詞彙表

瞭解更多最常使用的術語,讓 Matomo 分析發揮至極。

數據

% 搜尋離站數 (進站活動)

訪客在你網站搜尋引擎搜尋後即離開網站的百分比。
exit_rate (API)

Amendments

The number of times your visitors amended this field in total. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_amendments (API)

Avg. Completion

The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_completion_rate (API)

Avg. Media Length

The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)

Avg. Time To Play

The average amount of time it took a visitor to start playing the media since the page was loaded.
avg_time_to_play (API)

Avg. field size

The average field size of this text field. Also includes text sizes of visitors that did not submit the form. Blank text fields (size 0) are ignored in the average calculation.
avg_field_size (API)

Avg. field size on conversion

The average field size of this text field when a visitor entered some text, submitted the form afterwards, and converted it.
avg_field_size_converted (API)

Avg. field size on submit

The average field size of this text field when a visitor entered some text and submitted the form afterwards.
avg_field_size_submitted (API)

Avg. field size when unsubmitted

The average field size of this text field when a visitor entered some text but did not submit the form afterwards.
avg_field_size_unsubmitted (API)

Avg. hesitation time

The average amount of time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
avg_field_hesitation_time (API)

Avg. time spent

The average amount of time spent on this field when a visitor interacted with it. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
avg_field_time_spent (API)

Avg. time spent

The average amount of time a visitor spent watching or listening to a media.
avg_time_watched (API)

CTR

點擊率:顯示使用者於搜尋結果中看到你的網站連結後,最終點擊進入的比例。
ctr (API)

Changes

The number of times a visitor has changed this field. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_changes (API)

Cursor rate

The number of times cursor keys was used on this field after a user interacted with it. This metric is only available for text fields.
field_cursor_rate (API)

Cursors

The number of times your visitors have used any of the cursor keys on this field. This metric is only available for text fields.
nb_field_cursor (API)

Deletes

The number of times your visitors have used the backspace or delete key on this field. This metric is only available for text fields.
nb_field_deletes (API)

Deletion rate

The percentage of times either a backspace or delete key was used when a field was changed. This metric is only available for text fields.
field_delete_rate (API)

Drop offs

The number of times a visitor interacted with this field last when they did not submit the form.
nb_field_dropoff (API)

Entries

The number of times a visitor has interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_entries (API)

Field conversions

The number of times the field was shown when a form was converted. It does not mean a visitor actually interacted with this field.
nb_field_views_converted (API)

Field submissions

The number of times this field was shown when the form was submitted. It does not mean a visitor has actually interacted with this field.
nb_field_views_submitted (API)

Finish rate

The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
finish_rate (API)

Finishes

The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_finishes (API)

Form amendment rate

The number of times this field was amended after changing it initially. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
field_amendments_rate (API)

Form avg. hesitation time

The average time a visitor hesitated to start interacting with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
avg_form_time_hesitation (API)

Form avg. time spent

The average time a visitor spent on a form. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
avg_form_time_spent (API)

Form avg. time to conversion

The average time it took a visitor to convert a form. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
avg_form_time_to_conversion (API)

Form avg. time to first submit

The average time it took a visitor to submit this form for the first time. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
avg_form_time_to_first_submission (API)

Form conversion rate

The number of times a form starter has converted the form.
form_conversion_rate (API)

Form conversions

The number of times this form was completed successfully.
nb_form_conversions (API)

Form re-submitter rate

The percentage of submitters that have submitted this form at least a second time. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
form_resubmitters_rate (API)

Form re-submitters

The number of form viewers that have re-submitted a form at least once. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
nb_form_resubmitters (API)

Form starters

The number of form viewers that have started interacting with a form at least once. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starters (API)

Form starters rate

The percentage of times a visitor has viewed a page where this form was included and then started interacting with it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
form_starters_rate (API)

Form starts

The number of times a visitor has started interacting with a form after viewing it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starts (API)

Form submissions

The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
nb_form_submissions (API)

Form submitter rate

The number of times a form starter has submitted the form.
form_submitter_rate (API)

Form submitters

The number of form viewers that have submitted a form at least once.
nb_form_submitters (API)

Form viewers

The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
nb_form_viewers (API)

Form views

The number of times your visitors have viewed a page where this form was included.
nb_form_views (API)

Fullscreen rate

The percentage of visitors that opened a video in fullscreen.
fullscreen_rate (API)

Funnel abandoned rate

The percentage of visits that have entered the funnel but did not complete it. It is the number of funnel exits divided by the number of funnel entries.
funnel_abandoned_rate (API)

Funnel conversion rate

The percentage of visits that have completed the funnel after entering it. It is the number of funnel conversions divided by the sum of all funnel entries.
funnel_conversion_rate (API)

Funnel conversions

The number of visits that have completed the funnel.
funnel_nb_conversions (API)

Funnel entries

The sum of all visits that have entered the funnel.
funnel_sum_entries (API)

Funnel exits

The sum of all visits that have left the funnel before converting the funnel.
funnel_sum_exits (API)

Hesitation time

The time a visitor waited before starting to interact with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
nb_form_time_hesitation (API)

Hesitation time

The time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
nb_field_hesitation_time (API)

Impressions by unique visitors

The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_unique_visitors_impressions (API)

Interactions

The number of times your form viewers have interacted with this field in total. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions (API)

Interactions on submit

The number of times a form viewer has interacted with this field and then submitted the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_submitted (API)

Interactions when unsubmitted

The number of times a form viewer has interacted with this field and then did not submit the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_unsubmitted (API)

Left blank on conversion

The total number of times this field was left empty when the form was submitted and converted.
nb_field_leftblank_converted (API)

Left blank on submit

The total number of times this field was left empty when the form was submitted.
nb_field_leftblank_submitted (API)

Number of audio impressions

The number of times a visitor has viewed a page where this audio was included.
sum_total_audio_impressions (API)

Number of audio plays

The number of times a visitor has listened to an audio.
sum_total_audio_plays (API)

Number of video impressions

The number of times a visitor has viewed a page where this video was included.
sum_total_video_impressions (API)

Number of video plays

The number of times a visitor has watched a video.
sum_total_video_plays (API)

Play rate

The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
play_rate (API)

Plays

The number of times a visitor watched or listened to a media
nb_plays (API)

Plays by unique visitors

The number of unique visitors that have watched or listened to a media. Every visitor is only counted once, even if the visitor watches or listens to the media resource multiple times a day.
nb_unique_visitors_plays (API)

Proceeded

The number of visits that proceeded to the next interaction and did not exit your website or app.
nb_proceeded (API)

Proceeded Rate

The percentage of visits that performed another interaction after performing an interaction.
proceeded_rate (API)

Rate left blank on conversion

The number of times this field was left empty when the form was submitted and converted.
avg_field_leftblank_converted (API)

Rate left blank on submit

The number of times this field was left empty when the form was submitted.
avg_field_leftblank_submitted (API)

Refocus rate

The number of times this field was refocused after interacting with it initially. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
field_refocus_rate (API)

Refocuses

The total number of times a visitor has refocused this field before they submitted a form or left it. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_refocuses (API)

Step entries

The number of visits that have entered the funnel at this step.
step_nb_entries (API)

Step exits

The number of visits that have left the funnel at this step.
step_nb_exits (API)

Step proceeded

The number of visits that have proceeded from this step to the next step in the funnel.
step_nb_proceeded (API)

Step visits

The number of visits that have entered this step of the funnel.
step_nb_visits (API)

Time spent

The total time all visitors spent on a form in total. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
nb_form_time_spent (API)

Time spent

The total time spent on this form field in seconds. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
nb_field_time_spent (API)

Time spent on media

The total time that was spent watching or listening to the media.
sum_total_time_watched (API)

Time to first submit

The time it took the visitor to submit a form. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
nb_form_time_to_first_submission (API)

Time to form conversion

The time it took the visitor to complete a form successfully. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
nb_form_time_to_conversion (API)

Unique amendments

The number of form viewers that have amended this field at least once. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_uniq_amendments (API)

Unique changes

The number of form viewers that have changed this field at least once. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_uniq_changes (API)

Unique cursors

The number of form viewers that have used any of the cursor keys on this field at least once. This metric is only available for text fields.
nb_field_uniq_cursor (API)

Unique deletes

The number of form viewers that have used the backspace or delete key on this field at least once. This metric is only available for text fields.
nb_field_uniq_deletes (API)

Unique drop offs

The number of form viewers that interacted with this field last, when they did not submit the form.
nb_field_uniq_dropoff (API)

Unique entries

The number of form viewers that have interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_uniq_entries (API)

Unique interactions

The number of form viewers that have interacted with this field at least once. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_uniq_interactions (API)

Unique refocuses

The number of form viewers that have refocused this field at least once. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_uniq_refocuses (API)

impression_rate

The percentage of visitors that have visited a page where this media was included out of all of your unique visitors.
impression_rate (API)

下載數

此連結被點擊的次數。
nb_downloads (API)

不重複下載數

訪客點擊這個連結的次數。如果連結在同一次訪問中被點擊多次,只會計算成一次。
nb_uniq_downloads (API)

不重複下載數 (進站活動)

訪客點擊這個連結的次數。如果連結在同一次訪問中被點擊多次,只會計算成一次。
nb_visits (API)

不重複瀏覽數

包含此頁的訪問數。如果同一次訪問中同一個頁面被瀏覽多次,只會被計算一次。
nb_uniq_pageviews (API)

不重複瀏覽數 (進站活動)

包含此頁的訪問數。如果同一次訪問中同一個頁面被瀏覽多次,只會被計算一次。
nb_visits (API)

不重複訪客數

訪問網站的不重複訪客數。即使單一訪客一天訪問數次,也只紀錄一次。
nb_uniq_visitors (API)

不重複離開連結數

訪客點擊這個連結的次數。如果連結在同一次訪問中被點擊多次,只會計算成一次。
nb_uniq_outlinks (API)

不重複點擊數 (進站活動)

訪客點擊這個連結的次數。如果連結在同一次訪問中被點擊多次,只會計算成一次。
nb_visits (API)

事件

所有事件的數量
nb_events (API)

事件值

事件值的加總
sum_event_value (API)

互動率

內容曝光及互動的比率。
interaction_rate (API)

使用者

登入到你網站的使用者數。它是有設定了使用者 ID 的不重複使用者(來自追蹤程式碼的功能「setUserId」)。
nb_users (API)

內容互動

內容區塊的互動次數(例如「點擊」橫幅或廣告)。
nb_interactions (API)

到達網頁

從此網頁開始的訪問數。
entry_nb_visits (API)

印象

印象是每當你的網站出現於搜尋結果頁面中時計算一次。
nb_impressions (API)

含有值的事件

有設定值的事件數量
nb_events_with_value (API)

單次訪問的活動數

訪問中的平均活動數(網頁瀏覽、站內搜尋或離開連結)
nb_actions_per_visit (API)

平均位置

你的網站於搜尋結果中出現的平均位置(針對這個關鍵字)。
position (API)

平均訪問時間(秒)

單次訪問平均停留時間。
avg_time_on_site (API)

平均載入時間

載入網頁的平均時間。這個數據包含伺服器產生網頁加上訪客從伺服器下載網頁的時間。較低的「平均載入時間」表示網頁載入速度較快!
avg_time_generation (API)

搜尋數

訪客在你網站搜尋引擎所搜尋的關鍵字次數。
nb_searches (API)

搜尋數 (進站活動)

訪客在你網站搜尋引擎所搜尋的關鍵字次數。
nb_visits (API)

搜尋結果

訪客在你的網站中搜尋,有些時候會點擊「下一頁」來查看更多結果。這是這個關鍵字的搜尋結果頁面瀏覽次數。
nb_pages_per_search (API)

收益 First Interaction

The revenue for this channel when the attribution model "First Interaction" is applied.
nb_attribution_revenue_firstInteraction (API)

收益 Last Interaction

The revenue for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_revenue_lastInteraction (API)

收益 Last Non-Direct

The revenue for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_revenue_lastNonDirect (API)

收益 Linear

The revenue for this channel when the attribution model "Linear" is applied.
nb_attribution_revenue_linear (API)

收益 Position Based

The revenue for this channel when the attribution model "Position Based" is applied.
nb_attribution_revenue_positionBased (API)

收益 Time Decay

The revenue for this channel when the attribution model "Time Decay" is applied.
nb_attribution_revenue_timeDecay (API)

於搜尋結果中點擊

此頁面在訪客搜尋後,於搜尋結果內點擊訪問的次數。
nb_hits_following_search (API)

最大事件值

此事件的的大值
max_event_value (API)

最小事件值

此事件的最小值
min_event_value (API)

此事件所有值的加總平均

此事件所有值的加總平均
avg_event_value (API)

活動數

訪客的活動數。活動可能是網頁瀏覽、站內搜尋、下載或離站連結。
nb_actions (API)

瀏覽數

這個網頁被訪問的次數。
nb_hits (API)

瀏覽數

這個網頁被訪問的次數。
nb_pageviews (API)

網頁平均停留時間

訪客停留在這個網頁上的平均時間(只有單個網頁,不是整個網站)。
avg_time_on_page (API)

訪問數

如果訪客首次來到你的網站,或是他距離上一次瀏覽超過 30 分鐘,就會被紀錄為新訪問。
nb_visits (API)

跳出數

開始和結束於這個網頁的訪問數。這表示訪客只瀏覽了這個頁面就離站了。
entry_bounce_count (API)

跳出率

只有瀏覽一個頁面就離開的訪客百分比。這表示訪客直接到達頁面離開。
bounce_rate (API)

跳出率 (進站活動)

瀏覽開始於這個頁面並直接離開的訪問百分比。
bounce_rate (API)

轉換 First Interaction

The number of conversions for this channel when the attribution model "First Interaction" is applied.
nb_attribution_conversions_firstInteraction (API)

轉換 Last Interaction

The number of conversions for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_conversions_lastInteraction (API)

轉換 Last Non-Direct

The number of conversions for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_conversions_lastNonDirect (API)

轉換 Linear

The number of conversions for this channel when the attribution model "Linear" is applied.
nb_attribution_conversions_linear (API)

轉換 Position Based

The number of conversions for this channel when the attribution model "Position Based" is applied.
nb_attribution_conversions_positionBased (API)

轉換 Time Decay

The number of conversions for this channel when the attribution model "Time Decay" is applied.
nb_attribution_conversions_timeDecay (API)

轉換率

觸發了目標轉換的訪問百分比。
conversion_rate (API)

離開數

The number of visits that did not leave after this interaction.
nb_exits (API)

離開數

由此網頁離開的訪問數。
exit_nb_visits (API)

離開率

The percentage of visits that have left your website or app after this interaction.
exit_rate (API)

離開率 (進站活動)

瀏覽此網頁後就離站的訪問百分比。
exit_rate (API)

離開連結

此連結被點擊的次數。
nb_outlinks (API)

點擊

每當有人透過搜尋結果頁面點擊連結進入你的網站時計算一次。
nb_clicks (API)

報表

Audio Resource URLs (Media)

This report shows a hierarchical list of the resource URLs of audio that your visitors listened to. To see further details for a specific audio resource URL, click the plus icon when you hover a row.

Audio Resources URLs Grouped (Media)

This report shows information about the grouped resource URLs of audio that your visitors listened to. It is similar to "Audio Resource URL" but it groups together audio resources that have the same file name but a different file extension. To see further details for a specific audio resource, click the plus icon when you hover a row.

Audio Titles (Media)

This report shows information about the audio titles that your visitors have listened to. To see further details for a specific audio title, click the plus icon when you hover a row. When a title for an audio file cannot be detected, it will be grouped under "Unknown".

Audio per hour in website's timezone (Media)

This report shows at which hours of the day visitors have watched your audios. The hours are shown in the timezone of the website.

Forms Overview (Forms)

This report gives you an overview of how your forms are doing by giving you insights into the number of form views, form staters, form submissions, form conversions, and more.

Forms overview last 30 minutes (Forms)

This report gives you an overview of how your forms are currently doing within the last X minutes or hours.

Media Players (Media)

This report contains information about the media players that were used by your visitors to play the media on your website.

Media Summary (Media)

This is an overview of your visitor's media consumption. It is broken down into various reports, which are displayed in sparklines at the bottom of the page. You can enlarge the graphs by clicking on the report you'd like to see.

Most popular forms last 30 minutes (Forms)

This report shows your most popular forms within the last X minutes or hours.

Video Resolutions (Media)

This report shows the resolution (width and height) at which your videos were watched. For example if a visitor watches the video fullscreen, the video resolution equals the visitor's screen resolution.

Video Resource URLs (Media)

This report shows a hierarchical list of the resource URLs of videos that your visitors watched. To see further details for a specific video resource URL, click the plus icon when you hover a row.

Video Resource URLs Grouped (Media)

This report shows information about the grouped resource URLs of videos that your visitors watched. It is similar to "Video Resource URL" but it groups together videos that have the same file name but a different file extension. To see further details for a specific video resource, click the plus icon when you hover a row.

Video Titles (Media)

This report shows information about the video titles that your visitors have watched. To see further details for a specific video title, click the plus icon when you hover a row. When a title for a video cannot be detected, it will be grouped under "Unknown".

Videos per hour in website's timezone (Media)

This report shows at which hours of the day visitors have listened to your videos. The hours are shown in the timezone of the website.

下載數 (進站活動)

在這份報表你可以查看訪客已下載了哪個檔案。
Matomo 是透過點擊下載連結來計算下載數,但不知道下載完成與否。

以星期幾查看 (訪客)

這個圖表顯示你網站每星期接收的訪問數。

使用瀏覽器 (訪客)

這份報表包含訪客所使用的瀏覽器資訊。每個瀏覽器的版本都會分開排列。

依伺服器時間記錄的訪問次數 (訪客)

這個圖表顯示當訪客瀏覽時,伺服器的時間是幾點。

依訪客端時間記錄的訪問次數 (訪客)

這個圖表顯示當訪客瀏覽時,訪客端的時間是幾點。

到達網頁 (進站活動)

此報表包含指定期間內之到達網頁的相關資訊。所謂的到達網頁,是訪客進入網站時所訪問的第一個網頁。
到達網頁的網址以資料夾結構顯示。
使用左邊的 +、- 圖示來導航。

到達網頁標題 (進站活動)

此報告包含指定期間內,到達網頁標題的相關資訊。 使用左邊的 +、- 圖示來導航。

參造連結類型 (參造連結)

這個表格包含參照連結類型分配的資訊。
直接流量: 訪客在瀏覽器上輸入網址並瀏覽你的網站-他們是直接進入網站的。
搜尋引擎: 訪客透過搜尋引擎導向你的網站。
查看 "搜尋引擎和關鍵字" 報表以取得更多細節。
網站: 訪客透過其他網站的連結導向你的網站。
查看 "網站" 報表以取得更多細節。
廣告活動: 訪客透過廣告活動前往你的網站。
查看 "廣告活動" 報表以取得更多細節。

國家 (訪客)

這份報表顯示你的訪客在瀏覽網站時所位於的國家。

地區 (訪客)

這份報表顯示你的訪客在瀏覽網站時所位於的地區。
要查看此報表的數據,你必須先在管理後台中的地理位置設定 GeoIP 。商用的 Maxmind GeoIP 資料庫比免費的還來的精準。點擊這裡看看他們多準確。

城市 (訪客)

這份報表顯示你的訪客在瀏覽網站時所位於的城市。
要查看此報表的數據,你必須先在管理後台中的地理位置設定 GeoIP 。商用的 Maxmind GeoIP 資料庫比免費的還來的精準。點擊這裡看看他們多準確。

從站內搜尋前往的網頁 (進站活動)

當訪客在你的網站上搜尋時,他們會尋找特定的網頁、內容、產品或服務。這份報表列出站內搜尋最常被點擊的網頁連結。換句話說,是一個在你網站上最常被訪客搜尋並前往的網頁網址列表。
使用左邊的 +、- 圖示來導航。

從站內搜尋前往的網頁標題 (進站活動)

當訪客在你的網站上搜尋時,他們會尋找特定的網頁、內容、產品或服務。這份報表列出站內搜尋最常被點擊的網頁連結。換句話說,是一個在你網站上最常被訪客搜尋並前往的網頁網址列表。
使用左邊的 +、- 圖示來導航。

所有參照連結 (參造連結)

這份報表顯示你所有的參照連結,列出所有你訪客找到你網站透過的參照連結網站、搜尋關鍵字和廣告活動。

搜尋分類 (進站活動)

這份報表列出訪客在站內搜尋時所選擇的分類。
例如,電子商務網站通常會有「分類」選項,訪客就可以將他們的搜尋結果限制於所有產品或是特定分類。

搜尋引擎 (參造連結)

這份報表顯示哪個搜尋引擎將使用者導入你的網站。
點擊表格中的資料列即可查看使用者在搜尋引擎中使用什麼關鍵字搜尋。

查無資料的關鍵字 (進站活動)

追蹤訪客在你網站上的搜尋是一個了解訪客要尋找什麼的有效方法。它可以幫助你找到新內容的點子、淺在客戶可能會尋找的新電子商務產品,並增進訪客在你網站上的體驗。

這份報表列出沒有任何搜尋結果的關鍵字:或許搜尋演算法可以改進,或是訪客要尋找的東西還不存在於你的網站?

每次訪問瀏覽網頁數 (進站活動)

在這個報表中你可以看到網頁瀏覽數的統計結果。預設以標籤雲格式來顯示,較多次的時間會顯示較大字體。
請注意,你可以以其他方式來顯示報表。使用報表下方的選項按鈕來變更。

洲 (訪客)

這份報表顯示你的訪客在瀏覽網站時所位於的洲別。

瀏覽器外掛清單 (訪客)

這份報表顯示訪客所使用的瀏覽器中已啟用的外掛。這些資訊對你以正確的方式提供內容來說可能很重要。

瀏覽器核心 (訪客)

這份報表顯示訪客所使用瀏覽器的核心。
對於網頁開發者來說了解使用者的瀏覽器核心是最重要事情。所有瀏覽器核心的名稱後方都會標示出該核心中最廣泛運用的瀏覽器。

社群網站 (參造連結)

在這個表格中你可以看到哪個網站引導訪客到你的網站。
點擊表格中的資料列以查看哪個網站網址中的連結引導訪客到你的網站。

站內搜尋關鍵字 (進站活動)

這份報表列出訪客在站內搜尋時所使用的搜尋關鍵字。

追蹤訪客在你網站上的搜尋是一個了解訪客要尋找什麼的有效方法。它可以幫助你找到新內容的點子、淺在客戶可能會尋找的新電子商務產品,並增進訪客在你網站上的體驗。

查看更多關於訪客如何使用你的站內搜尋引擎。

網站 (參造連結)

在這個表格中你可以看到哪個網站引導訪客到你的網站。
點擊表格中的資料列以查看哪個網站網址中的連結引導訪客到你的網站。

網路供應商 (訪客)

這份報表顯示你訪客常用的網路供應商。你可以點擊供應商名稱來查看詳情。
如果 Matomo 無法判定訪客的供應商,則會以 IP 列出。

網頁標題 (進站活動)

這份報表包含瀏覽過的網頁標題資訊。
網頁標題是在 HTML 標籤 <title> 中的內容,也是多數瀏覽器上顯示的標題內容。

網頁網址 (進站活動)

這份報表包含瀏覽過的網頁網址資訊。
表格以分層顯示,網址以資料夾結構顯示。
使用左邊的 +、- 圖示來導航。

自訂變數 (訪客)

這份報表包含你的自訂變數資訊。點擊變數名稱來查看分配的值。
更多關於自訂變數的資訊請查看 piwik.org 上的自訂變數說明文件

裝置配置 (訪客)

此報表顯示訪客中最常見的裝置配置。裝置配置包含作業系統、瀏覽器以及螢幕解析度。

訪問停留時間 (進站活動)

在這個報表中你可以看到網站停留時間的統計結果。預設以標籤雲格式來顯示,較多次的時間會顯示較大字體。
請注意,你可以以其他方式來顯示報表。使用報表下方的選項按鈕來變更。

訪問次數 (進站活動)

在這個報表中你可以看到訪客到訪次數的統計列表。
請注意,你可以以其他方式來顯示報表。使用報表下方的選項按鈕來變更。

訪問間隔時間 (進站活動)

在這個報表中你可以看到每次訪問與上次訪問間隔日期的統計列表。

關鍵字 (參造連結)

這份報表顯示當使用者被導入你的網站前是使用什麼關鍵字搜尋。

點擊表格中的資料列以查看每個搜尋引擎搜尋時所使用的關鍵字。

注意:這份報表中多數關鍵字未定義,因為多數搜尋引擎並不會傳送搜尋時真正使用的關鍵字。

關鍵字(包含未定義) (參造連結)

這份報表顯示當使用者被導入你的網站前是使用什麼關鍵字搜尋。

點擊表格中的資料列以查看每個搜尋引擎搜尋時所使用的關鍵字。

注意:這份報表中多數關鍵字未定義,因為多數搜尋引擎並不會傳送搜尋時真正使用的關鍵字。

離站網頁 (進站活動)

這份報表包含指定期間內之離開網頁的相關資訊。所謂的離開網頁,是訪客離開網頁前最後瀏覽的頁面。
離開網頁的網址以資料夾結構顯示。
使用左邊的 +、- 圖示來導航。

離站網頁標題 (進站活動)

此報表包含關於指定期間內離站網頁之標題等資訊 使用左邊的 +、- 圖示來導航。

離開連結 (進站活動)

這份報表以分層列表顯示訪客所點擊的離開連結網址。 離開連結是將訪客帶出網站的連結(到其他域名)。
使用左邊的 +、- 圖示來導航。

Custom Reports

Avg. Completion

數據

The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_media_completion (API)

Avg. Media Length

數據

The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)

Avg. Time Spent

數據

The average amount of time a visitor spent watching or listening to a media.
avg_spent_time (API)

Finish Rate

數據

The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
media_finish_rate (API)

Finishes

數據

The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_media_finishes (API)

Form Avg. Hesitation Time

數據

The average time a visitor hesitated to start interacting with a form.
avg_form_time_hesitation (API)

Form Avg. Time Spent

數據

The average time a visitor spent on a form.
avg_form_time_spent (API)

Form Avg. Time To First Submit

數據

The average time it took a visitor to submit this form for the first time.
avg_form_time_to_first_submission (API)

Form Conversion Rate

數據

The number of times a form starter has converted the form.
form_conversion_rate (API)

Form Conversions

Dimension

Form Conversions

數據

The number of times this form was completed successfully.
nb_form_conversions (API)

Form Re-submitter Rate

數據

The number of form viewers that have re-submitted a form at least once.
form_resubmitters_rate (API)

Form Re-submitters

數據

The number of form viewers that have re-submitted a form at least once.
nb_form_resubmitters (API)

Form Starters

數據

The number of form viewers that have started interacting with a form at least once.
nb_form_starters (API)

Form Starters Rate

數據

The percentage of times a visitor has viewed a page where this form was included and then started interacting with it.
form_starters_rate (API)

Form Starts

Dimension

Form Starts

數據

The number of times a visitor has started interacting with a form after viewing it.
nb_form_starts (API)

Form Submissions

數據

The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
nb_form_submissions (API)

Form Submissions

Dimension

Form Submitters

數據

The number of form viewers that have submitted a form at least once.
nb_form_submitters (API)

Form Viewers

數據

The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
nb_form_viewers (API)

Form Views

Dimension

Form Views

數據

The number of times your visitors have viewed a page where this form was included.
nb_form_views (API)

Grouped Resource

Dimension

Hesitation Time

Dimension

Hesitation Time

數據

The time a visitor waited before starting to interact with a form.
nb_form_time_hesitation (API)

Hour

Dimension

Impressions

Dimension

Impressions

數據

The number of times a visitor viewed a page where this media was included.
nb_media_impressions (API)

Impressions By Unique Visitors

數據

The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_media_uniq_impressions (API)

Media Length (in Seconds)

Dimension

Media Progress

Dimension

Media Title

Dimension

Play Rate

數據

The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
media_play_rate (API)

Player Name

Dimension

Plays

數據

The number of times a visitor watched or listened to a media
nb_media_plays (API)

Resolution

Dimension

Resource

Dimension

Time Spent

數據

The total time all visitors spent on a form in total.
nb_form_time_spent (API)

Time Spent

Dimension

Time Spent Playing Media (in Seconds)

Dimension

Time To First Submit

數據

The time it took the visitor to submit a form.
nb_form_time_to_first_submission (API)

Time To First Submit

Dimension

Time To Initial Media Play (in Seconds)

Dimension

下載連結(URL)

Dimension

不重複 Grouped Resources

數據

Grouped Resources 的不重複數量
nb_uniq_mediaanalytics_groupedresource (API)

不重複 Media Titles

數據

Media Titles 的不重複數量
nb_uniq_mediaanalytics_mediatitle (API)

不重複 Player Names

數據

Player Names 的不重複數量
nb_uniq_mediaanalytics_playername (API)

不重複 Resources

數據

Resources 的不重複數量
nb_uniq_mediaanalytics_mediaresource (API)

不重複 Video Resolutions

數據

Video Resolutions 的不重複數量
nb_uniq_mediaanalytics_resolution (API)

不重複 下載網址

數據

下載網址 的不重複數量
nb_uniq_actions_downloadurl (API)

不重複 事件動作

數據

事件動作 的不重複數量
nb_uniq_events_eventaction (API)

不重複 事件標籤

數據

事件標籤 的不重複數量
nb_uniq_events_eventname (API)

不重複 事件網址

數據

事件網址 的不重複數量
nb_uniq_events_eventurl (API)

不重複 事件類別

數據

事件類別 的不重複數量
nb_uniq_events_eventcategory (API)

不重複 作業系統

數據

作業系統 的不重複數量
nb_uniq_devicesdetection_os (API)

不重複 作業系統版本

數據

作業系統版本 的不重複數量
nb_uniq_devicesdetection_osversion (API)

不重複 使用瀏覽器

數據

使用瀏覽器 的不重複數量
nb_uniq_devicesdetection_browsername (API)

不重複 使用者 ID

數據

使用者 ID 的不重複數量
nb_uniq_corehome_userid (API)

不重複 來源

數據

來源 的不重複數量
nb_uniq_marketingcampaignsreporting_campaignsource (API)

不重複 內容

數據

內容 的不重複數量
nb_uniq_marketingcampaignsreporting_campaigncontent (API)

不重複 內容互動

數據

內容互動 的不重複數量
nb_uniq_contents_contentinteraction (API)

不重複 內容區塊

數據

內容區塊 的不重複數量
nb_uniq_contents_contentpiece (API)

不重複 內容名稱

數據

內容名稱 的不重複數量
nb_uniq_contents_contentname (API)

不重複 內容目標

數據

內容目標 的不重複數量
nb_uniq_contents_contenttarget (API)

不重複 到達網頁標題

數據

到達網頁標題 的不重複數量
nb_uniq_actions_entrypagetitle (API)

不重複 到達網頁網址

數據

到達網頁網址 的不重複數量
nb_uniq_actions_entrypageurl (API)

不重複 參照連結名稱

數據

參照連結名稱 的不重複數量
nb_uniq_referrers_referrername (API)

不重複 參照連結類型

數據

參照連結類型 的不重複數量
nb_uniq_referrers_referrertype (API)

不重複 參造連結網址

數據

參造連結網址 的不重複數量
nb_uniq_referrers_referrerurl (API)

不重複 可測量的

數據

可測量的 的不重複數量
nb_uniq_corehome_idsite (API)

不重複 名稱

數據

名稱 的不重複數量
nb_uniq_marketingcampaignsreporting_campaignname (API)

不重複 國家

數據

國家 的不重複數量
nb_uniq_usercountry_country (API)

不重複 地區

數據

地區 的不重複數量
nb_uniq_usercountry_region (API)

不重複 城市

數據

城市 的不重複數量
nb_uniq_usercountry_city (API)

不重複 媒介

數據

媒介 的不重複數量
nb_uniq_marketingcampaignsreporting_campaignmedium (API)

不重複 廣告活動 ID

數據

廣告活動 ID 的不重複數量
nb_uniq_marketingcampaignsreporting_campaignid (API)

不重複 洲

數據

洲 的不重複數量
nb_uniq_usercountry_continent (API)

不重複 瀏覽器核心

數據

瀏覽器核心 的不重複數量
nb_uniq_devicesdetection_browserengine (API)

不重複 瀏覽器版本

數據

瀏覽器版本 的不重複數量
nb_uniq_devicesdetection_browserversion (API)

不重複 產品名稱

數據

產品名稱 的不重複數量
nb_uniq_ecommerce_productname (API)

不重複 產品庫存量單位

數據

產品庫存量單位 的不重複數量
nb_uniq_ecommerce_productsku (API)

不重複 經度

數據

經度 的不重複數量
nb_uniq_usercountry_longitude (API)

不重複 網路供應商

數據

網路供應商 的不重複數量
nb_uniq_provider_provider (API)

不重複 網頁標題

數據

網頁標題 的不重複數量
nb_uniq_actions_pagetitle (API)

不重複 網頁網址

數據

網頁網址 的不重複數量
nb_uniq_actions_pageurl (API)

不重複 緯度

數據

緯度 的不重複數量
nb_uniq_usercountry_latitude (API)

不重複 自訂變數值 1 (範圍轉換)

數據

自訂變數值 1 (範圍轉換) 的不重複數量
nb_uniq_customvariables_customvariableconversion1 (API)

不重複 自訂變數值 1 (網頁範圍)

數據

自訂變數值 1 (網頁範圍) 的不重複數量
nb_uniq_customvariables_customvariablepage1 (API)

不重複 自訂變數值 1 (訪客範圍)

數據

自訂變數值 1 (訪客範圍) 的不重複數量
nb_uniq_customvariables_customvariablevisit1 (API)

不重複 自訂變數值 2 (範圍轉換)

數據

自訂變數值 2 (範圍轉換) 的不重複數量
nb_uniq_customvariables_customvariableconversion2 (API)

不重複 自訂變數值 2 (網頁範圍)

數據

自訂變數值 2 (網頁範圍) 的不重複數量
nb_uniq_customvariables_customvariablepage2 (API)

不重複 自訂變數值 2 (訪客範圍)

數據

自訂變數值 2 (訪客範圍) 的不重複數量
nb_uniq_customvariables_customvariablevisit2 (API)

不重複 自訂變數值 3 (範圍轉換)

數據

自訂變數值 3 (範圍轉換) 的不重複數量
nb_uniq_customvariables_customvariableconversion3 (API)

不重複 自訂變數值 3 (網頁範圍)

數據

自訂變數值 3 (網頁範圍) 的不重複數量
nb_uniq_customvariables_customvariablepage3 (API)

不重複 自訂變數值 3 (訪客範圍)

數據

自訂變數值 3 (訪客範圍) 的不重複數量
nb_uniq_customvariables_customvariablevisit3 (API)

不重複 自訂變數值 4 (範圍轉換)

數據

自訂變數值 4 (範圍轉換) 的不重複數量
nb_uniq_customvariables_customvariableconversion4 (API)

不重複 自訂變數值 4 (網頁範圍)

數據

自訂變數值 4 (網頁範圍) 的不重複數量
nb_uniq_customvariables_customvariablepage4 (API)

不重複 自訂變數值 4 (訪客範圍)

數據

自訂變數值 4 (訪客範圍) 的不重複數量
nb_uniq_customvariables_customvariablevisit4 (API)

不重複 自訂變數值 5 (範圍轉換)

數據

自訂變數值 5 (範圍轉換) 的不重複數量
nb_uniq_customvariables_customvariableconversion5 (API)

不重複 自訂變數值 5 (網頁範圍)

數據

自訂變數值 5 (網頁範圍) 的不重複數量
nb_uniq_customvariables_customvariablepage5 (API)

不重複 自訂變數值 5 (訪客範圍)

數據

自訂變數值 5 (訪客範圍) 的不重複數量
nb_uniq_customvariables_customvariablevisit5 (API)

不重複 裝置品牌

數據

裝置品牌 的不重複數量
nb_uniq_devicesdetection_devicebrand (API)

不重複 裝置型號

數據

裝置型號 的不重複數量
nb_uniq_devicesdetection_devicemodel (API)

不重複 裝置類型

數據

裝置類型 的不重複數量
nb_uniq_devicesdetection_devicetype (API)

不重複 解析度

數據

解析度 的不重複數量
nb_uniq_resolution_resolution (API)

不重複 訂單

數據

訂單 的不重複數量
nb_uniq_orders (API)

不重複 訪問結束時查看電子商務狀態

數據

訪問結束時查看電子商務狀態 的不重複數量
nb_uniq_corehome_visitgoalbuyer (API)

不重複 訪問類型

數據

訪問類型 的不重複數量
nb_uniq_corehome_visitorreturning (API)

不重複 訪客 IP

數據

訪客 IP 的不重複數量
nb_uniq_corehome_visitip (API)

不重複 語言

數據

語言 的不重複數量
nb_uniq_userlanguage_language (API)

不重複 關鍵字

數據

關鍵字 的不重複數量
nb_uniq_referrers_keyword (API)

不重複 關鍵字

數據

關鍵字 的不重複數量
nb_uniq_marketingcampaignsreporting_campaignkeyword (API)

不重複 關鍵字(站內搜尋)

數據

關鍵字(站內搜尋) 的不重複數量
nb_uniq_actions_searchkeyword (API)

不重複 離站網頁標題

數據

離站網頁標題 的不重複數量
nb_uniq_actions_exitpagetitle (API)

不重複 離站網頁網址

數據

離站網頁網址 的不重複數量
nb_uniq_actions_exitpageurl (API)

不重複 點擊的網址

數據

點擊的網址 的不重複數量
nb_uniq_actions_clickedurl (API)

不重複訪客數

數據

訪客 的不重複數量
nb_uniq_visitors (API)

事件

Dimension

事件值

Dimension

事件動作

Dimension

事件標籤

Dimension

事件網址

Dimension

事件類別

Dimension

互動位置

Dimension

互動數

Dimension

伺服器時間

Dimension

伺服器時間 - 分鐘(結束訪問)

Dimension

伺服器時間 - 分鐘(開始訪問)

Dimension

伺服器時間 - 小時

Dimension

伺服器時間 - 小時(結束訪問)

Dimension

伺服器時間 - 小時(開始訪問)

Dimension

伺服器時間-刻(結束訪問)

Dimension

伺服器時間-周中之日(結束訪問)

Dimension

伺服器時間-年中之周(結束訪問)

Dimension

伺服器時間-年中之日(結束訪問)

Dimension

伺服器時間-年(結束訪問)

Dimension

伺服器時間-日期(結束訪問)

Dimension

伺服器時間-月中之日(結束訪問)

Dimension

伺服器時間-月(結束訪問)

Dimension

伺服器時間-秒(結束訪問)

Dimension

作業系統家族

Dimension

使用者 ID

Dimension

來源

Dimension

停留時間(秒)

Dimension

內容

Dimension

內容互動

Dimension

內容區塊

Dimension

內容名稱

Dimension

內容目標

Dimension

分類(站內搜尋)

Dimension

到達網頁標題

Dimension

到達網頁網址

Dimension

參照連結名稱

Dimension

參造連結網址

Dimension

參造連結類型

Dimension

可測量的

Dimension

名稱

Dimension

含有值的事件

數據

有設定值的事件數量
events_with_event_value (API)

含載入時間的訪問數

數據

含有設定 網頁載入時間 值的流量
pageviews_with_generation_time (API)

和上次下單間隔

Dimension

和第一次訪問間隔

Dimension

國家

Dimension

城市

Dimension

媒介

Dimension

小計

Dimension

平均 事件 每 訪問

數據

「事件」每「訪問數」的平均值
avg_sum_events_totalevents_per_visits (API)

平均 互動數 每 訪問

數據

「互動數」每「訪問數」的平均值
avg_sum_actions_visittotalinteractions_per_visits (API)

平均 停留時間(秒) 每 訪問

數據

「停留時間(秒)」每「訪問數」的平均值
avg_sum_corehome_visittotaltime_per_visits (API)

平均 和上次下單間隔 每 訪問

數據

「和上次下單間隔」每「訪問數」的平均值
avg_sum_corehome_visitordayssinceorder_per_visits (API)

平均 和第一次訪問間隔 每 訪問

數據

「和第一次訪問間隔」每「訪問數」的平均值
avg_sum_corehome_visitordayssincefirst_per_visits (API)

平均 小計 每 訂單

數據

「小計」每「不重複 訂單」的平均值
avg_sum_ecommerce_revenuesubtotal_per_uniq_orders (API)

平均 折扣 每 訂單

數據

「折扣」每「不重複 訂單」的平均值
avg_sum_ecommerce_revenuediscount_per_uniq_orders (API)

平均 稅 每 訂單

數據

「稅」每「不重複 訂單」的平均值
avg_sum_ecommerce_revenuetax_per_uniq_orders (API)

平均 站內搜尋數 每 訪問

數據

「站內搜尋數」每「訪問數」的平均值
avg_sum_actions_visittotalsearches_per_visits (API)

平均 訂單值 每 訂單

數據

「訂單值」每「不重複 訂單」的平均值
avg_sum_ecommerce_revenue_per_uniq_orders (API)

平均 訪問中的活動數 每 訪問

數據

「訪問中的活動數」每「訪問數」的平均值
avg_sum_actions_per_visits (API)

平均 訪問間隔時間 每 訪問

數據

「訪問間隔時間」每「訪問數」的平均值
avg_sum_visitorinterest_visitsbydayssincelastvisit_per_visits (API)

平均 購物車中的項目數量 每 訂單

數據

「購物車中的項目數量」每「不重複 訂單」的平均值
avg_sum_ecommerce_items_per_uniq_orders (API)

平均 運費 每 訂單

數據

「運費」每「不重複 訂單」的平均值
avg_sum_ecommerce_revenueshipping_per_uniq_orders (API)

平均值

數據

「事件值」每「含有值的事件」的平均值
avg_event_value (API)

平均載入時間

數據

「網頁載入時間」每「含載入時間的訪問數」的平均值
avg_page_generation_time (API)

廣告活動 ID

Dimension

折扣

Dimension

最大 Form Views

數據

Form views 的最大值
max_form_views (API)

最大 Hesitation Time

數據

Hesitation time 的最大值
max_form_time_hesitation (API)

最大 Media Length (in Seconds)

數據


max_media_length (API)

最大 Time Spent

數據

Time spent 的最大值
max_form_time_spent (API)

最大 Time Spent Playing Media (in Seconds)

數據

Time spent playing media (in seconds) 的最大值
max_mediaanalytics_spenttime (API)

最大 Time To First Submit

數據

Time to first submit 的最大值
max_form_time_to_first_submission (API)

最大 Time To Initial Media Play (in Seconds)

數據

Time to initial media play (in seconds) 的最大值
max_mediaanalytics_timetoplay (API)

最大 事件

數據

事件 的最大值
max_events_totalevents (API)

最大 事件值

數據

此事件的的大值
max_events_eventvalue (API)

最大 互動位置

數據

互動位置 的最大值
max_actions_interactionposition (API)

最大 互動數

數據

互動數 的最大值
max_actions_visittotalinteractions (API)

最大 停留時間(秒)

數據

停留時間(秒) 的最大值
max_corehome_visittotaltime (API)

最大 和上次下單間隔

數據

和上次下單間隔 的最大值
max_corehome_visitordayssinceorder (API)

最大 和第一次訪問間隔

數據

和第一次訪問間隔 的最大值
max_corehome_visitordayssincefirst (API)

最大 小計

數據

小計 的最大值
max_ecommerce_revenuesubtotal (API)

最大 折扣

數據

折扣 的最大值
max_ecommerce_revenuediscount (API)

最大 流量

數據

流量 的最大值
max_bandwidth_bandwidth (API)

最大 產品價格

數據

產品價格 的最大值
max_ecommerce_productprice (API)

最大 產品數量

數據

產品數量 的最大值
max_ecommerce_productquantity (API)

最大 稅

數據

稅 的最大值
max_ecommerce_revenuetax (API)

最大 站內搜尋數

數據

站內搜尋數 的最大值
max_actions_visittotalsearches (API)

最大 網頁載入時間

數據

網頁載入時間 的最大值
max_actions_pagegenerationtime (API)

最大 總收益

數據

總收益 的最大值
max_goals_revenue (API)

最大 訂單值

數據

訂單值 的最大值
max_ecommerce_revenue (API)

最大 訪問中的活動數

數據

訪問中的活動數 的最大值
max_actions (API)

最大 訪問間隔時間

數據

訪問間隔時間 的最大值
max_visitorinterest_visitsbydayssincelastvisit (API)

最大 購物車中的項目數量

數據

購物車中的項目數量 的最大值
max_ecommerce_items (API)

最大 運費

數據

運費 的最大值
max_ecommerce_revenueshipping (API)

最小 事件值

數據

此事件的最小值
min_events_eventvalue (API)

Dimension

流量

Dimension

瀏覽器

Dimension

瀏覽器核心

Dimension

瀏覽器版本

Dimension

瀏覽數

數據

這個網頁被訪問的次數。
pageviews (API)

產品價格

Dimension

產品名稱

Dimension

產品庫存量單位

Dimension

產品數量

Dimension

產生轉換的訪問數

數據


nb_visits_converted (API)

當地時間 - 分鐘(開始訪問)

Dimension

當地時間 - 小時(開始訪問)

Dimension

Dimension

站內搜尋數

Dimension

網路供應商

Dimension

網頁標題

Dimension

網頁網址

Dimension

網頁載入時間

Dimension

總收益

Dimension

總計 Media Length (in Seconds)

數據


sum_media_length (API)

總計 Time Spent Playing Media (in Seconds)

數據

Time spent playing media (in seconds) 的數值總計(總和)
sum_mediaanalytics_spenttime (API)

總計 Time To Initial Media Play (in Seconds)

數據

Time to initial media play (in seconds) 的數值總計(總和)
sum_mediaanalytics_timetoplay (API)

總計 事件

數據

事件 的數值總計(總和)
sum_events_totalevents (API)

總計 事件值

數據

事件值 的數值總計(總和)
sum_events_eventvalue (API)

總計 互動位置

數據

互動位置 的數值總計(總和)
sum_actions_interactionposition (API)

總計 互動數

數據

互動數 的數值總計(總和)
sum_actions_visittotalinteractions (API)

總計 停留時間(秒)

數據

停留時間(秒) 的數值總計(總和)
sum_corehome_visittotaltime (API)

總計 和上次下單間隔

數據

和上次下單間隔 的數值總計(總和)
sum_corehome_visitordayssinceorder (API)

總計 和第一次訪問間隔

數據

和第一次訪問間隔 的數值總計(總和)
sum_corehome_visitordayssincefirst (API)

總計 小計

數據

小計 的數值總計(總和)
sum_ecommerce_revenuesubtotal (API)

總計 折扣

數據

折扣 的數值總計(總和)
sum_ecommerce_revenuediscount (API)

總計 流量

數據

流量 的數值總計(總和)
sum_bandwidth_bandwidth (API)

總計 產品價格

數據

產品價格 的數值總計(總和)
sum_ecommerce_productprice (API)

總計 產品數量

數據

產品數量 的數值總計(總和)
sum_ecommerce_productquantity (API)

總計 稅

數據

稅 的數值總計(總和)
sum_ecommerce_revenuetax (API)

總計 站內搜尋數

數據

站內搜尋數 的數值總計(總和)
sum_actions_visittotalsearches (API)

總計 網頁載入時間

數據

網頁載入時間 的數值總計(總和)
sum_actions_pagegenerationtime (API)

總計 總收益

數據

總收益 的數值總計(總和)
sum_goals_revenue (API)

總計 訂單值

數據

訂單值 的數值總計(總和)
sum_ecommerce_revenue (API)

總計 訪問中的活動數

數據

訪問中的活動數 的數值總計(總和)
sum_actions (API)

總計 訪問間隔時間

數據

訪問間隔時間 的數值總計(總和)
sum_visitorinterest_visitsbydayssincelastvisit (API)

總計 購物車中的項目數量

數據

購物車中的項目數量 的數值總計(總和)
sum_ecommerce_items (API)

總計 運費

數據

運費 的數值總計(總和)
sum_ecommerce_revenueshipping (API)

自訂變數值 1 (範圍轉換)

Dimension

自訂變數值 1 (網頁範圍)

Dimension

自訂變數值 1 (訪客範圍)

Dimension

自訂變數值 2 (範圍轉換)

Dimension

自訂變數值 2 (網頁範圍)

Dimension

自訂變數值 2 (訪客範圍)

Dimension

自訂變數值 3 (範圍轉換)

Dimension

自訂變數值 3 (網頁範圍)

Dimension

自訂變數值 3 (訪客範圍)

Dimension

自訂變數值 4 (範圍轉換)

Dimension

自訂變數值 4 (網頁範圍)

Dimension

自訂變數值 4 (訪客範圍)

Dimension

自訂變數值 5 (範圍轉換)

Dimension

自訂變數值 5 (網頁範圍)

Dimension

自訂變數值 5 (訪客範圍)

Dimension

至少轉換一次目標的訪問

Dimension

裝置品牌

Dimension

裝置型號

Dimension

裝置類型

Dimension

解析度

Dimension

訂單值

Dimension

訪問中的活動數

Dimension

訪問數

數據

如果訪客首次來到你的網站,或是他距離上一次瀏覽超過 30 分鐘,就會被紀錄為新訪問。
nb_visits (API)

訪問數

Dimension

訪問結束時查看電子商務狀態

Dimension

訪問間隔時間

Dimension

訪問類型

Dimension

訪客 IP

Dimension

語系

Dimension

購物車中的項目數量

Dimension

跳出數

數據

開始和結束於這個網頁的訪問數。這表示訪客只瀏覽了這個頁面就離站了。
bounce_count (API)

跳出率

數據

只有瀏覽一個頁面就離開的訪客百分比。這表示訪客直接到達頁面離開。
bounce_rate (API)

轉換特定目標 ID 的訪問

Dimension

轉換率

數據

觸發了目標轉換的訪問百分比。
visits_conversion_rate (API)

運費

Dimension

達成

數據

進站活動 的不重複數量
hits (API)

關鍵字

Dimension

關鍵字

Dimension

關鍵字(站內搜尋)

Dimension

離站網頁標題

Dimension

離站網頁網址

Dimension

點擊的網址

Dimension

Tag Manager

All Downloads Click Trigger

Triggered when a link is clicked which links to a downloadable file.

Canonical URL Variable

Returns the canonical URL if any is set.
{⁣{SeoCanonicalUrl}}

Container Revision Variable

Returns the revision of this container, for example "5".
{⁣{ContainerRevision}}

Container Version Name Variable

Returns the version of this container.
{⁣{ContainerVersion}}

Custom Event Trigger

Triggered when a custom event is pushed to the Data-Layer.

Custom HTML Tag

Allows you to embed any custom HTML, for example JavaScript or CSS Styles.

Custom Image Tag

Allows you to embed any image, for example a tracking pixel.

Custom JavaScript Variable

Executes a custom JavaScript function to retrieve the value.

DNS Lookup Time Variable

The time it took to look up the DNS in milliseconds.
{⁣{DnsLookupTime}}

DOM Element Variable

Gets the value from a DOM element.

DOM Ready Trigger

Triggered as soon as all the HTML has been received and parsed.

Data-Layer Variable

Reads a custom value from the Data-Layer.

Element Visibility Trigger

Triggered when a specific element becomes visible.

Environment Name Variable

Returns the current environment.
{⁣{Environment}}

Error Line Variable

Returns the line of an error, when an error was triggered previously.
{⁣{ErrorLine}}

Error Message Variable

Returns the message of an error, when an error was triggered previously.
{⁣{ErrorMessage}}

Error Url Variable

Returns the url of an error, when an error was triggered previously.
{⁣{ErrorUrl}}

Facebook Pixel Tag

The Facebook Pixel is a web analytics and advertising service offered by Facebook.

First URL Directory Variable

Returns the first directory of the current page URL.
{⁣{FirstDirectory}}

First-Party Cookie Variable

Reads a value from a cookie

Form Classes Variable

The value of all CSS class names of a submitted form.
{⁣{FormClasses}}

Form Destination URL Variable

The value of the form action URL of a submitted form.
{⁣{FormDestionation}}

Form ID Variable

The value of the ID attribute of a submitted form.
{⁣{FormId}}

Form Name Variable

The value of the name attribute of a submitted form.
{⁣{FormName}}

Form Submit Trigger

Triggered when any form is submitted.

Full screen Trigger

Triggered when the window goes into or leaves full screen.

Google Analytics (Universal) Tag

Google Analytics is a web analytics service offered by Google.

History Change Trigger

Triggered when the window location changes.

History Source Variable

For example "popstate", "historychange", "pushState", or "replaceState"
{⁣{HistorySource}}

ISO Date Variable

The current date and time in ISO format, for example "2018-03-19T14:00:00.587Z".
{⁣{IsoDate}}

JavaScript Error Trigger

Triggered when a JavaScript error happens.

JavaScript Variable Variable

Reads the value of a global JavaScript variable.

LinkedIn Insight Tag Tag

Adds the LinkedIn Insight Tag so you can apply conversion tracking to your LinkedIn ad campaigns.

Local Date Variable

The current user's local date, for example "Mon Mar 19 2018".
{⁣{LocalDate}}

Local Hour Variable

The current hour of the local time, for example "8" or "11".
{⁣{LocalHour}}

Local Time Variable

The current user's local time, for example "14:00:00 GMT+1300 (NZDT)".
{⁣{LocalTime}}

Matomo Analytics Tag

Matomo, formerly known as Piwk, is the leading open source analytics platform.

Matomo Configuration Variable

Defines a configuration for Matomo Analytics.

Number of H1 Elements Variable

The number of H1 elements that are present on the current page. Useful for example for SEO Monitoring.
{⁣{SeoNumH1}}

Number of H2 Elements Variable

The number of H2 elements that are present on the current page. Useful for example for SEO Monitoring.
{⁣{SeoNumH2}}

Page Hash Variable

Returns the hash part of the current URL without the leading hash.
{⁣{PageHash}}

Page Hostname Variable

Returns the hostname of the current URL.
{⁣{PageHostname}}

Page Load Time Total Variable

The total amount of time it took to load the page.
{⁣{PageLoadTimeTotal}}

Page Meta Content Variable

Reads a value from a "meta" HTML element.

Page Origin Variable

Returns a domain of the current URL with protocol.
{⁣{PageOrigin}}

Page Path Variable

Returns the path of the current page URL
{⁣{PagePath}}

Page Render Time Variable

The time it took to render the page in the browser in milliseconds.
{⁣{PageRenderTime}}

Pingdom Real User Monitoring (RUM) Tag

Pingdom Real User Monitoring (RUM) lets you collect performance data from actual visitors to your site.

Preview Mode Variable

Returns either "1" or "0" depending on whether the preview mode is currently enabled.
{⁣{PreviewMode}}

Random Number Variable

Returns a random number each time the value of the variable is retrieved.
{⁣{RandomNumber}}

Screen Height Available Variable

The screen height that is available within the browser window (viewport).
{⁣{ScreenHeightAvailable}}

Screen Height Variable

The full screen height of the current device.
{⁣{ScreenHeight}}

Screen Width Available Variable

The screen width that is available within the browser window (viewport).
{⁣{ScreenWidthAvailable}}

Screen Width Variable

The full screen width of the current device.
{⁣{ScreenWidth}}

Scroll Horizontal Percentage Variable

How far the user has currently scrolled horizontally, for example "75.59" for "75.59%".
{⁣{ScrollHorizontalPercentage}}

Scroll Left Pixel Variable

How far the user has currently scrolled horizontally in pixels, for example "592".
{⁣{ScrollLeftPixel}}

Scroll Reach Trigger

Triggered as soon as the user scrolls to a certain position.

Scroll Source Variable

Whether the scroll position was originated from a user scroll or a browser resize. Value is either "scroll" or "resize".
{⁣{ScrollSource}}

Scroll Top Pixel Variable

How far the user has currently scrolled vertically in pixels, for example "592".
{⁣{ScrollTopPixel}}

Scroll Vertical Percentage Variable

How far the user has currently scrolled vertically, for example "75.59" for "75.59%".
{⁣{ScrollVerticalPercentage}}

Sentry.io Raven.js Tag

Sentry.io is an Open-Source error tracking tool that allows you to detect errors that happen on your website.

Tawk.to Tag

Tawk.to lets you monitor and chat with visitors on your website.

Time since page load Variable

Calculates the time that has passed since the page was loaded.

Timer Trigger

Triggered in a specific interval, for example every 3 seconds.

URL Parameter Variable

Gets the value of a specific URL parameter.

URL Variable Variable

Gets the value of the current page URL.

UTC Date Variable

The current data in UTC, for example "Mon, 19 Mar 2018 14:00:00 GMT".
{⁣{UtcDate}}

User Agent Variable

Gets the value of the user agent which includes the operating system and browser information about the current visitors' device.
{⁣{UserAgent}}

Visible Element Classes Variable

The value of all CSS class names of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementClasses}}

Visible Element Destination URL Variable

The value of the link URL (href) of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementUrl}}

Visible Element ID Variable

The value of the ID attribute of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementId}}

Visible Element Node Name Variable

The value of element name that was matched when the visible element trigger was triggered. For example "P" or "DIV".
{⁣{VisibleElementNodeName}}

Visible Element Text Variable

The value of the text content of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementText}}

Weekday Variable

Returns the local day of the week eg monday, tuesday, wednesday, ...
{⁣{Weekday}}

Window Leave Trigger

Triggered when the user is about to leave the current page by moving the mouse outside the window.

Window Loaded Trigger

Triggered when the page is fully loaded including all images etc.

Window Unload Trigger

Triggered just before the browser window is closed or when the user navigates to a different page.

Zendesk Chat (formerly Zopim) Tag

Reach your customers, instantly via web, mobile, and messaging.

參造連結網址 Variable

Gets the value of the Referrer URL.

參造連結網址 Variable

Returns the full URL of the referrer.
{⁣{Referrer}}

容器 ID Variable

Returns the ID of this container, for example "ab2Dk432".
{⁣{ContainerId}}

常數 Variable

The variable is set to a fixed value.

所有元素點擊 Trigger

當任何元素點擊時觸發。

所有連結點擊 Trigger

當點擊連結時觸發。

瀏覽器語言 Variable

Gets the preferred language of the user which is usually the language of the browser UI. For example "en" or "en-US".
{⁣{BrowserLanguage}}

瀏覽量 Trigger

Triggered as soon as the Tag Manager is executed within the page.

網頁標題 Variable

Returns the title of the current page.
{⁣{PageTitle}}

網頁網址 Variable

Returns the full URL of a page
{⁣{PageUrl}}

點擊 Class Variable

The value of all CSS class names of an element when a click trigger was triggered.
{⁣{ClickClasses}}

點擊 ID Variable

The value of the ID attribute of an element when a click trigger was triggered.
{⁣{ClickId}}

點擊文字 Variable

The value of the text content of an element when a click trigger was triggered.
{⁣{ClickText}}

點擊節點名稱 Variable

The name of an element when a click trigger was triggered. For example "P" or "DIV"
{⁣{ClickNodeName}}

點擊網址 Variable

The value of the link URL (href) of an element when a click trigger was triggered.
{⁣{ClickDestinationUrl}}

可用快捷鍵

 

Glossary in other languages

The Analytics glossary is available in 55 languages:

አማርኛ, العربية, Беларуская, Български, বাংলা, Bosanski, Català, Čeština, Cymraeg, Dansk, Deutsch, Ελληνικά, English, Español (Argentina), Español, Eesti, Euskara, فارسی, Suomi, Français, Galego, עברית, हिन्दी, Hrvatski, Magyar, Indonesia, Íslenska, Italiano, 日本語, ქართული, 한국어, Lietuvių, Latviešu, Norsk bokmål, Nederlands, Nynorsk, Polski, Português (Brasil), Português, Română, Русский, Slovenčina, Slovenščina, Shqip, Српски, Svenska, தமிழ், తెలుగు, ไทย, Tagalog, Türkçe, Українська, Tiếng Việt, 简体中文, 繁體中文

If you want to contribute a new term or improve one of the translations, click here.

About

We'd love to hear from you! Contact us by email or meet us in the forums.

This is the glossary for Matomo, the Free analytics platform that helps you keep full control of your data.

See also our Privacy Policy