Ordliste

Learn about the commonly used terms to make the most of Matomo Analytics.

Måltall

% Search Exits (Handlinger)

Antall besøkende som forlot nettsiden etter å ha søkt etter dette nøkkelordet.
exit_rate (API)

Amendments

The number of times your visitors amended this field in total. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_amendments (API)

Avg. Completion

The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_completion_rate (API)

Avg. Media Length

The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)

Avg. Time To Play

The average amount of time it took a visitor to start playing the media since the page was loaded.
avg_time_to_play (API)

Avg. field size

The average field size of this text field. Also includes text sizes of visitors that did not submit the form. Blank text fields (size 0) are ignored in the average calculation.
avg_field_size (API)

Avg. field size on conversion

The average field size of this text field when a visitor entered some text, submitted the form afterwards, and converted it.
avg_field_size_converted (API)

Avg. field size on submit

The average field size of this text field when a visitor entered some text and submitted the form afterwards.
avg_field_size_submitted (API)

Avg. field size when unsubmitted

The average field size of this text field when a visitor entered some text but did not submit the form afterwards.
avg_field_size_unsubmitted (API)

Avg. hesitation time

The average amount of time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
avg_field_hesitation_time (API)

Avg. position

Average position of your website in the search engine results list (for this keyword).
position (API)

Avg. time spent

The average amount of time spent on this field when a visitor interacted with it. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
avg_field_time_spent (API)

Avg. time spent

The average amount of time a visitor spent watching or listening to a media.
avg_time_watched (API)

Besøk

If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.
nb_visits (API)

Brukere

Antall brukere som er logget inn på nettstedet ditt. Det er antallet unike aktive brukere som har en bruker-ID satt (via sporsingskodefunksjonen «setUserId»).
nb_users (API)

CTR

Clickthrough rate: A ratio showing how often people who see a search engine results page with a link to your website, end up clicking it.
ctr (API)

Changes

The number of times a visitor has changed this field. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_changes (API)

Clicks

A click is counted each time someone clicks on a link pointing to your website on a search engine results page.
nb_clicks (API)

Content Interactions

Antall ganger en innholdsdel ble interagert med (f.eks. et klikk på en banner eller annonse).
nb_interactions (API)

Cursor rate

The number of times cursor keys was used on this field after a user interacted with it. This metric is only available for text fields.
field_cursor_rate (API)

Cursors

The number of times your visitors have used any of the cursor keys on this field. This metric is only available for text fields.
nb_field_cursor (API)

Deletes

The number of times your visitors have used the backspace or delete key on this field. This metric is only available for text fields.
nb_field_deletes (API)

Deletion rate

The percentage of times either a backspace or delete key was used when a field was changed. This metric is only available for text fields.
field_delete_rate (API)

Drop offs

The number of times a visitor interacted with this field last when they did not submit the form.
nb_field_dropoff (API)

Entries

The number of times a visitor has interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_entries (API)

Event value

Summen av alle hendelsesverdier
sum_event_value (API)

Field conversions

The number of times the field was shown when a form was converted. It does not mean a visitor actually interacted with this field.
nb_field_views_converted (API)

Field submissions

The number of times this field was shown when the form was submitted. It does not mean a visitor has actually interacted with this field.
nb_field_views_submitted (API)

Finish rate

The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
finish_rate (API)

Finishes

The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_finishes (API)

Form amendment rate

The number of times this field was amended after changing it initially. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
field_amendments_rate (API)

Form avg. hesitation time

The average time a visitor hesitated to start interacting with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
avg_form_time_hesitation (API)

Form avg. time spent

The average time a visitor spent on a form. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
avg_form_time_spent (API)

Form avg. time to conversion

The average time it took a visitor to convert a form. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
avg_form_time_to_conversion (API)

Form avg. time to first submit

The average time it took a visitor to submit this form for the first time. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
avg_form_time_to_first_submission (API)

Form conversion rate

The number of times a form starter has converted the form.
form_conversion_rate (API)

Form conversions

The number of times this form was completed successfully.
nb_form_conversions (API)

Form re-submitter rate

The percentage of submitters that have submitted this form at least a second time. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
form_resubmitters_rate (API)

Form re-submitters

The number of form viewers that have re-submitted a form at least once. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
nb_form_resubmitters (API)

Form starters

The number of form viewers that have started interacting with a form at least once. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starters (API)

Form starters rate

The percentage of times a visitor has viewed a page where this form was included and then started interacting with it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
form_starters_rate (API)

Form starts

The number of times a visitor has started interacting with a form after viewing it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
nb_form_starts (API)

Form submissions

The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
nb_form_submissions (API)

Form submitter rate

The number of times a form starter has submitted the form.
form_submitter_rate (API)

Form submitters

The number of form viewers that have submitted a form at least once.
nb_form_submitters (API)

Form viewers

The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
nb_form_viewers (API)

Form views

The number of times your visitors have viewed a page where this form was included.
nb_form_views (API)

Fullscreen rate

The percentage of visitors that opened a video in fullscreen.
fullscreen_rate (API)

Funnel abandoned rate

The percentage of visits that have entered the funnel but did not complete it. It is the number of funnel exits divided by the number of funnel entries.
funnel_abandoned_rate (API)

Funnel conversion rate

The percentage of visits that have completed the funnel after entering it. It is the number of funnel conversions divided by the sum of all funnel entries.
funnel_conversion_rate (API)

Funnel conversions

The number of visits that have completed the funnel.
funnel_nb_conversions (API)

Funnel entries

The sum of all visits that have entered the funnel.
funnel_sum_entries (API)

Funnel exits

The sum of all visits that have left the funnel before converting the funnel.
funnel_sum_exits (API)

Gj.snitt. besøksvarighet (i sekunder)

Gjennomsnittlig varighet for et besøk.
avg_time_on_site (API)

Gj.snitt. genereringstid

Den gjennomsnittlige tiden det tok å generere siden. Dette måltallet inkluderer tiden det tok tjeneren å generere siden, pluss tiden det den besøkende å laste ned svar fra tjeneren. Et lavere gjennomsnitt betyr et raskere nettsted for dine besøkende!
avg_time_generation (API)

Gj.snitt. tid på side

Den gjennomsnittlige tiden besøkere tilbrakte på denne siden (bare siden, ikke hele nettstedet).
avg_time_on_page (API)

Gjennomsnittet av alle verdier for denne hendelsen

Gjennomsnittet av alle verdier for denne hendelsen
avg_event_value (API)

Handlinger

Antallet handlinger utført av dine besøkere. Handlinger kan være sidevisninger, interne nettstedsøk, nedlastinger eller utlenker.
nb_actions (API)

Handlinger per besøk

Det gjennomsnittlige antallet handlinger (sidevisninger, nettstedsøk, nedlastinger eller utlenker) som ble gjennomført i løpet av besøkene.
nb_actions_per_visit (API)

Hendelser

Totalt antall hendelser
nb_events (API)

Hendelser med en verdi

Antall hendelser der en hendelsesverdi er satt
nb_events_with_value (API)

Hesitation time

The time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
nb_field_hesitation_time (API)

Hesitation time

The time a visitor waited before starting to interact with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
nb_form_time_hesitation (API)

Impressions

An impression is counted each time your website is displayed in a search engine results page.
nb_impressions (API)

Impressions by unique visitors

The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_unique_visitors_impressions (API)

Innganger

Antall besøk som startet på denne siden.
entry_nb_visits (API)

Inntekter First Interaction

The revenue for this channel when the attribution model "First Interaction" is applied.
nb_attribution_revenue_firstInteraction (API)

Inntekter Last Interaction

The revenue for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_revenue_lastInteraction (API)

Inntekter Last Non-Direct

The revenue for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_revenue_lastNonDirect (API)

Inntekter Linear

The revenue for this channel when the attribution model "Linear" is applied.
nb_attribution_revenue_linear (API)

Inntekter Position Based

The revenue for this channel when the attribution model "Position Based" is applied.
nb_attribution_revenue_positionBased (API)

Inntekter Time Decay

The revenue for this channel when the attribution model "Time Decay" is applied.
nb_attribution_revenue_timeDecay (API)

Interactions

The number of times your form viewers have interacted with this field in total. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions (API)

Interactions on submit

The number of times a form viewer has interacted with this field and then submitted the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_submitted (API)

Interactions when unsubmitted

The number of times a form viewer has interacted with this field and then did not submit the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_interactions_unsubmitted (API)

Interaksjonsrate

Ratioen mellom visninger og interaksjoner.
interaction_rate (API)

Klikket i søkeresultat

Antallet ganger denne siden var besøkt etter at en besøker gjorde et søk på nettstedet ditt og klikket på denne siden i søkeresultatene.
nb_hits_following_search (API)

Konvertering First Interaction

The number of conversions for this channel when the attribution model "First Interaction" is applied.
nb_attribution_conversions_firstInteraction (API)

Konvertering Last Interaction

The number of conversions for this channel when the attribution model "Last Interaction" is applied.
nb_attribution_conversions_lastInteraction (API)

Konvertering Last Non-Direct

The number of conversions for this channel when the attribution model "Last Non-Direct" is applied.
nb_attribution_conversions_lastNonDirect (API)

Konvertering Linear

The number of conversions for this channel when the attribution model "Linear" is applied.
nb_attribution_conversions_linear (API)

Konvertering Position Based

The number of conversions for this channel when the attribution model "Position Based" is applied.
nb_attribution_conversions_positionBased (API)

Konvertering Time Decay

The number of conversions for this channel when the attribution model "Time Decay" is applied.
nb_attribution_conversions_timeDecay (API)

Konverteringsrate

Prosentandelen av besøk som utløste målkonvertering.
conversion_rate (API)

Left blank on conversion

The total number of times this field was left empty when the form was submitted and converted.
nb_field_leftblank_converted (API)

Left blank on submit

The total number of times this field was left empty when the form was submitted.
nb_field_leftblank_submitted (API)

Maximum Event value

Maksimumsverdien for denne hendelsen
max_event_value (API)

Minimum Event value

Minimumsverdien for denne hendelsen
min_event_value (API)

Nedlastinger

Antall klikk på denne lenken
nb_downloads (API)

Number of audio impressions

The number of times a visitor has viewed a page where this audio was included.
sum_total_audio_impressions (API)

Number of audio plays

The number of times a visitor has listened to an audio.
sum_total_audio_plays (API)

Number of video impressions

The number of times a visitor has viewed a page where this video was included.
sum_total_video_impressions (API)

Number of video plays

The number of times a visitor has watched a video.
sum_total_video_plays (API)

Play rate

The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
play_rate (API)

Plays

The number of times a visitor watched or listened to a media
nb_plays (API)

Plays by unique visitors

The number of unique visitors that have watched or listened to a media. Every visitor is only counted once, even if the visitor watches or listens to the media resource multiple times a day.
nb_unique_visitors_plays (API)

Proceeded

The number of visits that proceeded to the next interaction and did not exit your website or app.
nb_proceeded (API)

Proceeded Rate

The percentage of visits that performed another interaction after performing an interaction.
proceeded_rate (API)

Rate left blank on conversion

The number of times this field was left empty when the form was submitted and converted.
avg_field_leftblank_converted (API)

Rate left blank on submit

The number of times this field was left empty when the form was submitted.
avg_field_leftblank_submitted (API)

Refocus rate

The number of times this field was refocused after interacting with it initially. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
field_refocus_rate (API)

Refocuses

The total number of times a visitor has refocused this field before they submitted a form or left it. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_refocuses (API)

Sidevisninger

Antallet ganger denne siden har vært besøkt.
nb_hits (API)

Sidevisninger

Antallet ganger denne siden har vært besøkt.
nb_pageviews (API)

Sprett

Prosentandel av besøk som startet og sluttet på denne siden. Dette betyr at den besøkende forlot nettstedet etter kun å ha sett denne siden.
entry_bounce_count (API)

Sprettfrekvens

Prosentandelen av besøk som bare hadde én sidevisning. Dette betyr at den besøkende forlot nettstedet direkte fra inngangssiden.
bounce_rate (API)

Sprettfrekvens (Handlinger)

Prosentandelen av besøk som startet på denne siden og forlot nettstedet med en gang.
bounce_rate (API)

Step entries

The number of visits that have entered the funnel at this step.
step_nb_entries (API)

Step exits

The number of visits that have left the funnel at this step.
step_nb_exits (API)

Step proceeded

The number of visits that have proceeded from this step to the next step in the funnel.
step_nb_proceeded (API)

Step visits

The number of visits that have entered this step of the funnel.
step_nb_visits (API)

Søk

Antall besøkende som søkte etter dette nøkkelordet i ditt nettsteds søkemotor.
nb_searches (API)

Søk (Handlinger)

Antall besøkende som søkte etter dette nøkkelordet i ditt nettsteds søkemotor.
nb_visits (API)

Søkeresultatsider

Brukere vil søke på ditt nettsted, og noen ganger klikke «neste» for å se flere resultater. Dette er det gjennomsnittlige antallet søkeresultatsider for dette nøkkelordet.
nb_pages_per_search (API)

Time spent

The total time spent on this form field in seconds. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
nb_field_time_spent (API)

Time spent

The total time all visitors spent on a form in total. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
nb_form_time_spent (API)

Time spent on media

The total time that was spent watching or listening to the media.
sum_total_time_watched (API)

Time to first submit

The time it took the visitor to submit a form. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
nb_form_time_to_first_submission (API)

Time to form conversion

The time it took the visitor to complete a form successfully. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
nb_form_time_to_conversion (API)

Unike besøkere

The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day.
nb_uniq_visitors (API)

Unike klikk (Handlinger)

Antall besøk som involverte et klikk på denne lenken. Hvis lenken ble klikket flere ganger i løpet av et besøk, blir det kun talt én gang.
nb_visits (API)

Unike nedlastinger

Antall besøk som involverte et klikk på denne lenken. Hvis lenken ble klikket flere ganger i løpet av et besøk, blir det kun talt én gang.
nb_uniq_downloads (API)

Unike nedlastinger (Handlinger)

Antall besøk som involverte et klikk på denne lenken. Hvis lenken ble klikket flere ganger i løpet av et besøk, blir det kun talt én gang.
nb_visits (API)

Unike sidevisninger

Antall besøk som inkluderte denne siden. Hvis en side ble vist flere ganger i løpet av et besøk, telles det bare som en gang.
nb_uniq_pageviews (API)

Unike sidevisninger (Handlinger)

Antall besøk som inkluderte denne siden. Hvis en side ble vist flere ganger i løpet av et besøk, telles det bare som en gang.
nb_visits (API)

Unike utlenker

Antall besøk som involverte et klikk på denne lenken. Hvis lenken ble klikket flere ganger i løpet av et besøk, blir det kun talt én gang.
nb_uniq_outlinks (API)

Unique amendments

The number of form viewers that have amended this field at least once. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
nb_field_uniq_amendments (API)

Unique changes

The number of form viewers that have changed this field at least once. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
nb_field_uniq_changes (API)

Unique cursors

The number of form viewers that have used any of the cursor keys on this field at least once. This metric is only available for text fields.
nb_field_uniq_cursor (API)

Unique deletes

The number of form viewers that have used the backspace or delete key on this field at least once. This metric is only available for text fields.
nb_field_uniq_deletes (API)

Unique drop offs

The number of form viewers that interacted with this field last, when they did not submit the form.
nb_field_uniq_dropoff (API)

Unique entries

The number of form viewers that have interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
nb_field_uniq_entries (API)

Unique interactions

The number of form viewers that have interacted with this field at least once. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
nb_field_uniq_interactions (API)

Unique refocuses

The number of form viewers that have refocused this field at least once. A refocus is counted when a visitor focuses this field, then focuses another field, and then focuses this field again.
nb_field_uniq_refocuses (API)

Utganger

Antall besøk som sluttet på denne siden.
exit_nb_visits (API)

Utganger

The number of visits that did not leave after this interaction.
nb_exits (API)

Utgangsfrekvens

The percentage of visits that have left your website or app after this interaction.
exit_rate (API)

Utgangsfrekvens (Handlinger)

Prosentandelen av besøk som forlot nettstedet etter å ha sett på denne siden.
exit_rate (API)

Utlenker

Antall klikk på denne lenken
nb_outlinks (API)

impression_rate

The percentage of visitors that have visited a page where this media was included out of all of your unique visitors.
impression_rate (API)

Rapporter

Alle henvisere (Henvisere)

This report shows all your Referrers in one unified report, listing all Websites, Search keywords and Campaigns used by your visitors to find your website.

Audio Resource URLs (Media)

This report shows a hierarchical list of the resource URLs of audio that your visitors listened to. To see further details for a specific audio resource URL, click the plus icon when you hover a row.

Audio Resources URLs Grouped (Media)

This report shows information about the grouped resource URLs of audio that your visitors listened to. It is similar to "Audio Resource URL" but it groups together audio resources that have the same file name but a different file extension. To see further details for a specific audio resource, click the plus icon when you hover a row.

Audio Titles (Media)

This report shows information about the audio titles that your visitors have listened to. To see further details for a specific audio title, click the plus icon when you hover a row. When a title for an audio file cannot be detected, it will be grouped under "Unknown".

Audio per hour in website's timezone (Media)

This report shows at which hours of the day visitors have watched your audios. The hours are shown in the timezone of the website.

Besøk etter besøksnummer (Handlinger)

I denne rapporten kan du se antallet besøk som var det N-te besøket, altså besøkere som besøkte ditt nettsted minst N ganger.
Legg merke til at du kan se på rapporten på andre måter enn som en stikkordsky. Bruk kontrollene på bunnen av rapporten for å gjøre det.

Besøk etter dager siden siste besøk (Handlinger)

I denne rapporten kan du se hvor mange besøk som kom fra besøkere som var på nettstedet for et visst antall dager siden.

Besøk etter ukedag (Besøkere)

Denne grafen viser antall besøk nettstedet ditt mottatt på de ulike dagene i uken.

Besøk pr. lokaltid (Besøkere)

Denne grafen viser hvilken tid det var i besøkeres tidssoner da besøkene skjedde.

Besøk pr. servertid (Besøkere)

Denne grafen viser hvilken tid det var i serverens tidssone da besøkene skjedde.

Besøkslengde (Handlinger)

I denne rapporten kan du se hvor mange besøk som hadde en bestemt totallengde. I utgangspunktet vises rapporten som en stikkordsky, hvor mer vanlige lengder vises med større skrift.
Legg merke til at du kan se på rapporten på andre måter enn som en stikkordsky. Bruk kontrollene på bunnen av rapporten for å gjøre det.

By (Besøkere)

This report shows the cities your visitors were in when they accessed your website.
In order to see data for this report, you must setup GeoIP in the Geolocation admin tab. The commercial Maxmind GeoIP databases are more accurate than the free ones. To see how accurate they are, click here.

Egendefinerte variabler (Besøkere)

Denne rapporten inneholder informasjon om dine egendefinerte variabler. Klikk på et variabelnavn for å se fordelingen av verdier.
For mer informasjon om egendefinerte variabler, les dokumentasjonen om egendefinerte variabler på piwik.org

Forms Overview (Forms)

This report gives you an overview of how your forms are doing by giving you insights into the number of form views, form staters, form submissions, form conversions, and more.

Forms overview last 30 minutes (Forms)

This report gives you an overview of how your forms are currently doing within the last X minutes or hours.

Henvisingstype (Henvisere)

This table contains information about the distribution of the channel types.
Direkte treff: A visitor has entered the URL in their browser and started browsing on your website - they entered the website directly.
Søkemotorer: A visitor was referred to your website by a search engine.
See the "Søkemotorer og nøkkelord" report for more details.
Nettsteder: The visitor followed a link on another website that led to your site.
See the "Nettsteder" report for more details.
Kampanjer: Visitors that came to your website as the result of a campaign.
See the "Kampanjer" report for more details.

Inngangssider (Handlinger)

This report contains information about the entry pages that were used during the specified period. An entry page is the first page that a user views during their visit.
The entry URLs are displayed as a folder structure.
Bruk pluss- og minus-ikonene til venstre for å navigere.

Internett-leverandør (Besøkere)

Denne rapporten viser hvilken internett-leverandør (ISP) dine besøkere bruker for å besøke nettstedet. Du kan klikke på et ISP-navn for flere detaljer.
Hvis Matomo ikke kan finne en besøkers ISP, listes den som IP.

Keywords (including not defined) (Henvisere)

This report shows which keywords users were searching for before they were referred to your website.

By clicking on a row in the table, you can see the distribution of search engines that were queried for the keyword.

Note: This report lists most keywords as not defined, because most search engines do not send the exact keyword used on the search engine.

Konfigurasjoner (Besøkere)

Denne rapporten viser de mest vanlige konfigurasjonene som dine besøkere har. En konfigurasjon er kombinasjonen av operativsystem, nettlesertype og skjermoppløsning.

Kontinent (Besøkere)

This report shows which continent your visitors were in when they accessed your website.

Land (Besøkere)

This report shows which country your visitors were in when they accessed your website.

Liste over utvidelser (Besøkere)

Denne rapporten viser hvilke utvidelser som dine besøkere har aktivert. Denne informasjonen kan være nyttig for velge riktig måte å presentere ditt innhold.

Media Players (Media)

This report contains information about the media players that were used by your visitors to play the media on your website.

Media Summary (Media)

This is an overview of your visitor's media consumption. It is broken down into various reports, which are displayed in sparklines at the bottom of the page. You can enlarge the graphs by clicking on the report you'd like to see.

Most popular forms last 30 minutes (Forms)

This report shows your most popular forms within the last X minutes or hours.

Nedlastinger (Handlinger)

I denne rapporten kan du se hvilke filer de besøkende har lastet ned.
Hva Matomo teller som en nedlasting, er klikket på en nedlastingslink. Om nedlastingen ble fullført eller ikke er ikke kjent for Matomo.

Nettlesere (Besøkere)

Denne rapporten inneholder informasjon om hva slags nettleser som dine besøkere bruker. Alle nettleserversjoner er opplistet separat.

Nettlesermotorer (Besøkere)

Denne rapporten viser dine besøkeres nettlesere brutt ned etter nettlesermotorer.
den viktigste informasjonen for web-utviklere er hva slags rendering-motor som besøkere bruker. Oppføringen inneholder navnene til motoren fulgt av den mest kjente nettleseren som bruker den motoren.

Nettsteder (Henvisere)

In this table, you can see which websites referred visitors to your site.
By clicking on a row in the table, you can see which URLs the links to your website were on.

Nøkkelord (Henvisere)

This report shows which keywords users were searching for before they were referred to your website.

By clicking on a row in the table, you can see the distribution of search engines that were queried for the keyword.

Note: This report lists most keywords as not defined, because most search engines do not send the exact keyword used on the search engine.

Nøkkelord for sidesøk (Handlinger)

Denne rapporten lister opp nøkkelord som besøkere har søkt etter i nettstedets interne søkemotor.

Å spore søk som besøkere gjør på dine nettsteder er en effektiv måte å lære mer om hva din målgruppe leter etter. Det kan hjelpe deg å finne ideer til nytt innhold, nye produkter og generelt å øke kvaliteten på dine besøkeres opplevelse av ditt nettsted.

Lær mer om hvordan du kan spore hvordan besøkere bruker din søkemotor.

Nøkkelord uten resultater (Handlinger)

Å spore søk som besøkere gjør på dine nettsteder er en effektiv måte å lære mer om hva din målgruppe leter etter. Det kan hjelpe deg å finne ideer til nytt innhold, nye produkter og generelt å øke kvaliteten på dine besøkeres opplevelse av ditt nettsted.

Denne rapporten lister opp nøkkelord som ikke ga noen søkeresultater. Kanskje søkealgoritmen kan forbedres, eller kanskje dine besøkere ser etter innhold som ikke er på ditt nettsted (ennå)?

Region (Besøkere)

This report shows which region your visitors were in when they accessed your website.
In order to see data for this report, you must setup GeoIP in the Geolocation admin tab. The commercial Maxmind GeoIP databases are more accurate than the free ones. To see how accurate they are, click here.

Side-URLer (Handlinger)

Denne rapporten inneholder informasjon om side-URLer som har blitt besøkt.
Tabellen er organisert hierarkisk, URL-ene vises som en mappestruktur.
Bruk pluss- og minus-ikonene til venstre for å navigere.

Sider per besøk (Handlinger)

I denne rapporten kan du se hvor mange besøk som involverte et bestemt antall sidevisninger. I utgangspunktet vises rapporten som en stikkordsky, hvor mer vanlige antall sidevisninger vises med større skrift.
Legg merke til at du kan se på rapporten på andre måter enn som en stikkordsky. Bruk kontrollene på bunnen av rapporten for å gjøre det.

Sider som følger etter et nettstedssøk (Handlinger)

Når besøkere søker på ditt nettsted, leter de etter en bestemt side, innhold, produkt eller tjeneste. Denne rapporten lister opp sider som ble klikket mest etter et internt søk. Med andre ord, det er listen over sider som blir mest søkt etter av besøkere som allerede er på nettstedet.
Bruk pluss- og minus-ikonene til venstre for å navigere.

Sidetitler (Handlinger)

Denne rapporten inneholder informasjon om titler på sider som har blitt besøkt.
Sidetittelen er HTML-taggen <title> som de fleste nettlesere viser i vindustittelen.

Sidetittel fulgt av ett nettstedssøk (Handlinger)

Når besøkere søker på ditt nettsted, leter de etter en bestemt side, innhold, produkt eller tjeneste. Denne rapporten lister opp sider som ble klikket mest etter et internt søk. Med andre ord, det er listen over sider som blir mest søkt etter av besøkere som allerede er på nettstedet.
Bruk pluss- og minus-ikonene til venstre for å navigere.

Sosiale nettverk (Henvisere)

In this table, you can see which websites referred visitors to your site.
By clicking on a row in the table, you can see which URLs the links to your website were on.

Søkekategorier (Handlinger)

Denne rapporten viser kategorier som besøkere velger når de søker på ditt nettsted.
For eksempel: e-handelsnettsteder har typisk en «kategori»-velger slik at besøkere kan begrense sine søk til kun produkter i en spesifikk kategori.

Søkemotorer (Henvisere)

This report shows which search engines referred users to your website.
By clicking on a row in the table, you can see what users were searching for using a specific search engine.

Titler på inngangssider (Handlinger)

Denne rapporten inneholder informasjon om titler på inngangssider som ble brukt i løpet av den angitte perioden. Bruk pluss- og minus-ikonene til venstre for å navigere.

Titler på utgangssider (Handlinger)

Denne rapporten inneholder informasjon om titler på utgangssider som ble brukt i den angitte perioden. Bruk pluss- og minus-ikonene til venstre for å navigere.

Utgangssider (Handlinger)

This report contains information about the exit pages that occurred during the specified period. An exit page is the last page that a user views during their visit.
The exit URLs are displayed as a folder structure.
Bruk pluss- og minus-ikonene til venstre for å navigere.

Utlenker (Handlinger)

Denne rapporten viser en hierarkisk liste av utlenkers URL-er som ble klikket av dine besøkere. En utlenke er en lenke som leder besøkeren bort fra ditt nettsted (til et annet domene).
Bruk pluss- og minus-ikonene til venstre for å navigere.

Video Resolutions (Media)

This report shows the resolution (width and height) at which your videos were watched. For example if a visitor watches the video fullscreen, the video resolution equals the visitor's screen resolution.

Video Resource URLs (Media)

This report shows a hierarchical list of the resource URLs of videos that your visitors watched. To see further details for a specific video resource URL, click the plus icon when you hover a row.

Video Resource URLs Grouped (Media)

This report shows information about the grouped resource URLs of videos that your visitors watched. It is similar to "Video Resource URL" but it groups together videos that have the same file name but a different file extension. To see further details for a specific video resource, click the plus icon when you hover a row.

Video Titles (Media)

This report shows information about the video titles that your visitors have watched. To see further details for a specific video title, click the plus icon when you hover a row. When a title for a video cannot be detected, it will be grouped under "Unknown".

Videos per hour in website's timezone (Media)

This report shows at which hours of the day visitors have listened to your videos. The hours are shown in the timezone of the website.

Custom Reports

Actions In Visit

Dimension

Antall Besøk

Dimension

Antall Interaksjoner

Dimension

Antall Interne Søk

Dimension

Avg. Actions In Visit Per Besøk

Måltall

Average value of "Actions In Visit" per "Besøk".
avg_sum_actions_per_visits (API)

Avg. Antall Interaksjoner Per Besøk

Måltall

Average value of "Antall interaksjoner" per "Besøk".
avg_sum_actions_visittotalinteractions_per_visits (API)

Avg. Antall Interne Søk Per Besøk

Måltall

Average value of "Antall interne søk" per "Besøk".
avg_sum_actions_visittotalsearches_per_visits (API)

Avg. Besøk Etter Dager Siden Siste Besøk Per Besøk

Måltall

Average value of "Besøk etter dager siden siste besøk" per "Besøk".
avg_sum_visitorinterest_visitsbydayssincelastvisit_per_visits (API)

Avg. Besøksvarighet (i Sekunder) Per Besøk

Måltall

Average value of "Besøksvarighet (i sekunder)" per "Besøk".
avg_sum_corehome_visittotaltime_per_visits (API)

Avg. Completion

Måltall

The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_media_completion (API)

Avg. Dager Siden Første Besøk Per Besøk

Måltall

Average value of "Dager siden første besøk" per "Besøk".
avg_sum_corehome_visitordayssincefirst_per_visits (API)

Avg. Dager Siden Siste E-handelordre Per Besøk

Måltall

Average value of "Dager siden siste e-handelordre" per "Besøk".
avg_sum_corehome_visitordayssinceorder_per_visits (API)

Avg. Delsum Per Order

Måltall

Average value of "Delsum" per "Unik Orders".
avg_sum_ecommerce_revenuesubtotal_per_uniq_orders (API)

Avg. Frakt Per Order

Måltall

Average value of "Frakt" per "Unik Orders".
avg_sum_ecommerce_revenueshipping_per_uniq_orders (API)

Avg. Hendelser Per Besøk

Måltall

Average value of "Hendelser" per "Besøk".
avg_sum_events_totalevents_per_visits (API)

Avg. Media Length

Måltall

The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)

Avg. Number Of Items In Cart Per Order

Måltall

Average value of "Number of Items in Cart" per "Unik Orders".
avg_sum_ecommerce_items_per_uniq_orders (API)

Avg. Order Value Per Order

Måltall

Average value of "Order value" per "Unik Orders".
avg_sum_ecommerce_revenue_per_uniq_orders (API)

Avg. Rabatt Per Order

Måltall

Average value of "Rabatt" per "Unik Orders".
avg_sum_ecommerce_revenuediscount_per_uniq_orders (API)

Avg. Skatt Per Order

Måltall

Average value of "Skatt" per "Unik Orders".
avg_sum_ecommerce_revenuetax_per_uniq_orders (API)

Avg. Time Spent

Måltall

The average amount of time a visitor spent watching or listening to a media.
avg_spent_time (API)

Besøk

Måltall

If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.
nb_visits (API)

Besøk E-handelstatus Etter Slutten Av Besøket

Dimension

Besøk Etter Dager Siden Siste Besøk

Dimension

Besøk Konvertert Til Et Spesifikt Mål-ID

Dimension

Besøk Med Konvertering

Måltall


nb_visits_converted (API)

Besøk Som Er Konvertert Til Minst Ett Mål

Dimension

Besøkstype

Dimension

Besøksvarighet (i Sekunder)

Dimension

Bruker-ID

Dimension

By

Dimension

Båndbredde

Dimension

Category (Site Search)

Dimension

Content Interaction

Dimension

Dager Siden Første Besøk

Dimension

Dager Siden Siste E-handelordre

Dimension

Delsum

Dimension

Enhetsmerke

Dimension

Enhetsmodell

Dimension

Enhetstype

Dimension

Event URL

Dimension

Event Value

Dimension

Finish Rate

Måltall

The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
media_finish_rate (API)

Finishes

Måltall

The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_media_finishes (API)

Form Avg. Hesitation Time

Måltall

The average time a visitor hesitated to start interacting with a form.
avg_form_time_hesitation (API)

Form Avg. Time Spent

Måltall

The average time a visitor spent on a form.
avg_form_time_spent (API)

Form Avg. Time To First Submit

Måltall

The average time it took a visitor to submit this form for the first time.
avg_form_time_to_first_submission (API)

Form Conversion Rate

Måltall

The number of times a form starter has converted the form.
form_conversion_rate (API)

Form Conversions

Dimension

Form Conversions

Måltall

The number of times this form was completed successfully.
nb_form_conversions (API)

Form Re-submitter Rate

Måltall

The number of form viewers that have re-submitted a form at least once.
form_resubmitters_rate (API)

Form Re-submitters

Måltall

The number of form viewers that have re-submitted a form at least once.
nb_form_resubmitters (API)

Form Starters

Måltall

The number of form viewers that have started interacting with a form at least once.
nb_form_starters (API)

Form Starters Rate

Måltall

The percentage of times a visitor has viewed a page where this form was included and then started interacting with it.
form_starters_rate (API)

Form Starts

Måltall

The number of times a visitor has started interacting with a form after viewing it.
nb_form_starts (API)

Form Starts

Dimension

Form Submissions

Måltall

The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
nb_form_submissions (API)

Form Submissions

Dimension

Form Submitters

Måltall

The number of form viewers that have submitted a form at least once.
nb_form_submitters (API)

Form Viewers

Måltall

The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
nb_form_viewers (API)

Form Views

Dimension

Form Views

Måltall

The number of times your visitors have viewed a page where this form was included.
nb_form_views (API)

Frakt

Dimension

Gj.snitt. Genereringstid

Måltall

Average value of "Page Generation time" per "Pageviews with generation time".
avg_page_generation_time (API)

Gjennomsnittlig Verdi

Måltall

Average value of "Event value" per "Hendelser med en verdi".
avg_event_value (API)

Grouped Resource

Dimension

Hendelsekategori

Dimension

Hendelser

Dimension

Hendelser Med En Verdi

Måltall

Antall hendelser der en hendelsesverdi er satt
events_with_event_value (API)

Hendelseshandling

Dimension

Hendelsesnavn

Dimension

Henvisingstype

Dimension

Henvisnings-URL

Dimension

Hesitation Time

Måltall

The time a visitor waited before starting to interact with a form.
nb_form_time_hesitation (API)

Hesitation Time

Dimension

Hour

Dimension

Impressions

Dimension

Impressions

Måltall

The number of times a visitor viewed a page where this media was included.
nb_media_impressions (API)

Impressions By Unique Visitors

Måltall

The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_media_uniq_impressions (API)

Innhold

Dimension

Innholdsdel

Dimension

Innholdsmål

Dimension

Innholdsnavn

Dimension

Interaction Position

Dimension

Internett-leverandør

Dimension

IP For Besøker

Dimension

Kampanje-ID

Dimension

Kilde

Dimension

Klikket URL

Dimension

Kontinent

Dimension

Konverteringsrate

Måltall

Prosentandelen av besøk som utløste målkonvertering.
visits_conversion_rate (API)

Land

Dimension

Local Time - Hour (Start Of Visit)

Dimension

Local Time - Minute (Start Of Visit)

Dimension

Maks Actions In Visit

Måltall

The maximum value for Actions In Visit
max_actions (API)

Maks Antall Interaksjoner

Måltall

The maximum value for Antall interaksjoner
max_actions_visittotalinteractions (API)

Maks Antall Interne Søk

Måltall

The maximum value for Antall interne søk
max_actions_visittotalsearches (API)

Maks Besøk Etter Dager Siden Siste Besøk

Måltall

The maximum value for Besøk etter dager siden siste besøk
max_visitorinterest_visitsbydayssincelastvisit (API)

Maks Besøksvarighet (i Sekunder)

Måltall

The maximum value for Besøksvarighet (i sekunder)
max_corehome_visittotaltime (API)

Maks Båndbredde

Måltall

The maximum value for Båndbredde
max_bandwidth_bandwidth (API)

Maks Dager Siden Første Besøk

Måltall

The maximum value for Dager siden første besøk
max_corehome_visitordayssincefirst (API)

Maks Dager Siden Siste E-handelordre

Måltall

The maximum value for Dager siden siste e-handelordre
max_corehome_visitordayssinceorder (API)

Maks Delsum

Måltall

The maximum value for Delsum
max_ecommerce_revenuesubtotal (API)

Maks Event Value

Måltall

Maksimumsverdien for denne hendelsen
max_events_eventvalue (API)

Maks Form Views

Måltall

The maximum value for Form views
max_form_views (API)

Maks Frakt

Måltall

The maximum value for Frakt
max_ecommerce_revenueshipping (API)

Maks Hendelser

Måltall

The maximum value for Hendelser
max_events_totalevents (API)

Maks Hesitation Time

Måltall

The maximum value for Hesitation time
max_form_time_hesitation (API)

Maks Interaction Position

Måltall

The maximum value for Interaction Position
max_actions_interactionposition (API)

Maks Media Length (in Seconds)

Måltall


max_media_length (API)

Maks Number Of Items In Cart

Måltall

The maximum value for Number of Items in Cart
max_ecommerce_items (API)

Maks Order Value

Måltall

The maximum value for Order value
max_ecommerce_revenue (API)

Maks Overall Revenue

Måltall

The maximum value for Overall revenue
max_goals_revenue (API)

Maks Page Generation Time

Måltall

The maximum value for Page Generation time
max_actions_pagegenerationtime (API)

Maks Product Price

Måltall

The maximum value for Product Price
max_ecommerce_productprice (API)

Maks Product Quantity

Måltall

The maximum value for Product Quantity
max_ecommerce_productquantity (API)

Maks Rabatt

Måltall

The maximum value for Rabatt
max_ecommerce_revenuediscount (API)

Maks Skatt

Måltall

The maximum value for Skatt
max_ecommerce_revenuetax (API)

Maks Time Spent

Måltall

The maximum value for Time spent
max_form_time_spent (API)

Maks Time Spent Playing Media (in Seconds)

Måltall

The maximum value for Time spent playing media (in seconds)
max_mediaanalytics_spenttime (API)

Maks Time To First Submit

Måltall

The maximum value for Time to first submit
max_form_time_to_first_submission (API)

Maks Time To Initial Media Play (in Seconds)

Måltall

The maximum value for Time to initial media play (in seconds)
max_mediaanalytics_timetoplay (API)

Media Length (in Seconds)

Dimension

Media Progress

Dimension

Media Title

Dimension

Medium

Dimension

Min Event Value

Måltall

Minimumsverdien for denne hendelsen
min_events_eventvalue (API)

Navn

Dimension

Nedlastings-URL

Dimension

Nettleser

Dimension

Nettlesermotor

Dimension

Nettleserversjon

Dimension

Number Of Items In Cart

Dimension

Nøkkel

Dimension

Nøkkelord

Dimension

Nøkkelord (Sidesøk)

Dimension

Område

Dimension

Operativsystemfamilie

Dimension

Oppløsning

Dimension

Order Value

Dimension

Overall Revenue

Dimension

Page Generation Time

Dimension

Pageviews With Generation Time

Måltall

The number of entries that have a value set for Page Generation time
pageviews_with_generation_time (API)

Play Rate

Måltall

The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
media_play_rate (API)

Player Name

Dimension

Plays

Måltall

The number of times a visitor watched or listened to a media
nb_media_plays (API)

Product Price

Dimension

Product Quantity

Dimension

Produkt-SKU

Dimension

Produktnavn

Dimension

Rabatt

Dimension

Referrer Name

Dimension

Resolution

Dimension

Resource

Dimension

Server Time - Date (End Of Visit)

Dimension

Server Time - Day Of Month (End Of Visit)

Dimension

Server Time - Day Of Week (End Of Visit)

Dimension

Server Time - Day Of Year (End Of Visit)

Dimension

Server Time - Hour

Dimension

Server Time - Hour (End Of Visit)

Dimension

Server Time - Hour (Start Of Visit)

Dimension

Server Time - Minute

Dimension

Server Time - Minute (End Of Visit)

Dimension

Server Time - Minute (Start Of Visit)

Dimension

Server Time - Month (End Of Visit)

Dimension

Server Time - Quarter (End Of Visit)

Dimension

Server Time - Second (End Of Visit)

Dimension

Server Time - Week Of Year (End Of Visit)

Dimension

Server Time - Year (End Of Visit)

Dimension

Side-URL

Dimension

Sidetittel

Dimension

Sidevisninger

Måltall

Antallet ganger denne siden har vært besøkt.
pageviews (API)

Skatt

Dimension

Sprett

Måltall

Prosentandel av besøk som startet og sluttet på denne siden. Dette betyr at den besøkende forlot nettstedet etter kun å ha sett denne siden.
bounce_count (API)

Sprettfrekvens

Måltall

Prosentandelen av besøk som bare hadde én sidevisning. Dette betyr at den besøkende forlot nettstedet direkte fra inngangssiden.
bounce_rate (API)

Språk

Dimension

Time Spent

Måltall

The total time all visitors spent on a form in total.
nb_form_time_spent (API)

Time Spent

Dimension

Time Spent Playing Media (in Seconds)

Dimension

Time To First Submit

Måltall

The time it took the visitor to submit a form.
nb_form_time_to_first_submission (API)

Time To First Submit

Dimension

Time To Initial Media Play (in Seconds)

Dimension

Tittel På Inngangsside

Dimension

Tittel På Utgangsside

Dimension

Totalt Actions In Visit

Måltall

The total number (sum) of Actions In Visit
sum_actions (API)

Totalt Antall Interaksjoner

Måltall

The total number (sum) of Antall interaksjoner
sum_actions_visittotalinteractions (API)

Totalt Antall Interne Søk

Måltall

The total number (sum) of Antall interne søk
sum_actions_visittotalsearches (API)

Totalt Besøk Etter Dager Siden Siste Besøk

Måltall

The total number (sum) of Besøk etter dager siden siste besøk
sum_visitorinterest_visitsbydayssincelastvisit (API)

Totalt Besøksvarighet (i Sekunder)

Måltall

The total number (sum) of Besøksvarighet (i sekunder)
sum_corehome_visittotaltime (API)

Totalt Båndbredde

Måltall

The total number (sum) of Båndbredde
sum_bandwidth_bandwidth (API)

Totalt Dager Siden Første Besøk

Måltall

The total number (sum) of Dager siden første besøk
sum_corehome_visitordayssincefirst (API)

Totalt Dager Siden Siste E-handelordre

Måltall

The total number (sum) of Dager siden siste e-handelordre
sum_corehome_visitordayssinceorder (API)

Totalt Delsum

Måltall

The total number (sum) of Delsum
sum_ecommerce_revenuesubtotal (API)

Totalt Event Value

Måltall

The total number (sum) of Event value
sum_events_eventvalue (API)

Totalt Frakt

Måltall

The total number (sum) of Frakt
sum_ecommerce_revenueshipping (API)

Totalt Hendelser

Måltall

The total number (sum) of Hendelser
sum_events_totalevents (API)

Totalt Interaction Position

Måltall

The total number (sum) of Interaction Position
sum_actions_interactionposition (API)

Totalt Media Length (in Seconds)

Måltall


sum_media_length (API)

Totalt Number Of Items In Cart

Måltall

The total number (sum) of Number of Items in Cart
sum_ecommerce_items (API)

Totalt Order Value

Måltall

The total number (sum) of Order value
sum_ecommerce_revenue (API)

Totalt Overall Revenue

Måltall

The total number (sum) of Overall revenue
sum_goals_revenue (API)

Totalt Page Generation Time

Måltall

The total number (sum) of Page Generation time
sum_actions_pagegenerationtime (API)

Totalt Product Price

Måltall

The total number (sum) of Product Price
sum_ecommerce_productprice (API)

Totalt Product Quantity

Måltall

The total number (sum) of Product Quantity
sum_ecommerce_productquantity (API)

Totalt Rabatt

Måltall

The total number (sum) of Rabatt
sum_ecommerce_revenuediscount (API)

Totalt Skatt

Måltall

The total number (sum) of Skatt
sum_ecommerce_revenuetax (API)

Totalt Time Spent Playing Media (in Seconds)

Måltall

The total number (sum) of Time spent playing media (in seconds)
sum_mediaanalytics_spenttime (API)

Totalt Time To Initial Media Play (in Seconds)

Måltall

The total number (sum) of Time to initial media play (in seconds)
sum_mediaanalytics_timetoplay (API)

Treff

Måltall

Antall unike Handlinger
hits (API)

Unik Besøk E-handelstatus Etter Slutten Av Besøket

Måltall

Antall unike Besøk e-handelstatus etter slutten av besøket
nb_uniq_corehome_visitgoalbuyer (API)

Unik Besøker IPer

Måltall

Antall unike Besøker IPer
nb_uniq_corehome_visitip (API)

Unik Besøker Typer

Måltall

Antall unike Besøker typer
nb_uniq_corehome_visitorreturning (API)

Unik Bruker IDer

Måltall

Antall unike Bruker IDer
nb_uniq_corehome_userid (API)

Unik Byer

Måltall

Antall unike Byer
nb_uniq_usercountry_city (API)

Unik Clicked URLs

Måltall

Antall unike Clicked URLs
nb_uniq_actions_clickedurl (API)

Unik Content Interactions

Måltall

Antall unike Content Interactions
nb_uniq_contents_contentinteraction (API)

Unik Content Names

Måltall

Antall unike Content Names
nb_uniq_contents_contentname (API)

Unik Content Pieces

Måltall

Antall unike Content Pieces
nb_uniq_contents_contentpiece (API)

Unik Content Targets

Måltall

Antall unike Content Targets
nb_uniq_contents_contenttarget (API)

Unik Continents

Måltall

Antall unike Continents
nb_uniq_usercountry_continent (API)

Unik Device Brands

Måltall

Antall unike Device brands
nb_uniq_devicesdetection_devicebrand (API)

Unik Device Models

Måltall

Antall unike Device models
nb_uniq_devicesdetection_devicemodel (API)

Unik Device Types

Måltall

Antall unike Device types
nb_uniq_devicesdetection_devicetype (API)

Unik Download URLs

Måltall

Antall unike Download URLs
nb_uniq_actions_downloadurl (API)

Unik Entry Page URLs

Måltall

Antall unike Entry Page URLs
nb_uniq_actions_entrypageurl (API)

Unik Event URLs

Måltall

Antall unike Event URLs
nb_uniq_events_eventurl (API)

Unik Exit Page URLs

Måltall

Antall unike Exit Page URLs
nb_uniq_actions_exitpageurl (API)

Unik Grouped Resources

Måltall

Antall unike Grouped Resources
nb_uniq_mediaanalytics_groupedresource (API)

Unik Hendelseshandlinger

Måltall

Antall unike Hendelseshandlinger
nb_uniq_events_eventaction (API)

Unik Hendelseskategorier

Måltall

Antall unike Hendelseskategorier
nb_uniq_events_eventcategory (API)

Unik Hendelsesnavn

Måltall

Antall unike Hendelsesnavn
nb_uniq_events_eventname (API)

Unik Henvisingstyper

Måltall

Antall unike Henvisingstyper
nb_uniq_referrers_referrertype (API)

Unik Innhold

Måltall

Antall unike Innhold
nb_uniq_marketingcampaignsreporting_campaigncontent (API)

Unik Internett-leverandører

Måltall

Antall unike Internett-leverandører
nb_uniq_provider_provider (API)

Unik Kampanje-ID

Måltall

Antall unike Kampanje-ID
nb_uniq_marketingcampaignsreporting_campaignid (API)

Unik Keywords (Site Search)

Måltall

Antall unike Keywords (Site Search)
nb_uniq_actions_searchkeyword (API)

Unik Kilde

Måltall

Antall unike Kilde
nb_uniq_marketingcampaignsreporting_campaignsource (API)

Unik Land

Måltall

Antall unike Land
nb_uniq_usercountry_country (API)

Unik Latitudes

Måltall

Antall unike Latitudes
nb_uniq_usercountry_latitude (API)

Unik Longitudes

Måltall

Antall unike Longitudes
nb_uniq_usercountry_longitude (API)

Unik Media Titles

Måltall

Antall unike Media Titles
nb_uniq_mediaanalytics_mediatitle (API)

Unik Medium

Måltall

Antall unike Medium
nb_uniq_marketingcampaignsreporting_campaignmedium (API)

Unik Navn

Måltall

Antall unike Navn
nb_uniq_marketingcampaignsreporting_campaignname (API)

Unik Nettleser-versjoner

Måltall

Antall unike Nettleser-versjoner
nb_uniq_devicesdetection_browserversion (API)

Unik Nettlesere

Måltall

Antall unike Nettlesere
nb_uniq_devicesdetection_browsername (API)

Unik Nettlesermotorer

Måltall

Antall unike Nettlesermotorer
nb_uniq_devicesdetection_browserengine (API)

Unik Nøkkelord

Måltall

Antall unike Nøkkelord
nb_uniq_marketingcampaignsreporting_campaignkeyword (API)

Unik Nøkkelord

Måltall

Antall unike Nøkkelord
nb_uniq_referrers_keyword (API)

Unik Områder

Måltall

Antall unike Områder
nb_uniq_corehome_idsite (API)

Unik Operativsystem

Måltall

Antall unike Operativsystem
nb_uniq_devicesdetection_os (API)

Unik Operativsystem-versjoner

Måltall

Antall unike Operativsystem-versjoner
nb_uniq_devicesdetection_osversion (API)

Unik Oppløsninger

Måltall

Antall unike Oppløsninger
nb_uniq_resolution_resolution (API)

Unik Orders

Måltall

Antall unike Orders
nb_uniq_orders (API)

Unik Player Names

Måltall

Antall unike Player Names
nb_uniq_mediaanalytics_playername (API)

Unik Product Names

Måltall

Antall unike Product Names
nb_uniq_ecommerce_productname (API)

Unik Product SKUs

Måltall

Antall unike Product SKUs
nb_uniq_ecommerce_productsku (API)

Unik Referrer Names

Måltall

Antall unike Referrer Names
nb_uniq_referrers_referrername (API)

Unik Referrer URLs

Måltall

Antall unike Referrer URLs
nb_uniq_referrers_referrerurl (API)

Unik Regioner

Måltall

Antall unike Regioner
nb_uniq_usercountry_region (API)

Unik Resources

Måltall

Antall unike Resources
nb_uniq_mediaanalytics_mediaresource (API)

Unik Side-URLer

Måltall

Antall unike Side-URLer
nb_uniq_actions_pageurl (API)

Unik Sidetitler

Måltall

Antall unike Sidetitler
nb_uniq_actions_pagetitle (API)

Unik Språk

Måltall

Antall unike Språk
nb_uniq_userlanguage_language (API)

Unik Titler På Inngangssider

Måltall

Antall unike Titler på inngangssider
nb_uniq_actions_entrypagetitle (API)

Unik Titler På Utgangssider

Måltall

Antall unike Titler på utgangssider
nb_uniq_actions_exitpagetitle (API)

Unik Verdi På Egendefinert Variabel 1 (gjelder Besøk)

Måltall

Antall unike Verdi på egendefinert variabel 1 (gjelder besøk)
nb_uniq_customvariables_customvariablevisit1 (API)

Unik Verdi På Egendefinert Variabel 1 (gjelder Side)

Måltall

Antall unike Verdi på egendefinert variabel 1 (gjelder side)
nb_uniq_customvariables_customvariablepage1 (API)

Unik Verdi På Egendefinert Variabel 1 (scope Conversion)

Måltall

Antall unike Verdi på egendefinert variabel 1 (scope conversion)
nb_uniq_customvariables_customvariableconversion1 (API)

Unik Verdi På Egendefinert Variabel 2 (gjelder Besøk)

Måltall

Antall unike Verdi på egendefinert variabel 2 (gjelder besøk)
nb_uniq_customvariables_customvariablevisit2 (API)

Unik Verdi På Egendefinert Variabel 2 (gjelder Side)

Måltall

Antall unike Verdi på egendefinert variabel 2 (gjelder side)
nb_uniq_customvariables_customvariablepage2 (API)

Unik Verdi På Egendefinert Variabel 2 (scope Conversion)

Måltall

Antall unike Verdi på egendefinert variabel 2 (scope conversion)
nb_uniq_customvariables_customvariableconversion2 (API)

Unik Verdi På Egendefinert Variabel 3 (gjelder Besøk)

Måltall

Antall unike Verdi på egendefinert variabel 3 (gjelder besøk)
nb_uniq_customvariables_customvariablevisit3 (API)

Unik Verdi På Egendefinert Variabel 3 (gjelder Side)

Måltall

Antall unike Verdi på egendefinert variabel 3 (gjelder side)
nb_uniq_customvariables_customvariablepage3 (API)

Unik Verdi På Egendefinert Variabel 3 (scope Conversion)

Måltall

Antall unike Verdi på egendefinert variabel 3 (scope conversion)
nb_uniq_customvariables_customvariableconversion3 (API)

Unik Verdi På Egendefinert Variabel 4 (gjelder Besøk)

Måltall

Antall unike Verdi på egendefinert variabel 4 (gjelder besøk)
nb_uniq_customvariables_customvariablevisit4 (API)

Unik Verdi På Egendefinert Variabel 4 (gjelder Side)

Måltall

Antall unike Verdi på egendefinert variabel 4 (gjelder side)
nb_uniq_customvariables_customvariablepage4 (API)

Unik Verdi På Egendefinert Variabel 4 (scope Conversion)

Måltall

Antall unike Verdi på egendefinert variabel 4 (scope conversion)
nb_uniq_customvariables_customvariableconversion4 (API)

Unik Verdi På Egendefinert Variabel 5 (gjelder Besøk)

Måltall

Antall unike Verdi på egendefinert variabel 5 (gjelder besøk)
nb_uniq_customvariables_customvariablevisit5 (API)

Unik Verdi På Egendefinert Variabel 5 (gjelder Side)

Måltall

Antall unike Verdi på egendefinert variabel 5 (gjelder side)
nb_uniq_customvariables_customvariablepage5 (API)

Unik Verdi På Egendefinert Variabel 5 (scope Conversion)

Måltall

Antall unike Verdi på egendefinert variabel 5 (scope conversion)
nb_uniq_customvariables_customvariableconversion5 (API)

Unik Video Resolutions

Måltall

Antall unike Video Resolutions
nb_uniq_mediaanalytics_resolution (API)

Unike Besøkere

Måltall

Antall unike Besøkere
nb_uniq_visitors (API)

URL På Inngangsside

Dimension

URL På Utgangsside

Dimension

Verdi På Egendefinert Variabel 1 (gjelder Besøk)

Dimension

Verdi På Egendefinert Variabel 1 (gjelder Side)

Dimension

Verdi På Egendefinert Variabel 1 (scope Conversion)

Dimension

Verdi På Egendefinert Variabel 2 (gjelder Besøk)

Dimension

Verdi På Egendefinert Variabel 2 (gjelder Side)

Dimension

Verdi På Egendefinert Variabel 2 (scope Conversion)

Dimension

Verdi På Egendefinert Variabel 3 (gjelder Besøk)

Dimension

Verdi På Egendefinert Variabel 3 (gjelder Side)

Dimension

Verdi På Egendefinert Variabel 3 (scope Conversion)

Dimension

Verdi På Egendefinert Variabel 4 (gjelder Besøk)

Dimension

Verdi På Egendefinert Variabel 4 (gjelder Side)

Dimension

Verdi På Egendefinert Variabel 4 (scope Conversion)

Dimension

Verdi På Egendefinert Variabel 5 (gjelder Besøk)

Dimension

Verdi På Egendefinert Variabel 5 (gjelder Side)

Dimension

Verdi På Egendefinert Variabel 5 (scope Conversion)

Dimension

Tag Manager

All Downloads Click Trigger

Triggered when a link is clicked which links to a downloadable file.

All Elements Click Trigger

Triggered when any element is clicked.

All Links Click Trigger

Triggered when a link is clicked.

Browser Language Variable

Gets the preferred language of the user which is usually the language of the browser UI. For example "en" or "en-US".
{⁣{BrowserLanguage}}

Canonical URL Variable

Returns the canonical URL if any is set.
{⁣{SeoCanonicalUrl}}

Click Classes Variable

The value of all CSS class names of an element when a click trigger was triggered.
{⁣{ClickClasses}}

Click Destination URL Variable

The value of the link URL (href) of an element when a click trigger was triggered.
{⁣{ClickDestinationUrl}}

Click ID Variable

The value of the ID attribute of an element when a click trigger was triggered.
{⁣{ClickId}}

Click Node Name Variable

The name of an element when a click trigger was triggered. For example "P" or "DIV"
{⁣{ClickNodeName}}

Click Text Variable

The value of the text content of an element when a click trigger was triggered.
{⁣{ClickText}}

Constant Variable

The variable is set to a fixed value.

Container ID Variable

Returns the ID of this container, for example "ab2Dk432".
{⁣{ContainerId}}

Container Revision Variable

Returns the revision of this container, for example "5".
{⁣{ContainerRevision}}

Container Version Name Variable

Returns the version of this container.
{⁣{ContainerVersion}}

Custom Event Trigger

Triggered when a custom event is pushed to the Data-Layer.

Custom HTML Tag

Allows you to embed any custom HTML, for example JavaScript or CSS Styles.

Custom Image Tag

Allows you to embed any image, for example a tracking pixel.

Custom JavaScript Variable

Executes a custom JavaScript function to retrieve the value.

DNS Lookup Time Variable

The time it took to look up the DNS in milliseconds.
{⁣{DnsLookupTime}}

DOM Element Variable

Gets the value from a DOM element.

DOM Ready Trigger

Triggered as soon as all the HTML has been received and parsed.

Data-Layer Variable

Reads a custom value from the Data-Layer.

Element Visibility Trigger

Triggered when a specific element becomes visible.

Environment Name Variable

Returns the current environment.
{⁣{Environment}}

Error Line Variable

Returns the line of an error, when an error was triggered previously.
{⁣{ErrorLine}}

Error Message Variable

Returns the message of an error, when an error was triggered previously.
{⁣{ErrorMessage}}

Error Url Variable

Returns the url of an error, when an error was triggered previously.
{⁣{ErrorUrl}}

Facebook Pixel Tag

The Facebook Pixel is a web analytics and advertising service offered by Facebook.

First URL Directory Variable

Returns the first directory of the current page URL.
{⁣{FirstDirectory}}

First-Party Cookie Variable

Reads a value from a cookie

Form Classes Variable

The value of all CSS class names of a submitted form.
{⁣{FormClasses}}

Form Destination URL Variable

The value of the form action URL of a submitted form.
{⁣{FormDestionation}}

Form ID Variable

The value of the ID attribute of a submitted form.
{⁣{FormId}}

Form Name Variable

The value of the name attribute of a submitted form.
{⁣{FormName}}

Form Submit Trigger

Triggered when any form is submitted.

Full screen Trigger

Triggered when the window goes into or leaves full screen.

Google Analytics (Universal) Tag

Google Analytics is a web analytics service offered by Google.

Henvisnings-URL Variable

Gets the value of the Referrer URL.

Henvisnings-URL Variable

Returns the full URL of the referrer.
{⁣{Referrer}}

History Change Trigger

Triggered when the window location changes.

History Source Variable

For example "popstate", "historychange", "pushState", or "replaceState"
{⁣{HistorySource}}

ISO Date Variable

The current date and time in ISO format, for example "2018-03-19T14:00:00.587Z".
{⁣{IsoDate}}

JavaScript Error Trigger

Triggered when a JavaScript error happens.

JavaScript Variable Variable

Reads the value of a global JavaScript variable.

LinkedIn Insight Tag Tag

Adds the LinkedIn Insight Tag so you can apply conversion tracking to your LinkedIn ad campaigns.

Local Date Variable

The current user's local date, for example "Mon Mar 19 2018".
{⁣{LocalDate}}

Local Hour Variable

The current hour of the local time, for example "8" or "11".
{⁣{LocalHour}}

Local Time Variable

The current user's local time, for example "14:00:00 GMT+1300 (NZDT)".
{⁣{LocalTime}}

Matomo Analytics Tag

Matomo, formerly known as Piwk, is the leading open source analytics platform.

Matomo Configuration Variable

Defines a configuration for Matomo Analytics.

Number of H1 Elements Variable

The number of H1 elements that are present on the current page. Useful for example for SEO Monitoring.
{⁣{SeoNumH1}}

Number of H2 Elements Variable

The number of H2 elements that are present on the current page. Useful for example for SEO Monitoring.
{⁣{SeoNumH2}}

Page Hash Variable

Returns the hash part of the current URL without the leading hash.
{⁣{PageHash}}

Page Hostname Variable

Returns the hostname of the current URL.
{⁣{PageHostname}}

Page Load Time Total Variable

The total amount of time it took to load the page.
{⁣{PageLoadTimeTotal}}

Page Meta Content Variable

Reads a value from a "meta" HTML element.

Page Origin Variable

Returns a domain of the current URL with protocol.
{⁣{PageOrigin}}

Page Path Variable

Returns the path of the current page URL
{⁣{PagePath}}

Page Render Time Variable

The time it took to render the page in the browser in milliseconds.
{⁣{PageRenderTime}}

Pageview Trigger

Triggered as soon as the Tag Manager is executed within the page.

Pingdom Real User Monitoring (RUM) Tag

Pingdom Real User Monitoring (RUM) lets you collect performance data from actual visitors to your site.

Preview Mode Variable

Returns either "1" or "0" depending on whether the preview mode is currently enabled.
{⁣{PreviewMode}}

Random Number Variable

Returns a random number each time the value of the variable is retrieved.
{⁣{RandomNumber}}

Screen Height Available Variable

The screen height that is available within the browser window (viewport).
{⁣{ScreenHeightAvailable}}

Screen Height Variable

The full screen height of the current device.
{⁣{ScreenHeight}}

Screen Width Available Variable

The screen width that is available within the browser window (viewport).
{⁣{ScreenWidthAvailable}}

Screen Width Variable

The full screen width of the current device.
{⁣{ScreenWidth}}

Scroll Horizontal Percentage Variable

How far the user has currently scrolled horizontally, for example "75.59" for "75.59%".
{⁣{ScrollHorizontalPercentage}}

Scroll Left Pixel Variable

How far the user has currently scrolled horizontally in pixels, for example "592".
{⁣{ScrollLeftPixel}}

Scroll Reach Trigger

Triggered as soon as the user scrolls to a certain position.

Scroll Source Variable

Whether the scroll position was originated from a user scroll or a browser resize. Value is either "scroll" or "resize".
{⁣{ScrollSource}}

Scroll Top Pixel Variable

How far the user has currently scrolled vertically in pixels, for example "592".
{⁣{ScrollTopPixel}}

Scroll Vertical Percentage Variable

How far the user has currently scrolled vertically, for example "75.59" for "75.59%".
{⁣{ScrollVerticalPercentage}}

Sentry.io Raven.js Tag

Sentry.io is an Open-Source error tracking tool that allows you to detect errors that happen on your website.

Side-URL Variable

Returns the full URL of a page
{⁣{PageUrl}}

Sidetittel Variable

Returns the title of the current page.
{⁣{PageTitle}}

Tawk.to Tag

Tawk.to lets you monitor and chat with visitors on your website.

Time since page load Variable

Calculates the time that has passed since the page was loaded.

Timer Trigger

Triggered in a specific interval, for example every 3 seconds.

URL Parameter Variable

Gets the value of a specific URL parameter.

URL Variable Variable

Gets the value of the current page URL.

UTC Date Variable

The current data in UTC, for example "Mon, 19 Mar 2018 14:00:00 GMT".
{⁣{UtcDate}}

User Agent Variable

Gets the value of the user agent which includes the operating system and browser information about the current visitors' device.
{⁣{UserAgent}}

Visible Element Classes Variable

The value of all CSS class names of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementClasses}}

Visible Element Destination URL Variable

The value of the link URL (href) of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementUrl}}

Visible Element ID Variable

The value of the ID attribute of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementId}}

Visible Element Node Name Variable

The value of element name that was matched when the visible element trigger was triggered. For example "P" or "DIV".
{⁣{VisibleElementNodeName}}

Visible Element Text Variable

The value of the text content of an element that was matched when the visible element trigger was triggered.
{⁣{VisibleElementText}}

Weekday Variable

Returns the local day of the week eg monday, tuesday, wednesday, ...
{⁣{Weekday}}

Window Leave Trigger

Triggered when the user is about to leave the current page by moving the mouse outside the window.

Window Loaded Trigger

Triggered when the page is fully loaded including all images etc.

Window Unload Trigger

Triggered just before the browser window is closed or when the user navigates to a different page.

Zendesk Chat (formerly Zopim) Tag

Reach your customers, instantly via web, mobile, and messaging.

Available shortcuts

 

Glossary in other languages

The Analytics glossary is available in 55 languages:

አማርኛ, العربية, Беларуская, Български, বাংলা, Bosanski, Català, Čeština, Cymraeg, Dansk, Deutsch, Ελληνικά, English, Español (Argentina), Español, Eesti, Euskara, فارسی, Suomi, Français, Galego, עברית, हिन्दी, Hrvatski, Magyar, Indonesia, Íslenska, Italiano, 日本語, ქართული, 한국어, Lietuvių, Latviešu, Norsk bokmål, Nederlands, Nynorsk, Polski, Português (Brasil), Português, Română, Русский, Slovenčina, Slovenščina, Shqip, Српски, Svenska, தமிழ், తెలుగు, ไทย, Tagalog, Türkçe, Українська, Tiếng Việt, 简体中文, 繁體中文

If you want to contribute a new term or improve one of the translations, click here.

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