values.
For more information about Custom Variables in general, read the Custom Variables documentation on piwik.org
This report contains information about the titles of entry pages that were used during the specified period. Use the plus and minus icons on the left to navigate.
This report contains information about the titles of exit pages that occurred during the specified period. Use the plus and minus icons on the left to navigate.
This report gives you an overview of how your forms are doing by giving you insights into the number of form views, form staters, form submissions, form conversions, and more.
This report gives you an overview of how your forms are currently doing within the last X minutes or hours.
This report shows which continent your visitors were in when they accessed your website.
This graph shows what time it was in the visitors' time zones during their visits.
This graph shows what time it was in the server's time zone during the visits.
This report shows a hierarchical list of outlink URLs that were clicked by your visitors. An outlink is a link that leads the visitor away from your website (to another domain).
Use the plus and minus icons on the left to navigate.
This report contains information about the entry pages that were used during the specified period. An entry page is the first page that a user views during their visit.
The entry URLs are displayed as a folder structure.
Use the plus and minus icons on the left to navigate.
This report shows which keywords users were searching for before they were referred to your website.
By clicking on a row in the table, you can see the distribution of search engines that were queried for the keyword.
Note: This report lists most keywords as not defined, because most search engines do not send the exact keyword used on the search engine.
This report shows which country your visitors were in when they accessed your website.
This report shows which keywords users were searching for before they were referred to your website.
By clicking on a row in the table, you can see the distribution of search engines that were queried for the keyword.
Note: This report lists most keywords as not defined, because most search engines do not send the exact keyword used on the search engine.
This report shows which search engines referred users to your website.
By clicking on a row in the table, you can see what users were searching for using a specific search engine.
In this report, you can see how many visits had a certain total duration. Initially, the report is shown as a tag cloud, more common durations are displayed in a larger font.
Please note, that you can view the report in other ways than as a tag cloud. Use the controls at the bottom of the report to do so.
This report shows which browser plugins your visitors had enabled. This information might be important for choosing the right way to deliver your content.
This report contains information about the media players that were used by your visitors to play the media on your website.
This is an overview of your visitor's media consumption. It is broken down into various reports, which are displayed in sparklines at the bottom of the page. You can enlarge the graphs by clicking on the report you'd like to see.
This report shows your most popular forms within the last X minutes or hours.
In this report, you can see which files your visitors have downloaded.
What Matomo counts as a download is the click on a download link. Whether the download was completed or not isn't known to Matomo.
When visitors search on your website, they are looking for a particular page, content, product, or service. This report lists the pages that were clicked the most after an internal search. In other words, the list of pages the most searched for by visitors already on your website.
Use the plus and minus icons on the left to navigate.
This report contains information about the page URLs that have been visited.
The table is organized hierarchically, the URLs are displayed as a folder structure.
Use the plus and minus icons on the left to navigate.
When visitors search on your website, they are looking for a particular page, content, product, or service. This report lists the pages that were clicked the most after an internal search. In other words, the list of pages the most searched for by visitors already on your website.
Use the plus and minus icons on the left to navigate.
This report shows which region your visitors were in when they accessed your website.
In order to see data for this report, you must setup GeoIP in the Geolocation admin tab. The commercial Maxmind GeoIP databases are more accurate than the free ones. To see how accurate they are, click here.
This report lists the Categories that visitors selected when they made a Search on your website.
For example, Ecommerce websites typically have a "Category" selector so that visitors can restrict their searches to all products in a specific Category.
Tracking searches that visitors make on your website is a very effective way to learn more about what your audience is looking for, it can help find ideas for new content, new Ecommerce products that potential customers might be searching for, and generally improve the visitors' experience on your website.
This report lists the Search Keywords that did not return any Search result: maybe the search engine algorithm can be improved, or maybe your visitors are looking for content that is not (yet) on your website?
This report lists the Search Keywords that visitors searched for on your internal Search Engine.
Tracking searches that visitors make on your website is a very effective way to learn more about what your audience is looking for, it can help find ideas for new content, new Ecommerce products that potential customers might be searching for, and generally improve the visitors' experience on your website.
Learn more about Tracking how your visitors use your Search engine.
In this table, you can see which websites referred visitors to your site.
By clicking on a row in the table, you can see which URLs the links to your website were on.
This report contains information about the titles of the pages that have been visited.
The page title is the HTML <title> Tag that most browsers show in their window title.
In this report, you can see how many visits involved a certain number of pageviews. Initially, the report is shown as a tag cloud, more common numbers of pages are displayed in a larger font.
Please note, that you can view the report in other ways than as a tag cloud. Use the controls at the bottom of the report to do so.
This table contains information about the distribution of the channel types.
Beinar Innfærslur: A visitor has entered the URL in their browser and started browsing on your website - they entered the website directly.
Leitarvélar: A visitor was referred to your website by a search engine.
See the "Leitarvélar & Leitarorð" report for more details.
Vefir: The visitor followed a link on another website that led to your site.
See the "Vefir" report for more details.
Herferðir: Visitors that came to your website as the result of a campaign.
See the "Herferðir" report for more details.
This report shows the most common overall configurations that your visitors had. A configuration is the combination of an operating system, a browser type and a screen resolution.
This report contains information about what kind of browser your visitors were using. Each browser version is listed separately.
In this table, you can see which websites referred visitors to your site.
By clicking on a row in the table, you can see which URLs the links to your website were on.
This report shows which Internet Service Providers your visitors used to access the website. You can click on a provider name for more details.
If Matomo can't determine a visitor's provider, it is listed as IP.
This report shows the resolution (width and height) at which your videos were watched. For example if a visitor watches the video fullscreen, the video resolution equals the visitor's screen resolution.
This report shows a hierarchical list of the resource URLs of videos that your visitors watched. To see further details for a specific video resource URL, click the plus icon when you hover a row.
This report shows information about the grouped resource URLs of videos that your visitors watched. It is similar to "Video Resource URL" but it groups together videos that have the same file name but a different file extension. To see further details for a specific video resource, click the plus icon when you hover a row.
This report shows information about the video titles that your visitors have watched. To see further details for a specific video title, click the plus icon when you hover a row. When a title for a video cannot be detected, it will be grouped under "Unknown".
This report shows at which hours of the day visitors have listened to your videos. The hours are shown in the timezone of the website.
This graph shows the number of visits your website received on each day of the week.
In this report, you can see the number of visits who were the Nth visit, ie. visitors who visited your website at least N times.
Please note, that you can view the report in other ways than as a tag cloud. Use the controls at the bottom of the report to do so.
In this report, you can see how many visits were from visitors whose last visit was a certain number of days ago.
This report contains information about the exit pages that occurred during the specified period. An exit page is the last page that a user views during their visit.
The exit URLs are displayed as a folder structure.
Use the plus and minus icons on the left to navigate.
Dimension
Metric
Average value of "Event value" per "Events with a value".
avg_event_value (API)
Metric
Average value of "Actions In Visit" per "Heimsóknir".
avg_sum_actions_per_visits (API)
Metric
The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_media_completion (API)
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Average value of "Days since first visit" per "Heimsóknir".
avg_sum_corehome_visitordayssincefirst_per_visits (API)
Metric
Average value of "Days since last Ecommerce order" per "Heimsóknir".
avg_sum_corehome_visitordayssinceorder_per_visits (API)
Metric
Average value of "Discount" per "Unique Orders".
avg_sum_ecommerce_revenuediscount_per_uniq_orders (API)
Metric
Average value of "Events" per "Heimsóknir".
avg_sum_events_totalevents_per_visits (API)
Metric
Average value of "Page Generation time" per "Pageviews with generation time".
avg_page_generation_time (API)
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The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)
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Average value of "Number of Interactions" per "Heimsóknir".
avg_sum_actions_visittotalinteractions_per_visits (API)
Metric
Average value of "Number of Internal Searches" per "Heimsóknir".
avg_sum_actions_visittotalsearches_per_visits (API)
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Average value of "Number of Items in Cart" per "Unique Orders".
avg_sum_ecommerce_items_per_uniq_orders (API)
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Average value of "Order value" per "Unique Orders".
avg_sum_ecommerce_revenue_per_uniq_orders (API)
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Average value of "Shipping" per "Unique Orders".
avg_sum_ecommerce_revenueshipping_per_uniq_orders (API)
Metric
Average value of "Subtotal" per "Unique Orders".
avg_sum_ecommerce_revenuesubtotal_per_uniq_orders (API)
Metric
Average value of "Tax" per "Unique Orders".
avg_sum_ecommerce_revenuetax_per_uniq_orders (API)
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The average amount of time a visitor spent watching or listening to a media.
avg_spent_time (API)
Metric
Average value of "Visit Duration (in seconds)" per "Heimsóknir".
avg_sum_corehome_visittotaltime_per_visits (API)
Metric
Average value of "Visits by days since last visit" per "Heimsóknir".
avg_sum_visitorinterest_visitsbydayssincelastvisit_per_visits (API)
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The unique number of Gestir
nb_uniq_visitors (API)
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Number of events where an Event value was set
events_with_event_value (API)
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The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
media_finish_rate (API)
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The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_media_finishes (API)
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The average time a visitor hesitated to start interacting with a form.
avg_form_time_hesitation (API)
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The average time a visitor spent on a form.
avg_form_time_spent (API)
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The average time it took a visitor to submit this form for the first time.
avg_form_time_to_first_submission (API)
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The number of times a form starter has converted the form.
form_conversion_rate (API)
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The number of times this form was completed successfully.
nb_form_conversions (API)
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Metric
The number of form viewers that have re-submitted a form at least once.
form_resubmitters_rate (API)
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The number of form viewers that have re-submitted a form at least once.
nb_form_resubmitters (API)
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The number of form viewers that have started interacting with a form at least once.
nb_form_starters (API)
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The percentage of times a visitor has viewed a page where this form was included and then started interacting with it.
form_starters_rate (API)
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The number of times a visitor has started interacting with a form after viewing it.
nb_form_starts (API)
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The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
nb_form_submissions (API)
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The number of form viewers that have submitted a form at least once.
nb_form_submitters (API)
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The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
nb_form_viewers (API)
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Metric
The number of times your visitors have viewed a page where this form was included.
nb_form_views (API)
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If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.
nb_visits (API)
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nb_visits_converted (API)
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The time a visitor waited before starting to interact with a form.
nb_form_time_hesitation (API)
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The unique number of Aðgerðir
hits (API)
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The number of times a visitor viewed a page where this media was included.
nb_media_impressions (API)
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The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_media_uniq_impressions (API)
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The maximum value for Actions In Visit
max_actions (API)
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The maximum value for Bandwidth
max_bandwidth_bandwidth (API)
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The maximum value for Days since first visit
max_corehome_visitordayssincefirst (API)
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The maximum value for Days since last Ecommerce order
max_corehome_visitordayssinceorder (API)
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The maximum value for Discount
max_ecommerce_revenuediscount (API)
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The maximum value for this event
max_events_eventvalue (API)
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The maximum value for Events
max_events_totalevents (API)
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The maximum value for Form views
max_form_views (API)
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The maximum value for Hesitation time
max_form_time_hesitation (API)
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The maximum value for Interaction Position
max_actions_interactionposition (API)
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max_media_length (API)
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The maximum value for Number of Interactions
max_actions_visittotalinteractions (API)
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The maximum value for Number of Internal Searches
max_actions_visittotalsearches (API)
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The maximum value for Number of Items in Cart
max_ecommerce_items (API)
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The maximum value for Order value
max_ecommerce_revenue (API)
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The maximum value for Overall revenue
max_goals_revenue (API)
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The maximum value for Page Generation time
max_actions_pagegenerationtime (API)
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The maximum value for Product Price
max_ecommerce_productprice (API)
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The maximum value for Product Quantity
max_ecommerce_productquantity (API)
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The maximum value for Shipping
max_ecommerce_revenueshipping (API)
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The maximum value for Subtotal
max_ecommerce_revenuesubtotal (API)
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The maximum value for Tax
max_ecommerce_revenuetax (API)
Metric
The maximum value for Time spent
max_form_time_spent (API)
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The maximum value for Time spent playing media (in seconds)
max_mediaanalytics_spenttime (API)
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The maximum value for Time to first submit
max_form_time_to_first_submission (API)
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The maximum value for Time to initial media play (in seconds)
max_mediaanalytics_timetoplay (API)
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The maximum value for Visit Duration (in seconds)
max_corehome_visittotaltime (API)
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The maximum value for Visits by days since last visit
max_visitorinterest_visitsbydayssincelastvisit (API)
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The minimum value for this event
min_events_eventvalue (API)
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The number of entries that have a value set for Page Generation time
pageviews_with_generation_time (API)
Metric
The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
media_play_rate (API)
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Metric
The number of times a visitor watched or listened to a media
nb_media_plays (API)
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Number of visits that started and ended on this page. This means that the visitor left the website after viewing only this page.
bounce_count (API)
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The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page.
bounce_rate (API)
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The number of times this page was visited.
pageviews (API)
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The total time all visitors spent on a form in total.
nb_form_time_spent (API)
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The time it took the visitor to submit a form.
nb_form_time_to_first_submission (API)
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The total number (sum) of Actions In Visit
sum_actions (API)
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The total number (sum) of Bandwidth
sum_bandwidth_bandwidth (API)
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The total number (sum) of Days since first visit
sum_corehome_visitordayssincefirst (API)
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The total number (sum) of Days since last Ecommerce order
sum_corehome_visitordayssinceorder (API)
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The total number (sum) of Discount
sum_ecommerce_revenuediscount (API)
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The total number (sum) of Event value
sum_events_eventvalue (API)
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The total number (sum) of Events
sum_events_totalevents (API)
Metric
The total number (sum) of Interaction Position
sum_actions_interactionposition (API)
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sum_media_length (API)
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The total number (sum) of Number of Interactions
sum_actions_visittotalinteractions (API)
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The total number (sum) of Number of Internal Searches
sum_actions_visittotalsearches (API)
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The total number (sum) of Number of Items in Cart
sum_ecommerce_items (API)
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The total number (sum) of Order value
sum_ecommerce_revenue (API)
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The total number (sum) of Overall revenue
sum_goals_revenue (API)
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The total number (sum) of Page Generation time
sum_actions_pagegenerationtime (API)
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The total number (sum) of Product Price
sum_ecommerce_productprice (API)
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The total number (sum) of Product Quantity
sum_ecommerce_productquantity (API)
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The total number (sum) of Shipping
sum_ecommerce_revenueshipping (API)
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The total number (sum) of Subtotal
sum_ecommerce_revenuesubtotal (API)
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The total number (sum) of Tax
sum_ecommerce_revenuetax (API)
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The total number (sum) of Time spent playing media (in seconds)
sum_mediaanalytics_spenttime (API)
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The total number (sum) of Time to initial media play (in seconds)
sum_mediaanalytics_timetoplay (API)
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The total number (sum) of Visit Duration (in seconds)
sum_corehome_visittotaltime (API)
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The total number (sum) of Visits by days since last visit
sum_visitorinterest_visitsbydayssincelastvisit (API)
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The percentage of visits that triggered a goal conversion.
visits_conversion_rate (API)
Metric
The unique number of Browser engines
nb_uniq_devicesdetection_browserengine (API)
Metric
The unique number of Browser versions
nb_uniq_devicesdetection_browserversion (API)
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The unique number of Campaign Id
nb_uniq_marketingcampaignsreporting_campaignid (API)
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The unique number of Channel Types
nb_uniq_referrers_referrertype (API)
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The unique number of Cities
nb_uniq_usercountry_city (API)
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The unique number of Clicked URLs
nb_uniq_actions_clickedurl (API)
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The unique number of Content
nb_uniq_marketingcampaignsreporting_campaigncontent (API)
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The unique number of Content Interactions
nb_uniq_contents_contentinteraction (API)
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The unique number of Content Names
nb_uniq_contents_contentname (API)
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The unique number of Content Pieces
nb_uniq_contents_contentpiece (API)
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The unique number of Content Targets
nb_uniq_contents_contenttarget (API)
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The unique number of Continents
nb_uniq_usercountry_continent (API)
Metric
The unique number of Countries
nb_uniq_usercountry_country (API)
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The unique number of Custom Variable value 1 (scope conversion)
nb_uniq_customvariables_customvariableconversion1 (API)
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The unique number of Custom Variable value 1 (scope page)
nb_uniq_customvariables_customvariablepage1 (API)
Metric
The unique number of Custom Variable value 1 (scope visit)
nb_uniq_customvariables_customvariablevisit1 (API)
Metric
The unique number of Custom Variable value 2 (scope conversion)
nb_uniq_customvariables_customvariableconversion2 (API)
Metric
The unique number of Custom Variable value 2 (scope page)
nb_uniq_customvariables_customvariablepage2 (API)
Metric
The unique number of Custom Variable value 2 (scope visit)
nb_uniq_customvariables_customvariablevisit2 (API)
Metric
The unique number of Custom Variable value 3 (scope conversion)
nb_uniq_customvariables_customvariableconversion3 (API)
Metric
The unique number of Custom Variable value 3 (scope page)
nb_uniq_customvariables_customvariablepage3 (API)
Metric
The unique number of Custom Variable value 3 (scope visit)
nb_uniq_customvariables_customvariablevisit3 (API)
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The unique number of Custom Variable value 4 (scope conversion)
nb_uniq_customvariables_customvariableconversion4 (API)
Metric
The unique number of Custom Variable value 4 (scope page)
nb_uniq_customvariables_customvariablepage4 (API)
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The unique number of Custom Variable value 4 (scope visit)
nb_uniq_customvariables_customvariablevisit4 (API)
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The unique number of Custom Variable value 5 (scope conversion)
nb_uniq_customvariables_customvariableconversion5 (API)
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The unique number of Custom Variable value 5 (scope page)
nb_uniq_customvariables_customvariablepage5 (API)
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The unique number of Custom Variable value 5 (scope visit)
nb_uniq_customvariables_customvariablevisit5 (API)
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The unique number of Device brands
nb_uniq_devicesdetection_devicebrand (API)
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The unique number of Device models
nb_uniq_devicesdetection_devicemodel (API)
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The unique number of Device types
nb_uniq_devicesdetection_devicetype (API)
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The unique number of Download URLs
nb_uniq_actions_downloadurl (API)
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The unique number of Entry Page Titles
nb_uniq_actions_entrypagetitle (API)
Metric
The unique number of Entry Page URLs
nb_uniq_actions_entrypageurl (API)
Metric
The unique number of Event Actions
nb_uniq_events_eventaction (API)
Metric
The unique number of Event Categories
nb_uniq_events_eventcategory (API)
Metric
The unique number of Event Names
nb_uniq_events_eventname (API)
Metric
The unique number of Event URLs
nb_uniq_events_eventurl (API)
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The unique number of Exit Page Titles
nb_uniq_actions_exitpagetitle (API)
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The unique number of Exit Page URLs
nb_uniq_actions_exitpageurl (API)
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The unique number of Grouped Resources
nb_uniq_mediaanalytics_groupedresource (API)
Metric
The unique number of Keywords (Site Search)
nb_uniq_actions_searchkeyword (API)
Metric
The unique number of Languages
nb_uniq_userlanguage_language (API)
Metric
The unique number of Latitudes
nb_uniq_usercountry_latitude (API)
Metric
The unique number of Leitarorð
nb_uniq_marketingcampaignsreporting_campaignkeyword (API)
Metric
The unique number of Leitarorð
nb_uniq_referrers_keyword (API)
Metric
The unique number of Longitudes
nb_uniq_usercountry_longitude (API)
Metric
The unique number of Measurables
nb_uniq_corehome_idsite (API)
Metric
The unique number of Media Titles
nb_uniq_mediaanalytics_mediatitle (API)
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The unique number of Medium
nb_uniq_marketingcampaignsreporting_campaignmedium (API)
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The unique number of Nafn
nb_uniq_marketingcampaignsreporting_campaignname (API)
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The unique number of Operating System versions
nb_uniq_devicesdetection_osversion (API)
Metric
The unique number of Orders
nb_uniq_orders (API)
Metric
The unique number of Page Titles
nb_uniq_actions_pagetitle (API)
Metric
The unique number of Page URLs
nb_uniq_actions_pageurl (API)
Metric
The unique number of Player Names
nb_uniq_mediaanalytics_playername (API)
Metric
The unique number of Product Names
nb_uniq_ecommerce_productname (API)
Metric
The unique number of Product SKUs
nb_uniq_ecommerce_productsku (API)
Metric
The unique number of Referrer Names
nb_uniq_referrers_referrername (API)
Metric
The unique number of Referrer URLs
nb_uniq_referrers_referrerurl (API)
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The unique number of Regions
nb_uniq_usercountry_region (API)
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The unique number of Resources
nb_uniq_mediaanalytics_mediaresource (API)
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The unique number of Skjáupplausnir
nb_uniq_resolution_resolution (API)
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The unique number of Source
nb_uniq_marketingcampaignsreporting_campaignsource (API)
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The unique number of Stýrikerfi
nb_uniq_devicesdetection_os (API)
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The unique number of User IDs
nb_uniq_corehome_userid (API)
Metric
The unique number of Vafrar
nb_uniq_devicesdetection_browsername (API)
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The unique number of Veitendur
nb_uniq_provider_provider (API)
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The unique number of Video Resolutions
nb_uniq_mediaanalytics_resolution (API)
Metric
The unique number of Visit Ecommerce status at the end of the visit
nb_uniq_corehome_visitgoalbuyer (API)
Metric
The unique number of Visit types
nb_uniq_corehome_visitorreturning (API)
Metric
The unique number of Visitor IPs
nb_uniq_corehome_visitip (API)
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Triggered when a link is clicked which links to a downloadable file.
Triggered when any element is clicked.
Triggered when a link is clicked.
Gets the preferred language of the user which is usually the language of the browser UI. For example "en" or "en-US".
{{BrowserLanguage}}
Returns the canonical URL if any is set.
{{SeoCanonicalUrl}}
The value of all CSS class names of an element when a click trigger was triggered.
{{ClickClasses}}
The value of the link URL (href) of an element when a click trigger was triggered.
{{ClickDestinationUrl}}
The value of the ID attribute of an element when a click trigger was triggered.
{{ClickId}}
The name of an element when a click trigger was triggered. For example "P" or "DIV"
{{ClickNodeName}}
The value of the text content of an element when a click trigger was triggered.
{{ClickText}}
The variable is set to a fixed value.
Returns the ID of this container, for example "ab2Dk432".
{{ContainerId}}
Returns the revision of this container, for example "5".
{{ContainerRevision}}
Returns the version of this container.
{{ContainerVersion}}
Triggered when a custom event is pushed to the Data-Layer.
Allows you to embed any custom HTML, for example JavaScript or CSS Styles.
Allows you to embed any image, for example a tracking pixel.
Executes a custom JavaScript function to retrieve the value.
The time it took to look up the DNS in milliseconds.
{{DnsLookupTime}}
Gets the value from a DOM element.
Triggered as soon as all the HTML has been received and parsed.
Reads a custom value from the Data-Layer.
Triggered when a specific element becomes visible.
Returns the current environment.
{{Environment}}
Returns the line of an error, when an error was triggered previously.
{{ErrorLine}}
Returns the message of an error, when an error was triggered previously.
{{ErrorMessage}}
Returns the url of an error, when an error was triggered previously.
{{ErrorUrl}}
The Facebook Pixel is a web analytics and advertising service offered by Facebook.
Returns the first directory of the current page URL.
{{FirstDirectory}}
Reads a value from a cookie
The value of all CSS class names of a submitted form.
{{FormClasses}}
The value of the form action URL of a submitted form.
{{FormDestionation}}
The value of the ID attribute of a submitted form.
{{FormId}}
The value of the name attribute of a submitted form.
{{FormName}}
Triggered when any form is submitted.
Triggered when the window goes into or leaves full screen.
Google Analytics is a web analytics service offered by Google.
Triggered when the window location changes.
For example "popstate", "historychange", "pushState", or "replaceState"
{{HistorySource}}
The current date and time in ISO format, for example "2018-03-19T14:00:00.587Z".
{{IsoDate}}
Triggered when a JavaScript error happens.
Reads the value of a global JavaScript variable.
Adds the LinkedIn Insight Tag so you can apply conversion tracking to your LinkedIn ad campaigns.
The current user's local date, for example "Mon Mar 19 2018".
{{LocalDate}}
The current hour of the local time, for example "8" or "11".
{{LocalHour}}
The current user's local time, for example "14:00:00 GMT+1300 (NZDT)".
{{LocalTime}}
Matomo, formerly known as Piwk, is the leading open source analytics platform.
Defines a configuration for Matomo Analytics.
The number of H1 elements that are present on the current page. Useful for example for SEO Monitoring.
{{SeoNumH1}}
The number of H2 elements that are present on the current page. Useful for example for SEO Monitoring.
{{SeoNumH2}}
Returns the hash part of the current URL without the leading hash.
{{PageHash}}
Returns the hostname of the current URL.
{{PageHostname}}
The total amount of time it took to load the page.
{{PageLoadTimeTotal}}
Reads a value from a "meta" HTML element.
Returns a domain of the current URL with protocol.
{{PageOrigin}}
Returns the path of the current page URL
{{PagePath}}
The time it took to render the page in the browser in milliseconds.
{{PageRenderTime}}
Returns the title of the current page.
{{PageTitle}}
Triggered as soon as the Tag Manager is executed within the page.
Pingdom Real User Monitoring (RUM) lets you collect performance data from actual visitors to your site.
Returns either "1" or "0" depending on whether the preview mode is currently enabled.
{{PreviewMode}}
Returns a random number each time the value of the variable is retrieved.
{{RandomNumber}}
The screen height that is available within the browser window (viewport).
{{ScreenHeightAvailable}}
The full screen height of the current device.
{{ScreenHeight}}
The screen width that is available within the browser window (viewport).
{{ScreenWidthAvailable}}
The full screen width of the current device.
{{ScreenWidth}}
How far the user has currently scrolled horizontally, for example "75.59" for "75.59%".
{{ScrollHorizontalPercentage}}
How far the user has currently scrolled horizontally in pixels, for example "592".
{{ScrollLeftPixel}}
Triggered as soon as the user scrolls to a certain position.
Whether the scroll position was originated from a user scroll or a browser resize. Value is either "scroll" or "resize".
{{ScrollSource}}
How far the user has currently scrolled vertically in pixels, for example "592".
{{ScrollTopPixel}}
How far the user has currently scrolled vertically, for example "75.59" for "75.59%".
{{ScrollVerticalPercentage}}
Sentry.io is an Open-Source error tracking tool that allows you to detect errors that happen on your website.
Returns the full URL of a page
{{PageUrl}}
Tawk.to lets you monitor and chat with visitors on your website.
Calculates the time that has passed since the page was loaded.
Triggered in a specific interval, for example every 3 seconds.
Gets the value of a specific URL parameter.
Returns the full URL of the referrer.
{{Referrer}}
Gets the value of the Referrer URL.
Gets the value of the current page URL.
The current data in UTC, for example "Mon, 19 Mar 2018 14:00:00 GMT".
{{UtcDate}}
Gets the value of the user agent which includes the operating system and browser information about the current visitors' device.
{{UserAgent}}
The value of all CSS class names of an element that was matched when the visible element trigger was triggered.
{{VisibleElementClasses}}
The value of the link URL (href) of an element that was matched when the visible element trigger was triggered.
{{VisibleElementUrl}}
The value of the ID attribute of an element that was matched when the visible element trigger was triggered.
{{VisibleElementId}}
The value of element name that was matched when the visible element trigger was triggered. For example "P" or "DIV".
{{VisibleElementNodeName}}
The value of the text content of an element that was matched when the visible element trigger was triggered.
{{VisibleElementText}}
Returns the local day of the week eg monday, tuesday, wednesday, ...
{{Weekday}}
Triggered when the user is about to leave the current page by moving the mouse outside the window.
Triggered when the page is fully loaded including all images etc.
Triggered just before the browser window is closed or when the user navigates to a different page.
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